Station Profile - Bell Media
Station Profile – Winter 2014/2015 Call Letters: CKFM FM Dial Position: 99.9 Format: Top 40/CHR Market: Toronto www.toronto.virginradio.ca 99.9 Virgin Radio reaches 2.8 million people weekly in its full coverage area. 99.9 Virgin Radio reaches 2.0 million+ Toronto listeners each week and 671,200 listeners are reached DAILY! Age
12-17 18-24
Gender
Adults 18-49: 67% (Index 124) / Females 18-49: 35% (129) Adults 25-54: 65% (126) / Females 25-54: 36% (137)
14.1 24.0
14.6
45-54 55+
Age/Gender: Average Age: 37 years old
8.3
25-34 35-44
Demographic Profile
26.5 12.5
Female 54%
Male 46%
Education:
Post-Secondary Education: 68% Community Technical College: 26% (Index 131)
HH Income: $100,000 - $125,000: Index 149 Household: Married: 39%; Single/Never Married: 40% (Index 119) Children 31% of listeners via mobile device (157) • Listen to Radio: 19% Both (188) > 28% via mobile (155) • Shopping: 20% Both (160) > 22% Mobile (150) • 56% Social networking via mobile (121) • 32% Banking (127)
Aerobics/yoga/Pilates, ski/snowboard, bike, hike/camp, garden, boat/sail, snowmobile and play hockey/skate
Restaurants: Past 30 days: Casual/family restaurants: 71%, bar/pub: 39%, coffee donut shops: 81% , fast food: 79% order take out or delivery: 67%, fine dining: 30% Home:
Homeowners: 67% / Mortgage: 30% Home Improvement Spending: $1,000-$10,000: 39% (113)
Vacation:
In Ontario: 64% / To USA: 40% (Index 119) Outside North America: 24% (121) Business Travel: 13% (167)
Investments: RRSPs: 49% / RESPs: 25% (109) Life Stage:
Exurban – Established Families
Source: PPM Toronto R01 2015 (12/01/14-03/01/15) – Mon-Sun 5a-1a – A12+/Comp % AMA
12-17 18-24
Gender
Adults 18-49: 67% (Index 124) / Females 18-49: 35% (129) Adults 25-54: 65% (126) / Females 25-54: 36% (137)
14.1 24.0
14.6
45-54 55+
Age/Gender: Average Age: 37 years old
8.3
25-34 35-44
Demographic Profile
26.5 12.5
Female 54%
Male 46%
Education:
Post-Secondary Education: 68% Community Technical College: 26% (Index 131)
HH Income: $100,000 - $125,000: Index 149 Household: Married: 39%; Single/Never Married: 40% (Index 119) Children 31% of listeners via mobile device (157) • Listen to Radio: 19% Both (188) > 28% via mobile (155) • Shopping: 20% Both (160) > 22% Mobile (150) • 56% Social networking via mobile (121) • 32% Banking (127)
Aerobics/yoga/Pilates, ski/snowboard, bike, hike/camp, garden, boat/sail, snowmobile and play hockey/skate
Restaurants: Past 30 days: Casual/family restaurants: 71%, bar/pub: 39%, coffee donut shops: 81% , fast food: 79% order take out or delivery: 67%, fine dining: 30% Home:
Homeowners: 67% / Mortgage: 30% Home Improvement Spending: $1,000-$10,000: 39% (113)
Vacation:
In Ontario: 64% / To USA: 40% (Index 119) Outside North America: 24% (121) Business Travel: 13% (167)
Investments: RRSPs: 49% / RESPs: 25% (109) Life Stage:
Exurban – Established Families
Source: PPM Toronto R01 2015 (12/01/14-03/01/15) – Mon-Sun 5a-1a – A12+/Comp % AMA
