TEXT MESSAGING TO ENHANCE THE GUEST EXPERIENCE
TEXT MESSAGING TO ENHANCE THE GUEST EXPERIENCE
Over 96% of ALL people carry a cell phone Text messages delivered 99.8% of the time Text Messages are read within 60 seconds The average text messages used per month is 357 compared to 204 cell phone calls. Text Message Marketing is… PERMISSION-BASED
Keep Guests Conveniently Informed • • • • • • •
Ride Wait Times Show Schedules Daily Specials Change in Hours Weather Alerts Parking Information Offers to Return
Customer Service
Please text “FPM” followed by any restroom needs to 69050 Message & data rates may apply
Build permission-based marketing databases while: • Enhance patron experience by getting them involved • Enabling patrons to participate in “Real-Time” exciting contests and promotions • Build Loyalty on the part of your customer base
• Captured cell phone numbers can now be used for: • Ticket Offers (including last-minute) • Merchandise Offers • Additional Revenue: Sponsored Interactive Contests/Trivia/Polls • Residual revenue from text campaigns sent on behalf of sponsors
Revenue Opportunities Created for your Sponsors • Ability to send text offers to patrons after they leave the event and venue • Offers “Trackable” ROI simple signage does not • Offers can be created & sent at a moment’s notice
Building Text Databases • Text-2-Win Contests • Double Incentive Most Effective • Random Winner Contests
• Interactive Polls/Games/Surveys
• Allows for very targeted database building • Favorite ride survey • Favorite time of year to visit
• Web-form Script – Capture additional information • Web-site button • Email blasts • Put on social networking sites
Text-2-Win! Join FAA’s VIP Text Club & Get 25% Off Your Next Admission VIP Members get Unadvertised Ticket Discounts!
4 Lucky Winners Will Win FREE ADMISSION
Text ADMIT To
69050
*message & data rates may apply
Interactive Polls What time of year is your favorite to visit Florida theme parks and attractions? Vote Below & Receive 15% off your next Admission 2 Lucky Winners will get FREE Admission Winter Spring Summer Fall
Text FAA <space> A to 69050 Text FAA <space> B to 69050 Text FAA <space> C to 69050 Text FAA <space> D to 69050
Web-Form Script
http://racepbir.com/news/pbir-news/308-pbirlaunches-qtracktextq-program.html
Q & A Scott Meyers VP Sales & Marketing 954.514.8988 Email:
[email protected] www.ISS247.com
Over 96% of ALL people carry a cell phone Text messages delivered 99.8% of the time Text Messages are read within 60 seconds The average text messages used per month is 357 compared to 204 cell phone calls. Text Message Marketing is… PERMISSION-BASED
Keep Guests Conveniently Informed • • • • • • •
Ride Wait Times Show Schedules Daily Specials Change in Hours Weather Alerts Parking Information Offers to Return
Customer Service
Please text “FPM” followed by any restroom needs to 69050 Message & data rates may apply
Build permission-based marketing databases while: • Enhance patron experience by getting them involved • Enabling patrons to participate in “Real-Time” exciting contests and promotions • Build Loyalty on the part of your customer base
• Captured cell phone numbers can now be used for: • Ticket Offers (including last-minute) • Merchandise Offers • Additional Revenue: Sponsored Interactive Contests/Trivia/Polls • Residual revenue from text campaigns sent on behalf of sponsors
Revenue Opportunities Created for your Sponsors • Ability to send text offers to patrons after they leave the event and venue • Offers “Trackable” ROI simple signage does not • Offers can be created & sent at a moment’s notice
Building Text Databases • Text-2-Win Contests • Double Incentive Most Effective • Random Winner Contests
• Interactive Polls/Games/Surveys
• Allows for very targeted database building • Favorite ride survey • Favorite time of year to visit
• Web-form Script – Capture additional information • Web-site button • Email blasts • Put on social networking sites
Text-2-Win! Join FAA’s VIP Text Club & Get 25% Off Your Next Admission VIP Members get Unadvertised Ticket Discounts!
4 Lucky Winners Will Win FREE ADMISSION
Text ADMIT To
69050
*message & data rates may apply
Interactive Polls What time of year is your favorite to visit Florida theme parks and attractions? Vote Below & Receive 15% off your next Admission 2 Lucky Winners will get FREE Admission Winter Spring Summer Fall
Text FAA <space> A to 69050 Text FAA <space> B to 69050 Text FAA <space> C to 69050 Text FAA <space> D to 69050
Web-Form Script
http://racepbir.com/news/pbir-news/308-pbirlaunches-qtracktextq-program.html
Q & A Scott Meyers VP Sales & Marketing 954.514.8988 Email:
[email protected] www.ISS247.com
