The Visual Organization
Insight Address Phil Simon Thought Leader, Technology Expert, & Author
“The Visual Organization”
@philsimon
“The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions”
Hi. I’m Phil.
Who am I? • Award-winning author of six books, most recently The Visual Organization • Speaker, consultant, and technology expert • Huge Breaking Bad fan (more on that later) @philsimon @philsimon 3 3
@philsimon 4
Netflix Stats • Roughly 40M customers • Nearly $20B market cap • Responsible for nearly onethird of all US weeknight Internet traffic Data as of April 16, 2014 @philsimon 5
Netflix Facts • Single biggest AWS customer – 2012 Christmas day outage
• In September of 2013, Netflix became the first non-TV network to win an Emmy for House of Cards @philsimon 6
@philsimon 7
The Netflix Data Credo - 1 • Data should be accessible, easy to discover, and easy to process for everyone. Source: Netflix - tinyurl.com/tvo-netflix
@philsimon 8
Computers and Algorithms only get you so far…
@philsimon 9
Augmenting Existing Data
@philsimon 10
Move Far Beyond Simple Genres • • • •
Comedies Dramas Westerns Documentaries
@philsimon 11
77,000 Subgenres of Movies • • • • • •
Dark Suspenseful Sci-Fi Horror Movies Gritty Suspenseful Revenge Westerns Romantic Indian Crime Dramas Evil Kid Horror Movies Visually-Striking Goofy Action & Adventure Violent Suspenseful Action & Adventure from the 1980s Source: The Hollywood Reporter @philsimon 12
The Netflix Data Credo - 2 • The longer you take to find the data, the less valuable it becomes.
@philsimon 13
Example
@philsimon 14
Stats 50,000 Netflix subscribers watched all 13 episodes of Season 4 of Breaking Bad the day before Season 5 premiered. Source: The Hollywood Reporter @philsimon 15
The Netflix Data Credo - 3 • Whether a dataset is large or small, being able to visualize it makes it easier to explain.
@philsimon 16
@philsimon 17
@philsimon 18
@philsimon 19
@philsimon 20
What does Netflix know about each of its 40M streaming customers? • What they watch • When they watch • The device on which they’re watching • When they pause and/or resume watching @philsimon 21
• He with the most data doesn’t win. • In an era of Big Data, success hinges on what an organization does with that information.
@philsimon 22
Characteristics of a Visual Organization • Eschew “set it and forget it” • Encourage data exploration and discovery • Augment creativity with troves of relevant information • Buy and build new tools as necessary @philsimon 23
5 Lessons from the Book • Big Data can augment and refine creativity • Experimentation is paramount • Walk before you run • Avoid the “quarterly visualization mentality” • All data is not required to begin @philsimon 24
@philsimon 25
Connect with me www.philsimon.com @philsimon
@philsimon 26
Questions
@philsimon 27
“The Visual Organization”
@philsimon
“The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions”
Hi. I’m Phil.
Who am I? • Award-winning author of six books, most recently The Visual Organization • Speaker, consultant, and technology expert • Huge Breaking Bad fan (more on that later) @philsimon @philsimon 3 3
@philsimon 4
Netflix Stats • Roughly 40M customers • Nearly $20B market cap • Responsible for nearly onethird of all US weeknight Internet traffic Data as of April 16, 2014 @philsimon 5
Netflix Facts • Single biggest AWS customer – 2012 Christmas day outage
• In September of 2013, Netflix became the first non-TV network to win an Emmy for House of Cards @philsimon 6
@philsimon 7
The Netflix Data Credo - 1 • Data should be accessible, easy to discover, and easy to process for everyone. Source: Netflix - tinyurl.com/tvo-netflix
@philsimon 8
Computers and Algorithms only get you so far…
@philsimon 9
Augmenting Existing Data
@philsimon 10
Move Far Beyond Simple Genres • • • •
Comedies Dramas Westerns Documentaries
@philsimon 11
77,000 Subgenres of Movies • • • • • •
Dark Suspenseful Sci-Fi Horror Movies Gritty Suspenseful Revenge Westerns Romantic Indian Crime Dramas Evil Kid Horror Movies Visually-Striking Goofy Action & Adventure Violent Suspenseful Action & Adventure from the 1980s Source: The Hollywood Reporter @philsimon 12
The Netflix Data Credo - 2 • The longer you take to find the data, the less valuable it becomes.
@philsimon 13
Example
@philsimon 14
Stats 50,000 Netflix subscribers watched all 13 episodes of Season 4 of Breaking Bad the day before Season 5 premiered. Source: The Hollywood Reporter @philsimon 15
The Netflix Data Credo - 3 • Whether a dataset is large or small, being able to visualize it makes it easier to explain.
@philsimon 16
@philsimon 17
@philsimon 18
@philsimon 19
@philsimon 20
What does Netflix know about each of its 40M streaming customers? • What they watch • When they watch • The device on which they’re watching • When they pause and/or resume watching @philsimon 21
• He with the most data doesn’t win. • In an era of Big Data, success hinges on what an organization does with that information.
@philsimon 22
Characteristics of a Visual Organization • Eschew “set it and forget it” • Encourage data exploration and discovery • Augment creativity with troves of relevant information • Buy and build new tools as necessary @philsimon 23
5 Lessons from the Book • Big Data can augment and refine creativity • Experimentation is paramount • Walk before you run • Avoid the “quarterly visualization mentality” • All data is not required to begin @philsimon 24
@philsimon 25
Connect with me www.philsimon.com @philsimon
@philsimon 26
Questions
@philsimon 27
