Thailand Edition 4 Ais
on Mobile - customers can watch TV via EDGE technology on a mobile phone, AIS Push m@ il - easily retrieving mails, mPAY - mobile phone bill payment and services, Refill on Mobile prepaid services for One-2-Call! and Sawasdee customers via the merchandiser’s mobile phone. Also customers can monitor their usage and receive recommendations about their services through an eService website. No matter how advanced technology is, AIS never stops its development and expansion because customers’ smiles and satisfaction are the best rewards for AIS who commit to serving all customers throughout the nation.
RECENT DEVELOPMENTS AIS continuously develops its services and technology for its most important customers, for instance, 3GSM advance which is the third generation mobile phone system under HSPA standard with 900 MHz frequency. The 3G phone supports data transfer with HSPA-High Speed Packet Access of up to 7,200 kb/sec. This service was first offered in Thailand by AIS. From its super high-speed technology AIS can provide VDO call, high speed internet and large data downloading, such as full song, VDO clip, VDO streaming, online games etc. AIS continues to improve network quality and capacity by implementing EDGE Plus solutions for customers to enable them to experience higher data speed and the ability to use voice and data simultaneously. AIS was the first to launch “AIS MICRO NETSIM” in Thailand for users of Smart Gadgets such as iPad and other future products in the market. It meets both Prepaid and Postpaid with three usage forms, e.g. Internet SIM, Multi SIM and new SIM Card. AIS has also developed a programme called “AIS Widgets” to connect to internet via AIS air-card more conveniently. It also helps to check usage volume of Data Package, Balance, Fill or buy GPRS/EDGE/3G immediately without removing the SIM from Aircard. For One-2-Call!, AIS, together with Microsoft, launched a new SIM Card-“Chat SIM” to enable customers to chat unlimitedly with other mobile phone owners for 24 hours. GSM advance launched a service called “GSM Mobile payWave” to introduce new payment services using a mobile phone in lieu of credit card to pay for products and services. For customers of GSM advance, holders of K-Bank credit cards simply put their mobile phones on the reader of Visa payWave for a few seconds. Then, they can make their payment in HIP way. AIS is also winning customers by using top technology of EDGE Plus to use only one SIM Card as an all-in-one solution under a new theme called “GSM All In One SIM”.
In addition, AIS introduced solutions for to relieve parents’ concerns and enhance management potential of educational institutions by integrating a variety of technologies to create a medium between parents-children and teachers. “Smart Secure” is another innovation of intelligent back-up system to reserve and retrieve personal information. If the mobile phone is lost, the owner can send his/her command via 100% information security system to lock the phone and prevent others viewing his/her information or delete it from the phone immediately on his/her own. AIS also developed a recent innovation called “AIS QR Code Generator” which enables customers to generate their QR Codes in their own styles. AIS also created the AIS App Store to be the “Shopping Place for Fun and Necessary Stuff for Wireless Era People”.
PROMOTION For the past twenty years AIS has developed reliable communication networks for better life quality of all customers and has provided them with a variety of prepaid and postpaid promotions that suit their lifestyles. Such promotions include services, privilege packages, all-dimension sales promotions to best increase customers’ satisfaction. AIS offers other privileges to customers; AIS Plus and AIS Serenade, to grant them promotions in watching movie, shopping, travelling, dining, birthday privileges, valet parking etc. • Travelling privileges such as special discounts on bus tickets, BTS/MRT tickets, taxi fares and air tickets. • “Getting more points” campaign, winning tickets to watch world-class football tournament championships which include package tours to South Africa; and chances to win big prizes of “pure gold worth 1 million baht” every month; • Special discounts when buying concert tickets such as “Me and My Family Concert” of Settha Sirachaya; • AIS also introduced two new flavours of moon cake fillings during Chinese Moon Festival exclusively for AIS customers; AIS continues to stay in touch with its customers on a deeper level by organising social activities, entertainment or moral activities, such as youth educational contributions, and other public charities. AIS continually provides educational opportunities to poor and needy children, and promotes other social activities, e.g., anti-drug activity, traffic rule compliance, and donation of school equipments such as computers to arid and remote schools nationwide. Yet, AIS does have other social projects to enhance people’s lifestyles, such as “SARNRAK the Family Support Project”, “the Kon Keng Hua Jai Krang TV Show”, which was awarded the best educational TV show that inspires the young to demonstrate positive youth behaviour and to act as a role model for others.
BRAND VALUES AIS brand values customers’ satisfaction. As a mobile phone network operator their goal is to create new products and services that best fit customers’ everyday life. AIS realises that being the widest network coverage operator means that enhancing business infrastructure is the most important thing. It’s crucial that AIS network is always available to its customers anytime and anywhere. Thus, the new challenge for AIS is to impress each and every single one of 30 million customers and to make a significant difference to best satisfy all of them. With the slogan “With you, Always” – anytime, anywhere under any circumstances, AIS is always by your side and the first one to serve each and every customer. The following five values help make brand trustworthy: “Quality Network,” connects every feeling everywhere; “Service Excellence” knows and cares for every issue for 24 hours; “Service Advancement” first in advanced technology and ready to make everything easy; “Privileges” provides more privileges for you; “Social Responsibility” always with Thai society.
www.ais.co.th
Things you didn’t know about
AIS
AIS assures the widest network coverage of 76 provinces, 878 districts, 6,000 sub-districts and 65,000 villages with 30 million users nationwide. AIS currently have the most BlackBerry users in Thailand. AIS offers the most privileges, in a variety of packages, to fit any lifestyle as each and every customer is a very important person to AIS. AIS has organised projects to support and promote good relationships among family members under a project called “SARNRAK the Family Support Project”. With their confidence that family is the starting point to develop and form a good society, they believe that the stronger the family, the stronger the nation.
RECENT DEVELOPMENTS AIS continuously develops its services and technology for its most important customers, for instance, 3GSM advance which is the third generation mobile phone system under HSPA standard with 900 MHz frequency. The 3G phone supports data transfer with HSPA-High Speed Packet Access of up to 7,200 kb/sec. This service was first offered in Thailand by AIS. From its super high-speed technology AIS can provide VDO call, high speed internet and large data downloading, such as full song, VDO clip, VDO streaming, online games etc. AIS continues to improve network quality and capacity by implementing EDGE Plus solutions for customers to enable them to experience higher data speed and the ability to use voice and data simultaneously. AIS was the first to launch “AIS MICRO NETSIM” in Thailand for users of Smart Gadgets such as iPad and other future products in the market. It meets both Prepaid and Postpaid with three usage forms, e.g. Internet SIM, Multi SIM and new SIM Card. AIS has also developed a programme called “AIS Widgets” to connect to internet via AIS air-card more conveniently. It also helps to check usage volume of Data Package, Balance, Fill or buy GPRS/EDGE/3G immediately without removing the SIM from Aircard. For One-2-Call!, AIS, together with Microsoft, launched a new SIM Card-“Chat SIM” to enable customers to chat unlimitedly with other mobile phone owners for 24 hours. GSM advance launched a service called “GSM Mobile payWave” to introduce new payment services using a mobile phone in lieu of credit card to pay for products and services. For customers of GSM advance, holders of K-Bank credit cards simply put their mobile phones on the reader of Visa payWave for a few seconds. Then, they can make their payment in HIP way. AIS is also winning customers by using top technology of EDGE Plus to use only one SIM Card as an all-in-one solution under a new theme called “GSM All In One SIM”.
In addition, AIS introduced solutions for to relieve parents’ concerns and enhance management potential of educational institutions by integrating a variety of technologies to create a medium between parents-children and teachers. “Smart Secure” is another innovation of intelligent back-up system to reserve and retrieve personal information. If the mobile phone is lost, the owner can send his/her command via 100% information security system to lock the phone and prevent others viewing his/her information or delete it from the phone immediately on his/her own. AIS also developed a recent innovation called “AIS QR Code Generator” which enables customers to generate their QR Codes in their own styles. AIS also created the AIS App Store to be the “Shopping Place for Fun and Necessary Stuff for Wireless Era People”.
PROMOTION For the past twenty years AIS has developed reliable communication networks for better life quality of all customers and has provided them with a variety of prepaid and postpaid promotions that suit their lifestyles. Such promotions include services, privilege packages, all-dimension sales promotions to best increase customers’ satisfaction. AIS offers other privileges to customers; AIS Plus and AIS Serenade, to grant them promotions in watching movie, shopping, travelling, dining, birthday privileges, valet parking etc. • Travelling privileges such as special discounts on bus tickets, BTS/MRT tickets, taxi fares and air tickets. • “Getting more points” campaign, winning tickets to watch world-class football tournament championships which include package tours to South Africa; and chances to win big prizes of “pure gold worth 1 million baht” every month; • Special discounts when buying concert tickets such as “Me and My Family Concert” of Settha Sirachaya; • AIS also introduced two new flavours of moon cake fillings during Chinese Moon Festival exclusively for AIS customers; AIS continues to stay in touch with its customers on a deeper level by organising social activities, entertainment or moral activities, such as youth educational contributions, and other public charities. AIS continually provides educational opportunities to poor and needy children, and promotes other social activities, e.g., anti-drug activity, traffic rule compliance, and donation of school equipments such as computers to arid and remote schools nationwide. Yet, AIS does have other social projects to enhance people’s lifestyles, such as “SARNRAK the Family Support Project”, “the Kon Keng Hua Jai Krang TV Show”, which was awarded the best educational TV show that inspires the young to demonstrate positive youth behaviour and to act as a role model for others.
BRAND VALUES AIS brand values customers’ satisfaction. As a mobile phone network operator their goal is to create new products and services that best fit customers’ everyday life. AIS realises that being the widest network coverage operator means that enhancing business infrastructure is the most important thing. It’s crucial that AIS network is always available to its customers anytime and anywhere. Thus, the new challenge for AIS is to impress each and every single one of 30 million customers and to make a significant difference to best satisfy all of them. With the slogan “With you, Always” – anytime, anywhere under any circumstances, AIS is always by your side and the first one to serve each and every customer. The following five values help make brand trustworthy: “Quality Network,” connects every feeling everywhere; “Service Excellence” knows and cares for every issue for 24 hours; “Service Advancement” first in advanced technology and ready to make everything easy; “Privileges” provides more privileges for you; “Social Responsibility” always with Thai society.
www.ais.co.th
Things you didn’t know about
AIS
AIS assures the widest network coverage of 76 provinces, 878 districts, 6,000 sub-districts and 65,000 villages with 30 million users nationwide. AIS currently have the most BlackBerry users in Thailand. AIS offers the most privileges, in a variety of packages, to fit any lifestyle as each and every customer is a very important person to AIS. AIS has organised projects to support and promote good relationships among family members under a project called “SARNRAK the Family Support Project”. With their confidence that family is the starting point to develop and form a good society, they believe that the stronger the family, the stronger the nation.
