Targeted Advertising Primer
Targeted Advertising Primer Last Updated: November 2012
STEP
STEP
1
Register with Google AdWords
2
Create a new campaign
Scruff uses Google AdWords to supply and manage its advertising. Businesses and organizations who wish to advertise on SCRUFF should create an AdWords account at http://adwords.google.com
Campaigns contain one or more ads, and are the level at which you configure AdWords to target SCRUFF. There are many campaign-level settings that will be important to you (e.g. where and when to show your ad, bid and budget amounts). The following settings are those necessary to specifically target SCRUFF: Campaigns > New Campign. Select Display Network Only (Fig 1), Mobile Apps for type (Fig 2). Fig 1
Fig 2
After completing the remaining options, click Save and Continue Page 1 of 3
Targeted Advertising Primer
STEP
3
Add SCRUFF placements On the Create Ad Group screen, you will search for and select SCRUFF from the iTunes and Google Play stores. Click Search all apps. Type in SCRUFF and click Search Click the double-arrow (chevron) that is adjacent to the results that appear that describe SCRUFF.
Click Save and continue. The ads in your campaign will now be targeted specifically to SCRUFF!
Page 2 of 3
Targeted Advertising Primer
STEP
4
Create your ad Create either a text or image ad. Important points: If you are doing an image ad: • It must be 320 x 50, and you must check this dimension under Supported image types • It must be a GIF, JPG, or PNG (we recommend JPG) • It must be under 7.5K in size
If your ad directs users to a landing page, be sure that your landing page works properly and looks attractive when viewed in a mobile device browser (e.g. Safari). Specific considerations: • No Flash, as it will not work on iOS devices • No form elements that prompt to upload a file, as this will not work on iOS devices
Once created, Google must approve your ad before it will be shown. Approved ads will have a status of “Approved” (“Eligible” means the ad is pending review). Once your ad is approved, there may be a delay before you start seeing ad performance statistics The best advice we can offer for running a successful ad in SCRUFF is to experiment. If time and budget permit, create multiple versions of your ad (e.g. an image and a text version, two image versions using different imagery) and run them separately (or concurrently) to see what works best.
STEP
5
View your stats To view ad performance statistics, click on Campaigns in the top navigation bar and monitor the statistics for each ad campaign. Note that stats on this screen combine the performance data for iOS and Android placements.
Questions? SCRUFF will do its best to assist you, but we recommend you contact the Google AdWords support team directly at https://support.google.com/adwords/ Page 3 of 3
STEP
STEP
1
Register with Google AdWords
2
Create a new campaign
Scruff uses Google AdWords to supply and manage its advertising. Businesses and organizations who wish to advertise on SCRUFF should create an AdWords account at http://adwords.google.com
Campaigns contain one or more ads, and are the level at which you configure AdWords to target SCRUFF. There are many campaign-level settings that will be important to you (e.g. where and when to show your ad, bid and budget amounts). The following settings are those necessary to specifically target SCRUFF: Campaigns > New Campign. Select Display Network Only (Fig 1), Mobile Apps for type (Fig 2). Fig 1
Fig 2
After completing the remaining options, click Save and Continue Page 1 of 3
Targeted Advertising Primer
STEP
3
Add SCRUFF placements On the Create Ad Group screen, you will search for and select SCRUFF from the iTunes and Google Play stores. Click Search all apps. Type in SCRUFF and click Search Click the double-arrow (chevron) that is adjacent to the results that appear that describe SCRUFF.
Click Save and continue. The ads in your campaign will now be targeted specifically to SCRUFF!
Page 2 of 3
Targeted Advertising Primer
STEP
4
Create your ad Create either a text or image ad. Important points: If you are doing an image ad: • It must be 320 x 50, and you must check this dimension under Supported image types • It must be a GIF, JPG, or PNG (we recommend JPG) • It must be under 7.5K in size
If your ad directs users to a landing page, be sure that your landing page works properly and looks attractive when viewed in a mobile device browser (e.g. Safari). Specific considerations: • No Flash, as it will not work on iOS devices • No form elements that prompt to upload a file, as this will not work on iOS devices
Once created, Google must approve your ad before it will be shown. Approved ads will have a status of “Approved” (“Eligible” means the ad is pending review). Once your ad is approved, there may be a delay before you start seeing ad performance statistics The best advice we can offer for running a successful ad in SCRUFF is to experiment. If time and budget permit, create multiple versions of your ad (e.g. an image and a text version, two image versions using different imagery) and run them separately (or concurrently) to see what works best.
STEP
5
View your stats To view ad performance statistics, click on Campaigns in the top navigation bar and monitor the statistics for each ad campaign. Note that stats on this screen combine the performance data for iOS and Android placements.
Questions? SCRUFF will do its best to assist you, but we recommend you contact the Google AdWords support team directly at https://support.google.com/adwords/ Page 3 of 3
