The Project
The Project
The Event 4 Oct 2014
singaporeindesign.com.sg
Singapore Indesign 4 Oct 2014
The Project
Inspire visitors with captivating installations and unique collaborations as part of our evolving creative program, The Project.
In 2012, almost 3,500 visitors viewed The Project installations In 2012, 15 Exhibitors collaborated with architects, designers and other creatives in The Project series
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
2
Singapore Indesign 4 Oct 2014
The Project
About The Project
What is The Project? The Project was first introduced in Melbourne in 2008, as a means of heightening creative interactivity between suppliers, retailers, designers and event-goers and is now one of the most highly anticipated features of Singapore Indesign. The Project showcases product in new and conceptual ways and gives Singapore Indesign visitors an eye-popping in-showroom experience. The Project is an opportunity for architects, designers and other creatives in the community to work with exhibiting companies and their products. Creating installations, visual displays and interactive experiences within showroom spaces, the teams respond to a brief provided by Singapore Indesign - the results reflecting the values of all parties involved. We encourage Exhibitors and creative partners to see The Project as an opportunity to think outside the box and push creative limits, and to present a truly inspiring experience for the thousands of visitors that the event attracts.
Who is it for? The Project is not compulsory but is a fantastic opportunity, open to all exhibitors participating in Singapore Indesign. Creative partners can be an individual designer or a design team from the architectural and design community or beyond, including architects, interior designers, industrial designers, fashion, lighting, graphic design professionals or artists.
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
3
Singapore Indesign 4 Oct 2014
The Project
Why take part? Collaborating for The Project has the capacity to foster relationships between designers and suppliers providing a unique platform for architects, designers and other creatives to get involved in Singapore Indesign, showcase their talents and forge lasting professional partnerships. The Project also provides the perfect forum for Exhibitors, creative studios, teams or individuals to: • Develop meaningful, lasting connections within the industry • Promote their company, with editorial coverage on various media channels from print to online • Support team building with creative skills in a capacity outside the realm of day-to-day work • Engage with colleagues in a team-building excercise. • Present their company’s creative philosophy to the industry, as well as potential clients
How do I, as an Exhibitor find a partner for The Project? Indesign has already begun to collate a list of companies interested in being involved in The Project this year. Please let us know if this is something you are interested in and we can try to match you up with those who have expressed interest. Alternatively, we invite you to approach and select your own partners for The Project and encourage you to select a company that you have an existing relationship with or one that you think is alligned with your brand. Remember – small companies are consistently big on creativity and audiences are always keen to discover new design talent.
How do I, as a Creative find a partner for The Project? Similarly, we encourage our creatives to select an industry supplier who is taking part in Singapore Indesign and approach them to be your partner in The Project. This could be a supplier you have an exisiting relationship with or one you are interested in working with. Indesign will also assist where possible in helping you secure a partner to suit your needs, so please contact us to indicate your interest.
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
4
Singapore Indesign 4 Oct 2014
The Project
Brief We always set a keyword or theme that forms the brief and dictates the general concept of The Project installations. This year’s theme is:
FUTURE – If we were to see beyond today, what would we find? In The Project, we look at what is to come. The brief can be interpreted in any literal or conceptual form. We stress the importance of creating a personable and memorable experience with visitors through interaction and engagement with aspects of the installation.
Budget • C ompany/Showroom to provide necessary product we advise a maximum of $2,000 for material costs/build/logistics. • Designer/Team to provide expertise and design time free of charge to achieve a mutually rewarding outcome.
Making it work We urge you to see The Project as an opportunity to push your creative limits. The end result should adequately reflect the values of the parties involved whilst demonstrating a collaborative approach to creativity. To ensure your project partner’s installation or concept adequately represents your brand, we suggest you put together a more detailed brief integrated both parties aims and objectives. You can then incorporate overall concepts or additional themes you wish to showcase on the day. Consider addressing the following in your brief: • What space do you have to work with? Where is this located in the showroom, will you need to take into consideration entry points, access, existing joinery, etc. • What do you need to highlight in The Project installation? Do you want to focus on a specific product, material, circulation in the showroom? • List the materials that both teams would like to use and the quantity you can are both able to supply them in. • Ensure that you both have an equal understanding from the outset about how the budget will be allocated and spent. • Set a detailed list of responsibilities so that you are both clear on who looks after which elements. Consider who orders materials and looks after logistics, set up and pack down times, etc. • Include both design and production deadlines
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
5
Singapore Indesign 4 Oct 2014
The Project
Marketing and Promotion: This year, we will be placing an extra emphasis on The Project and highlighting the unique and excting content it brings to Singapore Indesign. All Exhibitor and partners participating in The Project will benefit from the additional marketing and promotional campaign, including the following: • Feature in the Singapore Indesign event handbook • Profiles of collaborations on the Singapore Indesign website • Editorial coverage within the Singapore Indesign e-newsletter • Cubes post-event coverage • Indesignlive.sg, Indesignlive.hk and Indesignlive.com post-event coverage • Potential for inclusion in DQ magazine or Indesign magazine, post-event coverage • Tweets and updates on Singapore Indesign Facebook, Twitter and Instagram accounts To help us communicate your involvement in the Project, please keep us in the loop of your confirmed partnerships and send us any concept sketches, images and ideas for promotion online and in print leading up to the event.
The Project People’s Choice Award: This year, we will be launching The Project’s People’s Choice Award. Winners (both Exhibitor & Partner) will receive the following exposure: Print • 1 x Cubes ‘The Project People’s Choice Award Winner’ feature (includes mention of both the Exhibitor and project partner) valued at $3,000 Digital • 1 x Indesignlive.sg article (includes mention of both the Exhibitor and project partner) valued at $1,000 • 1 x inclusion in Indesignlive.sg newsletter valued at $1,000 Total prize value: $5,000+
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
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Singapore Indesign 4 Oct 2014
The Project
Key Dates & Deadlines February 6 June 27 June 22 July
The Project theme to be revealed Confirmed Project partnerships to be lodged with Indesign Initial Project concepts to be submitted to Indesign for approval Project concepts and sketches/images to be submitted to Indesign for inclusion in the event handbook and app
Conditions for involvement By agreeing to take part in The Project collaboration both the Exhibitor and design team agree to the below conditions: • Both the Exhibitor and the designer meet Singapore Indesign’s deadlines and submissions to ensure project exposure and listings • There are no fees for participating in The Project • Designers are only permitted to take part in one project collaboration. • The works/ideas submitted by the designers must be new and original, and specially conceived for the participation of The Project collaboration. The works must not infringe on the rights of a third party • Exhibits must be nonpolitical and not be offensive to public decency on either a local or international basis. • All structures and materials, including signs, shall conform to the requirements of the Exhibitor and comply with all occupational health and safety laws. For more information please contact: Karmen Lee Senior Media Sales Executive [email protected] (65) 9633 6984
Tegan Richardson Events Manager [email protected] (61 2) 401 641 679
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
7
The Event 4 Oct 2014
singaporeindesign.com.sg
Singapore Indesign 4 Oct 2014
The Project
Inspire visitors with captivating installations and unique collaborations as part of our evolving creative program, The Project.
In 2012, almost 3,500 visitors viewed The Project installations In 2012, 15 Exhibitors collaborated with architects, designers and other creatives in The Project series
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
2
Singapore Indesign 4 Oct 2014
The Project
About The Project
What is The Project? The Project was first introduced in Melbourne in 2008, as a means of heightening creative interactivity between suppliers, retailers, designers and event-goers and is now one of the most highly anticipated features of Singapore Indesign. The Project showcases product in new and conceptual ways and gives Singapore Indesign visitors an eye-popping in-showroom experience. The Project is an opportunity for architects, designers and other creatives in the community to work with exhibiting companies and their products. Creating installations, visual displays and interactive experiences within showroom spaces, the teams respond to a brief provided by Singapore Indesign - the results reflecting the values of all parties involved. We encourage Exhibitors and creative partners to see The Project as an opportunity to think outside the box and push creative limits, and to present a truly inspiring experience for the thousands of visitors that the event attracts.
Who is it for? The Project is not compulsory but is a fantastic opportunity, open to all exhibitors participating in Singapore Indesign. Creative partners can be an individual designer or a design team from the architectural and design community or beyond, including architects, interior designers, industrial designers, fashion, lighting, graphic design professionals or artists.
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
3
Singapore Indesign 4 Oct 2014
The Project
Why take part? Collaborating for The Project has the capacity to foster relationships between designers and suppliers providing a unique platform for architects, designers and other creatives to get involved in Singapore Indesign, showcase their talents and forge lasting professional partnerships. The Project also provides the perfect forum for Exhibitors, creative studios, teams or individuals to: • Develop meaningful, lasting connections within the industry • Promote their company, with editorial coverage on various media channels from print to online • Support team building with creative skills in a capacity outside the realm of day-to-day work • Engage with colleagues in a team-building excercise. • Present their company’s creative philosophy to the industry, as well as potential clients
How do I, as an Exhibitor find a partner for The Project? Indesign has already begun to collate a list of companies interested in being involved in The Project this year. Please let us know if this is something you are interested in and we can try to match you up with those who have expressed interest. Alternatively, we invite you to approach and select your own partners for The Project and encourage you to select a company that you have an existing relationship with or one that you think is alligned with your brand. Remember – small companies are consistently big on creativity and audiences are always keen to discover new design talent.
How do I, as a Creative find a partner for The Project? Similarly, we encourage our creatives to select an industry supplier who is taking part in Singapore Indesign and approach them to be your partner in The Project. This could be a supplier you have an exisiting relationship with or one you are interested in working with. Indesign will also assist where possible in helping you secure a partner to suit your needs, so please contact us to indicate your interest.
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
4
Singapore Indesign 4 Oct 2014
The Project
Brief We always set a keyword or theme that forms the brief and dictates the general concept of The Project installations. This year’s theme is:
FUTURE – If we were to see beyond today, what would we find? In The Project, we look at what is to come. The brief can be interpreted in any literal or conceptual form. We stress the importance of creating a personable and memorable experience with visitors through interaction and engagement with aspects of the installation.
Budget • C ompany/Showroom to provide necessary product we advise a maximum of $2,000 for material costs/build/logistics. • Designer/Team to provide expertise and design time free of charge to achieve a mutually rewarding outcome.
Making it work We urge you to see The Project as an opportunity to push your creative limits. The end result should adequately reflect the values of the parties involved whilst demonstrating a collaborative approach to creativity. To ensure your project partner’s installation or concept adequately represents your brand, we suggest you put together a more detailed brief integrated both parties aims and objectives. You can then incorporate overall concepts or additional themes you wish to showcase on the day. Consider addressing the following in your brief: • What space do you have to work with? Where is this located in the showroom, will you need to take into consideration entry points, access, existing joinery, etc. • What do you need to highlight in The Project installation? Do you want to focus on a specific product, material, circulation in the showroom? • List the materials that both teams would like to use and the quantity you can are both able to supply them in. • Ensure that you both have an equal understanding from the outset about how the budget will be allocated and spent. • Set a detailed list of responsibilities so that you are both clear on who looks after which elements. Consider who orders materials and looks after logistics, set up and pack down times, etc. • Include both design and production deadlines
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
5
Singapore Indesign 4 Oct 2014
The Project
Marketing and Promotion: This year, we will be placing an extra emphasis on The Project and highlighting the unique and excting content it brings to Singapore Indesign. All Exhibitor and partners participating in The Project will benefit from the additional marketing and promotional campaign, including the following: • Feature in the Singapore Indesign event handbook • Profiles of collaborations on the Singapore Indesign website • Editorial coverage within the Singapore Indesign e-newsletter • Cubes post-event coverage • Indesignlive.sg, Indesignlive.hk and Indesignlive.com post-event coverage • Potential for inclusion in DQ magazine or Indesign magazine, post-event coverage • Tweets and updates on Singapore Indesign Facebook, Twitter and Instagram accounts To help us communicate your involvement in the Project, please keep us in the loop of your confirmed partnerships and send us any concept sketches, images and ideas for promotion online and in print leading up to the event.
The Project People’s Choice Award: This year, we will be launching The Project’s People’s Choice Award. Winners (both Exhibitor & Partner) will receive the following exposure: Print • 1 x Cubes ‘The Project People’s Choice Award Winner’ feature (includes mention of both the Exhibitor and project partner) valued at $3,000 Digital • 1 x Indesignlive.sg article (includes mention of both the Exhibitor and project partner) valued at $1,000 • 1 x inclusion in Indesignlive.sg newsletter valued at $1,000 Total prize value: $5,000+
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
6
Singapore Indesign 4 Oct 2014
The Project
Key Dates & Deadlines February 6 June 27 June 22 July
The Project theme to be revealed Confirmed Project partnerships to be lodged with Indesign Initial Project concepts to be submitted to Indesign for approval Project concepts and sketches/images to be submitted to Indesign for inclusion in the event handbook and app
Conditions for involvement By agreeing to take part in The Project collaboration both the Exhibitor and design team agree to the below conditions: • Both the Exhibitor and the designer meet Singapore Indesign’s deadlines and submissions to ensure project exposure and listings • There are no fees for participating in The Project • Designers are only permitted to take part in one project collaboration. • The works/ideas submitted by the designers must be new and original, and specially conceived for the participation of The Project collaboration. The works must not infringe on the rights of a third party • Exhibits must be nonpolitical and not be offensive to public decency on either a local or international basis. • All structures and materials, including signs, shall conform to the requirements of the Exhibitor and comply with all occupational health and safety laws. For more information please contact: Karmen Lee Senior Media Sales Executive [email protected] (65) 9633 6984
Tegan Richardson Events Manager [email protected] (61 2) 401 641 679
Indesign Media Asia Pte Ltd | 4 Leng Kee Road, #06–08, SIS Building, Singapore 159088 P (65) 6475 5228 | F (65) 6475 5238 | singaporeindesign.com.sg | [email protected]
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