This is a title. This is a title This is a title.
Building a Toolset and Mindset for Agility Amanda Setili iMedia Brand Summit February 24, 2015 Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
www.theagilityadvantage.net
What is Agility?
Agility is the ability to identify new opportunities and capitalize on them quickly
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
2 www.theagilityadvantage.net
Organizations must strike a balance … … between consistency (customer experience, brand equity, efficiency)
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
And agility (responsiveness, adaptability)
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
3 www.theagilityadvantage.net
Marketing is at the intersection of change
New Technologies
New Ways of Interacting
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Microsegments
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
4 www.theagilityadvantage.net
Customers are interacting with brands, and with each other, in new ways New Technologies
New Ways of Interacting
Microsegmen ts
Customer collaboration contributing content, providing, tech support, advice
Sharing economy –homes, parking spaces, dogs Frequent, personalized conversations before and after purchase
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
5 www.theagilityadvantage.net
Micro-cultures, customization and localization have become the norm. Micro-cultures New Technologies
New Ways of Interacting
Microsegments
Customization
Localization Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
6 www.theagilityadvantage.net
Marketing Technology Landscape
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
7 www.theagilityadvantage.net
The Fast Pace of Change is Creating New Opportunities
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
8 www.theagilityadvantage.net
Acting on These Opportunities Allow You to “Break Out of the Pack,” or Keep You Ahead of the Pack
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
9 www.theagilityadvantage.net
Keys to Spotting Market Opportunities Love the problem you are solving for customers Get customers involved in your business Mix with your customers, and your front line Pay attention to outliers
Tell the truth Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
10 www.theagilityadvantage.net
Think like an explorer ‒ interact with customers in new ways, to learn while you educate and influence
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
11 www.theagilityadvantage.net
Develop more than one alternative for addressing each opportunity you see
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
12 www.theagilityadvantage.net
Assemble a diverse and creative team to develop alternatives
People who know the nuts and bolts
People who can build buy in, and can bring ideas in from throughout your organization
Creative people
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Analytical people
Even skeptics!
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
13 www.theagilityadvantage.net
Experiment constantly. Use prototypes. Learn.
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
14 www.theagilityadvantage.net
Share what you learn widely in your organization to promote innovation and alignment
=
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Disjointed Initiatives, Slow Progress
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
=
Strategic Alignment
15 www.theagilityadvantage.net
Contact me at [email protected] to discuss how your company can master the toolsets and mindsets of strategic agility. And, stay up to date with the latest in agility frameworks, tools and research by signing up for our newsletter at www.setili.com
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
16 www.theagilityadvantage.net
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
www.theagilityadvantage.net
What is Agility?
Agility is the ability to identify new opportunities and capitalize on them quickly
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
2 www.theagilityadvantage.net
Organizations must strike a balance … … between consistency (customer experience, brand equity, efficiency)
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
And agility (responsiveness, adaptability)
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
3 www.theagilityadvantage.net
Marketing is at the intersection of change
New Technologies
New Ways of Interacting
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Microsegments
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
4 www.theagilityadvantage.net
Customers are interacting with brands, and with each other, in new ways New Technologies
New Ways of Interacting
Microsegmen ts
Customer collaboration contributing content, providing, tech support, advice
Sharing economy –homes, parking spaces, dogs Frequent, personalized conversations before and after purchase
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
5 www.theagilityadvantage.net
Micro-cultures, customization and localization have become the norm. Micro-cultures New Technologies
New Ways of Interacting
Microsegments
Customization
Localization Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
6 www.theagilityadvantage.net
Marketing Technology Landscape
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
7 www.theagilityadvantage.net
The Fast Pace of Change is Creating New Opportunities
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
8 www.theagilityadvantage.net
Acting on These Opportunities Allow You to “Break Out of the Pack,” or Keep You Ahead of the Pack
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
9 www.theagilityadvantage.net
Keys to Spotting Market Opportunities Love the problem you are solving for customers Get customers involved in your business Mix with your customers, and your front line Pay attention to outliers
Tell the truth Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
10 www.theagilityadvantage.net
Think like an explorer ‒ interact with customers in new ways, to learn while you educate and influence
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
11 www.theagilityadvantage.net
Develop more than one alternative for addressing each opportunity you see
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
12 www.theagilityadvantage.net
Assemble a diverse and creative team to develop alternatives
People who know the nuts and bolts
People who can build buy in, and can bring ideas in from throughout your organization
Creative people
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Analytical people
Even skeptics!
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
13 www.theagilityadvantage.net
Experiment constantly. Use prototypes. Learn.
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
14 www.theagilityadvantage.net
Share what you learn widely in your organization to promote innovation and alignment
=
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Disjointed Initiatives, Slow Progress
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
=
Strategic Alignment
15 www.theagilityadvantage.net
Contact me at [email protected] to discuss how your company can master the toolsets and mindsets of strategic agility. And, stay up to date with the latest in agility frameworks, tools and research by signing up for our newsletter at www.setili.com
Setili & Associates, LLC. 404-378-0400 | [email protected] | www.setili.com
Adapted with permission of the publisher, Jossey-Bass, from The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda Setili. ©2014 by John Wiley & Sons, Inc. All rights reserved. This book is available at all bookstores and online booksellers.
16 www.theagilityadvantage.net
