THE PRoDUCT RECENT DEVEloPMENTS THE MARKET
THE MARKET
A closer analysis of the market segments do not necessarily lend credence to which target market health, wellness and beauty products belong. Be it for necessity cross boundaries are most often the case. After all where and when can we identify a necessity vis-à-vis impulse or aspiration. We enjoy today’s consumerism in the Philippines experiencing phenomenal growth be it for the rabid increase in our population the past six decades or together if not compliment to the gregarious economic activity we have witnessed the past five years. Either way there is a growing affluence within the marketplace for niche products within our consuming society. The psychographics to date can no longer be limited to the levels of income one is associated with other than the aspirations generated wherein consumers today purchase quality products that deliver brand promises they require especially in the fields of health and wellness. The marketplace is scored by a consuming society who cross boundaries of distinctions to purchase what they need and not necessarily what they only want.
Ambassadress of Wellness Ms. Cory Quirino had proudly affirmed. Cory happily attests to the highly superior, remarkable nutritious contents of Organique Acai Berry which is now very much a part of her staple diet. ORGANIQUE Inc. forged a partnership with the distinguished California-based company, considered a leader in “Proprietary Flavor and Aseptic Technology for Functional Foods and Nutritional Products” and introduced to the Philippine market in April of 2009 the ORGANIQUE AÇAÍ PREMIUM BLEND (Açaí Berry Energy Concentrate) – acclaimed phenomenal Superfood Juice health supplement.
ACHIEVEMENTS
Organíque™, Inc. was conceptualized in September of 2008 in Yorba Linda, California by its founders. With the stringent regulation on food safety in California, the founders thought it would benefit the consumers in other regions outside USA. By this concept, Organíque™ was born. Using state of the art equipment and highest possible standard in manufacturing process.
HISTORY
A Cebu-based company established in September 2008 in California, USA distributes the famous, much touted ACAI BERRY – a nutraceutical food and beverage products now sold through direct selling in the Philippines. The company, which was founded by couple Joseph and Catherine Salimbangon, both saw the need for an alternative health drink which will truly help improve the Filipino’s diet and enable him to achieve a healthy lifestyle. Through the relentless efforts of Catherine Salimbangon, herself a health advocate, being a registered nurse and practitioner in the medical field, she and her very supportive partner for life, left no stone unturned just so this miracle food can be made available to millions of sickly, undernourished and malnourished Filipinos. Now we can enjoy the superior and proven health benefits of Acai Berry. Indeed Cathy’s maverick strides and indefatigable concern has earned for her, and rightly so the title “Queen of Acai” in the Philippines, which the company’s
THE PRODUCT
Omega-3 Chewable, Chai T and ISO Sports are all formulated and manufactured in the California, USA. It is imported and distributed exclusively in the Philippines by Organique, Inc. Organíque™ Açaí Premium Blend Food Supplement (UPC-A 898427002116) - Organíque™ Açaí Premium Blend is our flagship product. One of the best tasting health drink on the market. Considered the most potent Açaí Juice Concentrate with over 14,000mg of Acai per 30mL serving. Each BOTTLE of Organíque™ Açaí Premium Blend is 946mL in size good for 30 servings. SUITABLE FOR ALL AGES. Made from the finest all natural ingredients blended to perfection without preservatives and artificial additives. Take 30mL (2 tablespoon) every day in the morning before breakfast. Our Organíque™ Açaí products have gone through extensive research. Our products are made of natural, wild harvested Açaí berries from the Belém region in the State of Pará, where Brazil produces its "cream of the crop" Açaí (depending on the region it is harvested, the nutritional values and taste may vary). We manufacture and distribute a full line of pure Açaí berry products formulated to the ideal standards of native Brazilians. Our manufacturing facility is located in California, which is known for its stringent regulation on food safety. We have been a leader in the development of Nutraceutical and Functional products using Proprietary Aseptic Technologies and Flavor Systems, which is supported by experienced and trained R&D Chemists and Microbiologists that are continuously developing products using the freshest ingredients, and latest processing innovations. We aim to make Organíque™ Açaí one of the best in the market. We strive to make our products as healthful as possible to ensure that our consumers can nourish and strengthen their bodies in the best possible way. We, at Organíque, Inc., believe that in order to maintain a healthy lifestyle, we have to: “keep it simple, drink healthy purple!”
RECENT DEVELOPMENTS
Organíque™ Açaí Premium Blend has the whole country excited with what it can offer! We are very excited to share with you probably the most nutritious and healthiest beverage in the planet as of to date. Manufactured in California, USA and distributed in the Philippines for now. We will soon distribute in other Southeast Asian countries. With our background in the flavor business, we have found a formula that taste like no other, delicious Acai blend. Try it now and see why it's called the #1 Superfood! 64
PROMOTION
Point of Sale promotional materials are made available at our distribution outlets of which we are proud to mention being the Watson’s Drug stores, Mercury Drug, the South Star, Pure Pharmacy, the Health Express and the Robinsons Supermarkets. There is the need for a broad range of high quality and competitive beauty, health and wellness products we provide. A wide ray of locations and accessibility that will assure consumers to shop and buy anywhere at their convenience is strategic however elusive outside the metropolis. We enjoy aggressive marketing support with excellent customer service that promote customer loyalty.
BRAND VALUES
We are a Cebu based company with the Concept and intent of bringing to the Filipino a one of kind product combining health, beauty and wellness products under one roof underscoring the company’s mission to be the Leader in functional food and beverage company in Asia. It has been our objective to be available locally and globally by giving credence to its vision to promote an authentic and high quality health, beauty wellness line capable of competing in the international market. Established September 2008, we are expanding rapidly in Y2010 targeting to increase sales and its market by 100% per annum. 65
THINGS YOU DIDN’T KNOW ABOUT ORGANIQUE m Organíque™ Açaí Premium Blend is our flagship product. One of the best tasting health drink on the market. Considered the most potent Açaí Juice Concentrate with over 14,000mg of Acai per 30mL serving. m We have been a leader in the development of Nutraceutical and Functional products using Proprietary Aseptic Technologies and Flavor Systems, which is supported by experienced and trained R&D Chemists and Microbiologists that are continuously developing products using the freshest ingredients, and latest processing innovations.
A closer analysis of the market segments do not necessarily lend credence to which target market health, wellness and beauty products belong. Be it for necessity cross boundaries are most often the case. After all where and when can we identify a necessity vis-à-vis impulse or aspiration. We enjoy today’s consumerism in the Philippines experiencing phenomenal growth be it for the rabid increase in our population the past six decades or together if not compliment to the gregarious economic activity we have witnessed the past five years. Either way there is a growing affluence within the marketplace for niche products within our consuming society. The psychographics to date can no longer be limited to the levels of income one is associated with other than the aspirations generated wherein consumers today purchase quality products that deliver brand promises they require especially in the fields of health and wellness. The marketplace is scored by a consuming society who cross boundaries of distinctions to purchase what they need and not necessarily what they only want.
Ambassadress of Wellness Ms. Cory Quirino had proudly affirmed. Cory happily attests to the highly superior, remarkable nutritious contents of Organique Acai Berry which is now very much a part of her staple diet. ORGANIQUE Inc. forged a partnership with the distinguished California-based company, considered a leader in “Proprietary Flavor and Aseptic Technology for Functional Foods and Nutritional Products” and introduced to the Philippine market in April of 2009 the ORGANIQUE AÇAÍ PREMIUM BLEND (Açaí Berry Energy Concentrate) – acclaimed phenomenal Superfood Juice health supplement.
ACHIEVEMENTS
Organíque™, Inc. was conceptualized in September of 2008 in Yorba Linda, California by its founders. With the stringent regulation on food safety in California, the founders thought it would benefit the consumers in other regions outside USA. By this concept, Organíque™ was born. Using state of the art equipment and highest possible standard in manufacturing process.
HISTORY
A Cebu-based company established in September 2008 in California, USA distributes the famous, much touted ACAI BERRY – a nutraceutical food and beverage products now sold through direct selling in the Philippines. The company, which was founded by couple Joseph and Catherine Salimbangon, both saw the need for an alternative health drink which will truly help improve the Filipino’s diet and enable him to achieve a healthy lifestyle. Through the relentless efforts of Catherine Salimbangon, herself a health advocate, being a registered nurse and practitioner in the medical field, she and her very supportive partner for life, left no stone unturned just so this miracle food can be made available to millions of sickly, undernourished and malnourished Filipinos. Now we can enjoy the superior and proven health benefits of Acai Berry. Indeed Cathy’s maverick strides and indefatigable concern has earned for her, and rightly so the title “Queen of Acai” in the Philippines, which the company’s
THE PRODUCT
Omega-3 Chewable, Chai T and ISO Sports are all formulated and manufactured in the California, USA. It is imported and distributed exclusively in the Philippines by Organique, Inc. Organíque™ Açaí Premium Blend Food Supplement (UPC-A 898427002116) - Organíque™ Açaí Premium Blend is our flagship product. One of the best tasting health drink on the market. Considered the most potent Açaí Juice Concentrate with over 14,000mg of Acai per 30mL serving. Each BOTTLE of Organíque™ Açaí Premium Blend is 946mL in size good for 30 servings. SUITABLE FOR ALL AGES. Made from the finest all natural ingredients blended to perfection without preservatives and artificial additives. Take 30mL (2 tablespoon) every day in the morning before breakfast. Our Organíque™ Açaí products have gone through extensive research. Our products are made of natural, wild harvested Açaí berries from the Belém region in the State of Pará, where Brazil produces its "cream of the crop" Açaí (depending on the region it is harvested, the nutritional values and taste may vary). We manufacture and distribute a full line of pure Açaí berry products formulated to the ideal standards of native Brazilians. Our manufacturing facility is located in California, which is known for its stringent regulation on food safety. We have been a leader in the development of Nutraceutical and Functional products using Proprietary Aseptic Technologies and Flavor Systems, which is supported by experienced and trained R&D Chemists and Microbiologists that are continuously developing products using the freshest ingredients, and latest processing innovations. We aim to make Organíque™ Açaí one of the best in the market. We strive to make our products as healthful as possible to ensure that our consumers can nourish and strengthen their bodies in the best possible way. We, at Organíque, Inc., believe that in order to maintain a healthy lifestyle, we have to: “keep it simple, drink healthy purple!”
RECENT DEVELOPMENTS
Organíque™ Açaí Premium Blend has the whole country excited with what it can offer! We are very excited to share with you probably the most nutritious and healthiest beverage in the planet as of to date. Manufactured in California, USA and distributed in the Philippines for now. We will soon distribute in other Southeast Asian countries. With our background in the flavor business, we have found a formula that taste like no other, delicious Acai blend. Try it now and see why it's called the #1 Superfood! 64
PROMOTION
Point of Sale promotional materials are made available at our distribution outlets of which we are proud to mention being the Watson’s Drug stores, Mercury Drug, the South Star, Pure Pharmacy, the Health Express and the Robinsons Supermarkets. There is the need for a broad range of high quality and competitive beauty, health and wellness products we provide. A wide ray of locations and accessibility that will assure consumers to shop and buy anywhere at their convenience is strategic however elusive outside the metropolis. We enjoy aggressive marketing support with excellent customer service that promote customer loyalty.
BRAND VALUES
We are a Cebu based company with the Concept and intent of bringing to the Filipino a one of kind product combining health, beauty and wellness products under one roof underscoring the company’s mission to be the Leader in functional food and beverage company in Asia. It has been our objective to be available locally and globally by giving credence to its vision to promote an authentic and high quality health, beauty wellness line capable of competing in the international market. Established September 2008, we are expanding rapidly in Y2010 targeting to increase sales and its market by 100% per annum. 65
THINGS YOU DIDN’T KNOW ABOUT ORGANIQUE m Organíque™ Açaí Premium Blend is our flagship product. One of the best tasting health drink on the market. Considered the most potent Açaí Juice Concentrate with over 14,000mg of Acai per 30mL serving. m We have been a leader in the development of Nutraceutical and Functional products using Proprietary Aseptic Technologies and Flavor Systems, which is supported by experienced and trained R&D Chemists and Microbiologists that are continuously developing products using the freshest ingredients, and latest processing innovations.
