TED books About TED: More than half of the 10million+ monthly unique visitors to TED.com come from outside North America; 26% are from European countries, 24% are from Asian countries. London, Sydney and Melbourne are three of the top 10 cities whose residents are the most frequent visitors to TED.com.
Locally organized TEDx events are an active and growing component of TED’s country-specific footprint. Australia: 185 past, 15 upcoming.
TED books 12-book collection of TED Books starting in September 2014. 11th September: The Terrorist's Son: Ending a Legacy of Hate – Zak Ebrahim 9th October : The Virtue of Stillness- Pico Iyer 6th November : How We’ll Live on Mars – Stephen Petranek 4th December: Follow Your Gut – Rob Knight 8th January: Judge This* - Chipp Kidd 5th February: Untitled -Helen Fischer 5th March: Storytelling in the Age of Distraction - Nicholas Thompson
TED books POS available for retailers
Marketing In talks with TEDX Melbourne and TEDX Sydney about possible launch event. TEDX Melbourne confirmed featuring the books on their website and social media ( Facebook likes 6000+).
In talks with Festival of Dangerous Ideas and ( August 2014) Storyology ( December 2014) on possible cross promotions on their websites and in their programs.
PR We will be pitching these books to all major media: 60 Minutes, Sunday Night, The Project. Good Weekend extract or interview. The Age, The Guardian, The Australian, The Sydney Morning Herald, Herald Sun.
The Monthly, Qantas magazine, Virgin Inflight Magazine, Big Issue. The Hoopla, The Conversation, Crikey.
Social Media Social media campaign with support from TED (2.7 mil followers on Twitter, over 5 mil likes on Facebook) and TEDX Our current social media stats: Twitter (7717 followers) Facebook (4198).