top 6 easy steps for big visibility big profits

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TOP 6 EASY STEPS FOR

BIG VISIBILITY BIG PROFITS For More Tips & Strategies Visit: MediaPitchingSecrets.com

Diane Lefrandt.com

Diane Lefrandt is co-founder of the National Institute of Women Entrepreneurs and is the senior consultant at Coltrin & Associates, a full service public relations and corporate communications firm in New York City. Diane advises a broad list of corporate clients, both small and large in the United States, Europe, Africa and Asia. She and her team specialize in top tier media and regularly place clients on FOX News, CNN, New York Times, Bloomberg, Inc. Magazine, USA Today, the Today Show, Good Morning America...the list is endless. She is the mother to seven children and resides with her family in the shadow of the rocky mountains.

6 Strategies & Tips For Visibility Success Start your roadmap to Big Visibility, Big Profits

1

Make Sure You Are Ready You  need  an  updated,  easy-­‐to-­‐use  website.   Everyone  needs  a  digital  face  these  days,  so  make  sure  your  website  has  the  right  content   to  accurately  re9lect  you  and  your  product.  Use  easy  to  read,  succinct  language  and  be   absolutely  sure  that  the  “who”,  “what”,  “when”,  “where”,  “why”  and  “how”  of  you  and  your   product  is  clearly  available  on  your  site.   Optimize  your  bio,  pro7iles,  LinkedIn,  Twitter  &  Facebook.   If  you  don’t  have  a  social  media  presence,  you  may  as  well  have  no  presence  at  all.  Social   media  will  help  you  keep  the  conversation  about  your  product  rolling  and  on  point.  Keep   the  tone  of  your  social  media  content  (bios,  “about”  sections,  etc.)  short  and  descriptive  (in   some  cases  you  only  get  140  characters  to  relay  your  key  message!).  Also,  make  sure  you   include  key  words  in  your  bios  and  descriptions  to  amp  up  your  SEO! Have  head  shots  taken. People  will  always  want  to  see  the  face  behind  your  service  or  product.  Your  headshot   should  capture  you  in  a  professional  light,  but  not  show  you  sitting  so  stif9ly  at  your  desk   that  you  don’t  look  approachable.  Also,  tell  your  photographer  to  take  it  easy  on  the   Photoshop  –  you  need  to  look  good,  but  you  must  look  real!   Provide  product  samples. You  can  build  brand  af9inity  by  providing  product  samples  to  interested  customers.  After   all,  people  are  more  likely  to  buy  something  after  they  realize  they  can’t  live  without  it.   Provide  product  samples  to  interested  customers,  whether  by  invitation  only  or  requiring  a   registration  page.  Regardless,  you’ll  build  your  lead  list  and  increase  your  potential  for   success.  

2

Key Messages/Talking Points Focus  on  each  target  audience.   People  will  listen  to  you  once  they  know  what  you’re  going  to  do  for  them.  Make  sure  you   play  to  the  interests  of  your  target  customer  audience  in  what  you  say  and  in  your  product   descriptions.    

3 Be  clear  and  concise. Say  what  you  mean  and  mean  what  you  say.  There’s  no  need  for  confusing  language  when   it  comes  to  you  or  your  product.  People  will  be  impressed  with  how  simple  your  pitch  is,   not  how  smart  you  seem  because  you  use  big  words  or  use  9lowery  language  to  describe   your  service  or  product.   Practice,  practice,  and  practice  your  elevator  pitch. People  won’t  remember  all  of  what  you  say,  but  they  will  remember  some  of  what  you  say  –   so  make  it  count!  Your  elevator  pitch  is  your  30-­‐second  description  of  your  product  or   service  and  why  it’s  awesome.  You  want  people  to  “get  it”  fast.  

3

Facts Tell/Stories Sell Give  the  media  a  visual  picture  that’s  compelling  with  the  story  you  tell Facts  are  important  but  it’s  the  stories  that  will  really  bring  the  real  service  you  bring  to  life   or  the  impact  your  product  will  have  on  someone’s  life.    For  example,  if  I  am  pitching  to  the   press  a  new  beauty  product  I  am  not  going  to  pitch  all  the  ingredients  of  the  product,  I  am   going  to  tell  what  a  difference  the  product  makes  or  the  health  bene9its  and  share  the   stories  that  illustrate  that.

4

Are You Newsworthy? What Is Trending? Set  up  Google  alerts  for  keywords  you  can  speak  to. You  can’t  read  every  industry  publication  every  day  –  you’ll  never  have  time  to  run  your   business!  But  you  can  set  up  Google  alerts  to  email  you  the  latest  news  around  speci9ic   keywords,  then  know  what  the  press  is  writing  on  and  see  the  different  angles. See  what's  being  reported  and  what's  trending. Knowing  what’s  trending  around  your  product  category  will  help  you  knowledgeably   answer  questions  from  customers  and  media  alike.  It  will  also  give  you  the  edge  as  your   marketing  strategy  evolves.  

5

Make A Targeted Media List Keep  track  of  reporters  who  are  writing  about  your  industry  or  market.  Here’s  how:   1. Create  a  worksheet 2. Constantly  update  your  list  of  reporters  by  looking  for  their  articles 3. Maintain  their  correct  contact  info 4. Keep  links  to  their  recent  articles  pertaining  to  your  industry 5. Be  aware  of  their  editorial  calendars

5

6

Look Before You Launch

Create  a  strategic  plan  and  then  work  that  plan!   Strategy  is  more  than  a  sequence  of  solutions  –  it’s  your  plan  for  success.   Figure  out  what  you  want  to  do,  why  you  want  to  do  it  and  how  you’ll  get  there.  Once  you   have  a  plan,  follow  it  and  you  will  see  results!  

For tips and training on how to pitch the media yourself visit: mediapitchingsecrets.com