The Australian Fitness Industry Report 2012 Information Sheet
The Australian Fitness Industry Report 2012 Information Sheet Background
Why is this report useful?
Deloitte Access Economics was commissioned by Fitness Australia
This report provides the fitness industry with important
to conduct a survey of businesses in the fitness industry to
data and trend information that will contribute to industry
provide a detailed overview of the industry in 2012. This report
development, identify and address opportunities and
follows an earlier report, the Fitness Industry Workforce Report
challenges and help to ensure the continued strength and
2012 which documented the supply and demand of fitness
prosperity of the fitness industry.
professionals in Australia, with projections for the future. This State of the Industry Report 2012 is an important companion document to the Fitness Industry Workforce Report 2012.
What are the major findings? Service subsectors – the fitness industry is characterised by a range of different business models from small personal training studios to large multi-national chains. Industry offerings likewise, are just as diverse.
Client Profile – over 4 million Australians participate in fitness industry activities. Users of facilities are typically within the range of 25A-34 years of age, with higher rates of female to male participation.
Industry comparison – fitness industry relative to the broader industry group of sport and recreation has been growing at a faster rate with respect to employment, revenue and value added.
Economic outlook – despite the impacts of GFC the industry is expected to continue to grow and levels of community participation in fitness will continue to increase.
Industry innovation – considered to be the primary driver in shaping the future of the fitness industry. There is an increasing need to meet changing consumer preferences and to develop a greater capacity to integrate advanced technology in service provision.
Further information: The full report and the Executive Summary, September 2012 can be found at:www.fitness.org.au/fitnessindustryreport T: 1300 211 31 E: [email protected]
The Australian Fitness Industry Report 2012 Information Sheet
Industry Market Growth & Value
NSW
In 2012 the fitness industry will have revenue of over $1.2 billion. It contributes $1.4 billion to Australia’s GDP.
VIC QLD SA WA TAS NT ACT 0
20
40
60
80
100
120
% Increase in demand (2011-2012) Swimming/Diving Bush Walking Golf Motor Sports Cricket (Outdoor) Tennis Volleyball Cross Country Running
Industry Comparison
Surfing Ice/Snow Sports
Aerobics / Fitness / Gym activities are now the second more popular forms of exercise
Cricket (Indoor) Roller Sports Australian Rules Football Rowing Walking for Excercise Canoeing/Kayaking Badminton Weight Training Aerobics/Fitness/Gym Jogging/Running -200
-100
0
100
200
300
400
500
‘000 People change from 2004-05 to 2009-10
Growth in the Fitness Industry
Growth in the fitness industry in comparison to the broader industry group of Sport & Recreation has been growing at a faster rate in:
1
Employment
2
Wages
3
Revenue
4
Value Add
www.fitness.org.au/fitnessindustryreport
Why is this report useful?
Deloitte Access Economics was commissioned by Fitness Australia
This report provides the fitness industry with important
to conduct a survey of businesses in the fitness industry to
data and trend information that will contribute to industry
provide a detailed overview of the industry in 2012. This report
development, identify and address opportunities and
follows an earlier report, the Fitness Industry Workforce Report
challenges and help to ensure the continued strength and
2012 which documented the supply and demand of fitness
prosperity of the fitness industry.
professionals in Australia, with projections for the future. This State of the Industry Report 2012 is an important companion document to the Fitness Industry Workforce Report 2012.
What are the major findings? Service subsectors – the fitness industry is characterised by a range of different business models from small personal training studios to large multi-national chains. Industry offerings likewise, are just as diverse.
Client Profile – over 4 million Australians participate in fitness industry activities. Users of facilities are typically within the range of 25A-34 years of age, with higher rates of female to male participation.
Industry comparison – fitness industry relative to the broader industry group of sport and recreation has been growing at a faster rate with respect to employment, revenue and value added.
Economic outlook – despite the impacts of GFC the industry is expected to continue to grow and levels of community participation in fitness will continue to increase.
Industry innovation – considered to be the primary driver in shaping the future of the fitness industry. There is an increasing need to meet changing consumer preferences and to develop a greater capacity to integrate advanced technology in service provision.
Further information: The full report and the Executive Summary, September 2012 can be found at:www.fitness.org.au/fitnessindustryreport T: 1300 211 31 E: [email protected]
The Australian Fitness Industry Report 2012 Information Sheet
Industry Market Growth & Value
NSW
In 2012 the fitness industry will have revenue of over $1.2 billion. It contributes $1.4 billion to Australia’s GDP.
VIC QLD SA WA TAS NT ACT 0
20
40
60
80
100
120
% Increase in demand (2011-2012) Swimming/Diving Bush Walking Golf Motor Sports Cricket (Outdoor) Tennis Volleyball Cross Country Running
Industry Comparison
Surfing Ice/Snow Sports
Aerobics / Fitness / Gym activities are now the second more popular forms of exercise
Cricket (Indoor) Roller Sports Australian Rules Football Rowing Walking for Excercise Canoeing/Kayaking Badminton Weight Training Aerobics/Fitness/Gym Jogging/Running -200
-100
0
100
200
300
400
500
‘000 People change from 2004-05 to 2009-10
Growth in the Fitness Industry
Growth in the fitness industry in comparison to the broader industry group of Sport & Recreation has been growing at a faster rate in:
1
Employment
2
Wages
3
Revenue
4
Value Add
www.fitness.org.au/fitnessindustryreport
