Southeast Asia Games Market
Southeast Asia Games Market
The World’s Fastest Growing Region C A SUAL GAMES SEC TOR REPORT 2015
Why focus on Southeast Asia? Revenues of the Southeast Asia games market will double to $2.2 Bn by 2017 Key reasons why Southeast Asia will be the key battleground for global players in the game space. 1. World’s Fastest Growing Games Region
The Big 6 Representing 99% of Region Revenues Vietnam
2. Enormous Underlying Online Connectivity and Economic Growth Thailand
Philippines
3. Already a $Bn Games Market Malaysia
4. Mobile Games are Dominant
75%
Singapore
5. Established Western Distribution Channels
Indonesia
6. High English Language Penetration Source: Newzoo 2014 Southeast Asia Games Market Report
SOUTHEAST ASIA GAMES MARKET
Fastest Growing Games Region Southeast Asia’s economic growth prospects, huge population, and fast-rising (mobile) internet connectivity essentially guarantee double-digit growth rates in terms of game spending for many years to come.
Underlying Growth 2013 to 2017 (CAGR)
+10.2% +6.6%
+6.8%
Southeast Asia is growing beyond other similar regions such as LATAM. Projections +4.9% show 85% of games industry growth by 2017 will come from Asia. In certain ways Southeast Asia resembles Europe as a region, not only in terms of population size, but more importantly, in terms of diversity of individual countries.
+13.1%
Latin America
From a games market perspective, this results in significant differences in gamer demographics, genre preferences and spending behavior.
+4.1%
Eastern Europe
Southeast Asia
Latin America
Eastern Europe
Southeast Asia
Online Connectivity Growth
Economic Growth (GDP)
Source: Newzoo 2014 Southeast Asia Games Market Report
Game Revenues 2014
$230.3M
$214.2M
$201.6M
$181.1M
$155.8M
$96.8M
Thailand
Malaysia
Singapore
Indonesia
Vietnam
Philippines
KPI Regional Comparisons 2014 Latin America
Eastern Europe
Southeast Asia
Population
621,000,000
354,000,000
626,000,000
Online Population (%)
311,000,000 (50%)
218,000,000 (62%)
188,000,000 (30%)
Gamers
176,000,000
134,000,000
126,000,000
Game Revenues
$3,349,000,000
$2,445,000,000
$1,094,000,000
CAGR 2013-2017
+14.2%
+14.7%
+28.8%
Source: Newzoo 2014 Southeast Asia Games Market Report S O U T H E A S T A S I A G A M E S M A R K E T | CA S UA L G A M E S A S S O C I AT I O N 3
Southeast Asia Better Option than China? Southeast Asia may be easier to enter than China and has already become a battleground for global players in the games space.
Estimated English Speakers
Singapore
One reason for this is that all countries in the region are familiar with English as a language of international business and popular culture. In Singapore and Philippines, English is an official language. In Malaysia, English is an active second language and other regions widely use English in business.
80%
Philippines
Malaysia
32%
Southeast Asia also shares many of the same preferences for social networks as the West. As high as 95% of those using mobile social networks or chat applications in Vietnam are actively on Facebook. The lowest percentage of Facebook users in the region is Indonesia, and that is still at 78%. Twitter and Instagram are also utilized at a good rate in all regions.
57%
Thailand
27% Vietnam
Indonesia
The World’s Fastest Growing Region C A SUAL GAMES SEC TOR REPORT 2015
Why focus on Southeast Asia? Revenues of the Southeast Asia games market will double to $2.2 Bn by 2017 Key reasons why Southeast Asia will be the key battleground for global players in the game space. 1. World’s Fastest Growing Games Region
The Big 6 Representing 99% of Region Revenues Vietnam
2. Enormous Underlying Online Connectivity and Economic Growth Thailand
Philippines
3. Already a $Bn Games Market Malaysia
4. Mobile Games are Dominant
75%
Singapore
5. Established Western Distribution Channels
Indonesia
6. High English Language Penetration Source: Newzoo 2014 Southeast Asia Games Market Report
SOUTHEAST ASIA GAMES MARKET
Fastest Growing Games Region Southeast Asia’s economic growth prospects, huge population, and fast-rising (mobile) internet connectivity essentially guarantee double-digit growth rates in terms of game spending for many years to come.
Underlying Growth 2013 to 2017 (CAGR)
+10.2% +6.6%
+6.8%
Southeast Asia is growing beyond other similar regions such as LATAM. Projections +4.9% show 85% of games industry growth by 2017 will come from Asia. In certain ways Southeast Asia resembles Europe as a region, not only in terms of population size, but more importantly, in terms of diversity of individual countries.
+13.1%
Latin America
From a games market perspective, this results in significant differences in gamer demographics, genre preferences and spending behavior.
+4.1%
Eastern Europe
Southeast Asia
Latin America
Eastern Europe
Southeast Asia
Online Connectivity Growth
Economic Growth (GDP)
Source: Newzoo 2014 Southeast Asia Games Market Report
Game Revenues 2014
$230.3M
$214.2M
$201.6M
$181.1M
$155.8M
$96.8M
Thailand
Malaysia
Singapore
Indonesia
Vietnam
Philippines
KPI Regional Comparisons 2014 Latin America
Eastern Europe
Southeast Asia
Population
621,000,000
354,000,000
626,000,000
Online Population (%)
311,000,000 (50%)
218,000,000 (62%)
188,000,000 (30%)
Gamers
176,000,000
134,000,000
126,000,000
Game Revenues
$3,349,000,000
$2,445,000,000
$1,094,000,000
CAGR 2013-2017
+14.2%
+14.7%
+28.8%
Source: Newzoo 2014 Southeast Asia Games Market Report S O U T H E A S T A S I A G A M E S M A R K E T | CA S UA L G A M E S A S S O C I AT I O N 3
Southeast Asia Better Option than China? Southeast Asia may be easier to enter than China and has already become a battleground for global players in the games space.
Estimated English Speakers
Singapore
One reason for this is that all countries in the region are familiar with English as a language of international business and popular culture. In Singapore and Philippines, English is an official language. In Malaysia, English is an active second language and other regions widely use English in business.
80%
Philippines
Malaysia
32%
Southeast Asia also shares many of the same preferences for social networks as the West. As high as 95% of those using mobile social networks or chat applications in Vietnam are actively on Facebook. The lowest percentage of Facebook users in the region is Indonesia, and that is still at 78%. Twitter and Instagram are also utilized at a good rate in all regions.
57%
Thailand
27% Vietnam
Indonesia
