The Strategic Position: The environment (external), strategic capability of the organisation (made up of resources and competences), vision, mission, values, stakeholder expectations and purpose. Strategic Choices: Involve understanding the underlying bases for future strategy at both the business unit and corporate levels and the options for developing strategy in terms of both the directions and methods of development. For example ,corporate level strategy of diversification, business level strategy with pricing and differentiation, collaboration with competitors, international strategy of expanding through geographical markets, entrepreneurship, methods to pursue strategies. Strategy in action: Concerned with ensuring that strategies are working in practice. Strategy development processes e.g. intended and emergent strategies. Structuring an organisation through relationships and processes, resourcing strategies in the separate resource areas (people, information, finance and technology), strategic change by observing various issues to manage change, roles for others in managing change and management styles, practice of strategy through detailed activities and methodologies. The strategy lenses: Strategy as design: strategy development can be a logical process in which the forces and constraints on the organisation are weighed carefully through analytical techniques. Top management decides with other levels supporting the strategy. Strategy as experience: strategies of organisations are heavily influenced by the experience of managers and others in the organisation based on their previous strategies through bargaining and negotiation. Strategy as ideas: importance of promoting diversity in and around organisations, which can potentially generate genuinely new ideas. Strategy is seen as emergent from within and around the organisation to approach uncertain problems. Strategy as discourse: The language and communication used by managers to shape objectives and gain influence to promote strategy legitimacy.