Syrline launching note

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SYRLINE LAUNCHING NOTE

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|October 2016

Place

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 About Crouzet Control  Objectives  Differentiator

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 Geography  Targeted customers  Targeted markets

Price

Product

 Price list

Fo rI

Promotion

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Presentation Part number system The offer Features Architecture Accessories Technical specifications Functions Competitors Analysis Crouzet’s timers family Adaptations

   

Marketing materials Emailing Website Distributor promotion action

And more…  People  Planning

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Introduction

SUMMARY

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Place

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 About Crouzet Control  Objectives  Differentiator

nt er na l

 Geography  Targeted customers  Targeted markets

Price

Product

 Price list

Fo rI

Promotion

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Presentation Part number system The offer Features Architecture Accessories Technical specifications Functions Competitors Analysis Crouzet’s timers family Adaptations

   

Marketing materials Emailing Website Distributor promotion action

And more…  People  Planning

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          

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Introduction

SUMMARY

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Introduction – About Crouzet Control

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Expert in the design of efficient and innovative monitoring & control products, Crouzet Control, supported by an experienced worldwide team, offers a broad range of industry standard and application specific adapted products in timing, control relays and counting functions.

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Crouzet Control is a brand of InnoVista SensorsTM.

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Introduction - Objectives

 Be perceived as a high-end specialist

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 Be autonomous

 Be easy to do business with

 Complement the standard offering from partners

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 Focus on niche market segments

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Introduction – Main Differentiator

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 Why buy Crouzet and not a competitor’s timer???

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Place

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 About Crouzet Control  Objectives  Differentiator

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 Geography  Targeted customers  Targeted markets

Product

Price

 Price list

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Promotion

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Presentation Part number system The offer Features Architecture Package Accessories Technical specifications Functions Competitors Analysis Crouzet’s timers family Adaptations

   

Marketing materials Emailing Website Distributor promotion action

And more…  People  Planning

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Introduction

SUMMARY

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Few words to describe this range:

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Creativity, innovative (a new product every 6 months) Quality, simplicity Different of the others (competitors & Crouzet Control) “Niche“ product

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“Syrline” is a new range of Crouzet Control product

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Syrline presentation

For the US market “SYRELEC products will be including in “Syr-line”



Logo

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Product - Presentation

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The slim and powerful DIN rail timer designed by Crouzet Control

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Product – Part number system

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Part Number System

M

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Function A: Delay on Make L: Flasher M: Multifunction

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Output Quantity 1: 1 Output 2: 2 Outputs

16

MV1

Output Power 08: 8A 16: 16A

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Type B: 17.5mm Analog

1

Output Power MV1: 12-240V AC/DC

Output Type R: Relay

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Product – The Offer

BA1R

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BM1R

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6 Part Numbers

BM1R16MV1

BA1R16MV1

1 x 16A

BL2R

BL1R16MV1

BM2R08MV1

BA2R08MV1

BL2R08MV1

2 x 8A

2 x 8A

2x 8A

12-240V ACDC

12-240V ACDC

12-240V ACDC

12-240V ACDC

12-240V ACDC

L-Li functions

Multifunction

A-At functions

A-At functions

R2: Timed/Instantaneous

R2 Timed

R2 Timed

A-At functions

Crouzet Control - Syrline Launching note (Internal)

BA2R

1 x 16A

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Multifunction

BM2R

1 x 16A

R

12-240V ACDC

BL1R

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Product - Features

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 Universal Power Supply Whether if you use a 12V power supply or if you use your 240V power line, Syrline timers fits all power supplies

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 Slim package for space saving Save space in your panel thanks to the standard slim 17.5 mm width package

 Double output or High Power output With the double 8A output version you can select the second relay to work instantaneously or timed with the selected function With the single 16A output version you can control high power applications up to 16A

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 Mono or Multi Function Versions single function with the most common functions of multi function up to 10 functions

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 Wide time range With the wide time range selection of the timer you can have from 0.5s up to 10 days (240 hours)

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 Easy and fast installation DIN Rail mounting and screw connections allows a easy and fast installation in your application

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Product - Features

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 Protective cover Protective cover in the front of the product to avoid accidental movements of the potentiometers and provides extra protection in harsh environments

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 International certifications Compliant with the highest standards, Syrline 17.5mm timers are cULus, CSA and CCC certified

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 Engineering expertise for custom needs Easy to customize to adapt the products to your unique requirements Crouzet Control - Syrline Launching note (Internal)

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Product - Architecture

12-240V AC/DC Universal Power Supply for any application

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Standard DIN Rail mount for easy installation in your panel

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17.5mm width plastic housing that helps you save space in your panel

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Large potentiometers that allows to set the right configuration in your timer with your fingers

Protective cover to protect the knobs and the front face from Small screw potentiometers the environment. for fine tuning of your timer

LED Indicators for visualization of the status of your timer

High Power 1x16A Relay output version for high power applications

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Double 2x8A Relay output version available for standard power applications that requires two relays

Signal input for functions when controlling the timer with a signal is needed

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Product – Accessories

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Recommended Accessories

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Panel Mount Adaptor

79 694 029

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DIN Rail to Panel Mount

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Diapositive 15 slide to complete

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Benedicte OJEDA; 28/09/2016

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Product – Technical Specs

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Main Technical Specifications Supply Voltage

12-240V AC/DC

Voltage supply tolerance

-15%, +10%

Relay Output

1x16A or 2x8A

Minimum switching contact

30x106 cycles

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Mechanical life Time range

0.5s – 240s

Weight

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Size

cULus, CSA, CCC

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Certifications Connections

10mA

Standard B

17.5mm x 90mm 90g Front face: IP50 / Housing: IP40 / Terminal block: IP20

Operating temperature

-20°C to +60°C

Extra features

Clear cover

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Degree of protection

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Product – Functions

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Product – Functions

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New functions Tl y Tt

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Product – Competitors Analysis

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Competitors Analysis (NA)

100 Series

820 Series

31EE Series

Multifunction

Multifunction &  Monofunction

Multifunction &  Monofunction

Multifunction &  Monofunction

FUNCTIONS QTY

12

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TE‐88

10

10

10

10

TIME RANGES

0.5s‐240h

0.1s ‐ 240h

0.1s ‐ 240h

0.1s ‐ 240h

0.1s ‐ 240h

SUPPLY VOLTAGE RELAY OUTPUT

12‐240V AC/DC 1 x 16A 2 x 8A

12‐240V AC/DC 1 x 15A

12‐240V AC/DC 1 x 16A 3 x 8A

12‐240V AC/DC 2 x 15A 1 x 15A

12‐240V AC/DC 2 x 15A 1 x 15A

CERTIFICATIONS

cULus,  CCC

UL

UL

cULus

cULus

CONNECTIONS

Standard B

Standard B

Standard B

Standard B

Standard B

SIZE

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Monofunction &  Multifunction

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FUNCTIONS

65 x 90mm



65 x 90mm



90g

65g



88g



OTHER FEATURES

Clear cover









‐20…60°C

‐20…55°C

‐20…55°C

‐20…55°C



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70 x 90mm

WEIGHT

OPERATION TEMP

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Product – Competitors Analysis

80/81 Series

TIME RANGES

Monofunction &  Multifunction 12 0.5s‐240h

Multifunction &  Monofunction 10 0.1s ‐ 240h

Multifunction &  Monofunction 6 0.1s ‐ 24h

SUPPLY VOLTAGE

12‐240V AC/DC

12‐240V AC/DC

1 x 16A 2 x 8A

2 x 16A 1 x 16A 3 x 8A 1 x 8A

cULus,  CCC Standard B 70 x 90mm 90g Clear cover ‐20…60°C

EAC Standard B 65 x 90mm 88g ‐ ‐20…55°C

CERTIFICATIONS CONNECTIONS SIZE WEIGHT OTHER FEATURES OPERATION TEMP

Fo 12‐240V AC/DC 1 x 16A 1 x 8A 2 x 6A

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RELAY OUTPUT

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FUNCTIONS QTY

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FUNCTIONS

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TM Series

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CRM Series

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Competitors Analysis (EMEA)

cULus, EAC, RINA, LR Standard B 60.8 x 88.9mm ‐ ‐ ‐10…50°C

Multifunction &  Monofunction 10 0.1s ‐ 240h 12‐240V AC/DC 380‐440V AC 1 x 16A 2 x 8A 1 x 8A 1 x 5A

cULus, EAC Standard B & Other 65 x 104.7 78g ‐ ‐20…60°C

TV Series

ENYA Series

AM/CM/CIM/CT

Multifunction &  Monofunction 10 1s ‐ 10h

Multifunction &  Monofunction 7 0.5s ‐ 100h

Multifunction &  Monofunction 9 0.1s ‐ 60h

24‐48V DC | 24‐230V AC

12‐240V AC/DC

24‐240V AC/DC

1 x 16A 1 x 8A

1 x 16A 1 x 8A 1 x 5A

1 x 16A 1 x 10A 1 x 6A 2 x 5A

UL ? 75.5 x 93mm ‐ ‐ ‐10…55°C

‐ Standard A & Other 65 x 87 106g ‐ ‐25…55°C

UL Standard B 69 x 75mm ‐ ‐ ‐

TR4N Series Multifunction 10 1s ‐ 240h 12‐24V AC/DC 115‐240VAC 1 x 16A 2 x 8A

EAC Other 55 x 90mm 67g Clear Cover ‐20…55°C 21

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Product – Competitors Analysis

High Power Encapsulated Timers

Characteristics Output

1 x Output 2 x Outputs

Current

Low Current Medium Current High Current

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Fixed

Slim body (less than 20mm)

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Short body (less than 60mm) Modular shape Panel

Plugin

DIN Rail

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Mounting

Shape

Time

Variable

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Which type of product is the right for you?

High Power Plug-in Timers

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Product – Crouzet’s timers family

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Crouzet’s timers family AT A GLANCE

Chronos 2

17.5mm timers

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Plug-in

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812, 814, 815 & 816 Digital & High Visualization

DIN Rail

Standard & Reliable

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DIN Rail

High Power & double output

Essential

Crouzet Control - Syrline Launching note (Internal)

Plug-in

Basic & Cost effective

Chronos 2

TMR48 Analog front panel

DIN Rail

Plug-in

Standard & Reliable

RTMA

Miniplugin

Miniature & Reliable 23

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Product – Crouzet’s timers family

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Crouzet’s timers family AT A GLANCE

Chronos 2

17.5mm timers

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Plug-in

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TMR48

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Plug-in

Analog front panel

Standard & Reliable

DIN Rail

Chronos 2

R

812, 814, 815 & 816 Digital & High Visualization

DIN Rail

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DIN Rail

High Power & double output

Essential

Plug-in

Standard & Reliable

Basic & Cost effective

RTMA

Miniplugin

Miniature & Reliable

Q&S Panel

Encapsulated, for OEMs 24

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Product – Adaptations

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SPECIFIC PRODUCTS 1

Product’s performance and functionality adapted to your requirements

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Success of your most complex applications

ADAPTED PRODUCTS

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Do you need even more? Think on adaptations!

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Quick implementation of your project

COMPONENTS WITH ADDED VALUE

2 Can be completed with auxiliaries, accessories, programs Simplification of your logistics and enhancement of your installations

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Unique solutions for your special projects

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STANDARD COMPONENTS

Timers, monitoring relays and other control products available immediately

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Design of a new product to meet your requirements

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Place

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 About Crouzet Control  Objectives  Differentiator

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 Geography  Targeted customers  Targeted markets

Price

Product

 Price list

Fo

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Promotion

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Presentation Part number system The offer Features Architecture Accessories Technical specifications Functions Competitors Analysis Crouzet’s timers family Adaptations

   

Marketing materials Emailing Website Distributor promotion action

And more…  People  Planning

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Introduction

SUMMARY

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Place - Geography

EMEA

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North America

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Place: Targeted customers

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Targeted Customers

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Whether you are an installer, electrician, integrator, manufacturer of small machines or you work in a design office or local authority, Syrline 17.5mm timers are perfectly suited to your needs. Crouzet Control - Syrline Launching note (Internal)

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Place: Targeted Markets

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Targeted Markets Food & Beverage

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Transportation

Trucks and Buses, Specialty Vehicles, Construction equipment

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Energy & Infrastructure

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Baking Ovens, Refrigeration, Food & Drink Dispensers, Food Processing

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Water & waste treatment, Water Filtration, Water Disinfection, Compactors

Crouzet Control - Syrline Launching note (Internal)

Commercial

Printing & Other

Building

Access Control, Parking Barrier, Door Control, HVAC, Air, Filtration, Lighting, Building Automation

Industrial

Assembly machines, Machine Tools, Materials Handling, Metal Process, Motors and drives, Packaging Equipment, Plastic machinery, Test Equipment, Textile manufacturing, Wood Process, Others 29

Product

Price

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 Price list

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Promotion    

Marketing materials Emailing Website Distributor promotion action

And more…  People  Planning

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Presentation Part number system The offer Features Architecture Accessories Technical specifications Functions Competitors Analysis Crouzet’s timers family Adaptations

Geography Targeted customers Targeted markets Applications examples

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Place

 About Crouzet Control  Objectives  Differentiator

          

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Introduction

SUMMARY

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Price list

BM1R16MV1

TMR

Relay 1X16A multifunctions

BA1R16MV1

TMR

Relay 1X16A function A‐At

BL1R16MV1

TMR

Relay 1X16A function L‐Li

BM2R08MV1

TMR

Relay 2X8A multifunctions

BA2R08MV1

TMR

Relay 2X8A function A‐At

BL2R08MV1

TMR

Relay 2X8A function L‐Li

Codes douaniers

Codes EAN 3593150047867

BA1R16MV1

3593150047881

BL1R16MV1

3593150047898

BM2R08MV1

MOQ 2016

Multiple order

Lead time (days)

Q Max (Pieces)

10

10

7+13

100

10

10

7

50

10

10

7

20

10

10

7

50

10

10

7

20

10

10

7

20

Rohs Weight (g)

Application date

Pictures, brochures…

Unit length (mm)

GT

GC

Unit width Unit height (mm) (mm)

China

Yes

79

November

media kit

100

20

75

China

Yes

79

November

media kit

100

20

75

China

Yes

79

November

media kit

100

20

75

3593150047874

China

Yes

84

November

media kit

100

20

75

BA2R08MV1

3593150047904

China

Yes

84

November

media kit

100

20

75

BL2R08MV1

3593150047911

China

Yes

84

November

media kit

100

20

75

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BM1R16MV1

Country of origin

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References

Unit price HT 2016 (€)

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Designations

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Subactivity

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References

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Place

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 About Crouzet Control  Objectives  Differentiator

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 Geography  Targeted customers  Targeted markets

Price

Product

 Price list

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Promotion

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Presentation Part number system The offer Features Architecture Accessories Technical specifications Functions Competitors Analysis Crouzet’s timers family Adaptations

   

Marketing materials Emailing Website Distributor promotion action

And more…  People  Planning

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          

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Introduction

SUMMARY

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Datasheet

Landing Page

Samples

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Presentation

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Digitale Brochure

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Promotion - Marketing Materials

FR EN

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EN

EN

EN

FR

IT

FR

FR

ES

NE

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DE

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Download all documents through our media kit

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BO5

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Promotion – Email Campaing

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Diapositive 34 to update

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Benedicte OJEDA; 28/09/2016

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BO6

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Promotion – Website

Product Range in additional Landing Page

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Product Range in Company Website

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Diapositive 35 update example of landing page from German

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Benedicte OJEDA; 28/09/2016

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Distributor promotion action

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Package

Specialist of commercial animation Partnership with 200 differents brands

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3 X BM1R16MV1 1 X BA2R08MV1

Creation of a customized Crouzet plateform

Challenge access

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For the organisator: - Pilotage of several challenges at the same time - Full vision of participants’ performance - Access to participants’ data base (follow their activity) - Rules’ definition

X points

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For the participant/beneficiary: - Private access 24/7 - Follow number of points & Access to gifts shop - Game’s rules Crouzet Control - Syrline Launching note (Internal)

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Place

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 About Crouzet Control  Objectives  Differentiator

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 Geography  Targeted customers  Targeted markets

Price

Product

 Price list

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Promotion

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Presentation Part number system The offer Features Architecture Accessories Technical specifications Functions Competitors Analysis Crouzet’s timers family Adaptations

   

Marketing materials Emailing Website Distributor promotion action

And more…  People  Planning

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          

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Introduction

SUMMARY

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on ly Sponsors

Product Management

Bénédicte Ojeda

Business Development

Jean-François Seince

Communication EMEA

Germán Pérez

Communication NA

Pietro Osmetti

Offer Creation Management

François Kayzakian

Communication Management

?

Channel Management EMEA

Bob Derringer

Channel Management NA

Allen Lin

Channel Management ASIA

Fabrice Jaegle

Sales Europe Zone 2

Jeremy Armand

Sales Europe Zone 1

Seamus Dolan

Sales North America

Benoit Secher

Digital Communication

Vivian Whu

Communication ASIA

Olivier Clozeau

R&D Management

Stanislas Wnuk

Tech Support & Sales Training

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Channel

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Sales

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Contributors

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Function

Hugo Neri

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Project Team

Name

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Group

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Team

People

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Pre-launching plan

November

W41

X

X

Sales team training

W42

1st emailing to EMEA distributors

X

Presentation to distributors

X

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1st emailing to NA distributors

OFFICIAL LAUNCH

W44

W45

W46

W47

W48

W49

W50

W51

W52

X

1st distributor order

1st distributor delivery

W43

December

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W40

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October

X X 28 November

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New approach for this launch: Pre-stock at distributors’ place will start 1 month before official launch.

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BO1

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Need more information? Stay connected with the Crouzet Motors Team!

Twitter

Crouzet Control - Syrline Launching note (Internal)

LinkedIn

YouTube

Google+ 40

Diapositive 40 change for Crouzet control

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Benedicte OJEDA; 28/09/2016

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THANK YOU FOR YOUR ATTENTION

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WWW.CROUZET-CONTROL.COM