The 7 Habits of Highly Effective Fundraisers: Create a Community of ...
The 7 Habits of Highly Effective Fundraisers: Create a Community of Fans and Have More Fun Raising Money for the Animals Susan Daffron National Association of Pet Rescue Professionals
Why Fundraise?
“When you need a shoulder to cry on When you get so sick of trying Just hold on tight to your dream” ~ Jeff Lynne, ELO
(A few of my reasons)
Who Am I? • Founder of NAPRP • Author of Funds to the Rescue: 101 Fundraising Ideas for Humane & Animal Rescue Groups • Worked at animal shelter, spay/neuter clinic (board member, employee, and volunteer)
But, But But... How can you make time for fundraising along with everything else?
Get Rid of Your Baggage About Money “Infinite Underpants” by Rebecca Fine • "Do you think underpants grow on trees?" • “Underpants can't buy happiness." • "No matter how hard I try or what I do, I just NEVER have enough underpants."
People DO Donate Even during a recession… • • • • •
37% gave more than $1,000 Average amount = $2,140 76% gave non-cash gifts 52% volunteered at least 8 hours 56% donated ongoing gifts
* Source: 2008 Campbell Rinker Donor Pulse Survey
Fundraising Stats* 23
39
9 11 11 37
11 13 20
20
Fundraising Event Letter Telephone call Workplace Compaign Print Media Website TV Email Radio None of the Above
* Where Donations Come from - Source: 2008 Campbell Rinker Donor Pulse Survey
Keep it Legal ! Learn about charitable solicitation laws in your state. • www.multistatefiling.org • Unified Registration Statement Don’t stick your head in the sand about the legal stuff!
The 7 Habits of Highly Effective Fundraisers 1. 2. 3. 4. 5. 6. 7.
Craft a Clear Message Understand Fundraising is Really Just Marketing Set Up Effective Teams Love to Plan! Embrace a Variety of Options Set Goals Form Creative Win-Win Partnerships
Habit 1: Craft a Clear Message (Know Thyself) Eliminate confusion Remember things change over time!
What Makes You Different? Example: South Tikaville Animal Rescue & Shelter (STARS) • Limited Admission • Dogs & Cats • Mission / Tagline Later…answer questions about your own group using Fundraising Worksheet #1
Habit 2: Understand Fundraising is Like Marketing
The “Pyramid of Giving”
Habit 3: Set Up Effective Teams You can’t do it all yourself REALLY!
Working with Volunteers There’s No “I” in Team • Finding • Retaining • Organizing
Don’t Bring Me Down Sometimes working with volunteers can be challenging…
Habit 4: Love to Plan Nothing happens without a plan. “If you don’t know where you’re going, any road will do” ~ Cheshire Cat, Alice in Wonderland
Fitting in Fundraising Create a Fundraising Calendar • Mix small easy events with larger/complex ones. • Be realistic about your time & resources.
Habit 5: Embrace a Variety of Options Give people many ways to donate. Decide on Fundraising activities based on your OWN situation. (Not someone else’s!)
Planning & Brainstorming Example: South Tikaville Animal Rescue & Shelter (STARS) • Set Goals & Brainstorm Ideas • List People and Tasks • Plan for Action • Anticipate Costs Later…brainstorm ideas for your own group using Fundraising Worksheet #2
Habit 6: Set Goals • • • • •
Set goals & objectives Create a timeline Assign roles Consider costs WRITE IT DOWN!
Budgeting (Yes, It’s Necessary) Example: South Tikaville Animal Rescue & Shelter (STARS) • • • •
Set Earnings Goal Outline Costs Project Gross Income Determine How Much You Need to Sell to Reach Goals
Later…outline the budget for your own fundraiser using Fundraising Worksheet #3
Habit 7: Form Creative Win-Win Partnerships • Who do you know? • How can you work together? • How can they help, so you don’t have to do EVERYTHING?
Final Thoughts • ALWAYS, ALWAYS Say Thank You! • Get the book for more ideas ;-)
Why Fundraise?
“When you need a shoulder to cry on When you get so sick of trying Just hold on tight to your dream” ~ Jeff Lynne, ELO
(A few of my reasons)
Who Am I? • Founder of NAPRP • Author of Funds to the Rescue: 101 Fundraising Ideas for Humane & Animal Rescue Groups • Worked at animal shelter, spay/neuter clinic (board member, employee, and volunteer)
But, But But... How can you make time for fundraising along with everything else?
Get Rid of Your Baggage About Money “Infinite Underpants” by Rebecca Fine • "Do you think underpants grow on trees?" • “Underpants can't buy happiness." • "No matter how hard I try or what I do, I just NEVER have enough underpants."
People DO Donate Even during a recession… • • • • •
37% gave more than $1,000 Average amount = $2,140 76% gave non-cash gifts 52% volunteered at least 8 hours 56% donated ongoing gifts
* Source: 2008 Campbell Rinker Donor Pulse Survey
Fundraising Stats* 23
39
9 11 11 37
11 13 20
20
Fundraising Event Letter Telephone call Workplace Compaign Print Media Website TV Email Radio None of the Above
* Where Donations Come from - Source: 2008 Campbell Rinker Donor Pulse Survey
Keep it Legal ! Learn about charitable solicitation laws in your state. • www.multistatefiling.org • Unified Registration Statement Don’t stick your head in the sand about the legal stuff!
The 7 Habits of Highly Effective Fundraisers 1. 2. 3. 4. 5. 6. 7.
Craft a Clear Message Understand Fundraising is Really Just Marketing Set Up Effective Teams Love to Plan! Embrace a Variety of Options Set Goals Form Creative Win-Win Partnerships
Habit 1: Craft a Clear Message (Know Thyself) Eliminate confusion Remember things change over time!
What Makes You Different? Example: South Tikaville Animal Rescue & Shelter (STARS) • Limited Admission • Dogs & Cats • Mission / Tagline Later…answer questions about your own group using Fundraising Worksheet #1
Habit 2: Understand Fundraising is Like Marketing
The “Pyramid of Giving”
Habit 3: Set Up Effective Teams You can’t do it all yourself REALLY!
Working with Volunteers There’s No “I” in Team • Finding • Retaining • Organizing
Don’t Bring Me Down Sometimes working with volunteers can be challenging…
Habit 4: Love to Plan Nothing happens without a plan. “If you don’t know where you’re going, any road will do” ~ Cheshire Cat, Alice in Wonderland
Fitting in Fundraising Create a Fundraising Calendar • Mix small easy events with larger/complex ones. • Be realistic about your time & resources.
Habit 5: Embrace a Variety of Options Give people many ways to donate. Decide on Fundraising activities based on your OWN situation. (Not someone else’s!)
Planning & Brainstorming Example: South Tikaville Animal Rescue & Shelter (STARS) • Set Goals & Brainstorm Ideas • List People and Tasks • Plan for Action • Anticipate Costs Later…brainstorm ideas for your own group using Fundraising Worksheet #2
Habit 6: Set Goals • • • • •
Set goals & objectives Create a timeline Assign roles Consider costs WRITE IT DOWN!
Budgeting (Yes, It’s Necessary) Example: South Tikaville Animal Rescue & Shelter (STARS) • • • •
Set Earnings Goal Outline Costs Project Gross Income Determine How Much You Need to Sell to Reach Goals
Later…outline the budget for your own fundraiser using Fundraising Worksheet #3
Habit 7: Form Creative Win-Win Partnerships • Who do you know? • How can you work together? • How can they help, so you don’t have to do EVERYTHING?
Final Thoughts • ALWAYS, ALWAYS Say Thank You! • Get the book for more ideas ;-)
