TiE Young Entrepreneurs AWS
Directive
Foster entrepreneur development regardless of industry & stage
Market D
Metric
VISION To be recognized as the global organization fostering entrepreneurship
Initiatives Objective
TiE Atlanta Strategy 2014-15
– – – – – – –
TYE COBA TiEX Monthly Forums TiECON SE E2E Social Business
– # successful entrepreneurled companies – #entrepreneurs mentored
Global Platform of Charter Members
MISSION Promote entrepreneurship through mentoring, networking and education
Advocate for giving back of time & talent
GUIDING PRINCIPLES To be recognized & respected as an inclusive & diverse nonprofit organization that operates with integrity and accountability and maintains transparency with stakeholders
Create community for virtuous cycle of wealth creation
Operational Excellence
–TYE –COBA –TiECON SE –Annual Golf Tournament –Social Business
–TiECON SE –Community partnerships –Monthly Forums –TiE X –TYE –TiE VISIONS –E2E
– Leadership meetings – Applied technologies to improve processes – Strategic planning00
– # mentors engaged – Referrals – Customer satisfaction of monthly program
– Participation & retention throughout life cycle of entrepreneurship
– Sustainable financials – Provide governance leadership
Pay It Forward
Industry & Stage Agnostic
Non-solicitation policy/sponsor exclusivity
Market D
Metric
Tactics
Initiative
TiE Young Entrepreneurs (TYE HS)
Objective: To inspire & empower students to become entrepreneurs
Increase number & diversity of students
Convert alumni to mentors
Create companies
– Work with Fulton County schools to offer 10 scholarships to atrisk, underserved students – Work with community partners to expand audience outside TiE network – Recruit from alumni student & parent pool
– Email recruiting campaign – Invite them to be speakers at monthly programs – Personal calls to targeted list of potential mentors
– Provide free membership to TiE – Establish connections for students beyond the TiE network via email, calls, endorsem ents, etc. – Create internship opportunities
– Total # of students – % ethnic, gender, socioeconomic & geographic diversity
Global competition
– # of alumnae serving as mentors – # of hours mentoring
5 yr TiE membership
– # of companies created (for- & non-profit) – Internships received
Experienced entrepreneurs as mentors
TiE Young Entrepreneurs - University (TYE U)
Initiative Tactics
– Targeting universities inside & outside SBDC network – Recruit via social media – Storytelling in media
– Email recruiting campaign – Invite them to be speakers at monthly programs – Personal calls to targeted list of potential mentors
– Total # of universities – # of new universities – # of students, # teams
– # of alumni and CMs serving as mentors
Market D
Increase number & diversity of students
Metric
Objective: To inspire & empower students to become entrepreneurs
Create sustainable alumni program
SBDC network, mentors
Create companies
– Discounted TiE membership – Connect students with TiE Atlanta stakeholders – Create internship opportunities
– # of companies created – job creation – revenue
Experienced entrepreneurs as mentors
www.tieatlanta-tye.org
Tactics
Initiatives
TiE Accelerator (TiE X)
Objective: To mentor entrepreneurs in creating successful startups
Involve Atlanta ecosystem
Create companies – Host multiple group sessions/year – Offer online sessions – Two categories: ideation and formation
– – – –
Market D Metric
–
– # entrepreneurs trained – # companies created: acquire customers/receive funding
Educate targeted list of partners Encourage partners to refer into our program Create collateral for partners to distribute Identify student, teacher, speaker, mentor ambassadors who can help spread the word Target 2-3 TiE ambassadors at each partner
– # of referred companies – # of partners engaged
Industry/market agnostic
Sustainable revenue
– Drive new membership – 50% of program grads sponsor at-risk TYE student – Charge a fee; waive fee for those with 2 CM approvals
– Revenue generating – Self-sustaining within 2 years
Council of Board Advisors (COBA)
Market D
Metric
Tactics
Initiatives
Objective: To provide board room intelligence to private, profitable companies Grow number of COBA companies
– Create & execute marketing plan – Recruit community partners to help promote & educate – Target family-owned companies – Create referral plan
– # of COBA companies – Customer satisfaction (for referrals)
Exclusive to private, profitable companies
Create an effective advisory board for each company – Interviewing founders & CEOs to identify goals & pain points – Maintain intimate knowledge of advisor skill sets – Develop & distribute repeatable process documents
– Customer satisfaction – Level of board attrition
Focused on entire management team
Build self-sustaining program – Identify key contacts at accounting firms, wealth management firms & legal firms that service target market – Provide ROI to current companies & sponsors through “at-bat” model – Build leadership succession plan
– Robust list of service providers – Portfolio Company positive ROI – Plan for leadership succession
Low cost, no equity
Market D Measure
Tactics
Initiative
Enterprise to Entrepreneur (E2E)
Objective: To establish reciprocal business relationships between enterprises & entrepreneurs
Network enterprises & entrepreneurs
Solve business problems for enterprises
– Make connections at all programs – Provide personal & email introductions – Recruit corporate CMs – Recruit SMES 1M+ – Host joint deal-making program at TiECON SE – Celebrate success stories
– Educate enterprises on innovation through monthly programs - Mentor Entrepreneurs and connect them with a coach – Collaborate with community partner programs –Introduce a corporate membership plan to increase participation
– # of entrepreneurs connected – # of enterprises introduced – # of new contracts
– # of enterprise innovation leaders engaged – # of community partners engaged – Corporate sponsorship $$$
Global network
Zero equity
Social Business (Social X)
Market D
Metric
Tactics
Initiatives
Objective: To mentor entrepreneurs in creating successful social-minded startups
Involve Atlanta ecosystem
Create companies – Host 4 cohorts/year – Recruit 15 entrepreneurs per cohort – Offer 2 segments: Ideation; Formation – Assist with business basics like fundraising strategy, investor docs, impact metrics, IT – # entrepreneurs trained – # companies created: acquire customers/receive funding
– – – – –
Target socially-minded enterprises Encourage partners to refer into our program Create collateral for partners to distribute Identify ambassadors who can help spread the word & create buzz Target 2-3 TiE ambassadors at each partner
– # of referred companies – # of partners engaged
Industry/market agnostic
Make social impact – PR / marketing to raise awareness of companies effecting social change – Participate in Nobel Peace Summit 2015
– # of people helped – # of social causes supported
Angel network to fund companies
Events
Market D
Metric
Tactics
Initiatives
Objective: Support TiE Atlanta mission
TiECON SE & awards, Visions –Recruit 1st class speakers – Mentoring roundtables –Lead entrepreneur how-to workshops –Angel/VC high school/college pitches –Host networking opportunities before, during, after event –Celebrate successes to reward progress & inspire up & coming entrepreneurs – Recognize internal & external volunteers to encourage participation – – – –
– –
Monthly Meeting
Golf tournament
– Assign 1 CM to each 8-9 meetings per year to lead – Provide networking opportunities before & after program content – Provide quality & educational program content focused on the entrepreneur – Varied event formats to facilitate mentorship opps. – Combo of TiE CMs + outside speakers to engage CMs & enrich networks
– year-round publicity – promote to regional TiE Chapters – recruit co-chairs with proven fundraising ability –recruit past sponsors to renew – past sponsors to recruit new ones – COBA for sponsors – recruit & promote at TiECON – present progress update at monthly meetings – TYE alumni speak to inspire audience
# of people at TiECON SE # of nominations for awards # of people at TiE Visions Sponsor satisfaction (renewal)
– sponsor & attendee sat. – Increased number of attendees – # new members
Quality of speakers Celebration & recognition of all TiE Atlanta volunteers
–Non solicitation policy – sustainability / longevity – food & beverage; conversation creates rich networking environment
– $ raised – return of previous sponsors – # of new sponsors – Sponsor sat. survey
– Raising funds for TYE
Foster entrepreneur development regardless of industry & stage
Market D
Metric
VISION To be recognized as the global organization fostering entrepreneurship
Initiatives Objective
TiE Atlanta Strategy 2014-15
– – – – – – –
TYE COBA TiEX Monthly Forums TiECON SE E2E Social Business
– # successful entrepreneurled companies – #entrepreneurs mentored
Global Platform of Charter Members
MISSION Promote entrepreneurship through mentoring, networking and education
Advocate for giving back of time & talent
GUIDING PRINCIPLES To be recognized & respected as an inclusive & diverse nonprofit organization that operates with integrity and accountability and maintains transparency with stakeholders
Create community for virtuous cycle of wealth creation
Operational Excellence
–TYE –COBA –TiECON SE –Annual Golf Tournament –Social Business
–TiECON SE –Community partnerships –Monthly Forums –TiE X –TYE –TiE VISIONS –E2E
– Leadership meetings – Applied technologies to improve processes – Strategic planning00
– # mentors engaged – Referrals – Customer satisfaction of monthly program
– Participation & retention throughout life cycle of entrepreneurship
– Sustainable financials – Provide governance leadership
Pay It Forward
Industry & Stage Agnostic
Non-solicitation policy/sponsor exclusivity
Market D
Metric
Tactics
Initiative
TiE Young Entrepreneurs (TYE HS)
Objective: To inspire & empower students to become entrepreneurs
Increase number & diversity of students
Convert alumni to mentors
Create companies
– Work with Fulton County schools to offer 10 scholarships to atrisk, underserved students – Work with community partners to expand audience outside TiE network – Recruit from alumni student & parent pool
– Email recruiting campaign – Invite them to be speakers at monthly programs – Personal calls to targeted list of potential mentors
– Provide free membership to TiE – Establish connections for students beyond the TiE network via email, calls, endorsem ents, etc. – Create internship opportunities
– Total # of students – % ethnic, gender, socioeconomic & geographic diversity
Global competition
– # of alumnae serving as mentors – # of hours mentoring
5 yr TiE membership
– # of companies created (for- & non-profit) – Internships received
Experienced entrepreneurs as mentors
TiE Young Entrepreneurs - University (TYE U)
Initiative Tactics
– Targeting universities inside & outside SBDC network – Recruit via social media – Storytelling in media
– Email recruiting campaign – Invite them to be speakers at monthly programs – Personal calls to targeted list of potential mentors
– Total # of universities – # of new universities – # of students, # teams
– # of alumni and CMs serving as mentors
Market D
Increase number & diversity of students
Metric
Objective: To inspire & empower students to become entrepreneurs
Create sustainable alumni program
SBDC network, mentors
Create companies
– Discounted TiE membership – Connect students with TiE Atlanta stakeholders – Create internship opportunities
– # of companies created – job creation – revenue
Experienced entrepreneurs as mentors
www.tieatlanta-tye.org
Tactics
Initiatives
TiE Accelerator (TiE X)
Objective: To mentor entrepreneurs in creating successful startups
Involve Atlanta ecosystem
Create companies – Host multiple group sessions/year – Offer online sessions – Two categories: ideation and formation
– – – –
Market D Metric
–
– # entrepreneurs trained – # companies created: acquire customers/receive funding
Educate targeted list of partners Encourage partners to refer into our program Create collateral for partners to distribute Identify student, teacher, speaker, mentor ambassadors who can help spread the word Target 2-3 TiE ambassadors at each partner
– # of referred companies – # of partners engaged
Industry/market agnostic
Sustainable revenue
– Drive new membership – 50% of program grads sponsor at-risk TYE student – Charge a fee; waive fee for those with 2 CM approvals
– Revenue generating – Self-sustaining within 2 years
Council of Board Advisors (COBA)
Market D
Metric
Tactics
Initiatives
Objective: To provide board room intelligence to private, profitable companies Grow number of COBA companies
– Create & execute marketing plan – Recruit community partners to help promote & educate – Target family-owned companies – Create referral plan
– # of COBA companies – Customer satisfaction (for referrals)
Exclusive to private, profitable companies
Create an effective advisory board for each company – Interviewing founders & CEOs to identify goals & pain points – Maintain intimate knowledge of advisor skill sets – Develop & distribute repeatable process documents
– Customer satisfaction – Level of board attrition
Focused on entire management team
Build self-sustaining program – Identify key contacts at accounting firms, wealth management firms & legal firms that service target market – Provide ROI to current companies & sponsors through “at-bat” model – Build leadership succession plan
– Robust list of service providers – Portfolio Company positive ROI – Plan for leadership succession
Low cost, no equity
Market D Measure
Tactics
Initiative
Enterprise to Entrepreneur (E2E)
Objective: To establish reciprocal business relationships between enterprises & entrepreneurs
Network enterprises & entrepreneurs
Solve business problems for enterprises
– Make connections at all programs – Provide personal & email introductions – Recruit corporate CMs – Recruit SMES 1M+ – Host joint deal-making program at TiECON SE – Celebrate success stories
– Educate enterprises on innovation through monthly programs - Mentor Entrepreneurs and connect them with a coach – Collaborate with community partner programs –Introduce a corporate membership plan to increase participation
– # of entrepreneurs connected – # of enterprises introduced – # of new contracts
– # of enterprise innovation leaders engaged – # of community partners engaged – Corporate sponsorship $$$
Global network
Zero equity
Social Business (Social X)
Market D
Metric
Tactics
Initiatives
Objective: To mentor entrepreneurs in creating successful social-minded startups
Involve Atlanta ecosystem
Create companies – Host 4 cohorts/year – Recruit 15 entrepreneurs per cohort – Offer 2 segments: Ideation; Formation – Assist with business basics like fundraising strategy, investor docs, impact metrics, IT – # entrepreneurs trained – # companies created: acquire customers/receive funding
– – – – –
Target socially-minded enterprises Encourage partners to refer into our program Create collateral for partners to distribute Identify ambassadors who can help spread the word & create buzz Target 2-3 TiE ambassadors at each partner
– # of referred companies – # of partners engaged
Industry/market agnostic
Make social impact – PR / marketing to raise awareness of companies effecting social change – Participate in Nobel Peace Summit 2015
– # of people helped – # of social causes supported
Angel network to fund companies
Events
Market D
Metric
Tactics
Initiatives
Objective: Support TiE Atlanta mission
TiECON SE & awards, Visions –Recruit 1st class speakers – Mentoring roundtables –Lead entrepreneur how-to workshops –Angel/VC high school/college pitches –Host networking opportunities before, during, after event –Celebrate successes to reward progress & inspire up & coming entrepreneurs – Recognize internal & external volunteers to encourage participation – – – –
– –
Monthly Meeting
Golf tournament
– Assign 1 CM to each 8-9 meetings per year to lead – Provide networking opportunities before & after program content – Provide quality & educational program content focused on the entrepreneur – Varied event formats to facilitate mentorship opps. – Combo of TiE CMs + outside speakers to engage CMs & enrich networks
– year-round publicity – promote to regional TiE Chapters – recruit co-chairs with proven fundraising ability –recruit past sponsors to renew – past sponsors to recruit new ones – COBA for sponsors – recruit & promote at TiECON – present progress update at monthly meetings – TYE alumni speak to inspire audience
# of people at TiECON SE # of nominations for awards # of people at TiE Visions Sponsor satisfaction (renewal)
– sponsor & attendee sat. – Increased number of attendees – # new members
Quality of speakers Celebration & recognition of all TiE Atlanta volunteers
–Non solicitation policy – sustainability / longevity – food & beverage; conversation creates rich networking environment
– $ raised – return of previous sponsors – # of new sponsors – Sponsor sat. survey
– Raising funds for TYE
