Attention: Your Fall 2014 purchase history should be used as a reference tool when planning for Fall 2015. This is available at www.bryanequipment.com.
Fall Promotions
Special Offers
Inside!
*"Number one selling brand" is based on syndicated Irwin Broh Research (commercial landscapers as well as independent consumer research of 2009-2014 U.S. sales and market share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers.)
Consumer & Retailer Promotions Consumer Promotion
SAVE $60 on the MS 250, Now Just $299.95! BES-SRP Reduced from $359.95! Lower consumer pricing valid September 1st - December 31st, 2015. Lower retailer pricing valid August 1st - December 31st, 2015.
• Retailer will purchase MS 250’s from Bryan Equipment Sales August 1st - December 31st, 2015 at a reduced price. • See Flip Book for reduced retailer pricing. • Bryan Equipment Sales reserves the right to limit purchase quantities. • This promotion will be featured in Fall Marketing Advantage advertising and in-store promotional materials starting in September.
Save $60.00
Consumer Promotion
Get a Free Woodsman Carrying Case with the Purchase of an MS 271 FARM BOSS®! $49.95 Retail Value! Valid September 1st - December 31st, 2015.
• Retailer will give away a Woodsman Carrying Case free when a consumer purchases an MS 271 September - December. • This promotion will be featured in Fall Marketing Advantage advertising and in-store promotional materials starting in September. Retailer Specifics: • Retailer purchases cases using the Retailer Case Promotion below and receives $25 credit in January for every MS 271 retailed and registered between September 1st and December 31st, 2015. • All saws must be registered by January 7th, 2016 to receive credits. Saws registered after January 7th, 2016 will not qualify for credits. • Credits will be issued in January 2016.
Just in Case - Protect your FARM BOSS.
$49.95 Retail Value!
Credits only applicable for registered units on which a case was given away. Bryan Equipment Sales reserves the right to audit sales receipts. Maximum number of credits cannot exceed the number of saw cases purchased by any retailer in 2015. Retailer must honor promotion as written to receive credits.
Retailer Promotion
Purchase Woodsman Carrying Cases for $25 each with a 12 Case Minimum Purchase! Valid August 1st - December 31st, 2015.
Save $10 on Each Case! (Part #: 0000 900 4008)
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Retailer Specifics: • Cases must be purchased in multiples of four. • A minimum of 12 Woodsman Carrying Cases must be purchased on one order to qualify for the discounted price. • Regular Retailer Price: $34.97 each. • Take advantage of this promotion multiple times during August through December.
Volume Special!
Purchase 64 Cases On One Order for
$23 each!
457 Wards Corner Road Loveland, OH 45140 l Phone (513) 248-2000 l www.bryanequipment.com
Retailer Promotions Retailer Promotion
Chain & SAVE!
Stock Up on
Valid August 1st - September 30th, 2015.
Buy This Amount of Chain on One Order:
1,250’ 1,750’ 2,500’ 10,000’
Credit Amount:
& RECEIVE A
$120 Credit
& RECEIVE A
$250 Credit
& RECEIVE A
$500 Credit
& RECEIVE A $2,500 Credit
Feet to Loop Guide 25’ = 6 Loops 50’ = 12 Loops 100’ = 24 Loops 200’ = 48 Loops 1,000’ = 240 Loops 1,250’ = 300 Loops 1,750’ = 420 Loops 2,500’ = 600 Loops 10,000’ = 2,400 Loops
Retailer Specifics:
• Chain must be purchased on one order between August 1st - September 30th, 2015 to receive credit. • 25’, 50’ and 100’ reels qualify for this promotion. • Take advantage of this promotion multiple times during August & September. • Credits will be issued in October 2015.
Retailer Promotion
Bar Promotion: ELITE & STRATEGIC Retailers Only! Valid August 1st - September 30th, 2015.
Buy This Many Bars on One Order: Elite Retailer Strategic Retailer
25 Bars 25 Bars
& RECEIVE A & RECEIVE A
Credit Amount:
$90 Credit $60 Credit
Retailer Specifics:
• Bars must be purchased on one order between August 1st - September 30th, 2015 to receive credit. • Take advantage of this promotion multiple times during August & September. • Credits will be issued in October 2015.
457 Wards Corner Road Loveland, OH 45140 l Phone (513) 248-2000 l www.bryanequipment.com
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Retailer Promotions Retailer Promotion
Purchase 24 BR 600’s on One Order & Receive a Credit for the 24th Unit! Valid August 1st - September 30th, 2015.
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& GET A CREDIT BACK FOR ONE BR 6OO!
Retailer Specifics:
• BR 600’s must be purchased on one order, August 1st - September 30th, 2015. • Take advantage of this promotion multiple times during August & September. • Credits will be issued in October 2015. • Blower offers cannot be combined. • Credit based on your current L&G bracket.
$499.95 Retail Value!
Retailer Promotion
Mix & Match 18 Backpack Blowers or Backpack Sprayers on One Order & Receive a Credit for One BG 55! Valid August 1st - September 30th, 2015.
& GET A CREDIT FOR ONE BG 55! Mix & Match Any 18 Retailer Specifics:
• BR/SR units must be purchased on one order, August 1st - September 30th, 2015. • Take advantage of this promotion multiple times during August & September. • Credits will be issued in October 2015. • Blower offers cannot be combined. • Credit based on your current L&G bracket.
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$149.95 Retail Value!
457 Wards Corner Road Loveland, OH 45140 l Phone (513) 248-2000 l www.bryanequipment.com
Retailer Promotions Retailer Promotion
Mix & Match 24 Handheld Blowers or Shredder Vacs on One Order & Receive a Credit for One BG 55! Valid August 1st - September 30th, 2015.
& GET A CREDIT FOR ONE BG 55!
Mix & Match
Any 24
Retailer Specifics:
• BG/SH units must be purchased on one order, August 1st - September 30th, 2015. • Take advantage of this promotion multiple times during August & September. • Credits will be issued in October 2015. • Blower offers cannot be combined. • Credit based on your current L&G bracket.
$149.95 Retail Value!
Retailer Promotion
Build a Blower Stack Display and Get Rewarded! Submit Your Picture by October 15th, 2015! Submit a Photo for a Chance to Win Prizes!
Reward!
$50 STIHL OUTFITTERS™ Gift Card!
Any Retailer submitting a qualified display picture by October 15th, 2015 will receive:
Weber® Q1200™ Grill! ($219 Retail Value)
One Winner selected from each Territory (15 total winners) will receive: MVP Blower Stack Display (Chosen as the best display from 15 territory winners) will receive:
Weber® Spirit E-320 Grill! ($650 Retail Value)
15 Winners!
Weber Q1200™
Grand Prize Winner! Weber Spirit E-320
(Includes a STIHL grill cover)
Retailer Specifics:
• Photo must be submitted by October 15th, 2015 to qualify. • Display must be a minimum of 16 STIHL blowers stacked into a display that promotes retail sales. • Blowers on the STIHL Concept Store do not qualify as a stack display. • Submit your picture to
[email protected] or by mailing it to: 457 Wards Corner Road Loveland, OH 45140. • In your submission, please include your retailer name, account number, prize recipient name, phone number and Territory Manager name. • Subject to approval by Bryan Equipment Sales. 457 Wards Corner Road Loveland, OH 45140 l Phone (513) 248-2000 l www.bryanequipment.com
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Consumer Promotion & Coupon
Consumer Promotion
Express Promotion: $10 Off the BG 56 C-E!
Valid August 1st - September 15th, 2015 on STIHL EXPRESS RESERVATIONS ONLY.
• Retailer will honor $10 off BES-SRP on STIHL Express Reservations for the BG 56 C-E during this time. • Retailer must register BG 56 C-E units and will receive a $10 check for each BG 56 C-E reserved, retailed and registered. • This promotion will be featured in online advertising. • Promotion Ends September 15th, 2015.
!
0 E $1
Retailer Specifics:
SAV
Consumer Promotion
$15 Fall E-Loyalty Coupon
(Marketing Advantage Retailers ONLY.) Coupons are valid September 8th - December 31st, 2015.
On September 8th, 2015, Bryan Equipment Sales will send a $15 Fall E-Loyalty Coupon on your behalf. The coupon will be valid at your store only and is good for $15 Off any STIHL Unit, Accessory or KombiSystem Attachment with a minimum $50 STIHL Purchase. Coupon Specifics:
• Eligible email list will be compiled on August 3rd, 2015. • Emails registered after August 3rd, 2015 will NOT receive the $15 Fall Coupon. • This opportunity will be communicated to your customers multiple times between September and December. • To receive full credit for these coupons, you need to redeem the security code at www.bryanequipment.com. • Coupon valid September 8th - December 31st, 2015. • Retailers must redeem coupon codes on bryanequipment.com by January 7th, 2016 to receive credit. • Credits will be issued in January 2016.
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457 Wards Corner Road Loveland, OH 45140 l Phone (513) 248-2000 l www.bryanequipment.com
Promotions/Events Timeline
Promotions/Events C O N S U M
E R
August
September
October
November December
Details
*Save $60 on MS 250 Promo
1st
31st
Consumer Promotion
*MS 271 Free Woodsman Case Promo
1st
31st
Consumer Promotion
(Credits will be issued in January 2016)
*BG 56 C-E $10 Off STIHL Express Promo
1st
Fall E-Loyalty Coupon
Consumer Promotion
15th
8th
(Credits will be issued in January 2016)
31st
Customer Loyalty
MS 250 Reduced Retailer Price Promo
1st
31st
Retailer Incentive
$25 Woodsman Case Promo
1st
31st
Retailer Incentive
Chain Stocking Promo
1st
30th
Stock and Save
Bar Promo (Elite & Strategic)
1st
30th
Retailer Incentive
BR 600 Pallet Promo
1st
30th
Retailer Incentive
BR/SR Pallet Promo
1st
30th
Retailer Incentive
BG/SH Stocking Promo
1st
30th
Retailer Incentive
Blower Stack Display
1st
Photos due by 10/15/15
Retailer Reward
Marketing Advantage Enrollment
1st
9th
Consumer Awareness 2016
(Credits will be issued in October 2015)
R E T A I L E R
Timeline
(Credits will be issued in October 2015)
(Credits will be issued in October 2015)
(Credits will be issued in October 2015)
(Credits will be issued in October 2015)
Planning Advantage Orders
TBD
TBD
*Advertised Retail Promotion/In-Store Promotional Items 457 Wards Corner Road Loveland, OH 45140 l Phone (513) 248-2000 l www.bryanequipment.com
2016 Planning Orders
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New Products & Everyday Terms
Coming Soon : New
Blowers!
BG 50
$139.95 BES-SRP Designed to be STIHL’s new entry level handheld blower, the BG 50 will be the lightest gasoline-powered blower on the market. This unit Displacement 27.2 cc will come with improved ergonomics and maneuverability, Engine Power 0.9 bhp but provides the same level of quality seen in other STIHL Weight 7.9 lbs. handheld blowers. The BG 50 replaces the BG 55. Packaged Air Velocity 134 mph two per box.
BG 50
412 cfm
Air Volume
BR 450
BR 450
$449.95 BES-SRP The BR 450 backpack blower will provide a great performance with exciting new features. It has a telescopic tube adjustment which Displacement 63.3 cc allows for variable tube length and also comes standard Engine Power 3.9 hp with tool-less control handle adjustment and a soft Weight (BR 450/BR 450 C-EF) 23.4 lbs./25.4 lbs. rubber grip for easier maneuverability. The BR 450 Air Velocity 186 mph replaces the BR 550. 642 cfm
Air Volume
BR 450 C-EF $549.95 BES-SRP
The BR 450 C-EF has all the same great features as the BR 450, but comes with the only electric start system on the market. Start the engine with just the throttle trigger; no pulling required! This blower also comes with Easy2Start™ technology.
2-in-1 File Guide
5605 750 4303 = Sharpens 3/8” PICCO Chain 5605 750 4304 = Sharpens .325” Chain 5605 750 4305 = Sharpens 3/8” Chain
$34.99 BES-SRP
BR 450 C-EF
Electric Start!
The 2-in-1 Filing Guide simplifies the process of sharpening your saw chain by completing two functions at once - sharpening your saw chain cutters and lowering your depth gauges. The system includes two round files, one flat file and comes with a unique file holder and filing kit.
Everyday Terms All other units, parts and accessories (excluding oil) may ride for shipping and terms based on the dollar level noted below. All items ordered excluding oil are combined to achieve the best purchasing levels. Large orders (truck shipments) placed after noon may not ship the same day.
Dollar Value Order
Shipping
Cash Discount 10th of the Month
$1,000 $4,000 $7,000 $10,000 $20,000
1% shipping allowance FREE FREE FREE FREE
net .5% 1% 1.5% 2%
10th of Month 2 (60 Days) 10th of Month 3 (90 Days) net net net net
1% shipping allowance: A $1,000 order would receive a $10.00 shipping allowance.
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457 Wards Corner Road Loveland, OH 45140 l Phone (513) 248-2000 l www.bryanequipment.com