summer campaign - cloudfront.net
SUMMER CAMPAIGN PRE-LAUNCH OVERVIEW This campaign will promote Red Lion Hotels as the perfect destinations for a family Summer vacation. An interactive mini-site will highlight destinations and special offers.
GOALS & PROMOTION PROMOTION Flight: May 19th – July 31st Pre-summer Campaign Social Media Teaser: May 11th-May 19th Interactive Mini Site with special offers Secondary Summer Campaign to follow Social element – Guest share summer plans for a chance to win a free stay
GOALS • Increase Occupancy – Target Family Leisure Segment • Increase Website Traffic • Capture Email Addresses • Increase Brand Awareness
INITIATIVES CAMPAIGN ELEMENTS • SEM • GDN • Media Buys – TripAdvisor, Sojern • Banners and custom home page slide • Social Media Campaign • Campaign Emailer • Custom Interactive Mini Site with Film Strip Reel Functionality
TIMELINE Pre-Summer Campaign Social Media Teaser
May 11th – May 19th
As of 5/6/2015
Summer Campaign Main Sale
May 19th – July 31st
GOALS & PROMOTION PROMOTION Flight: May 19th – July 31st Pre-summer Campaign Social Media Teaser: May 11th-May 19th Interactive Mini Site with special offers Secondary Summer Campaign to follow Social element – Guest share summer plans for a chance to win a free stay
GOALS • Increase Occupancy – Target Family Leisure Segment • Increase Website Traffic • Capture Email Addresses • Increase Brand Awareness
INITIATIVES CAMPAIGN ELEMENTS • SEM • GDN • Media Buys – TripAdvisor, Sojern • Banners and custom home page slide • Social Media Campaign • Campaign Emailer • Custom Interactive Mini Site with Film Strip Reel Functionality
TIMELINE Pre-Summer Campaign Social Media Teaser
May 11th – May 19th
As of 5/6/2015
Summer Campaign Main Sale
May 19th – July 31st
