SSWUG vConf SQL Server Master Data Services

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SQL Server Master Data Services Why you need this new technology today

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What is Master Data Services?

What is Master Data Management?

What is Master Data Management?

A consistent view of core business entities created using data integration and data quality technologies for use by transactional and analytic applications …

A consistent view

of core business entities

created using data integration and data quality technologies for use by transactional and analytic applications

• Consolidated, clean, and authoritative

A consistent view

of core business entities

created using data integration and data quality technologies for use by transactional and analytic applications

• Consolidated, clean, and authoritative

• Customers, suppliers, products, employees …

A consistent view

• Consolidated, clean, and authoritative

of core business entities

• Customers, suppliers, products, employees …

created using data integration and data quality technologies

• Because the data about these entities is typically dispersed, uneven and changing

for use by transactional and analytic applications

A consistent view

of core business entities

created using data integration and data quality technologies for use by transactional and analytic applications

• Consolidated, clean, and authoritative

• Customers, suppliers, products, employees …

• Because the data about these entities is dispersed and inconsistent

• By reference, or by synchronizing master data back to source systems

What is Master Data Management? A consistent view of core business entities created using data integration and data quality technologies for use by transactional and analytic applications …

and the business processes to govern this data.

What is Master Data Services?

A platform for Master Data

Why do you need MDM?

Manufacturing Component collection Restock level Time to build Weld specification Paint colours Model identifier

Marketing Market segment Campaign Paint colours Model identifier

Sales Order lead time Offer codes Incentives Model identifier

Finance Production cost Gross profit Dealer incentives Model identifier

Manufacturing

Finance

Marketing

Sales

Manufacturing Marketing Sales

Finance

Manufacturing

Marketing

Sales

Finance

Aims of the Master Data Platform

Authoritative Data

Reduced Costs Sustainable Advantages

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Authoritative Data

• Master Data Hub • Any person or system can contribute or subscribe

Reduced Costs

Sustainable Advantages

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Authoritative Data Reduced Costs

• Master Data Hub • Any person or system can contribute or subscribe

• Familiar SQL Server data platform integration • Effective match-merge of entities

Sustainable Advantages

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Authoritative Data Reduced Costs

Sustainable Advantages

• Master Data Hub • Any person or system can contribute or subscribe

• Familiar SQL Server data platform integration • Effective match-merge of entities

• Versioning for hierarchies and attributes • Workflows and notifications

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Domain independence

Model deployment Effective APIs

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MDS Capabilities Master Data Hub

Stewardship Portal

Stewardship Process

Master Data Platform

Part of SQL Server Data Platform

Data Steward experience

Workflow

Any Domain

Notifications

Model Deployment

Business Rules

API Supports all Operations

Authoritative Source

Versioning & Transaction Logging

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Master Data Administration Modeling Model Documentation Import & Export

DEMO Master Data Services Exploring data in the Stewardship Portal

Demoed Features Master Data Portal Attributes

Hierarchies Versioning

DEMO Master Data Services Creating Models

Other Features Notifications Workflow Business Rules

Model Deployment SharePoint Integration Integration Security

DEMO Master Data Services Business Rules and Data Integration

Master Data Methodology

Envision

Plan

Develop

Stabilize

Deploy

Choose your problem MDM software is not the whole solution You need changes in processes You need changes in policies So choose your project carefully …

Choose your problem Does this domain add value? Can this project be re-used?

Products are a good place to start …

MDM Project Drivers Domains (Models) Entities Attributes Hierarchies Subscribing Systems

Security Profiles Number and Complexity of Workflow Scenarios Source Systems

Start small Solve a real problem Have a sponsor Engage strong technical resources Engage knowledgeable business resources

LOB App(s)

Master Data Services

1. Critical dimension loaded to MDS, then to analytic apps. Users manage hierarchies and attributes in MDS portal

Analytic App

LOB App(s)

Master Data Services

1. Critical dimension loaded to MDS, then to analytic apps. Users manage hierarchies and attributes in MDS portal 2. See the benefits of MDS. Begin pushing Master Data back to LOB App.

Analytic App

LOB App(s)

Master Data Services

Analytic App

1. Critical dimension loaded to MDS, then to analytic apps. Users manage hierarchies and attributes in MDS portal 2. See the benefits of MDS. Begin pushing Master Data back to LOB App. 3. Organization integrates more LOB apps, more analytic apps, and other domains

What is Master Data Services? The platform for managing … A consistent view of core business entities created using data integration and data quality technologies for use by transactional and analytic applications … and the business processes to govern this data.

Resources http://www.microsoft.com/sqlserver/2008/en/us/MDS.aspx

http://portals.tdwi.org/microsites/mdm-portal/master-data-management.aspx