Solignum: More than 50 years of Caring for the Filipino Homes THE ...
Solignum: More than 50 years of Caring for the Filipino Homes THE MARKET
The hardworking Pinoy Building or purchasing a house that he can call his own remains to be every Filipino’s greatest dream. A Filipino or “pinoy” is known for his hardwork and determination. Today, many of the Pinoy left our country in order to provide their family a healthier and more financially stable life. Never mind the loneliness that living in a country alone brings- because a Pinoy has a goal, and one of them is to build his dream home. This hard work and determination also holds true to the Pinoy who chose to stay in the country. Never mind the daily traffic and the hustle and bustle of economic, environment and political challenges. In the end, every hardworking Pinoy deserves a stable, structurally safe and pest free home that will last a lifetime. A home is a place where every Pinoy milestone will be engraved. This is the home that he will pass on to his children, and even to the children of his children. Solignum understands the importance of home so it continues to innovate and deliver different wood preservation solutions that are not only efficient but also protects the environment. For over 50 years in the Philippine market and over 100 years worldwide, it has become the solid partner of the Filipinos in preserving their homes and cultural heritage. With the popular term “I-Solignum Mo!” among carpenters, engineers, architects or even homeowners, Solignum has become the generic term for wood preservatives.
through these years. The people behind the brand take pride and contentment in seeing families go through different chapters in life knowing that their homes can stand tall with them. Solignum thru the extensive marketing experience of its exlusive distributor-Jardine Distribution., Inc. (JDI) aims to educate as many homeowners and construction professionals on the importance of total termite solution.
THE PRODUCT
With its reputation in providing and bringing effective home protection products, Jardine Distribution, Inc. only wanted the best for Filipino homes. Solignum and JDI’s partnership spanned for many decades with the aim
ACHIEVEMENTS
Tried, Tested, Trusted for over 50 years Staying true to its promise of “caring for the Filipino home,” Solignum is tried, tested, and trusted by home makers and owners, and has positioned itself as the leading wood preservative brand with over 90% market share and is widely distributed to about 9000 hardwares, Do It Yourself Stores amd selected supermarkets nationwide. Working diligently and effectively for the past decades, Solignum has already mastered the science of total termite solution — from timber protection to soil treatment and decorative products.
HISTORY
Anay ba? I-Solignum mo! Solignum’s over five decade-long history is best seen in homes that are still standing all 84
to totally termite protect every Filipino home in the country. Solignum Colourless AZ is used for exposed wood that can be painted like decks, eaves, floor boards, and wood ceiling. Meanwhile, Solignum Brown, is best used with wood that does not need painting such as fascia, trusses, and wall frames. For a more convenient use, especially for homeowners who want to get the job done by themselves, Solignum Colourless AZ Aerosol is a ready-to-use and eay-to-use spray and is perfect for wood such as cabinets, doors, furniture, and hard to reach areas. As a further support to its total termite solution cause, Solignum also has SolignumTimbertone and Solignum Decking Stain, which
both beautify your wood and protect it from UV light, moulds, scuffing, and flaking. These two help the wood’s natural beauty to last longer. Total Termite Solution Your house, considered as one of the biggest investments in your entire life, only deserves total and the best protection. Conceived in 2009 when the brand made its mission to provide complete termite protection from start to finish and from inside to the outside, Solignum unveiled Soilguard to the market which aimed to teach homeowners that it is important to protect the outside of your home from termites as it is inside. Applying termiticide to your soil is as important because unknown to many, there are termites that come from the soil and Soilguard creates a barrier to prevent the termites from entering the structure. Soilguard works and kill termites either thru inhalation, ingestion or contact.
CORPORATE SOCIAL RESPONSIBILITY
Preserve our History, Preserve our Heritage Preserving our heritage gives chance to the next generation to appreciate better our history. JDI, Solignum and, National Historical Commission formed a partnership wherein they helped in restoring and preserving historical sites like Aguinaldo Shrine in Cavite and Mabini Shrine located in PUP campus in Sta. Mesa, Manila. JDI also gives focus on education by partnering with the Department of Education specially in providing immediate support to those affected by typhoons. JDI was among the first companies to provide assistance to the victims of Yolanda by giving out tents and school supplies.
BRAND VALUES
Solignum is a brand that is built on credibility, quality, reliability, and trustworthy solution to
85
termite problems, wood borers, and fungi. For years, Solignum has managed to find the perfect balance between being the number one in the market and its genuine mission to serve and care for Filipino homes. Jardine Distribution, Inc. believes in the importance of Family. And there is no better way to nurture family but by bringing them together in a place called home. JDI is here to care for the Filipino home.
THINGS YOU DIDN’T KNOW ABOUT SOLIGNUM m Solignum derives from the Latin words “Sol” meaning sun and “ignum” meaning timber.
The hardworking Pinoy Building or purchasing a house that he can call his own remains to be every Filipino’s greatest dream. A Filipino or “pinoy” is known for his hardwork and determination. Today, many of the Pinoy left our country in order to provide their family a healthier and more financially stable life. Never mind the loneliness that living in a country alone brings- because a Pinoy has a goal, and one of them is to build his dream home. This hard work and determination also holds true to the Pinoy who chose to stay in the country. Never mind the daily traffic and the hustle and bustle of economic, environment and political challenges. In the end, every hardworking Pinoy deserves a stable, structurally safe and pest free home that will last a lifetime. A home is a place where every Pinoy milestone will be engraved. This is the home that he will pass on to his children, and even to the children of his children. Solignum understands the importance of home so it continues to innovate and deliver different wood preservation solutions that are not only efficient but also protects the environment. For over 50 years in the Philippine market and over 100 years worldwide, it has become the solid partner of the Filipinos in preserving their homes and cultural heritage. With the popular term “I-Solignum Mo!” among carpenters, engineers, architects or even homeowners, Solignum has become the generic term for wood preservatives.
through these years. The people behind the brand take pride and contentment in seeing families go through different chapters in life knowing that their homes can stand tall with them. Solignum thru the extensive marketing experience of its exlusive distributor-Jardine Distribution., Inc. (JDI) aims to educate as many homeowners and construction professionals on the importance of total termite solution.
THE PRODUCT
With its reputation in providing and bringing effective home protection products, Jardine Distribution, Inc. only wanted the best for Filipino homes. Solignum and JDI’s partnership spanned for many decades with the aim
ACHIEVEMENTS
Tried, Tested, Trusted for over 50 years Staying true to its promise of “caring for the Filipino home,” Solignum is tried, tested, and trusted by home makers and owners, and has positioned itself as the leading wood preservative brand with over 90% market share and is widely distributed to about 9000 hardwares, Do It Yourself Stores amd selected supermarkets nationwide. Working diligently and effectively for the past decades, Solignum has already mastered the science of total termite solution — from timber protection to soil treatment and decorative products.
HISTORY
Anay ba? I-Solignum mo! Solignum’s over five decade-long history is best seen in homes that are still standing all 84
to totally termite protect every Filipino home in the country. Solignum Colourless AZ is used for exposed wood that can be painted like decks, eaves, floor boards, and wood ceiling. Meanwhile, Solignum Brown, is best used with wood that does not need painting such as fascia, trusses, and wall frames. For a more convenient use, especially for homeowners who want to get the job done by themselves, Solignum Colourless AZ Aerosol is a ready-to-use and eay-to-use spray and is perfect for wood such as cabinets, doors, furniture, and hard to reach areas. As a further support to its total termite solution cause, Solignum also has SolignumTimbertone and Solignum Decking Stain, which
both beautify your wood and protect it from UV light, moulds, scuffing, and flaking. These two help the wood’s natural beauty to last longer. Total Termite Solution Your house, considered as one of the biggest investments in your entire life, only deserves total and the best protection. Conceived in 2009 when the brand made its mission to provide complete termite protection from start to finish and from inside to the outside, Solignum unveiled Soilguard to the market which aimed to teach homeowners that it is important to protect the outside of your home from termites as it is inside. Applying termiticide to your soil is as important because unknown to many, there are termites that come from the soil and Soilguard creates a barrier to prevent the termites from entering the structure. Soilguard works and kill termites either thru inhalation, ingestion or contact.
CORPORATE SOCIAL RESPONSIBILITY
Preserve our History, Preserve our Heritage Preserving our heritage gives chance to the next generation to appreciate better our history. JDI, Solignum and, National Historical Commission formed a partnership wherein they helped in restoring and preserving historical sites like Aguinaldo Shrine in Cavite and Mabini Shrine located in PUP campus in Sta. Mesa, Manila. JDI also gives focus on education by partnering with the Department of Education specially in providing immediate support to those affected by typhoons. JDI was among the first companies to provide assistance to the victims of Yolanda by giving out tents and school supplies.
BRAND VALUES
Solignum is a brand that is built on credibility, quality, reliability, and trustworthy solution to
85
termite problems, wood borers, and fungi. For years, Solignum has managed to find the perfect balance between being the number one in the market and its genuine mission to serve and care for Filipino homes. Jardine Distribution, Inc. believes in the importance of Family. And there is no better way to nurture family but by bringing them together in a place called home. JDI is here to care for the Filipino home.
THINGS YOU DIDN’T KNOW ABOUT SOLIGNUM m Solignum derives from the Latin words “Sol” meaning sun and “ignum” meaning timber.
