THE THREE QUEENS
Three sisters, three queens PHILIPPA GREGORY AUGUST 2016
CAMPAIGN SNAPSHOT Objectives: • •
Get Three Sisters, Three Queens to #1 bestseller in Australia Promote as a perfect Christmas gift
Audience: • Readers of historical and popular fiction. • Fans of authors such Alison Weir and Hilary Mantel, Margaret George, and Kate Morton • Book club members • Fans of history and monarchy • •
Duration: Major campaign in August and second campaign in December Factor of Irresistibility: Philippa Gregory is the undisputed queen of popular historical fiction!
CAMPAIGN TIMELINE JUNE - JULY
DECEMBER
PRE-BUZZ ARCs & NETGALLEY
THREE SISTERS, THREE QUEENS CHRISTMAS POS CAMPAIGN -----------------------------------------------------------------------------------AUGUST
MAJOR TV, SOCIAL MEDIA & PR CAMPAIGN
PRE-PUBLICATION BUZZ • Digital ARCs available on NetGalley in May or June • Teaser chapters Reach 7K in ANZ
MARKETING TV aus • We’ll create a beautiful TV advertisement for a major national campaign across the 7Two network. • 7Two is home to popular drama, lifestyle and factual entertainment programs most popular with our target audience. • After online, TV is the most popular medium with our target audience of women 40+. Reach: 500k 410 ads Two weeks from pub
MARKETING TV Nz • We will extend our TV campaign to New Zealand. • Our trailer will be featured on subscription TV on Prime, UKTV and The Living Channel. • After online, TV is the most popular medium with our target audience of women 40+. Reach: 150 ads Two weeks from pub
MARKETING DIGITAL ANZ • We’ll extend the reach of our advertisement through a YouTube paid advertising campaign. • Estimated number of ads: 250K • Estimated clicks: 6K • Duration: 2 weeks from publication
MARKETING DIGITAL AU Better Reading • • •
Book of the week in August Facebook post + 10 copy giveaway Book of the Week EDM
Better Reading Stats: 83K Facebook likes 50K monthly views on their website 45K EDM subscribers (with 14% open rate)
MARKETING PRINT AU Good Reading magazine • Full page advertising • Facebook post + 10 copy giveaway • Banner in reader + librarian newsletter Good Reading stats: • Circ: 19.5K R/ship: 50K • 13K Facebook likes • 97% of our readers purchase books featured in GR • 84% recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
MARKETING paid SOCIAL ANZ
Approx 200K adverts will run across Facebook targeting ANZ fans of historical fiction, comparison authors such as Diana Gabaldon (500K) Hilary Mantel (13K), book retailers, and book publishers.
MARKETING SOCIAL ANZ We’ll create a series of beautiful promotional tiles to display across our social media platforms in the weeks leading up to and beyond publication. Reach: Facebook: 5.5K / Twitter: 12K Philippa is also extremely active on social media and will heavily promote The Taming of the Queen to her followers. Reach: Facebook: 144K / Twitter: 16.4K
Point of sale material • Beautiful 24 copy display bins on release in August • Special Christmas POS including: • Wrapping paper (design to come) • Shelf talkers • Bookmarks
PUBLICITY ANZ • Interview and review coverage across all leading outlets and publications in ANZ • Major push to ABC Radio network in Australia and Radio National NZ • Pitching to AWW as Book of the Month.
Three sisters, three queens PHILIPPA GREGORY AUGUST 2016
CAMPAIGN SNAPSHOT Objectives: • •
Get Three Sisters, Three Queens to #1 bestseller in Australia Promote as a perfect Christmas gift
Audience: • Readers of historical and popular fiction. • Fans of authors such Alison Weir and Hilary Mantel, Margaret George, and Kate Morton • Book club members • Fans of history and monarchy • •
Duration: Major campaign in August and second campaign in December Factor of Irresistibility: Philippa Gregory is the undisputed queen of popular historical fiction!
CAMPAIGN TIMELINE JUNE - JULY
DECEMBER
PRE-BUZZ ARCs & NETGALLEY
THREE SISTERS, THREE QUEENS CHRISTMAS POS CAMPAIGN -----------------------------------------------------------------------------------AUGUST
MAJOR TV, SOCIAL MEDIA & PR CAMPAIGN
PRE-PUBLICATION BUZZ • Digital ARCs available on NetGalley in May or June • Teaser chapters Reach 7K in ANZ
MARKETING TV aus • We’ll create a beautiful TV advertisement for a major national campaign across the 7Two network. • 7Two is home to popular drama, lifestyle and factual entertainment programs most popular with our target audience. • After online, TV is the most popular medium with our target audience of women 40+. Reach: 500k 410 ads Two weeks from pub
MARKETING TV Nz • We will extend our TV campaign to New Zealand. • Our trailer will be featured on subscription TV on Prime, UKTV and The Living Channel. • After online, TV is the most popular medium with our target audience of women 40+. Reach: 150 ads Two weeks from pub
MARKETING DIGITAL ANZ • We’ll extend the reach of our advertisement through a YouTube paid advertising campaign. • Estimated number of ads: 250K • Estimated clicks: 6K • Duration: 2 weeks from publication
MARKETING DIGITAL AU Better Reading • • •
Book of the week in August Facebook post + 10 copy giveaway Book of the Week EDM
Better Reading Stats: 83K Facebook likes 50K monthly views on their website 45K EDM subscribers (with 14% open rate)
MARKETING PRINT AU Good Reading magazine • Full page advertising • Facebook post + 10 copy giveaway • Banner in reader + librarian newsletter Good Reading stats: • Circ: 19.5K R/ship: 50K • 13K Facebook likes • 97% of our readers purchase books featured in GR • 84% recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
MARKETING paid SOCIAL ANZ
Approx 200K adverts will run across Facebook targeting ANZ fans of historical fiction, comparison authors such as Diana Gabaldon (500K) Hilary Mantel (13K), book retailers, and book publishers.
MARKETING SOCIAL ANZ We’ll create a series of beautiful promotional tiles to display across our social media platforms in the weeks leading up to and beyond publication. Reach: Facebook: 5.5K / Twitter: 12K Philippa is also extremely active on social media and will heavily promote The Taming of the Queen to her followers. Reach: Facebook: 144K / Twitter: 16.4K
Point of sale material • Beautiful 24 copy display bins on release in August • Special Christmas POS including: • Wrapping paper (design to come) • Shelf talkers • Bookmarks
PUBLICITY ANZ • Interview and review coverage across all leading outlets and publications in ANZ • Major push to ABC Radio network in Australia and Radio National NZ • Pitching to AWW as Book of the Month.
Three sisters, three queens PHILIPPA GREGORY AUGUST 2016
