SPU RegentBusinessSymposium

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Brand Alignment: A Powerful Marketing Tool Friday, November 8, 2013 8:00 a.m. - 1:30 p.m. Mac Mahon Student Center Explore heightening your organization’s exposure through brand alignment. Learn how to expand your reach, enhance your reputation, shape customer attitudes and differentiate yourself from competitors. All of this, in concert with a strong package of products and/or services, can ultimately lead to market growth and increased sales. Join us to learn more!

Spotlight Speaker

Paul Tagliabue H ’05 Former Commissioner of the NFL; Member, Board of Directors, NY/NJ Super Bowl Host Committee

Panelists

Porter Gale Former VP of Marketing for Virgin Atlantic

Bill Rasmussen Founder of ESPN

Steve Stoute Marketing and Branding Guru, Chief Operating Officer of Translation LLC

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