thriving in the world of e-commerce
10/30/2017
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THRIVING IN THE WORLD OF E-COMMERCE Since 1998, YesAsia Holdings Limited (YesAsia), the leading online source for Asian entertainment products, has supplied global shoppers with a vast selection of over 1.3 million Chinese, Japanese and Korean CDs and films. The business has enjoyed rapid growth and now includes the fashion, beauty and lifestyle website YesStyle. By adapting to the evolving needs of customers, co-founder Priscilla Chu has discovered the key to success in a challenging marketplace.
Meeting Consumer Demands In the late ‘90s, Priscilla was living in the United States, where she found it difficult to buy Cantonese-language CDs and films outside of her nearest Chinatown. “I had to drive four hours to shop for these kinds of entertainment products,” she says. “It was frustrating, but then I realized America’s large Asian population presented a huge business opportunity.” Inspired by her discovery of an untapped market and the popularity of e-commerce, Priscilla and her husband founded YesAsia in 1998. Priscilla Chu,
Co-founder of YesAsia Holdings Limited
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10/30/2017
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Growing and Expanding For the first few years, YesAsia grew at a strong pace while locally sourcing and shipping products in the United States. However, Priscilla and her husband knew taking their business to the next level required change. “Facing a growing customer desire for more selection and faster availability, we decided to move our headquarters to Hong Kong in 2000, putting us closer to our growing network of manufacturers, suppliers and distributors.” In 2006, They established YesStyle, the premier website for sophisticated Asian clothing, beauty and lifestyle goods. Thanks to the success of both sites, the company now employs over 300 people and has a 30,000-square-foot distribution warehouse in Hong Kong.
Spreading the Word Presently, the company’s target markets comprise the United States, which accounts for 40 to 50 percent of its revenue, as well as Australia and the United Kingdom. Though YesAsia originally focused on Asians living abroad, its customer base now includes westerners buying everything from Korean K-pop CDs to Japanese shampoo. Various marketing techniques help the company attract new shoppers and social media also plays an important role – YesStyle has over 1.3 million Facebook fans and nearly 200,000 Instagram followers. A flourishing global passion for Korean beauty and skincare products has also proved advantageous, increasing sales.
Standing Apart from the Competition Though many websites now sell products from Asia, YesAsia and YesStyle have remained a step ahead of the pack. “We add over 1,000 items every day,” Priscilla says, “and we offer far more choices and move faster than brick-and-mortar stores, which require extra time to receive and stock merchandise. Working directly with different brands across Asia allows us to provide a greater selection of products at competitive prices.”
Signed, Sealed, Delivered Since YesAsia and YesStyle guarantee packages sent through worldwide express arrive within three to five days of being collected by a courier, the company requires a fast and reliable service provider like DHL. By safely delivering packages, DHL fosters trust between shoppers and retailers, encouraging loyalty. Fast delivery also boosts holiday sales while express shipping makes last-minute gift shopping simple. A transparent shipping process and package tracking system allows people to trace the journey of their purchase, letting them rest assured their items will arrive securely and on-time.
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apps.dhl.com.hk/eDM/DHLBulletin/2017Q1/Article1-EN.html
中文
Unsubscribe | Web Version
THRIVING IN THE WORLD OF E-COMMERCE Since 1998, YesAsia Holdings Limited (YesAsia), the leading online source for Asian entertainment products, has supplied global shoppers with a vast selection of over 1.3 million Chinese, Japanese and Korean CDs and films. The business has enjoyed rapid growth and now includes the fashion, beauty and lifestyle website YesStyle. By adapting to the evolving needs of customers, co-founder Priscilla Chu has discovered the key to success in a challenging marketplace.
Meeting Consumer Demands In the late ‘90s, Priscilla was living in the United States, where she found it difficult to buy Cantonese-language CDs and films outside of her nearest Chinatown. “I had to drive four hours to shop for these kinds of entertainment products,” she says. “It was frustrating, but then I realized America’s large Asian population presented a huge business opportunity.” Inspired by her discovery of an untapped market and the popularity of e-commerce, Priscilla and her husband founded YesAsia in 1998. Priscilla Chu,
Co-founder of YesAsia Holdings Limited
http://apps.dhl.com.hk/eDM/DHLBulletin/2017Q1/Article1-EN.html
1/2
10/30/2017
apps.dhl.com.hk/eDM/DHLBulletin/2017Q1/Article1-EN.html
Growing and Expanding For the first few years, YesAsia grew at a strong pace while locally sourcing and shipping products in the United States. However, Priscilla and her husband knew taking their business to the next level required change. “Facing a growing customer desire for more selection and faster availability, we decided to move our headquarters to Hong Kong in 2000, putting us closer to our growing network of manufacturers, suppliers and distributors.” In 2006, They established YesStyle, the premier website for sophisticated Asian clothing, beauty and lifestyle goods. Thanks to the success of both sites, the company now employs over 300 people and has a 30,000-square-foot distribution warehouse in Hong Kong.
Spreading the Word Presently, the company’s target markets comprise the United States, which accounts for 40 to 50 percent of its revenue, as well as Australia and the United Kingdom. Though YesAsia originally focused on Asians living abroad, its customer base now includes westerners buying everything from Korean K-pop CDs to Japanese shampoo. Various marketing techniques help the company attract new shoppers and social media also plays an important role – YesStyle has over 1.3 million Facebook fans and nearly 200,000 Instagram followers. A flourishing global passion for Korean beauty and skincare products has also proved advantageous, increasing sales.
Standing Apart from the Competition Though many websites now sell products from Asia, YesAsia and YesStyle have remained a step ahead of the pack. “We add over 1,000 items every day,” Priscilla says, “and we offer far more choices and move faster than brick-and-mortar stores, which require extra time to receive and stock merchandise. Working directly with different brands across Asia allows us to provide a greater selection of products at competitive prices.”
Signed, Sealed, Delivered Since YesAsia and YesStyle guarantee packages sent through worldwide express arrive within three to five days of being collected by a courier, the company requires a fast and reliable service provider like DHL. By safely delivering packages, DHL fosters trust between shoppers and retailers, encouraging loyalty. Fast delivery also boosts holiday sales while express shipping makes last-minute gift shopping simple. A transparent shipping process and package tracking system allows people to trace the journey of their purchase, letting them rest assured their items will arrive securely and on-time.
http://apps.dhl.com.hk/eDM/DHLBulletin/2017Q1/Article1-EN.html
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