Testimonials Testimonials Testimonials
This is what you do when you leave testimonials unexploited or neglect an opportunity to use them:
YOU BIND AND GAG YOUR BEST SALESPERSON AND LOCK HIM OR HER IN A CLOSET!
Why Should You Use Testimonials?
Preponderance of Proof
“Most businesses are huffing, puffing, straining and spending to convey it’s marketing message to customers and prospects, while keeping it’s very best salespersons bound and gagged, out of sight, locked in the closet.”
Testimonials Add Credibility
Testimonials make your company seem more believable
Testimonials are very important because:
What Others Say About You Is Infinitely More Believable Than What You Say About You!
You Can Never Have Too Many Testimonials!!!
What if you don’t have any testimonials? That’s okay.
You can go out and get them.
HOW? • 1. Talk to your clients who you know just love you and what you do • •
for them. 2. Ask them for a testimonial, but don’t leave it up to them to write it from scratch (most people don’t like to write and second of all, they don’t write in an emotional compelling style.) 3. Make it easy for them. Give them a sheet to answer questions and make sure it is OK to use them as testimonials in your marketing materials.
Sample Testimonial Form
Testimonial Form Name: _________________________________________________________________ Address: _______________________________________________________________ City, State, Zip: _________________________________________________________ Occupation: ____________________________________________________________ How many times have you used us to clean your carpets? _______________________ What is your overall feeling about our carpet cleaning company? __________________ ________________________________________________________________________ ________________________________________________________________________ Describe in detail a specific experience with us that you were happy with: __________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ Describe the one or two benefits that you have gotten from us that you value the most. Explain specifically what you’ve gotten out of them. ______________________________ ________________________________________________________________________ ________________________________________________________________________ Thank you very much! Please sign below so that we may use your name in any or all of our promotional material(s). Signature: ____________________________________ Date: ____________________
Let Them Say It For You!
“I Couldn’t Have Said It Better Myself!” “Here at Piranha Marketing, we realize the best
advertising for my Programs, like anyone else’s, comes from people who have actually benefited from them. Here is just a small sampling taken from the hundreds of letters and testimonials we have received at our office. And I can assure you, all of these people are real and their attitudes, and their words are their own.”
-Joe Polish
“I Doubled my income with only ONE truck thanks to Joe Polish…”
Piranha Member Carl Sahlberg of Clean Reliable Service, Indianapolis, IN
“I spent $75 on just ONE of your ads and got $3,450.00…” “I spent $75 on just one of your ads and got $3,450.00 worth of residential carpet cleaning from it!! This stuff works!! Thank you Joe…I was just about to give up.” -Mike Tubbs, AA Certified Services
“I can’t help but think what a tremendous impact Joe and Piranha Marketing has had upon our industry!” -Doyle Bloss, CEO of Steam Way International
“Thanks Joe Polish. I made over $200,000 EXTRA using just 2 strategies!” -Andre Delano, Speedy Vac
“My best teacher/coach is, handsdown, a guy named Joe Polish…”
“My net income has more than doubled…” “Since coming to last year’s Boot Camp, my net income has more than doubled, easily exceeding my goal for the year, and I’ve got two months left! I can only imagine what results I’ll have after this year’s experience.” —Jeremy Hongslo, The Carpet Man
“I came to a Boot Camp to get my butt kicked and boy did I ever…” “ I’ve had my eyes opened so much, it’s almost blinding. I don’t know which way to turn first or where. I’m going to start with all the marketing knowledge I have now. We are going home and restructure our entire marketing based on the Boot Camp. This has been the most incredible experience of my entire life. I recommend this Boot Camp to anyone else that is in need to excel far beyond anyone else in their field. “ -Shiela Waggoner, Laser ChemDry
“Our business grew by $105,000 last year because of ideas I got at the Boot Camp!...” • “Joe’s Boot Camps have changed
•
our lives and our business for the better in so many ways. Our business grew by $105,000 last year because of ideas I got at the Boot Camps. But more importantly, our net has quadrupled in that time, and we are working fewer hours than ever – with more results. We had thought we wanted to sell our business and try something else. But now that we are really succeeding in this business, we don’t want to sell anytime soon!” Ann Waters, Kidd’s Quality Cleaning
Australian Carpet Cleaner of the Year says…
“Thanks Joe Polish for being a major part of the success of our business!”
Australian Piranha Member Steve Baker, Valet Carpet Care, Queensland, Australia
“Last week I did 17 jobs for a total of $5,766.00…”
“Thanks to Joe Polish I increased my business by over $100,000 the first year I used his Program…and with only ONE truck!!!” Thanks Joe Polish!! -Robert Peters
Robert Peters of Genie Carpet Service in Dallas, TX
“Your systems took us from a failing company to a thriving $250,000.00 a year…” “We just want to say “Thank you!” Your marketing program was the best thing that has ever happened to us!! We purchased your program out of desperation, taking advantage of your installment program on our credit cards. At the time, we were so bad off we were charging our rent just to scrape by, and your system was our last hope at our business making it. Your systems took us from a failing company to a thriving $240,000 a year operation with just 2 vans in less than 2 years. Of course, with your fast start program we got immediate results back. Your marketing caused our company to grow by leaps and bounds, and now, our business is a money-making machine with systems in place that automatically generate tons of revenue every month. Now, instead of charging our rent we are building a beautiful custom home. And we spend our time working on our business instead of in it. You not only taught us how to create a money-machine out of a carpet cleaning company, but how to actually own a business instead of a job, which is what being an entrepreneur is all about. Joe, you truly have the systems that raise people from mediocrity to greatness.” Julie and Joel Cohen
Joel and Julie Cohen, Steamtech, Bend, OR
Joe Polish with some of the 327 Piranha Members that attended our most recent Boot Camp!
YOU BIND AND GAG YOUR BEST SALESPERSON AND LOCK HIM OR HER IN A CLOSET!
Why Should You Use Testimonials?
Preponderance of Proof
“Most businesses are huffing, puffing, straining and spending to convey it’s marketing message to customers and prospects, while keeping it’s very best salespersons bound and gagged, out of sight, locked in the closet.”
Testimonials Add Credibility
Testimonials make your company seem more believable
Testimonials are very important because:
What Others Say About You Is Infinitely More Believable Than What You Say About You!
You Can Never Have Too Many Testimonials!!!
What if you don’t have any testimonials? That’s okay.
You can go out and get them.
HOW? • 1. Talk to your clients who you know just love you and what you do • •
for them. 2. Ask them for a testimonial, but don’t leave it up to them to write it from scratch (most people don’t like to write and second of all, they don’t write in an emotional compelling style.) 3. Make it easy for them. Give them a sheet to answer questions and make sure it is OK to use them as testimonials in your marketing materials.
Sample Testimonial Form
Testimonial Form Name: _________________________________________________________________ Address: _______________________________________________________________ City, State, Zip: _________________________________________________________ Occupation: ____________________________________________________________ How many times have you used us to clean your carpets? _______________________ What is your overall feeling about our carpet cleaning company? __________________ ________________________________________________________________________ ________________________________________________________________________ Describe in detail a specific experience with us that you were happy with: __________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ Describe the one or two benefits that you have gotten from us that you value the most. Explain specifically what you’ve gotten out of them. ______________________________ ________________________________________________________________________ ________________________________________________________________________ Thank you very much! Please sign below so that we may use your name in any or all of our promotional material(s). Signature: ____________________________________ Date: ____________________
Let Them Say It For You!
“I Couldn’t Have Said It Better Myself!” “Here at Piranha Marketing, we realize the best
advertising for my Programs, like anyone else’s, comes from people who have actually benefited from them. Here is just a small sampling taken from the hundreds of letters and testimonials we have received at our office. And I can assure you, all of these people are real and their attitudes, and their words are their own.”
-Joe Polish
“I Doubled my income with only ONE truck thanks to Joe Polish…”
Piranha Member Carl Sahlberg of Clean Reliable Service, Indianapolis, IN
“I spent $75 on just ONE of your ads and got $3,450.00…” “I spent $75 on just one of your ads and got $3,450.00 worth of residential carpet cleaning from it!! This stuff works!! Thank you Joe…I was just about to give up.” -Mike Tubbs, AA Certified Services
“I can’t help but think what a tremendous impact Joe and Piranha Marketing has had upon our industry!” -Doyle Bloss, CEO of Steam Way International
“Thanks Joe Polish. I made over $200,000 EXTRA using just 2 strategies!” -Andre Delano, Speedy Vac
“My best teacher/coach is, handsdown, a guy named Joe Polish…”
“My net income has more than doubled…” “Since coming to last year’s Boot Camp, my net income has more than doubled, easily exceeding my goal for the year, and I’ve got two months left! I can only imagine what results I’ll have after this year’s experience.” —Jeremy Hongslo, The Carpet Man
“I came to a Boot Camp to get my butt kicked and boy did I ever…” “ I’ve had my eyes opened so much, it’s almost blinding. I don’t know which way to turn first or where. I’m going to start with all the marketing knowledge I have now. We are going home and restructure our entire marketing based on the Boot Camp. This has been the most incredible experience of my entire life. I recommend this Boot Camp to anyone else that is in need to excel far beyond anyone else in their field. “ -Shiela Waggoner, Laser ChemDry
“Our business grew by $105,000 last year because of ideas I got at the Boot Camp!...” • “Joe’s Boot Camps have changed
•
our lives and our business for the better in so many ways. Our business grew by $105,000 last year because of ideas I got at the Boot Camps. But more importantly, our net has quadrupled in that time, and we are working fewer hours than ever – with more results. We had thought we wanted to sell our business and try something else. But now that we are really succeeding in this business, we don’t want to sell anytime soon!” Ann Waters, Kidd’s Quality Cleaning
Australian Carpet Cleaner of the Year says…
“Thanks Joe Polish for being a major part of the success of our business!”
Australian Piranha Member Steve Baker, Valet Carpet Care, Queensland, Australia
“Last week I did 17 jobs for a total of $5,766.00…”
“Thanks to Joe Polish I increased my business by over $100,000 the first year I used his Program…and with only ONE truck!!!” Thanks Joe Polish!! -Robert Peters
Robert Peters of Genie Carpet Service in Dallas, TX
“Your systems took us from a failing company to a thriving $250,000.00 a year…” “We just want to say “Thank you!” Your marketing program was the best thing that has ever happened to us!! We purchased your program out of desperation, taking advantage of your installment program on our credit cards. At the time, we were so bad off we were charging our rent just to scrape by, and your system was our last hope at our business making it. Your systems took us from a failing company to a thriving $240,000 a year operation with just 2 vans in less than 2 years. Of course, with your fast start program we got immediate results back. Your marketing caused our company to grow by leaps and bounds, and now, our business is a money-making machine with systems in place that automatically generate tons of revenue every month. Now, instead of charging our rent we are building a beautiful custom home. And we spend our time working on our business instead of in it. You not only taught us how to create a money-machine out of a carpet cleaning company, but how to actually own a business instead of a job, which is what being an entrepreneur is all about. Joe, you truly have the systems that raise people from mediocrity to greatness.” Julie and Joel Cohen
Joel and Julie Cohen, Steamtech, Bend, OR
Joe Polish with some of the 327 Piranha Members that attended our most recent Boot Camp!
