the customer factory model

MODULE 2 - LESSON 2

THE CUSTOMER FACTORY MODEL ASH MAURYA @ashmaurya

[email protected] PracticeTrumpsTheory.com

Throughput

Unaware Visitors

Happy Customers

Acquisition

Acquisition

Activation

Revenue Acquisition

Activation

Retention Revenue Acquisition

Activation

Retention Revenue Activation Acquisition

Referral

Acquisition

Abandon

Activation

Retention

Revenue

Referral

Monthly Retention

Upgraded Signed-up Landing page visitors

Activated

Referred

Deliver value before capturing value.

Pirate Metrics

Unaware visitor

ACQUISITION ACTIVATION RETENTION REVENUE

Passionate Happy Customer

REFERRAL

Pirate Metrics

A A R R R

ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL

Increasing retention increases throughput

STICKY

Increasing referrals increases throughput

VIRAL

Retention Revenue Activation Acquisition

Referral

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Life is too short to build something nobody wants… Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya