The Benelux
The Benelux The next 1 million passenger market!
The Benelux numbers to the USA in 2014 •
USA is the #1 overseas destination
•
81% of the Benelux population travels for a vacation
•
Dutch and Belgian employees receive 8% annual salary bonus
•
Benelux workers have an average of 35 days of vacation annually
•
A Benelux traveler to the USA will stay an average of 20 days
•
Every year 35 out of 1,000 inhabitants travel to the USA
•
Average expenditure US$ 2,255 dollar (US$733 ticket)
Facts & Figures The number of visitors from the Benelux to the USA is still growing. With an expected growth of 10% over 2015, the goal Visit USA set to be the next of million-visitor market seems to be a realistic one. Over three out of every 100 Benelux inhabitants are travelling to the USA on a yearly bases Below are the estimated 2014 visitor arrivals to NE: •
The revised visitor estimate for Netherlands: 46,000
•
Belgium roughly estimate: 15,000
•
Total 61,000 which is comparable with German Leisure market and potential growth to the size of Australia and Brasil
•
Benelux covers 3% of the total overseas market.
Main reasons for visit: Nature, History
Small country, big numbers Inhabitants NL: 17,000,000
inhabitants USA:323,090,00 0
size USA: 3,794,083 square miles
# of inhabitants USA: over 323,090,000
size China: 3,696,100 square miles
# of inhabitants China: 1,375,520,000 2,190,000 travel to the USA # of inhabitants Netherlands: 17,000,000 615,856 travel to the USA
size Netherlands: 16,485 square miles
3,6% of the Dutch travel to the USA and 0,15% of Chinese travelers travel to the USA.
inhabitants China: 1,375,520,000
Accessibility New England • From Amsterdam, Brussels and Düsseldorf: •
Direct flights (Amsterdam, Dusseldorf) with Delta and airberlin (later this month) to Boston and with stop over Lufthansa, BA and Icelandair. Also flights to Hartford.
Travel trends 2015 and beyond.. •
The Benelux travellers want to truly experience the country and be travellers, not tourists. They are seeking an authentic experience, whether it’s at a local off-thebeaten path destination or one that offers a unique cultural experience. People want the up-close and personal experience, whether that is through food, culture or adventurous activities.
•
Authenticity has the future. Mass tourist attractions will be avoided and the unknown, unpolished destinations are becoming more and more popular. Of course they want to share these unique and new experiences with their ‘friends’ on their social media platforms. The DNE region is the place-to-be when it comes to unique experiences.
Travel trends 2015 and beyond.. •
Benelux is recognized by Brand USA as an important established market (Brand USA sponsors the Brand USA Pavilions at fairs like Vakantiebeurs)
•
Increase of US$ in fall 2014 will show late 2015
•
The Dutch show a high online driven booking behavior, 85% use the internet for inspiration and/or bookings (search in local language!)
•
Amongst the tour operators the on-line specialists / direct sellers are the most successful
•
The number of travel agencies decreased already to 2,500 and expectations is that only 1,500 will remain
•
The number of homeworkers increases rapidly
Product “on the shelf” • 98 tour operators offer travel to the USA •
43 tour operators offer travel to Maine
•
56 tour operators offer travel to Massachusetts
•
41 tour operators offer travel to New Hampshire
•
35 tour operators offer travel to Vermont
•
9 tour operators offer travel to Connecticut
•
34 tour operators offer travel to Rhode Island
Thank you! Questions?
The Benelux numbers to the USA in 2014 •
USA is the #1 overseas destination
•
81% of the Benelux population travels for a vacation
•
Dutch and Belgian employees receive 8% annual salary bonus
•
Benelux workers have an average of 35 days of vacation annually
•
A Benelux traveler to the USA will stay an average of 20 days
•
Every year 35 out of 1,000 inhabitants travel to the USA
•
Average expenditure US$ 2,255 dollar (US$733 ticket)
Facts & Figures The number of visitors from the Benelux to the USA is still growing. With an expected growth of 10% over 2015, the goal Visit USA set to be the next of million-visitor market seems to be a realistic one. Over three out of every 100 Benelux inhabitants are travelling to the USA on a yearly bases Below are the estimated 2014 visitor arrivals to NE: •
The revised visitor estimate for Netherlands: 46,000
•
Belgium roughly estimate: 15,000
•
Total 61,000 which is comparable with German Leisure market and potential growth to the size of Australia and Brasil
•
Benelux covers 3% of the total overseas market.
Main reasons for visit: Nature, History
Small country, big numbers Inhabitants NL: 17,000,000
inhabitants USA:323,090,00 0
size USA: 3,794,083 square miles
# of inhabitants USA: over 323,090,000
size China: 3,696,100 square miles
# of inhabitants China: 1,375,520,000 2,190,000 travel to the USA # of inhabitants Netherlands: 17,000,000 615,856 travel to the USA
size Netherlands: 16,485 square miles
3,6% of the Dutch travel to the USA and 0,15% of Chinese travelers travel to the USA.
inhabitants China: 1,375,520,000
Accessibility New England • From Amsterdam, Brussels and Düsseldorf: •
Direct flights (Amsterdam, Dusseldorf) with Delta and airberlin (later this month) to Boston and with stop over Lufthansa, BA and Icelandair. Also flights to Hartford.
Travel trends 2015 and beyond.. •
The Benelux travellers want to truly experience the country and be travellers, not tourists. They are seeking an authentic experience, whether it’s at a local off-thebeaten path destination or one that offers a unique cultural experience. People want the up-close and personal experience, whether that is through food, culture or adventurous activities.
•
Authenticity has the future. Mass tourist attractions will be avoided and the unknown, unpolished destinations are becoming more and more popular. Of course they want to share these unique and new experiences with their ‘friends’ on their social media platforms. The DNE region is the place-to-be when it comes to unique experiences.
Travel trends 2015 and beyond.. •
Benelux is recognized by Brand USA as an important established market (Brand USA sponsors the Brand USA Pavilions at fairs like Vakantiebeurs)
•
Increase of US$ in fall 2014 will show late 2015
•
The Dutch show a high online driven booking behavior, 85% use the internet for inspiration and/or bookings (search in local language!)
•
Amongst the tour operators the on-line specialists / direct sellers are the most successful
•
The number of travel agencies decreased already to 2,500 and expectations is that only 1,500 will remain
•
The number of homeworkers increases rapidly
Product “on the shelf” • 98 tour operators offer travel to the USA •
43 tour operators offer travel to Maine
•
56 tour operators offer travel to Massachusetts
•
41 tour operators offer travel to New Hampshire
•
35 tour operators offer travel to Vermont
•
9 tour operators offer travel to Connecticut
•
34 tour operators offer travel to Rhode Island
Thank you! Questions?
