SSC/ N 4101 Conduct marketing research and analysis for products
SSC/ N 4101
Conduct marketing research and analysis for products
Overview This unit is about carrying out research and analysis of market needs for products.
11
Applicable NOS Unit
SSC/ N 4101 Unit Code Unit Title (Task) Description Scope
Conduct marketing research and analysis for products SSC/ N 4101 Conduct marketing research and analysis for products
This unit is about carrying out research and analysis of market needs for products. This unit/task covers the following: Research and analysis into: geographical markets industry sectors market segments specific products/features competitors Appropriate people: line manager colleagues commissioner of the research subject matter experts Data/information: quantitative qualitative Agreed medium: written report oral presentation Performance Criteria (PC) w.r.t. the Scope To be competent, you must be able to: PC1. establish the objectives and scope of research and analysis PC2. obtain guidance from appropriate people within your organization to refine the research and analysis approach and methodology PC3. obtain data/information from your organization’s knowledge base and published reports to understand overall market/industry trends PC4. obtain data/information relating to specific products/features, competitors and market segments from reliable secondary sources PC5. consolidate data/information into standard templates and tools PC6. review data/information with appropriate people and incorporate their inputs PC7. conduct rule-based analysis on data/information and draw justifiable inferences PC8. review the analysis and inferences with appropriate people and incorporate their inputs PC9. present the findings to appropriate people through agreed medium using 12
SSC/ N 4101
Conduct marketing research and analysis for products
standard templates and tools Knowledge and Understanding (K) A. Organizational You need to know and understand: KA1. your organization’s policies, procedures and priorities for conducting research Context and market analysis for products and your role in applying these (Knowledge of KA2. the purpose and aims of any research and analysis you are undertaking the company/ KA3. the scope of work to be carried out and the importance of keeping within organization and these boundaries its processes) KA4. your organization’s knowledge base and how to access documents and information from this KA5. standard templates and tools available and how to use these KA6. market developments and competitive practices within the sector KA7. how to obtain, analyze and use feedback to improve your data/information KA8. who to obtain guidance and feedback from when refining your data/information B. Technical You need to know and understand: KB1. different processes involved in collecting effective data/information Knowledge KB2. the importance of recording data/information accurately for research and analysis KB3. how to carry out rule-based analysis on data/information KB4. different methods used to interpret the market/industry trends and how to select the methods best suited to the work being carried out KB5. the importance of validating data/information before use and how to do this KB6. how to present research and analysis in a structured way KB7. current practice in conducting market research and analysis Skills (S) A. Core Skills/ Writing Skills Generic Skills You need to know and understand how to: SA1. complete accurate well written work with attention to detail Reading Skills You need to know and understand how to: SA2. read instructions, guidelines, procedures, rules and service level agreements Oral Communication (Listening and Speaking skills) You need to know and understand how to: SA3. listen effectively and orally communicate information accurately B. Professional Skills Decision Making You need to know and understand how to: SB1. follow rule-based decision-making processes SB2. make decisions on suitable courses of action 13
SSC/ N 4101
C. Technical Skills
Conduct marketing research and analysis for products Plan and Organize You need to know and understand how to: SB3. plan and organize your work to achieve targets and deadlines Customer Centricity You need to know and understand how to: SB4. carry out rule-based transactions in line with customer-specific guidelines, procedures, rules and service level agreements SB5. check your own work meets customer requirements SB6. meet and exceed customer expectations Problem Solving You need to know and understand how to: SB7. apply problem-solving approaches in different situations Analytical Thinking You need to know and understand how to: SB8. analyze data and activities SB9. configure data and disseminate relevant information to others Critical Thinking You need to know and understand how to: SB10. apply balanced judgments to different situations SB11. provide opinions on work in a detailed and constructive way Attention to Detail You need to know and understand how to: SB12. check your work is complete and free from errors SB13. get your work checked by peers Team Working You need to know and understand how to: SB14. work effectively in a team environment You need to know and understand how to: SC1. use information technology effectively to input and/or extract data accurately SC2. identify and refer anomalies in data SC3. store and retrieve information SC4. agree objectives and work requirements SC5. keep up to date with changes, procedures and practices in your role
14
SSC/ N 4101
Conduct marketing research and analysis for products
NOS Version Control
NOS Code
SSC/ N 4101
Credits(NVEQF/NVQF/NSQF) [OPTIONAL] Industry IT-ITeS Industry Sub-sector
Engineering and R&D
Version number
0.1
Drafted on
30/04/2013 30/04/2013
Last reviewed on Next review date
30/06/2014
15
Conduct marketing research and analysis for products
Overview This unit is about carrying out research and analysis of market needs for products.
11
Applicable NOS Unit
SSC/ N 4101 Unit Code Unit Title (Task) Description Scope
Conduct marketing research and analysis for products SSC/ N 4101 Conduct marketing research and analysis for products
This unit is about carrying out research and analysis of market needs for products. This unit/task covers the following: Research and analysis into: geographical markets industry sectors market segments specific products/features competitors Appropriate people: line manager colleagues commissioner of the research subject matter experts Data/information: quantitative qualitative Agreed medium: written report oral presentation Performance Criteria (PC) w.r.t. the Scope To be competent, you must be able to: PC1. establish the objectives and scope of research and analysis PC2. obtain guidance from appropriate people within your organization to refine the research and analysis approach and methodology PC3. obtain data/information from your organization’s knowledge base and published reports to understand overall market/industry trends PC4. obtain data/information relating to specific products/features, competitors and market segments from reliable secondary sources PC5. consolidate data/information into standard templates and tools PC6. review data/information with appropriate people and incorporate their inputs PC7. conduct rule-based analysis on data/information and draw justifiable inferences PC8. review the analysis and inferences with appropriate people and incorporate their inputs PC9. present the findings to appropriate people through agreed medium using 12
SSC/ N 4101
Conduct marketing research and analysis for products
standard templates and tools Knowledge and Understanding (K) A. Organizational You need to know and understand: KA1. your organization’s policies, procedures and priorities for conducting research Context and market analysis for products and your role in applying these (Knowledge of KA2. the purpose and aims of any research and analysis you are undertaking the company/ KA3. the scope of work to be carried out and the importance of keeping within organization and these boundaries its processes) KA4. your organization’s knowledge base and how to access documents and information from this KA5. standard templates and tools available and how to use these KA6. market developments and competitive practices within the sector KA7. how to obtain, analyze and use feedback to improve your data/information KA8. who to obtain guidance and feedback from when refining your data/information B. Technical You need to know and understand: KB1. different processes involved in collecting effective data/information Knowledge KB2. the importance of recording data/information accurately for research and analysis KB3. how to carry out rule-based analysis on data/information KB4. different methods used to interpret the market/industry trends and how to select the methods best suited to the work being carried out KB5. the importance of validating data/information before use and how to do this KB6. how to present research and analysis in a structured way KB7. current practice in conducting market research and analysis Skills (S) A. Core Skills/ Writing Skills Generic Skills You need to know and understand how to: SA1. complete accurate well written work with attention to detail Reading Skills You need to know and understand how to: SA2. read instructions, guidelines, procedures, rules and service level agreements Oral Communication (Listening and Speaking skills) You need to know and understand how to: SA3. listen effectively and orally communicate information accurately B. Professional Skills Decision Making You need to know and understand how to: SB1. follow rule-based decision-making processes SB2. make decisions on suitable courses of action 13
SSC/ N 4101
C. Technical Skills
Conduct marketing research and analysis for products Plan and Organize You need to know and understand how to: SB3. plan and organize your work to achieve targets and deadlines Customer Centricity You need to know and understand how to: SB4. carry out rule-based transactions in line with customer-specific guidelines, procedures, rules and service level agreements SB5. check your own work meets customer requirements SB6. meet and exceed customer expectations Problem Solving You need to know and understand how to: SB7. apply problem-solving approaches in different situations Analytical Thinking You need to know and understand how to: SB8. analyze data and activities SB9. configure data and disseminate relevant information to others Critical Thinking You need to know and understand how to: SB10. apply balanced judgments to different situations SB11. provide opinions on work in a detailed and constructive way Attention to Detail You need to know and understand how to: SB12. check your work is complete and free from errors SB13. get your work checked by peers Team Working You need to know and understand how to: SB14. work effectively in a team environment You need to know and understand how to: SC1. use information technology effectively to input and/or extract data accurately SC2. identify and refer anomalies in data SC3. store and retrieve information SC4. agree objectives and work requirements SC5. keep up to date with changes, procedures and practices in your role
14
SSC/ N 4101
Conduct marketing research and analysis for products
NOS Version Control
NOS Code
SSC/ N 4101
Credits(NVEQF/NVQF/NSQF) [OPTIONAL] Industry IT-ITeS Industry Sub-sector
Engineering and R&D
Version number
0.1
Drafted on
30/04/2013 30/04/2013
Last reviewed on Next review date
30/06/2014
15
