Sundrop HHF Yogurt Marketing
Empowering the Merchant-Consumer Relationship
SUNDROP PRESENTATION Yogurt Marketing Seminar 01-12
Empowering the Merchant-Consumer Relationship
The leading POS-integrated SaaS marketing & loyalty platform
SUNDROP OVERVIEW
Empowering the Merchant-Consumer Relationship
PROBLEM Many merchants do not have an effective and simple solution to acquire new customers, identify and retain existing customers, and to optimize monetization from those customers.
Easy
To implement To operate To understand
Efficient
Measurable Revenue and Margin Driven
Customer Focused
Limited resources required Integrated into current systems
Produce ROI
Relevant
Engaging Value Creating Creative
Mobile / Social
Create Value
Better than traditional marketing
Empowering the Merchant-Consumer Relationship
SOLUTION – MOBILE LOYALTY
Eliminate Cards
Track by Mobile Number
Stickier than email address, physical address, etc Available to all mobile consumers - smart phone not required
Easy to Join / Automated Data Collection
Expensive to purchase / maintain Consumers don’t want to carry More will join mobile program
Mobile number only at POP / Automated process for remaining data Mobile faster than cards
Consumer Satisfaction
Never miss opportunity to earn points Consumers want mobile coupons
Social Media Connections
800% YOY increase in mobile coupon searches
Facebook / Twitter
Complete ROI Tracking / Reporting
Track ROI / Revenue for Internal & External Campaigns
Empowering the Merchant-Consumer Relationship
MARKET: EVOLVING TO MERCHANT-CONSUMER Current
Current
Merchant
Payments
Merchant
Evolving
Consumer
Data Capture on CC or non-existent Difficult to transfer from CC to merchant Consumers are anonymous to merchant Open Loop
Evolving
Direct merchantconsumer relationship Closed Loop
Consumer
Empowering the Merchant-Consumer Relationship
CURRENT VS. EVOLVING The Current Way
The Evolving Way
Empowering the Merchant-Consumer Relationship
PROBLEM + MARKET = SOLUTION Sundrop’s Customer Monetization Platform “closes the loop” for merchant marketing.
Loyalty
Problem
Sundrop’s Customer Monetization Platform
Behavior Tracking
Customer Monetization Platform
Analytics
Market
Identity
Engagement
Empowering the Merchant-Consumer Relationship
SOLUTION: SUNDROP’S POS INTEGRATED, SAAS MARKETING PLATFORM
How to contact you Social Graph Data Matching
Visit pattern Purchase History “Advocacy” Promotional Response Pattern Data Mining
Multi-channel outbound communications •SMS Text •E-mail •Social Media •Voice / IVR •Direct Mail •Live / CRM
“Push” notifications
Measurement
Who you are
Engagement
Identity
Loyalty
Behavior
Sundrop offers a next generation SAAS platform which allows merchants to identify and retain existing customers, optimize revenue from those customers, and acquire new customers.
Rich Analytics ROI measurement of all channels Closed-loop marketing Actionable reports
•Personalized •Targeted
Frictionless = Operationally efficient + high consumer participation
Empowering the Merchant-Consumer Relationship
INTRODUCING MERCHANTS TO THEIR CUSTOMERS Merchant Responsibility
Ask the customer to join the loyalty program and enter their mobile number into the POS. Automation Takes Over
+ Sundrop sends a welcome SMS text to the customer requesting a reply with their email address. The customer’s text reply triggers a branded email message that drives the customer through a survey, social media connection, and self-registration process (including download of Reward Card Wallet). Delivering Results
+ Sundrop manages outbound marketing campaigns with merchants via mobile, email, social media, and LBS services to drive customers back to the store. Merchants start seeing results in as little as 3 weeks.
Empowering the Merchant-Consumer Relationship
CONSUMER REGISTRATION PAGE
Empowering the Merchant-Consumer Relationship
SOCIAL MEDIA CONNECTION
Empowering the Merchant-Consumer Relationship
FACEBOOK POSTINGS
Facebook Connect
Posts on consumer’s Facebook wall for “friends” to see Posts on every visit
Empowering the Merchant-Consumer Relationship
“VIRAL” NATURE OF SOCIAL MEDIA
Facebook
800+ million users 50% of users log in daily Average user has 130 friends 15% of all web usage
Reach them
Simply create a “FREE” new customer offer and sign up customers in store – Sundrop automates it!
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL – INSIGHTS AT A GLANCE
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL - DASHBOARD
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL - LOYALTY
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL - LOYALTY
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL – PARTICIPATION
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL - SOURCES
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL – SOCIAL MEDIA
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL - FUNNEL
Empowering the Merchant-Consumer Relationship
VIRTUAL TERMINAL– CONSUMER INSIGHTS AT A GLANCE
Empowering the Merchant-Consumer Relationship
CONTESTS– INCENTIVIZE & MONITOR EMPLOYEES
Empowering the Merchant-Consumer Relationship
PROVEN RESULTS
“Sundrop Mobile Client Builds 10,000 Customer Database in Less Than 90 Days”
Many of our customers build 1-2k in 30 days and 3-6k in 90 days
“Sundrop Client Experiences 91% Opt-In Rate With Sundrop Mobile Loyalty”
“Sundrop Mobile Produces Highest Single-Day Sales Ever for Franchisee”
Typical participation rates are in the 60% - 80% range compared to 15% for card-based programs
Multi-channel voice & text offer after only 8 weeks in program
“Franchisee Reverses Double-Digit Negative Sales Comps with Sundrop Mobile”
First text to 9,216 members ($460) produced 9.66% redemption and $12,638 in revenue (>2,000% ROI)
Sundrop Mobile is producing industry-leading results, unmatched by any other loyalty or marketing provider.
Empowering the Merchant-Consumer Relationship
SUMMARY
Comprehensive Customer Monetization Platform providing customer identity, behavior tracking, engagement, and measurement
Closed loop marketing solution
Frictionless process = operational ease and efficiency + high consumer participation
Drives consumer retention and consumer acquisition
Empowering the Merchant-Consumer Relationship
SUMMARY
Thank you!
SUNDROP PRESENTATION Yogurt Marketing Seminar 01-12
Empowering the Merchant-Consumer Relationship
The leading POS-integrated SaaS marketing & loyalty platform
SUNDROP OVERVIEW
Empowering the Merchant-Consumer Relationship
PROBLEM Many merchants do not have an effective and simple solution to acquire new customers, identify and retain existing customers, and to optimize monetization from those customers.
Easy
To implement To operate To understand
Efficient
Measurable Revenue and Margin Driven
Customer Focused
Limited resources required Integrated into current systems
Produce ROI
Relevant
Engaging Value Creating Creative
Mobile / Social
Create Value
Better than traditional marketing
Empowering the Merchant-Consumer Relationship
SOLUTION – MOBILE LOYALTY
Eliminate Cards
Track by Mobile Number
Stickier than email address, physical address, etc Available to all mobile consumers - smart phone not required
Easy to Join / Automated Data Collection
Expensive to purchase / maintain Consumers don’t want to carry More will join mobile program
Mobile number only at POP / Automated process for remaining data Mobile faster than cards
Consumer Satisfaction
Never miss opportunity to earn points Consumers want mobile coupons
Social Media Connections
800% YOY increase in mobile coupon searches
Facebook / Twitter
Complete ROI Tracking / Reporting
Track ROI / Revenue for Internal & External Campaigns
Empowering the Merchant-Consumer Relationship
MARKET: EVOLVING TO MERCHANT-CONSUMER Current
Current
Merchant
Payments
Merchant
Evolving
Consumer
Data Capture on CC or non-existent Difficult to transfer from CC to merchant Consumers are anonymous to merchant Open Loop
Evolving
Direct merchantconsumer relationship Closed Loop
Consumer
Empowering the Merchant-Consumer Relationship
CURRENT VS. EVOLVING The Current Way
The Evolving Way
Empowering the Merchant-Consumer Relationship
PROBLEM + MARKET = SOLUTION Sundrop’s Customer Monetization Platform “closes the loop” for merchant marketing.
Loyalty
Problem
Sundrop’s Customer Monetization Platform
Behavior Tracking
Customer Monetization Platform
Analytics
Market
Identity
Engagement
Empowering the Merchant-Consumer Relationship
SOLUTION: SUNDROP’S POS INTEGRATED, SAAS MARKETING PLATFORM
How to contact you Social Graph Data Matching
Visit pattern Purchase History “Advocacy” Promotional Response Pattern Data Mining
Multi-channel outbound communications •SMS Text •E-mail •Social Media •Voice / IVR •Direct Mail •Live / CRM
“Push” notifications
Measurement
Who you are
Engagement
Identity
Loyalty
Behavior
Sundrop offers a next generation SAAS platform which allows merchants to identify and retain existing customers, optimize revenue from those customers, and acquire new customers.
Rich Analytics ROI measurement of all channels Closed-loop marketing Actionable reports
•Personalized •Targeted
Frictionless = Operationally efficient + high consumer participation
Empowering the Merchant-Consumer Relationship
INTRODUCING MERCHANTS TO THEIR CUSTOMERS Merchant Responsibility
Ask the customer to join the loyalty program and enter their mobile number into the POS. Automation Takes Over
+ Sundrop sends a welcome SMS text to the customer requesting a reply with their email address. The customer’s text reply triggers a branded email message that drives the customer through a survey, social media connection, and self-registration process (including download of Reward Card Wallet). Delivering Results
+ Sundrop manages outbound marketing campaigns with merchants via mobile, email, social media, and LBS services to drive customers back to the store. Merchants start seeing results in as little as 3 weeks.
Empowering the Merchant-Consumer Relationship
CONSUMER REGISTRATION PAGE
Empowering the Merchant-Consumer Relationship
SOCIAL MEDIA CONNECTION
Empowering the Merchant-Consumer Relationship
FACEBOOK POSTINGS
Facebook Connect
Posts on consumer’s Facebook wall for “friends” to see Posts on every visit
Empowering the Merchant-Consumer Relationship
“VIRAL” NATURE OF SOCIAL MEDIA
Facebook
800+ million users 50% of users log in daily Average user has 130 friends 15% of all web usage
Reach them
Simply create a “FREE” new customer offer and sign up customers in store – Sundrop automates it!
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL – INSIGHTS AT A GLANCE
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL - DASHBOARD
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL - LOYALTY
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL - LOYALTY
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL – PARTICIPATION
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL - SOURCES
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL – SOCIAL MEDIA
Empowering the Merchant-Consumer Relationship
MERCHANT PORTAL - FUNNEL
Empowering the Merchant-Consumer Relationship
VIRTUAL TERMINAL– CONSUMER INSIGHTS AT A GLANCE
Empowering the Merchant-Consumer Relationship
CONTESTS– INCENTIVIZE & MONITOR EMPLOYEES
Empowering the Merchant-Consumer Relationship
PROVEN RESULTS
“Sundrop Mobile Client Builds 10,000 Customer Database in Less Than 90 Days”
Many of our customers build 1-2k in 30 days and 3-6k in 90 days
“Sundrop Client Experiences 91% Opt-In Rate With Sundrop Mobile Loyalty”
“Sundrop Mobile Produces Highest Single-Day Sales Ever for Franchisee”
Typical participation rates are in the 60% - 80% range compared to 15% for card-based programs
Multi-channel voice & text offer after only 8 weeks in program
“Franchisee Reverses Double-Digit Negative Sales Comps with Sundrop Mobile”
First text to 9,216 members ($460) produced 9.66% redemption and $12,638 in revenue (>2,000% ROI)
Sundrop Mobile is producing industry-leading results, unmatched by any other loyalty or marketing provider.
Empowering the Merchant-Consumer Relationship
SUMMARY
Comprehensive Customer Monetization Platform providing customer identity, behavior tracking, engagement, and measurement
Closed loop marketing solution
Frictionless process = operational ease and efficiency + high consumer participation
Drives consumer retention and consumer acquisition
Empowering the Merchant-Consumer Relationship
SUMMARY
Thank you!
