Texas LNG Identity
Collateral and Fact Book For client Texas LNG we aimed to position the export terminal project as viable and environmentally-friendly. Our goal was to emphasize the project’s minimal impact and the massive potential for delivering substantial benefits. In addition to an overall public affairs strategy, which included door-to-door canvassing and voter outreach, we created a fact book, flyers and advertisements that were mailed to each and every household in the local community. Samples of these materials can be reviewed in the following pages, starting with the separated pages of the bound fact-book. FACT BOOK OUTREACH Texas LNG
MAILED 7,980 HOUSEHOLDS
559 Support (30%) 1,859 Response via Phone & Cards (23%)
3,307 No Response (42%)
(415 - phone bank) (98 - comment card) (45 - both) (1 - email)
283 Unsure (15%)
162 Opposed (9%)
855 Not Interested or Language Barrier (46%) 2,814 Bad or Wrong Phone # (35%)
Total Households in Support: 559 Estimated Individuals in Support: 839
We turned the creative from the fact book into full-page advertisements
AN INNOVATIVE SOLUTION for today’s global LNG markets Strategically located, realistically sized, and focused on low risk, low cost LNG production.
LEVERAGING ABUNDANT NATURAL RESOURCES, EXISTING INFRASTRUCTURE, WORLD CLASS PARTNERS, AND AN IDEAL LOCATION TO SUPPLY GLOBAL LNG MARKETS The Port of Brownsville is the closest US deep-water port to the Panama Canal, providing immediate access to Texas’ historically low-cost and abundant natural gas resources.
sometimes smaller is better
TOLLING MODEL PASSES ON LOW U.S. NATURAL GAS PRICES WHILE PROVIDING MAXIMUM FLEXIBLITY FOR OFFTAKE CUSTOMERS Transparent pricing with no destination restrictions and minimal takeor-pay commitments challenges market status quo.
A MINIMAL FOOTPRINT TO SPEED DEVELOPMENT An innovative project design minimizes environmental impacts and reduces construction time.
The Rio Grande Valley stands ready to benefit from hundreds of millions of dollars of investment in the Port of Brownsville to safely and efficiently ship clean, Br
TEXAS LNG PROJECT SITE
abundant Texas natural gas to the world from a small export facility.
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A WORLD-CLASS LNG TEAM The collaboration of major industry players who have extensive LNG experience and the necessary skill, know-how and understanding will ensure the project is completed on time and on budget.
LNG Full-Page Ad_Texas LNG.indd 1
2/25/16 10:34 AM
We turned the creative from the fact book into pop-up banners
EVEN IN TEXAS SOMETIMES SMALLER IS BETTER
TEXAS LNG
Texas LNG plans to safely and efficiently ship clean, abundant Texas natural gas to the world from a small export facility in the Port of Brownsville
Hop-Up Banner.indd 1
9/30/16 4:37 PM
We turned the creative from the fact book into invitations
MAILED 7,980 HOUSEHOLDS
559 Support (30%) 1,859 Response via Phone & Cards (23%)
3,307 No Response (42%)
(415 - phone bank) (98 - comment card) (45 - both) (1 - email)
283 Unsure (15%)
162 Opposed (9%)
855 Not Interested or Language Barrier (46%) 2,814 Bad or Wrong Phone # (35%)
Total Households in Support: 559 Estimated Individuals in Support: 839
We turned the creative from the fact book into full-page advertisements
AN INNOVATIVE SOLUTION for today’s global LNG markets Strategically located, realistically sized, and focused on low risk, low cost LNG production.
LEVERAGING ABUNDANT NATURAL RESOURCES, EXISTING INFRASTRUCTURE, WORLD CLASS PARTNERS, AND AN IDEAL LOCATION TO SUPPLY GLOBAL LNG MARKETS The Port of Brownsville is the closest US deep-water port to the Panama Canal, providing immediate access to Texas’ historically low-cost and abundant natural gas resources.
sometimes smaller is better
TOLLING MODEL PASSES ON LOW U.S. NATURAL GAS PRICES WHILE PROVIDING MAXIMUM FLEXIBLITY FOR OFFTAKE CUSTOMERS Transparent pricing with no destination restrictions and minimal takeor-pay commitments challenges market status quo.
A MINIMAL FOOTPRINT TO SPEED DEVELOPMENT An innovative project design minimizes environmental impacts and reduces construction time.
The Rio Grande Valley stands ready to benefit from hundreds of millions of dollars of investment in the Port of Brownsville to safely and efficiently ship clean, Br
TEXAS LNG PROJECT SITE
abundant Texas natural gas to the world from a small export facility.
ns
ow lle
vi ip
Sh
48
el
nn
a Ch
A WORLD-CLASS LNG TEAM The collaboration of major industry players who have extensive LNG experience and the necessary skill, know-how and understanding will ensure the project is completed on time and on budget.
LNG Full-Page Ad_Texas LNG.indd 1
2/25/16 10:34 AM
We turned the creative from the fact book into pop-up banners
EVEN IN TEXAS SOMETIMES SMALLER IS BETTER
TEXAS LNG
Texas LNG plans to safely and efficiently ship clean, abundant Texas natural gas to the world from a small export facility in the Port of Brownsville
Hop-Up Banner.indd 1
9/30/16 4:37 PM
We turned the creative from the fact book into invitations
