Speakers
Thursday, April 10, 2014 | Lower Kaleidoscope Room | 11:40 a.m. - 1 p.m.
Speakers
Gopal Bansal | Account Lead GO Transit with Metrolinx Lynn Butler | Team Lead of Communications at the Ministry of Transportation Stephen Weir | Publicist for the Scotiabank Caribbean Carnival
Corporate Communications Seminar
How a major international event in Toronto poses communications opportunities and challenges.
Hosted by
Alexis Johns Amy Sharaf Melanie Navamanikkam Melissa Pineda Shona Bewley
Seneca College | Corporate Communications
Notes
Seminar
Quiz answers: 1b, 2a, 3d
About With the Pan Am/Parapan American Games coming to Toronto in 2015, the annual Scotiabank Caribbean Carnival (a.k.a. Caribana) and other upcoming large-scale international events, there is no doubt that our wonderful city will receive global attention and anticipate a flood of tourists from all over the world. Now, let's put this all in a public relations and corporate communications perspective... How does that change a PR practitioner's work? How far in advance does a communicator have to plan the strategies and activities? When a major event comes to Toronto, does it pose more challenges or opportunities in regard to PR? How does the international nature of the event influence the decisions that are made? To answer these questions, we have invited three panelists to speak at our seminar in order to provide their insight and share their experiences working in PR and corporate communications in the context of large-scale international events. We hope you enjoy the seminar! Hosts: Alexis Johns Amy Sharaf Melanie Navamanikkam Melissa Pineda Shona Bewley
Quiz! 1. What is the name of the official mascot of the TORONTO 2015 the Pan Am/Parapan American games? a) Kippy b) Pachi c) Lannie d) Jeppi 2. What type of animal is the official mascot of the TORONTO 2015 the Pan Am/Parapan American games? a) Porcupine b) Hedgehog c) Squirrel d) Cub 3. Roughly ___________ visitors come to Toronto to attend Caribana. a) 650,000 b) 800,000 c) 1.0 million d) 1.3 million e) 1.6 million
Answers on the “NOTES” section of the pamphlet
Stephen Weir Stephen is a publicist for many important cultural projects, including the Scotiabank Toronto Caribbean Carnival (Caribana) and the Charles Taylor Prize for Literary Non-Fiction.
He represented the McMichael Canadian Art Collection for 17 years and has also worked on assignments for Space Canada, OPSEU, the Association in Defence of the Wrongfully Convicted, The Ontario Science Centre, the Royal Ontario Museum, the Varley Gallery, the Sharon Temple and Toronto’s Marine Museum. He has also handled PR assignments for a number of well-known authors, artists and public figures and has written for a number of TV shows including the TSN 13-part airplane series Sky High. He is a former on-air reporter for Global TV and won Ontario's top environmental reporting for a series of stories about mine pollution near Bancroft. For the past two years he has also voiced radio shows about books and authors on CFRB.
Stephen is also an active journalist, has one non-fiction book published under his own name and has ghost written two other books. He is the travel editor and photographer of Diver Magazine, is a regular cultural blogger for Huffington Post and a contributor to daily Toronto newspapers. Stephen has a journalism degree from Ryerson University and has taught journalism and PR courses at community colleges in the GTA.
Gopal Bansal
Lynn Butler
Gopal has more than 10 years of experience in communications. He is currently Account Lead GO Transit with Metrolinx in the Strategic Communications department. He is responsible for developing and supporting the strategic communications plans and activities for critical GO Transit activities and plans, including expansion, service improvements and crisis planning. Prior to this role, he was with SNC-Lavalin for seven years most recently as Director, Public Affairs. In that role he had corporate responsibility for major stakeholder relations, government relations and issues management across English-speaking Canada, the US and India. He was also the key international business communications partner for four business units within the company. Gopal has experience across a variety of communications projects including labour communications, mergers and acquisitions, analyst communications and crisis communications. He was an integral member of the team that steered SNC-Lavalin through what has been referred to as the worst corporate communications crisis in Canada.
As Team Lead for Communications at the Ministry of Transportation’s Pan Am/Parapan Am Games Branch, Lynn leads communications and public engagement strategies supporting transportation planning for the Toronto 2015 Pan Am/Parapan Am Games, an international multi-day sporting event. In this exciting role, she enjoys working with many different stakeholders on a campaign to influence travel behaviour during the Games. Lynn is a senior marketing communications professional with expertise in stakeholder relations, event management, and fundraising. She has worked for the Ontario government as Manager, Government Relations and Strategic Communications at the Ontario Brain Institute, Assistant Director of Communications at Ministry of Consumer Services and Project Director for the One Call to Dig project. Prior to working with the government, she held a variety of communications positions including the Director of Marketing Communications at Appleby College and Senior Public Affairs Specialist for the City of Mississauga.
Known for her creative flair, Lynn is the recipient of several awards. She holds a BA from the University of Windsor along with an Honours Bachelor of Commerce courses, public relations courses at York University and St. Clair College, and fundraising/development studies at the University of Waterloo. Lynn’s favourite thing about being in her line of work: the people and the creativity.
Speakers
Gopal Bansal | Account Lead GO Transit with Metrolinx Lynn Butler | Team Lead of Communications at the Ministry of Transportation Stephen Weir | Publicist for the Scotiabank Caribbean Carnival
Corporate Communications Seminar
How a major international event in Toronto poses communications opportunities and challenges.
Hosted by
Alexis Johns Amy Sharaf Melanie Navamanikkam Melissa Pineda Shona Bewley
Seneca College | Corporate Communications
Notes
Seminar
Quiz answers: 1b, 2a, 3d
About With the Pan Am/Parapan American Games coming to Toronto in 2015, the annual Scotiabank Caribbean Carnival (a.k.a. Caribana) and other upcoming large-scale international events, there is no doubt that our wonderful city will receive global attention and anticipate a flood of tourists from all over the world. Now, let's put this all in a public relations and corporate communications perspective... How does that change a PR practitioner's work? How far in advance does a communicator have to plan the strategies and activities? When a major event comes to Toronto, does it pose more challenges or opportunities in regard to PR? How does the international nature of the event influence the decisions that are made? To answer these questions, we have invited three panelists to speak at our seminar in order to provide their insight and share their experiences working in PR and corporate communications in the context of large-scale international events. We hope you enjoy the seminar! Hosts: Alexis Johns Amy Sharaf Melanie Navamanikkam Melissa Pineda Shona Bewley
Quiz! 1. What is the name of the official mascot of the TORONTO 2015 the Pan Am/Parapan American games? a) Kippy b) Pachi c) Lannie d) Jeppi 2. What type of animal is the official mascot of the TORONTO 2015 the Pan Am/Parapan American games? a) Porcupine b) Hedgehog c) Squirrel d) Cub 3. Roughly ___________ visitors come to Toronto to attend Caribana. a) 650,000 b) 800,000 c) 1.0 million d) 1.3 million e) 1.6 million
Answers on the “NOTES” section of the pamphlet
Stephen Weir Stephen is a publicist for many important cultural projects, including the Scotiabank Toronto Caribbean Carnival (Caribana) and the Charles Taylor Prize for Literary Non-Fiction.
He represented the McMichael Canadian Art Collection for 17 years and has also worked on assignments for Space Canada, OPSEU, the Association in Defence of the Wrongfully Convicted, The Ontario Science Centre, the Royal Ontario Museum, the Varley Gallery, the Sharon Temple and Toronto’s Marine Museum. He has also handled PR assignments for a number of well-known authors, artists and public figures and has written for a number of TV shows including the TSN 13-part airplane series Sky High. He is a former on-air reporter for Global TV and won Ontario's top environmental reporting for a series of stories about mine pollution near Bancroft. For the past two years he has also voiced radio shows about books and authors on CFRB.
Stephen is also an active journalist, has one non-fiction book published under his own name and has ghost written two other books. He is the travel editor and photographer of Diver Magazine, is a regular cultural blogger for Huffington Post and a contributor to daily Toronto newspapers. Stephen has a journalism degree from Ryerson University and has taught journalism and PR courses at community colleges in the GTA.
Gopal Bansal
Lynn Butler
Gopal has more than 10 years of experience in communications. He is currently Account Lead GO Transit with Metrolinx in the Strategic Communications department. He is responsible for developing and supporting the strategic communications plans and activities for critical GO Transit activities and plans, including expansion, service improvements and crisis planning. Prior to this role, he was with SNC-Lavalin for seven years most recently as Director, Public Affairs. In that role he had corporate responsibility for major stakeholder relations, government relations and issues management across English-speaking Canada, the US and India. He was also the key international business communications partner for four business units within the company. Gopal has experience across a variety of communications projects including labour communications, mergers and acquisitions, analyst communications and crisis communications. He was an integral member of the team that steered SNC-Lavalin through what has been referred to as the worst corporate communications crisis in Canada.
As Team Lead for Communications at the Ministry of Transportation’s Pan Am/Parapan Am Games Branch, Lynn leads communications and public engagement strategies supporting transportation planning for the Toronto 2015 Pan Am/Parapan Am Games, an international multi-day sporting event. In this exciting role, she enjoys working with many different stakeholders on a campaign to influence travel behaviour during the Games. Lynn is a senior marketing communications professional with expertise in stakeholder relations, event management, and fundraising. She has worked for the Ontario government as Manager, Government Relations and Strategic Communications at the Ontario Brain Institute, Assistant Director of Communications at Ministry of Consumer Services and Project Director for the One Call to Dig project. Prior to working with the government, she held a variety of communications positions including the Director of Marketing Communications at Appleby College and Senior Public Affairs Specialist for the City of Mississauga.
Known for her creative flair, Lynn is the recipient of several awards. She holds a BA from the University of Windsor along with an Honours Bachelor of Commerce courses, public relations courses at York University and St. Clair College, and fundraising/development studies at the University of Waterloo. Lynn’s favourite thing about being in her line of work: the people and the creativity.
