TheMissingStructure MadeEasy
®
The Missing Structure Made Easy Part 1: Preparing for the call Knowing how to clearly and quickly articulate the value of what you do is the constant challenge for most entrepreneurial businesses. How do you distill the essence of what you do for your clientele?
What’s Working
Part 2: On the call While you’re on the call, write down the insights, thoughts, ideas, and strategies that come out of the conversation. It’s important to write them down,
The Missing Structure® communicates how you create value in a simple, graphical, and extremely accessible way. Distilling it down to that essence is the challenge. Think about the successes and challenges you’ve had in communicating what you do, and we’ll talk about them on the call.
What’s Not Working
because, while it might be easy to come up with solutions, remembering them afterwards can be difficult. Having your ideas written down will also be useful when you want to reference them while meeting with your support team or colleagues.
This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
The Value Creation Monopoly ™
Made Easy
The Value Creation Monopoly
LU A V
EATION MONO R C E P LLECTUAL CAPITAL E T IN L R C
OLY
CREATION VALUE THE WORLD
LY P
CE
D O S
UE
UNIQUE PROCESS
®
IEN
UNIQUE ABILITY®
UNIQ
U N IQ U E A B I
TE A M
ER
®
Y LIT
OSITIVE EXP
LA R GEST CHEQUES
This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
The Missing Structure — Ground Rules ®
The Ground Rules
The Missing Structure
5% The Multiplier Mindset
Made Easy
1. Divide your marketplace into two radically different kinds of experiences.
Freedom
$1,000,000
2. Create a diagram that shows the lower experience at the bottom, with arrows going downward. 3. Use percentages: A contrast between 95% at the bottom and 5% at the top works well.
7 6
The Missing Structure
5 4
Strategic Coach
3 2 1
The Complexity Trap
4. Name both of the contrasting experiences: We use “Complexity Trap” and “Multiplier Mindset.”
$100,000 Frustration
95%
The Missing Structure® This single communication strategy and presentation transforms how you and everyone you know describes the unique value that you provide in the marketplace. The Missing Structure® is a remarkably fast and simple way of showing how your company and what it does are permanently differentiated from every other company. Your “missing structure” is a unique value creation process that provides extraordinary benefits.
5. Provide two dramatically contrasting numbers that define the polarized experiences. 6. Draw two sets of contrasting arrows to visually show the downward and upward motion between the experiences. 7. Use two contrasting words to describe the radically different experiences. We use “Frustration” and “Freedom.” 8. Write the words, “The Missing Structure,” on the diagram between the two contrasting arrows. 9. Draw the upward arrow between the contrasting numbers, and break this arrow into the stages of your Unique Process™. 10. Write the name of your Unique Process next to the upward arrow.
This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
The Missing Structure Diagram
®
Made Easy
%
THE MISSING STRUCTURE
% This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
®
The Experience Transformer The Experience Transformer®
Why Use It
A tool designed to quickly transform the intensity of both negative and positive experiences into lessons, innovations, and breakthroughs. SE ENERG Y TEN IN
CREATIVE RESPONSE
WHAT REALLY HAPPENED
HO W TH YO IN U GS T
RE AC TIV ER ESPO NSE
ED C T PE N PE AP EX O H
Made Easy
Definitions How You Expected Things To Happen: What you thought was going to happen.
What Really Happened: What actually happened, which might have been much better or much worse than you anticipated.
Intense Energy: The intense feelings that were generated as a result of what happened.
Reactive Response: A destructive response such as denial, escape, blame, guilt, avoidance, addiction, or even violence.
Creative Response: A productive response such as taking time to pause and think, talking with others, doing physical exercise, using humor, or seeing the lesson.
The Experience Transformer is an exercise that channels the intense energy of both negative and positive situations into a tool for learning and growth. This psychological and emotional tool allows you to stop the action, spotlight the situation, analyze what did and didn’t work, brainstorm strategies and solutions, and then design a system to communicate with others. Used consistently, it becomes a powerful habit for immediately transforming experiences into lessons for the future. The Experience Transformer allows you to think clearly and creatively instead of being reactive. Rather than being overwhelmed by the intensity of a situation, you use your emotions as a catalyst for learning, insights, and breakthroughs. You immediately access your creative talents to come up with new solutions, improve systems, deepen relationships, and re-establish confidence.
How To Use It
Fill out an Experience Transformer every time you experience failures, errors, breakdowns, upsets, accidents, or anything that undermines your confidence. Use it to analyze and learn from positive experiences so you can duplicate success in the future. Use it as a powerful communication tool with your family, team, and clients. Breakdowns are often a result of misunderstandings and incorrect expectations. Doing an Experience Transformer together will lead to new levels of teamwork and partnership. After an event, presentation, or meeting, use The Experience Transformer as a debriefing tool so you can take advantage of your new learning and insights to make continuous improvements. Use it as a starting point to kick-start your thinking when you’re designing a new system, process, or method.
The Bottom Line Transform the intense energy of both negative and positive experiences into important lessons and breakthroughs. This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
®
The Experience Transformer 3
Improvement Ideas
Made Easy
1
Briefly describe the experience you’d like to improve and learn from.
2
What worked?
4
Create a series of actions that would produce a much more strategic, successful, and satisfying experience in the future.
If you could do this experience over, knowing what you know now, what would you do differently? What didn’t work?
1
5
2
6
3
7
4
8
This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
Notes
Made Easy
This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
The Missing Structure Made Easy Part 1: Preparing for the call Knowing how to clearly and quickly articulate the value of what you do is the constant challenge for most entrepreneurial businesses. How do you distill the essence of what you do for your clientele?
What’s Working
Part 2: On the call While you’re on the call, write down the insights, thoughts, ideas, and strategies that come out of the conversation. It’s important to write them down,
The Missing Structure® communicates how you create value in a simple, graphical, and extremely accessible way. Distilling it down to that essence is the challenge. Think about the successes and challenges you’ve had in communicating what you do, and we’ll talk about them on the call.
What’s Not Working
because, while it might be easy to come up with solutions, remembering them afterwards can be difficult. Having your ideas written down will also be useful when you want to reference them while meeting with your support team or colleagues.
This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
The Value Creation Monopoly ™
Made Easy
The Value Creation Monopoly
LU A V
EATION MONO R C E P LLECTUAL CAPITAL E T IN L R C
OLY
CREATION VALUE THE WORLD
LY P
CE
D O S
UE
UNIQUE PROCESS
®
IEN
UNIQUE ABILITY®
UNIQ
U N IQ U E A B I
TE A M
ER
®
Y LIT
OSITIVE EXP
LA R GEST CHEQUES
This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
The Missing Structure — Ground Rules ®
The Ground Rules
The Missing Structure
5% The Multiplier Mindset
Made Easy
1. Divide your marketplace into two radically different kinds of experiences.
Freedom
$1,000,000
2. Create a diagram that shows the lower experience at the bottom, with arrows going downward. 3. Use percentages: A contrast between 95% at the bottom and 5% at the top works well.
7 6
The Missing Structure
5 4
Strategic Coach
3 2 1
The Complexity Trap
4. Name both of the contrasting experiences: We use “Complexity Trap” and “Multiplier Mindset.”
$100,000 Frustration
95%
The Missing Structure® This single communication strategy and presentation transforms how you and everyone you know describes the unique value that you provide in the marketplace. The Missing Structure® is a remarkably fast and simple way of showing how your company and what it does are permanently differentiated from every other company. Your “missing structure” is a unique value creation process that provides extraordinary benefits.
5. Provide two dramatically contrasting numbers that define the polarized experiences. 6. Draw two sets of contrasting arrows to visually show the downward and upward motion between the experiences. 7. Use two contrasting words to describe the radically different experiences. We use “Frustration” and “Freedom.” 8. Write the words, “The Missing Structure,” on the diagram between the two contrasting arrows. 9. Draw the upward arrow between the contrasting numbers, and break this arrow into the stages of your Unique Process™. 10. Write the name of your Unique Process next to the upward arrow.
This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
The Missing Structure Diagram
®
Made Easy
%
THE MISSING STRUCTURE
% This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
®
The Experience Transformer The Experience Transformer®
Why Use It
A tool designed to quickly transform the intensity of both negative and positive experiences into lessons, innovations, and breakthroughs. SE ENERG Y TEN IN
CREATIVE RESPONSE
WHAT REALLY HAPPENED
HO W TH YO IN U GS T
RE AC TIV ER ESPO NSE
ED C T PE N PE AP EX O H
Made Easy
Definitions How You Expected Things To Happen: What you thought was going to happen.
What Really Happened: What actually happened, which might have been much better or much worse than you anticipated.
Intense Energy: The intense feelings that were generated as a result of what happened.
Reactive Response: A destructive response such as denial, escape, blame, guilt, avoidance, addiction, or even violence.
Creative Response: A productive response such as taking time to pause and think, talking with others, doing physical exercise, using humor, or seeing the lesson.
The Experience Transformer is an exercise that channels the intense energy of both negative and positive situations into a tool for learning and growth. This psychological and emotional tool allows you to stop the action, spotlight the situation, analyze what did and didn’t work, brainstorm strategies and solutions, and then design a system to communicate with others. Used consistently, it becomes a powerful habit for immediately transforming experiences into lessons for the future. The Experience Transformer allows you to think clearly and creatively instead of being reactive. Rather than being overwhelmed by the intensity of a situation, you use your emotions as a catalyst for learning, insights, and breakthroughs. You immediately access your creative talents to come up with new solutions, improve systems, deepen relationships, and re-establish confidence.
How To Use It
Fill out an Experience Transformer every time you experience failures, errors, breakdowns, upsets, accidents, or anything that undermines your confidence. Use it to analyze and learn from positive experiences so you can duplicate success in the future. Use it as a powerful communication tool with your family, team, and clients. Breakdowns are often a result of misunderstandings and incorrect expectations. Doing an Experience Transformer together will lead to new levels of teamwork and partnership. After an event, presentation, or meeting, use The Experience Transformer as a debriefing tool so you can take advantage of your new learning and insights to make continuous improvements. Use it as a starting point to kick-start your thinking when you’re designing a new system, process, or method.
The Bottom Line Transform the intense energy of both negative and positive experiences into important lessons and breakthroughs. This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
®
The Experience Transformer 3
Improvement Ideas
Made Easy
1
Briefly describe the experience you’d like to improve and learn from.
2
What worked?
4
Create a series of actions that would produce a much more strategic, successful, and satisfying experience in the future.
If you could do this experience over, knowing what you know now, what would you do differently? What didn’t work?
1
5
2
6
3
7
4
8
This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
Notes
Made Easy
This form is for the sole use of H.MSME.CTS.100
TM & © 2011. The Strategic Coach Inc. All rights reserved. No part of this work may be reproduced in any form, or by any means whatsoever, without written permission from The Strategic Coach Inc. Made in Canada. January 2011. If you would like further information about the Strategic Coach® Program or other Strategic Coach® services and products, please telephone 416 .531.7399 or 1.800 .387.3206. Fax: 416 .531.1135. Email: [email protected].
