Stomp's WhatsApp service
BEST IDEA TO GROW DIGITAL READERSHIP OR ENGAGEMENT
Stomp’s WhatsApp service
About the service - 800 subscribers within a month of its launch - Offered free-of-charge for anyone who has a smartphone - Readers can send in reports on-the-go from anytime and anywhere - They get a round-up of Stomp’s top stories twice a day - They can also receive immediate alerts on the latest breaking news and contests or events Stomp is running
Why WhatsApp? - As of 2014, 72% of mobile internet users in Singapore are active on WhatsApp - Singapore is ranked 4th highest in the world - Lots of potential with wide audience - A channel that not many media outlets have tapped into yet
Source: Statista
Benefits of the service - Fast, convenient and efficient - No size limit like emails - Effective two-way communication that takes less time - High engagement and interaction with subscribers - Forges a personal bond
Some of our best stories were contributed via WhatsApp
Some of our best stories were contributed via WhatsApp
Growth in click-through
- Number of clicks from WhatsApp for breaking news (deaths, accidents, etc) - Healthy growth and increase in clicks
Testimonials
Testimonials
People want to contribute because it’s so convenient
Testimonials
People want updates and even ask for them
Testimonials
The occasional trolls… but it shows that Stomp is interesting. Also a good way to answer queries
Stomp’s WhatsApp service
About the service - 800 subscribers within a month of its launch - Offered free-of-charge for anyone who has a smartphone - Readers can send in reports on-the-go from anytime and anywhere - They get a round-up of Stomp’s top stories twice a day - They can also receive immediate alerts on the latest breaking news and contests or events Stomp is running
Why WhatsApp? - As of 2014, 72% of mobile internet users in Singapore are active on WhatsApp - Singapore is ranked 4th highest in the world - Lots of potential with wide audience - A channel that not many media outlets have tapped into yet
Source: Statista
Benefits of the service - Fast, convenient and efficient - No size limit like emails - Effective two-way communication that takes less time - High engagement and interaction with subscribers - Forges a personal bond
Some of our best stories were contributed via WhatsApp
Some of our best stories were contributed via WhatsApp
Growth in click-through
- Number of clicks from WhatsApp for breaking news (deaths, accidents, etc) - Healthy growth and increase in clicks
Testimonials
Testimonials
People want to contribute because it’s so convenient
Testimonials
People want updates and even ask for them
Testimonials
The occasional trolls… but it shows that Stomp is interesting. Also a good way to answer queries
