THE DIGITAL ROOTS APPROACH
SOCIAL ARTIFICIAL INTELLIGENCE
THE DIGITAL WHOROOTS WE ARE APPROACH Opportunity in the Digital Age Consumers have many different outlets to voice their opinions which has vastly changed the customer service, public relations and marketing landscapes in recent years. Interactions are now happening on Social Media sites, review sites, bulletin boards and forums as opposed to private channels like call centers. Today, companies have the unique opportunity to listen in on unfiltered customer conversations all over the web. Currently, about 80% of all online content is consumer-generated. Hidden within this glut of information are unique insights about consumers’ problems and desires. If brands can evaluate this information and take actions based on what they find, they have the opportunity to earn new business and maintain strong customer relationships. Because having a social media presence is now indispensable to success, companies are constantly searching for support to help access these important conversations around their brands. At Digital Roots, we are using cutting edge artificial intelligence to not only provide the support brands are looking for, but also do most of the manual work for them. The Challenge of Social Media Today Although consumers’ thoughts and opinions are now prolific and publicly accessible online, the abundance of information is utterly overwhelming and impossible for humans to sort. On Twitter alone, there are about 350,000 new posts per minute, amounting to 500 million new posts per day. A highly motivated human could review, at most, 12,000 posts per day, meaning it would take a month for one person to review just one minute of data on Twitter alone. Only a machine is capable of reviewing such a high volume of information. Because of this, brands have sought out support through technologies that they hope will “listen” to online conversations and retrieve specific data. Most current social listening uses a technology commonly known as Boolean search. This software requires users (or account managers) toconfigure a wide variety of key-word search strings in hopes of finding their desired customer content. Since there are infinite ways for consumers to communicate about products and services, keyword-based search technologies often fail at recognizing the relevant posts brands are actually looking to capture. Why Search-Based Solutions Don’t Work The keyword-based Boolean search method can only succeed if users manage to guess exactly what consumers are discussing at any given time. Guessing which keywords to search is akin to guessing what someone might be saying in a building across the street. Imagine that a user (or analyst) at Ford Motor Company is searching for the term “Mustang” in a keyword-based Boolean system. The analyst will most likely retrieve some posts about the vehicle, but they’ll also be required to look through piles of irrelevant conversations about horses and sports mascots. To sort through such results would take valuable time from you and your social team. Of course, an analyst could produce a larger volume of relevant results with Boolean search techniques by using a wide variety of keywords. The more keywords they enter, the more data they can retrieve and while the amount of relevant results may go up, so do the irrelevant results. Since most search-based software companies charge per keyword, it’s in their best interest to run as many searches as possible. For you, this only results in more expenses and more irrelevant conversations for your team to sort through. A New Kind of Social Technology At Digital Roots, we created a cutting-edge application of artificial intelligence technology that uses Natural Language Processing (NLP) and Machine Learning (ML). We call it Social AI. This technology helps us to read and understand the intent of consumer generated content from any platform and most websites on the social web. Our system reads social conversations the way a human being would, but with the speed and efficiency of an intelligent machine. Social AI simplifies and improves the software user experience for brands by delivering the most relevant and actionable content without spam. To teach our machine to read with human-like insight and understanding, we feed it an enormous quantity of real, qualified examples of social posts. These examples are categorized by industries and business functions such as reputation management, customer care and new sales opportunities. The more examples the system processes and learns from, the more efficiently it understands the precise meaning, relevance and intent of each post. The Digital Roots Approach Digital Roots offers a new, revolutionary approach to social software that takes the complex decision making and manual processes out of your team’s hands. Rather, our solution does the work for you. Acting as a super intelligent user, Social AI automatically identifies the conversations you care about while excluding the ones you don’t. Digital roots then seamlessly delivers a concent rated volume of relevant conversations that your team can interact with faster and more efficiently than before. By improving the user’s experience, Digital Roots saves your team time and resources, which ultimately increases your bottom line. Here are four major ways Digital Roots’ Social AI improves social software experience: Real Customers No more sorting through spam and conversations that have nothing to do with your brand. Our artificial intelligence helps you avoid the confusion that comes with keywords and delivers social posts from real customers that are having actual conversations about your brand. Better User Experience Digital Roots software removes all the time consuming manual processes from social management. Our Social AI qualifies, prioritizes and delivers conversations to the right users, increasing efficiency and decreasing the time it takes to get to your customers. Competitive Insights Gain an unfair advantage with access to conversations customers are having about your competitors. Track what productsand topics are being talked about across your industry in real time. Listen and engage with qualified customers before your competition does. Reporting Stop reporting on metrics that don’t make business sense. Effortlessly generate relevant social reports with metrics that influence business decisions and impress senior leadership.
Chances are your current social software is just not doing the job. If you’re like many brands in need of better social listening results and tools to efficiently manage social, Digital Roots can provide them without the spam. With super-intelligent Social Al’s help, you’ll always have the precise customer conversations you need to positively influence your customers every time. Relieve your team of the endless manual processes required for key-word search. Step into the future and intelligently manage your social media with Digital Roots.
READY TO SEE HOW SOCIAL AI WORKS FOR YOU?
[email protected]
WWW.DIGITALROOTS.COM
© 2016 Digital Roots. All rights reserved. Confidential and proprietary information of Digital Roots
@DIGITALROOTS
THE DIGITAL WHOROOTS WE ARE APPROACH Opportunity in the Digital Age Consumers have many different outlets to voice their opinions which has vastly changed the customer service, public relations and marketing landscapes in recent years. Interactions are now happening on Social Media sites, review sites, bulletin boards and forums as opposed to private channels like call centers. Today, companies have the unique opportunity to listen in on unfiltered customer conversations all over the web. Currently, about 80% of all online content is consumer-generated. Hidden within this glut of information are unique insights about consumers’ problems and desires. If brands can evaluate this information and take actions based on what they find, they have the opportunity to earn new business and maintain strong customer relationships. Because having a social media presence is now indispensable to success, companies are constantly searching for support to help access these important conversations around their brands. At Digital Roots, we are using cutting edge artificial intelligence to not only provide the support brands are looking for, but also do most of the manual work for them. The Challenge of Social Media Today Although consumers’ thoughts and opinions are now prolific and publicly accessible online, the abundance of information is utterly overwhelming and impossible for humans to sort. On Twitter alone, there are about 350,000 new posts per minute, amounting to 500 million new posts per day. A highly motivated human could review, at most, 12,000 posts per day, meaning it would take a month for one person to review just one minute of data on Twitter alone. Only a machine is capable of reviewing such a high volume of information. Because of this, brands have sought out support through technologies that they hope will “listen” to online conversations and retrieve specific data. Most current social listening uses a technology commonly known as Boolean search. This software requires users (or account managers) toconfigure a wide variety of key-word search strings in hopes of finding their desired customer content. Since there are infinite ways for consumers to communicate about products and services, keyword-based search technologies often fail at recognizing the relevant posts brands are actually looking to capture. Why Search-Based Solutions Don’t Work The keyword-based Boolean search method can only succeed if users manage to guess exactly what consumers are discussing at any given time. Guessing which keywords to search is akin to guessing what someone might be saying in a building across the street. Imagine that a user (or analyst) at Ford Motor Company is searching for the term “Mustang” in a keyword-based Boolean system. The analyst will most likely retrieve some posts about the vehicle, but they’ll also be required to look through piles of irrelevant conversations about horses and sports mascots. To sort through such results would take valuable time from you and your social team. Of course, an analyst could produce a larger volume of relevant results with Boolean search techniques by using a wide variety of keywords. The more keywords they enter, the more data they can retrieve and while the amount of relevant results may go up, so do the irrelevant results. Since most search-based software companies charge per keyword, it’s in their best interest to run as many searches as possible. For you, this only results in more expenses and more irrelevant conversations for your team to sort through. A New Kind of Social Technology At Digital Roots, we created a cutting-edge application of artificial intelligence technology that uses Natural Language Processing (NLP) and Machine Learning (ML). We call it Social AI. This technology helps us to read and understand the intent of consumer generated content from any platform and most websites on the social web. Our system reads social conversations the way a human being would, but with the speed and efficiency of an intelligent machine. Social AI simplifies and improves the software user experience for brands by delivering the most relevant and actionable content without spam. To teach our machine to read with human-like insight and understanding, we feed it an enormous quantity of real, qualified examples of social posts. These examples are categorized by industries and business functions such as reputation management, customer care and new sales opportunities. The more examples the system processes and learns from, the more efficiently it understands the precise meaning, relevance and intent of each post. The Digital Roots Approach Digital Roots offers a new, revolutionary approach to social software that takes the complex decision making and manual processes out of your team’s hands. Rather, our solution does the work for you. Acting as a super intelligent user, Social AI automatically identifies the conversations you care about while excluding the ones you don’t. Digital roots then seamlessly delivers a concent rated volume of relevant conversations that your team can interact with faster and more efficiently than before. By improving the user’s experience, Digital Roots saves your team time and resources, which ultimately increases your bottom line. Here are four major ways Digital Roots’ Social AI improves social software experience: Real Customers No more sorting through spam and conversations that have nothing to do with your brand. Our artificial intelligence helps you avoid the confusion that comes with keywords and delivers social posts from real customers that are having actual conversations about your brand. Better User Experience Digital Roots software removes all the time consuming manual processes from social management. Our Social AI qualifies, prioritizes and delivers conversations to the right users, increasing efficiency and decreasing the time it takes to get to your customers. Competitive Insights Gain an unfair advantage with access to conversations customers are having about your competitors. Track what productsand topics are being talked about across your industry in real time. Listen and engage with qualified customers before your competition does. Reporting Stop reporting on metrics that don’t make business sense. Effortlessly generate relevant social reports with metrics that influence business decisions and impress senior leadership.
Chances are your current social software is just not doing the job. If you’re like many brands in need of better social listening results and tools to efficiently manage social, Digital Roots can provide them without the spam. With super-intelligent Social Al’s help, you’ll always have the precise customer conversations you need to positively influence your customers every time. Relieve your team of the endless manual processes required for key-word search. Step into the future and intelligently manage your social media with Digital Roots.
READY TO SEE HOW SOCIAL AI WORKS FOR YOU?
[email protected]
WWW.DIGITALROOTS.COM
© 2016 Digital Roots. All rights reserved. Confidential and proprietary information of Digital Roots
@DIGITALROOTS
