Summer 2016 Promotion Package - PL3 Version
Summer 2016 Promotion Summer 2016 Promotion Training Package Applicable to: PL3 Store Promotional Training Package Overview § § § § § § § § § § §
Promotion Overview Featured Pizza Profile New Product Summary Purchasing Update Secondary Promo Features Additional Information Menu Updates Store Operations Summary Training / Store Operations Materials Summary Information Technology Summary Flyer / Poster Guidelines
Customer Care Materials § § § §
Training Checklist Employee Training Verification Checklist Customer Question & Answer Information Scripts Pricing Sheets (on PanagoPro.com only)
Training / Store Operations Materials § § § § § § § § § § § § § § § § § § § § § § § § § §
Meat 1 Recipe Chart (on PanagoPro.com only) Meat 2 Recipe Chart (on PanagoPro.com only) Chicken Recipe Chart (on PanagoPro.com only) Veggie / Shrimp Recipe Chart (on PanagoPro.com only) Topping Sequence Chart (laminate in package and on PanagoPro.com) Protein Slice Count Chart (on PanagoPro.com only) Veggie Weight Chart (on PanagoPro.com only) Cheese Portioning Chart (on PanagoPro.com only) Recipe Map (on PanagoPro.com only) Gluten-smart Reference Guide (laminate in package and on PanagoPro.com) Prep List (on PanagoPro.com only) Colour Coded Prep List (laminate in package and on PanagoPro.com) Make Table Charts (on PanagoPro.com only) Sauce Chart (on PanagoPro.com only) Bottom Cheese Chart (on PanagoPro.com only) Top Cheese Chart (on PanagoPro.com only) VTA – Ultimate Canadian Promo Pizzas (laminate in package and on PanagoPro.com) Thawing Guidelines (laminate in package and on PanagoPro.com) Promo at a Glance (on PanagoPro.com only) Sign Reference Chart (on PanagoPro.com only) Canadian Back Bacon Slice Count Chart (laminate in package and on PanagoPro.com) More Rewards Back of Store Poster (poster in package and on PanagoPro.com) Ultimate Canadian Pizza Back of Store Poster (poster in package) SOP – Canadian Back Bacon (SOP in package and on PanagoPro.com) Ops Tools & Order Form (on PanagoPro.com only) Deployment & Daily Goals Chart (on PanagoPro.com only)
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion Promotional Tools §
Flyers Quantity as per your current Summer Flyer Order Form Promo flyers valid from May 30, 2016 to August 28, 2016 Flyer boxes will have a white coloured label and reference the following to communicate the summer national flyer: Label #1 Panago Summer 2016 Flyers “Ultimate Canadian Flyer”
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Promo Posters (each store will receive 3 posters) Ultimate Canadian pizzas – Feature Poster True Canadian pizza – Feature Poster Sides – Feature Poster
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Menu Inserts CYO/Dip Insert for your metal clipboard holder (continue to use existing in-store CYO/Dip Insert)
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Other Gift Card Counter Card (continue to use existing in-store insert) Cooler Shelf Talkers (continue to use existing cooler shelf talker in-store signage)
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On-hold Tape (if applicable) Continue to use the generic on-hold tape for your phone system
If you do not receive all of these items, please contact Ashley Smorenburg, Marketing Coordinator, ext. 6109
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion SUMMER 2016 PROMOTION OVERVIEW This summer we are introducing two new Canadian pizzas, which highlight the new double smoked Canadian back bacon topping. The new pizzas will be paired alongside the popular True Canadian pizza with all three featured pizzas being offered at attractive promotional price points. In addition to the featured pizzas we will be highlighting the Caesar and Garden salads on sale for just $5 each.
FEATURED PIZZA PROFILE Ultimate Canadian pizza – ON SALE! (new recipe) Ingredients: Italian tomato sauce, Canadian back bacon, pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar. PL3 Pricing: S - $13.50 M - $16.00 L - $20.00 Pizza Category: Meat CTS Ticket and Application Name: Ultimate CDN Ultimate Canadian with Ranch pizza – ON SALE! (new recipe) Ingredients: Jalapeño ranch sauce, Canadian back bacon, pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar. PL3 Pricing: S - $13.50 M - $16.00 L - $20.00 Pizza Category: Meat CTS Ticket and Application Name: Ranch CDN Featured Pizza Guidelines: § § §
The limited-time-only new Ultimate Canadian and Ultimate Canadian with Ranch pizzas are featured at promotional pricing for the duration of the summer promotion from May 30, 2016 to August 28, 2016. Customers may add extra toppings to the pizzas at the extra topping prices. These pizzas are available on all of our crusts.
True Canadian pizza – ON SALE! (no change to existing recipe) Ingredients: Italian tomato sauce, extra pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar. PL3 Pricing: S - $12.00 M - $15.00 L - $18.00 Pizza Category: Meat CTS Ticket and Application Name: TrueCDN SALE Featured Pizza Guidelines: § § §
The existing True Canadian pizza is featured at promotional pricing for the duration of the summer promotion from May 30, 2016 to August 28, 2016. Customers may add extra toppings to the pizzas at the extra topping prices. This pizza is available on all of our crusts.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion NEW PRODUCT SUMMARY Canadian Back Bacon Description: Premium, double smoked Canadian back bacon. Topping Category: Primo topping CTS Ticket and Application Name: CDN Back Bac Topping Guidelines: § §
The Canadian Back Bacon topping is a limited-time-only addition to the menu for the duration of the summer promotion from May 30, 2016 to August 28, 2016. Customers can add the new Canadian Back Bacon topping to any pizza at the Primo topping price.
PURCHASING UPDATE th
rd
All stores will receive an auto-shipment the week of May 16 – May 23 , which will include the following: Double Smoked Back Bacon – 1 case (12 x 375g packages) SECONDARY PROMO FEATURES Recipe Salads As part of the summer promotion we will be highlighting our selection of fresh recipe salads. The Caesar and Garden salads will be featured at a promotional price point for the duration of the promotion. Salad Type: Antipasto Pricing: Regular price $6.75 Salad Type: Garden Pricing: Regular price $5.75
Promo Price $5.00
Salad Type: Caesar Pricing: Regular price $5.75
Promo Price $5.00
Salad Type: Mediterranean Pricing: Regular price $6.25 Salad Type: Chicken Taco Pricing: Regular price $7.75 Featured Recipe Salad Guidelines: § § §
The Caesar and Garden recipe salads are featured at promotional pricing for the duration of the summer promotion from May 30, 2016 to August 28, 2016. Customers may add the Tex-mex chicken, steak, grilled chicken or wild pink shrimp to any salad for an additional $2.00. Customers may add bacon to any salad for an additional $0.75.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion ADDITIONAL INFORMATION Summer Promotion CCC Suggestive Selling The CCC will be focusing on the upsell of the following items during the summer promotion period: June 2016: Caesar and/or Garden salads on sale for $5 July 2016: Chocolate Chunk Pretzel Cookie August 2016: Beverages (Pepsi products)
MENU UPDATES Pizza Pricing Update The New York Deli, Italian Deli, Panago Classic and Pepperoni Classic pizzas will revert back to regular menu pricing (for all stores/pricing levels) effective for the summer 2016 promotion: New York Deli PL3 Pricing
Personal 8” N/A
Small 10” $14.00
Medium 12” $17.25
Large 14” $21.00
Italian Deli PL3 Pricing
Personal 8” N/A
Small 10” $14.50
Medium 12” $18.00
Large 14” $22.00
Panago Classic PL3 Pricing
Personal 8” N/A
Small 10” $14.50
Medium 12” $18.00
Large 14” $22.00
Pepperoni Classic PL3 Pricing
Personal 8” N/A
Small 10” $13.00
Medium 12” $15.75
Large 14” $19.00
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion STORE OPERATIONS SUMMARY This list may be used as a checklist to ensure all signage has been updated to Recipe Map standards. Prep Levels Please ensure that with the start of this promotion, store prep levels are reviewed in detail. q
Topping Sequence Chart The Topping Sequence Chart has been updated to include the new Canadian Back Bacon topping. Please ensure the existing chart is removed and replaced with the summer 2016 chart. q
Colour Coded Prep List The Colour Coded Prep List has been updated to include the new Canadian Back Bacon topping. Please ensure the existing chart is removed and replaced with the summer 2016 chart. q
Canadian Back Bacon Slice Chart A new chart has been created for the Canadian Back Bacon slice counts for CYO pizzas. Please place on make table next to the Protein Chart for easy reference. q
SOP – Canadian Back Bacon A Standard Operation Procedures (SOP) has been included for the new Canadian Back Bacon. Please review with staff and have available for review as needed. q
Thawing Guidelines The Thawing Guidelines Chart has been updated to include the new Canadian Back Bacon topping. Please ensure the existing chart is removed and replaced with the summer 2016 chart. q
Gluten-smart Reference Guide The Gluten-smart Reference Guide has been updated to include the Ultimate Canadian and Ultimate Canadian with Ranch pizzas. Please ensure the existing chart is removed and replaced with the summer 2016 chart. q
VTA – Ultimate Canadian Promo Pizzas A VTA for the Ultimate Canadian promo pizzas has been included. Please remove the Spring Promo Pizza VTA and replace with the Summer Promo Pizza VTA. q
More Rewards Back of Store Poster A permanent poster has been included. Please post on bulletin board at the back of store. q
Ultimate Canadian Pizza Back of Store Poster A summer promo poster for the back of the store has been included to help educate and remind staff around the new Ultimate Canadian promo pizzas. Please post on bulletin board. This poster is meant for staff training only. q
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion TRAINING / STORE OPERATIONS MATERIALS SUMMARY Below is a list of the Training / Store Operations materials provided for the summer 2016 promotion. The required action and placement for each material is included. §
Summer 2016 Promo Package (available on PanagoPro.com, print, review and use to execute promotion)
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Topping Sequence Chart (laminate in package, remove current chart and replace with updated chart) Colour Coded Prep List (laminate in package, remove current chart and replace with updated chart) Thawing Guidelines (laminate in package, remove current chart and replace with updated chart) Canadian Back Bacon Slice Chart (laminate in package, refer to Recipe Map for proper placement) SOP – Canadian Back Bacon (SOP in package, use for training, have available for review as needed) Gluten-smart Reference Guide (laminate in package, place by front register) VTA – Ultimate Canadian Promo Pizzas (laminate in package, refer to Recipe Map for proper placement)
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Promo at a Glance (available on PanagoPro.com, print and post by the phone) Deployment & Daily Goals Sheet (available on PanagoPro.com, download and print for daily use) Sign Reference Chart (available on PanagoPro.com, print and use as reference for store signage) Operations Tools Order Form (available on PanagoPro.com, download to desktop for use when needed)
The following materials will be posted on PanagoPro.com each promotion to ensure each store has easy access to the most current information: §
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Recipe Charts (Meat 1 & 2, Chicken, Veggie/Shrimp, Topping Sequence, Protein Weights, Veggie Weight Chart, Cheese Portioning) Make Table Charts (2-tier, 3-tier, New Make Table)
Prep List Panago Sauce Chart Panago Bottom Cheese Chart Panago Top Cheese Chart Recipe Map
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion INFORMATION TECHNOLOGY SUMMARY CTS Application Guidelines The new Ultimate Canadian pizza will be available on the Pizza screen under the Meat category and will be displayed as Ultimate CDN.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion The new Ultimate Canadian with Ranch pizza will be available on the Pizza screen under the Meat category and will be displayed as Ranch CDN.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion The True Canadian pizza will be on sale for the summer promo and will available on the Pizza screen under the Meat category and will be displayed as True CDN SALE.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion TRAINING CHECKLIST (check when complete)
CHEFS q q
th
Review information for featured items before May 29 . Review all details of the promotion and the promotion guidelines.
DRIVERS q q q
Learn Telephone Scripts and Customer Q&A Information Scripts. th Review all details of the featured items before May 29 . Review all details of the promotion and the promotion guidelines.
CUSTOMER SERVICE REPRESENTATIVES q q q q q
Review all details of the promotion and the promotion guidelines. Review descriptions for the featured items. th Post the Telephone Scripts near telephones and front counter after closing on May 29 . th Post Customer Q&A, scripts, and posters after closing on May 29 . Review pricing and customer response suggestions.
SUPERVISORS/MANAGERS th
Review this promotion package with all your staff members before May 29 . Hand out copies of the flyer to all staff members. th Review featured items by May 29 . Review Prep and Par Levels for the make table to account for the new promotion. Confirm posting of Telephone Scripts, Customer Q&A Scripts and Visual Training Aids after th close on May 29 . th q Place the new posters in the poster frame as shown below after close on May 29 . q q q q q
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion FLYER GUIDELINES Summer 2016 Promotion National Flyer Flyer Cover
POSTER GUIDELINES Poster Frame 1 – Ultimate Canadian pizzas Poster Frame 2 – True Canadian pizza Poster Frame 3 – Sides Poster 1
Poster 3
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Poster 2
Summer 2016 Promotion
EMPLOYEE TRAINING VERIFICATION CHECKLIST (CHECK WHEN COMPLETE)
NAME
DATE
VERIFY KNOWLEDGE OF PROMO GUIDELINES & CUSTOMER Q&A
CHEFS
DRIVERS
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
VERIFY KNOWLEDGE OF THE FEATURED OFFERS
VERIFY KNOWLEDGE OF TELEPHONE/ CUSTOMER SCRIPTS
MANAGER INITIAL
Summer 2016 Promotion
May 30 to August 28, 2016
PANAGO IS FEATURING THE FOLLOWING PIZZAS ON SALE:
ULTIMATE CANADIAN & ULTIMATE CANADIAN WITH RANCH PL3 S $13.50 / M $16.00 / L $20.00
TRUE CANADIAN PL3 S $12 / M $15 / L $18
WOULD YOU LIKE TO ADD A FRESH CAESAR OR GARDEN SALAD TO YOUR ORDER FOR JUST $5?
Summer 2016 Promotion FEATURED QUESTIONS: Q: A:
Q: A:
What is the NEW Ultimate Canadian pizza? The Ultimate Canadian is Italian tomato sauce, Canadian back bacon, pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar. What is the NEW Ultimate Canadian with Ranch pizza? The Ultimate Canadian with Ranch is Jalapeño ranch sauce, Canadian back bacon, pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar.
Q: A:
What is the True Canadian pizza? The True Canadian is Italian tomato sauce, extra pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar.
Q: A:
Is Jalapeño ranch sauce a new sauce? The Jalapeño ranch sauce on the Ultimate Canadian with Ranch pizza is our existing Jalapeño White sauce.
Q: A:
What is the new Canadian Back Bacon topping? Our new Canadian Back Bacon topping is a premium, double smoked Canadian back bacon. It will be available for a limited time for the duration of the summer promo. It is a primo priced topping.
Q: A:
Q: A:
How is the new Canadian Back Bacon topping different from our regular bacon topping? The new Canadian Back Bacon is a premium double smoked bacon served in slices. It is a primo topping. Our regular bacon is a favourite topping and is a bacon crumble style topping. Can a customer add extra toppings on a sale pizza? Yes, the customer is able to add toppings but the price will increased based on the price of each topping added.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Q: A:
Can a customer remove toppings for a sale pizza? Yes, the customer is able to remove toppings but the price will remain the same.
Q: A:
Can a customer substitute toppings for a sale pizza? Yes, the customer is able to substitute one topping on a sale pizza.
Q: A:
Can a customer change the sauce of a sale pizza? Yes, the customer is able to change the sauce, however this counts as a topping change in reference to substitutions.
Q:
Can a customer remove a favourite and add a primo topping for a sale pizza? Yes, the customer is able to remove a favourite topping and add a primo topping, however additional changes would make the pizza a create your own. The customer will also pay difference on the topping price.
A:
Q: A:
Can a customer do a half sale and half regular or CYO pizza? Yes, the customer can combine sale and regular pizzas together as part of a half and half pizza.
Q: A:
Which salads are on sale? This promotion Panago is featuring our fresh Caesar and Garden salads for only $5.00 each. The other recipe salads will remain regular priced.
Q: A:
Can protein toppings be added to the sale salads? Yes, customers may add Tex-mex chicken, steak, grilled chicken or wild pink shrimp to all our salads for an additional $2.00. Regular bacon can be added for an additional $0.75.
Summer 2016 Promotion Q: A:
What is the Chocolate Chunk Pretzel Cookie? The Chocolate Chunk Pretzel Cookie is Panago’s newest dessert. The cookie features pieces of salted caramel coated pretzels with milk and dark chocolate chunks. It comes in a 4 pack and is served with a premium caramel dip for only $6.50.
Q:
Is there any artificial colors or flavours in the Chocolate chunk Pretzel Cookie? The Chocolate Chunk Pretzel Cookie contains no artificial colours or flavours.
A: Q: A:
Can I add a second additional caramel dip to my order? Yes, additional caramel dips can be added for $0.75 each.
Q:
Are the New York Deli, Italian Deli, Panago Classic and Pepperoni Classic pizzas still on special pricing? These pizzas which were featured in our spring promotion will revert back to regular menu pricing (for all stores/pricing levels) effective the start of the summer 2016 promotion.
A:
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Promotion Overview Featured Pizza Profile New Product Summary Purchasing Update Secondary Promo Features Additional Information Menu Updates Store Operations Summary Training / Store Operations Materials Summary Information Technology Summary Flyer / Poster Guidelines
Customer Care Materials § § § §
Training Checklist Employee Training Verification Checklist Customer Question & Answer Information Scripts Pricing Sheets (on PanagoPro.com only)
Training / Store Operations Materials § § § § § § § § § § § § § § § § § § § § § § § § § §
Meat 1 Recipe Chart (on PanagoPro.com only) Meat 2 Recipe Chart (on PanagoPro.com only) Chicken Recipe Chart (on PanagoPro.com only) Veggie / Shrimp Recipe Chart (on PanagoPro.com only) Topping Sequence Chart (laminate in package and on PanagoPro.com) Protein Slice Count Chart (on PanagoPro.com only) Veggie Weight Chart (on PanagoPro.com only) Cheese Portioning Chart (on PanagoPro.com only) Recipe Map (on PanagoPro.com only) Gluten-smart Reference Guide (laminate in package and on PanagoPro.com) Prep List (on PanagoPro.com only) Colour Coded Prep List (laminate in package and on PanagoPro.com) Make Table Charts (on PanagoPro.com only) Sauce Chart (on PanagoPro.com only) Bottom Cheese Chart (on PanagoPro.com only) Top Cheese Chart (on PanagoPro.com only) VTA – Ultimate Canadian Promo Pizzas (laminate in package and on PanagoPro.com) Thawing Guidelines (laminate in package and on PanagoPro.com) Promo at a Glance (on PanagoPro.com only) Sign Reference Chart (on PanagoPro.com only) Canadian Back Bacon Slice Count Chart (laminate in package and on PanagoPro.com) More Rewards Back of Store Poster (poster in package and on PanagoPro.com) Ultimate Canadian Pizza Back of Store Poster (poster in package) SOP – Canadian Back Bacon (SOP in package and on PanagoPro.com) Ops Tools & Order Form (on PanagoPro.com only) Deployment & Daily Goals Chart (on PanagoPro.com only)
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion Promotional Tools §
Flyers Quantity as per your current Summer Flyer Order Form Promo flyers valid from May 30, 2016 to August 28, 2016 Flyer boxes will have a white coloured label and reference the following to communicate the summer national flyer: Label #1 Panago Summer 2016 Flyers “Ultimate Canadian Flyer”
§
Promo Posters (each store will receive 3 posters) Ultimate Canadian pizzas – Feature Poster True Canadian pizza – Feature Poster Sides – Feature Poster
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Menu Inserts CYO/Dip Insert for your metal clipboard holder (continue to use existing in-store CYO/Dip Insert)
§
Other Gift Card Counter Card (continue to use existing in-store insert) Cooler Shelf Talkers (continue to use existing cooler shelf talker in-store signage)
§
On-hold Tape (if applicable) Continue to use the generic on-hold tape for your phone system
If you do not receive all of these items, please contact Ashley Smorenburg, Marketing Coordinator, ext. 6109
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion SUMMER 2016 PROMOTION OVERVIEW This summer we are introducing two new Canadian pizzas, which highlight the new double smoked Canadian back bacon topping. The new pizzas will be paired alongside the popular True Canadian pizza with all three featured pizzas being offered at attractive promotional price points. In addition to the featured pizzas we will be highlighting the Caesar and Garden salads on sale for just $5 each.
FEATURED PIZZA PROFILE Ultimate Canadian pizza – ON SALE! (new recipe) Ingredients: Italian tomato sauce, Canadian back bacon, pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar. PL3 Pricing: S - $13.50 M - $16.00 L - $20.00 Pizza Category: Meat CTS Ticket and Application Name: Ultimate CDN Ultimate Canadian with Ranch pizza – ON SALE! (new recipe) Ingredients: Jalapeño ranch sauce, Canadian back bacon, pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar. PL3 Pricing: S - $13.50 M - $16.00 L - $20.00 Pizza Category: Meat CTS Ticket and Application Name: Ranch CDN Featured Pizza Guidelines: § § §
The limited-time-only new Ultimate Canadian and Ultimate Canadian with Ranch pizzas are featured at promotional pricing for the duration of the summer promotion from May 30, 2016 to August 28, 2016. Customers may add extra toppings to the pizzas at the extra topping prices. These pizzas are available on all of our crusts.
True Canadian pizza – ON SALE! (no change to existing recipe) Ingredients: Italian tomato sauce, extra pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar. PL3 Pricing: S - $12.00 M - $15.00 L - $18.00 Pizza Category: Meat CTS Ticket and Application Name: TrueCDN SALE Featured Pizza Guidelines: § § §
The existing True Canadian pizza is featured at promotional pricing for the duration of the summer promotion from May 30, 2016 to August 28, 2016. Customers may add extra toppings to the pizzas at the extra topping prices. This pizza is available on all of our crusts.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion NEW PRODUCT SUMMARY Canadian Back Bacon Description: Premium, double smoked Canadian back bacon. Topping Category: Primo topping CTS Ticket and Application Name: CDN Back Bac Topping Guidelines: § §
The Canadian Back Bacon topping is a limited-time-only addition to the menu for the duration of the summer promotion from May 30, 2016 to August 28, 2016. Customers can add the new Canadian Back Bacon topping to any pizza at the Primo topping price.
PURCHASING UPDATE th
rd
All stores will receive an auto-shipment the week of May 16 – May 23 , which will include the following: Double Smoked Back Bacon – 1 case (12 x 375g packages) SECONDARY PROMO FEATURES Recipe Salads As part of the summer promotion we will be highlighting our selection of fresh recipe salads. The Caesar and Garden salads will be featured at a promotional price point for the duration of the promotion. Salad Type: Antipasto Pricing: Regular price $6.75 Salad Type: Garden Pricing: Regular price $5.75
Promo Price $5.00
Salad Type: Caesar Pricing: Regular price $5.75
Promo Price $5.00
Salad Type: Mediterranean Pricing: Regular price $6.25 Salad Type: Chicken Taco Pricing: Regular price $7.75 Featured Recipe Salad Guidelines: § § §
The Caesar and Garden recipe salads are featured at promotional pricing for the duration of the summer promotion from May 30, 2016 to August 28, 2016. Customers may add the Tex-mex chicken, steak, grilled chicken or wild pink shrimp to any salad for an additional $2.00. Customers may add bacon to any salad for an additional $0.75.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion ADDITIONAL INFORMATION Summer Promotion CCC Suggestive Selling The CCC will be focusing on the upsell of the following items during the summer promotion period: June 2016: Caesar and/or Garden salads on sale for $5 July 2016: Chocolate Chunk Pretzel Cookie August 2016: Beverages (Pepsi products)
MENU UPDATES Pizza Pricing Update The New York Deli, Italian Deli, Panago Classic and Pepperoni Classic pizzas will revert back to regular menu pricing (for all stores/pricing levels) effective for the summer 2016 promotion: New York Deli PL3 Pricing
Personal 8” N/A
Small 10” $14.00
Medium 12” $17.25
Large 14” $21.00
Italian Deli PL3 Pricing
Personal 8” N/A
Small 10” $14.50
Medium 12” $18.00
Large 14” $22.00
Panago Classic PL3 Pricing
Personal 8” N/A
Small 10” $14.50
Medium 12” $18.00
Large 14” $22.00
Pepperoni Classic PL3 Pricing
Personal 8” N/A
Small 10” $13.00
Medium 12” $15.75
Large 14” $19.00
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion STORE OPERATIONS SUMMARY This list may be used as a checklist to ensure all signage has been updated to Recipe Map standards. Prep Levels Please ensure that with the start of this promotion, store prep levels are reviewed in detail. q
Topping Sequence Chart The Topping Sequence Chart has been updated to include the new Canadian Back Bacon topping. Please ensure the existing chart is removed and replaced with the summer 2016 chart. q
Colour Coded Prep List The Colour Coded Prep List has been updated to include the new Canadian Back Bacon topping. Please ensure the existing chart is removed and replaced with the summer 2016 chart. q
Canadian Back Bacon Slice Chart A new chart has been created for the Canadian Back Bacon slice counts for CYO pizzas. Please place on make table next to the Protein Chart for easy reference. q
SOP – Canadian Back Bacon A Standard Operation Procedures (SOP) has been included for the new Canadian Back Bacon. Please review with staff and have available for review as needed. q
Thawing Guidelines The Thawing Guidelines Chart has been updated to include the new Canadian Back Bacon topping. Please ensure the existing chart is removed and replaced with the summer 2016 chart. q
Gluten-smart Reference Guide The Gluten-smart Reference Guide has been updated to include the Ultimate Canadian and Ultimate Canadian with Ranch pizzas. Please ensure the existing chart is removed and replaced with the summer 2016 chart. q
VTA – Ultimate Canadian Promo Pizzas A VTA for the Ultimate Canadian promo pizzas has been included. Please remove the Spring Promo Pizza VTA and replace with the Summer Promo Pizza VTA. q
More Rewards Back of Store Poster A permanent poster has been included. Please post on bulletin board at the back of store. q
Ultimate Canadian Pizza Back of Store Poster A summer promo poster for the back of the store has been included to help educate and remind staff around the new Ultimate Canadian promo pizzas. Please post on bulletin board. This poster is meant for staff training only. q
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion TRAINING / STORE OPERATIONS MATERIALS SUMMARY Below is a list of the Training / Store Operations materials provided for the summer 2016 promotion. The required action and placement for each material is included. §
Summer 2016 Promo Package (available on PanagoPro.com, print, review and use to execute promotion)
§ § § § § §
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Topping Sequence Chart (laminate in package, remove current chart and replace with updated chart) Colour Coded Prep List (laminate in package, remove current chart and replace with updated chart) Thawing Guidelines (laminate in package, remove current chart and replace with updated chart) Canadian Back Bacon Slice Chart (laminate in package, refer to Recipe Map for proper placement) SOP – Canadian Back Bacon (SOP in package, use for training, have available for review as needed) Gluten-smart Reference Guide (laminate in package, place by front register) VTA – Ultimate Canadian Promo Pizzas (laminate in package, refer to Recipe Map for proper placement)
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Promo at a Glance (available on PanagoPro.com, print and post by the phone) Deployment & Daily Goals Sheet (available on PanagoPro.com, download and print for daily use) Sign Reference Chart (available on PanagoPro.com, print and use as reference for store signage) Operations Tools Order Form (available on PanagoPro.com, download to desktop for use when needed)
The following materials will be posted on PanagoPro.com each promotion to ensure each store has easy access to the most current information: §
§ § § § § §
Recipe Charts (Meat 1 & 2, Chicken, Veggie/Shrimp, Topping Sequence, Protein Weights, Veggie Weight Chart, Cheese Portioning) Make Table Charts (2-tier, 3-tier, New Make Table)
Prep List Panago Sauce Chart Panago Bottom Cheese Chart Panago Top Cheese Chart Recipe Map
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion INFORMATION TECHNOLOGY SUMMARY CTS Application Guidelines The new Ultimate Canadian pizza will be available on the Pizza screen under the Meat category and will be displayed as Ultimate CDN.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion The new Ultimate Canadian with Ranch pizza will be available on the Pizza screen under the Meat category and will be displayed as Ranch CDN.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion The True Canadian pizza will be on sale for the summer promo and will available on the Pizza screen under the Meat category and will be displayed as True CDN SALE.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion TRAINING CHECKLIST (check when complete)
CHEFS q q
th
Review information for featured items before May 29 . Review all details of the promotion and the promotion guidelines.
DRIVERS q q q
Learn Telephone Scripts and Customer Q&A Information Scripts. th Review all details of the featured items before May 29 . Review all details of the promotion and the promotion guidelines.
CUSTOMER SERVICE REPRESENTATIVES q q q q q
Review all details of the promotion and the promotion guidelines. Review descriptions for the featured items. th Post the Telephone Scripts near telephones and front counter after closing on May 29 . th Post Customer Q&A, scripts, and posters after closing on May 29 . Review pricing and customer response suggestions.
SUPERVISORS/MANAGERS th
Review this promotion package with all your staff members before May 29 . Hand out copies of the flyer to all staff members. th Review featured items by May 29 . Review Prep and Par Levels for the make table to account for the new promotion. Confirm posting of Telephone Scripts, Customer Q&A Scripts and Visual Training Aids after th close on May 29 . th q Place the new posters in the poster frame as shown below after close on May 29 . q q q q q
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Summer 2016 Promotion FLYER GUIDELINES Summer 2016 Promotion National Flyer Flyer Cover
POSTER GUIDELINES Poster Frame 1 – Ultimate Canadian pizzas Poster Frame 2 – True Canadian pizza Poster Frame 3 – Sides Poster 1
Poster 3
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Poster 2
Summer 2016 Promotion
EMPLOYEE TRAINING VERIFICATION CHECKLIST (CHECK WHEN COMPLETE)
NAME
DATE
VERIFY KNOWLEDGE OF PROMO GUIDELINES & CUSTOMER Q&A
CHEFS
DRIVERS
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
VERIFY KNOWLEDGE OF THE FEATURED OFFERS
VERIFY KNOWLEDGE OF TELEPHONE/ CUSTOMER SCRIPTS
MANAGER INITIAL
Summer 2016 Promotion
May 30 to August 28, 2016
PANAGO IS FEATURING THE FOLLOWING PIZZAS ON SALE:
ULTIMATE CANADIAN & ULTIMATE CANADIAN WITH RANCH PL3 S $13.50 / M $16.00 / L $20.00
TRUE CANADIAN PL3 S $12 / M $15 / L $18
WOULD YOU LIKE TO ADD A FRESH CAESAR OR GARDEN SALAD TO YOUR ORDER FOR JUST $5?
Summer 2016 Promotion FEATURED QUESTIONS: Q: A:
Q: A:
What is the NEW Ultimate Canadian pizza? The Ultimate Canadian is Italian tomato sauce, Canadian back bacon, pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar. What is the NEW Ultimate Canadian with Ranch pizza? The Ultimate Canadian with Ranch is Jalapeño ranch sauce, Canadian back bacon, pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar.
Q: A:
What is the True Canadian pizza? The True Canadian is Italian tomato sauce, extra pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar.
Q: A:
Is Jalapeño ranch sauce a new sauce? The Jalapeño ranch sauce on the Ultimate Canadian with Ranch pizza is our existing Jalapeño White sauce.
Q: A:
What is the new Canadian Back Bacon topping? Our new Canadian Back Bacon topping is a premium, double smoked Canadian back bacon. It will be available for a limited time for the duration of the summer promo. It is a primo priced topping.
Q: A:
Q: A:
How is the new Canadian Back Bacon topping different from our regular bacon topping? The new Canadian Back Bacon is a premium double smoked bacon served in slices. It is a primo topping. Our regular bacon is a favourite topping and is a bacon crumble style topping. Can a customer add extra toppings on a sale pizza? Yes, the customer is able to add toppings but the price will increased based on the price of each topping added.
Summer 2016 Promotion: May 30, 2016 – August 28, 2016
Q: A:
Can a customer remove toppings for a sale pizza? Yes, the customer is able to remove toppings but the price will remain the same.
Q: A:
Can a customer substitute toppings for a sale pizza? Yes, the customer is able to substitute one topping on a sale pizza.
Q: A:
Can a customer change the sauce of a sale pizza? Yes, the customer is able to change the sauce, however this counts as a topping change in reference to substitutions.
Q:
Can a customer remove a favourite and add a primo topping for a sale pizza? Yes, the customer is able to remove a favourite topping and add a primo topping, however additional changes would make the pizza a create your own. The customer will also pay difference on the topping price.
A:
Q: A:
Can a customer do a half sale and half regular or CYO pizza? Yes, the customer can combine sale and regular pizzas together as part of a half and half pizza.
Q: A:
Which salads are on sale? This promotion Panago is featuring our fresh Caesar and Garden salads for only $5.00 each. The other recipe salads will remain regular priced.
Q: A:
Can protein toppings be added to the sale salads? Yes, customers may add Tex-mex chicken, steak, grilled chicken or wild pink shrimp to all our salads for an additional $2.00. Regular bacon can be added for an additional $0.75.
Summer 2016 Promotion Q: A:
What is the Chocolate Chunk Pretzel Cookie? The Chocolate Chunk Pretzel Cookie is Panago’s newest dessert. The cookie features pieces of salted caramel coated pretzels with milk and dark chocolate chunks. It comes in a 4 pack and is served with a premium caramel dip for only $6.50.
Q:
Is there any artificial colors or flavours in the Chocolate chunk Pretzel Cookie? The Chocolate Chunk Pretzel Cookie contains no artificial colours or flavours.
A: Q: A:
Can I add a second additional caramel dip to my order? Yes, additional caramel dips can be added for $0.75 each.
Q:
Are the New York Deli, Italian Deli, Panago Classic and Pepperoni Classic pizzas still on special pricing? These pizzas which were featured in our spring promotion will revert back to regular menu pricing (for all stores/pricing levels) effective the start of the summer 2016 promotion.
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Summer 2016 Promotion: May 30, 2016 – August 28, 2016
