tracxn report : b2b commerce (india)

TRACXN REPORT : B2B COMMERCE (INDIA) April 2016

Tracxn World’s Largest Start-up Research Platform

2 B2B Commerce – India Report, April 2016

Contents Topic

Page

Sectors We Track

04

Overview

05

Value Chain and Business Model Description

10

Market Map

12

Company List

13

Team

60

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Illustrative Sectors We Track In India OFFLINE AGRICULTURE

TECH MOBILE

FOOD

HORIZONTAL

TRAVEL

VERTICALS

RETAIL

MARKETPLACE

TRANSPORT

PRIVATE LABEL

HOME IMPROVEMENTS

SUBSCRIPTION

FOOD & BEVERAGE

MARKETPLACES

OUTSOURCING

CONSUMER DIGITAL

CONSUMER GOODS

ENTERPRISE TECH

HEALTHCARE

FINTECH

FINANCE

ADTECH

EDUCATION

EDTECH

SECOND HAND GOODS

MEDIA & ENTERTAINMENT

HEALTHTECH

HOME SERVICES

FLASH SALES

SaaS

LOCAL SERVICES

PRODUCT DISCOVERY

TECHNOLOGY CROSS BORDER

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B2B

PRICE COMPARISON

Sector Overview Scope of report This report covers companies involved in direct retail of goods in the value chain of supply and demand of Business-to-Business commerce. The companies that are included have a vendor facing platform in form of either listing, selling or connecting buyer and sellers of goods and products used by businesses/resellers. Please note that the companies which enable or create tools for commerce are outside the scope of this report. Over $124M has been invested in the sector since 2006, with $94M invested in the last 15 months and over $75M in the first three months of 2016 alone in 15 deals. B2B commerce space has seen exponential growth in investments and funding with major investments being in Marketplace space with over $67M in 26 funding rounds since 2012. Out of the 208 companies, 25 companies have been funded as of March 2016. Most active funds • • •

Accel Partners (Power2SME, Moglix, Bizongo) Alpha Capital (JustBuyLive) Kalaari Group (Power2SME, IndustryBuying)

Notable activities in 2015 & 2016 • • • • • •

IndiaMart (B2B – Listing Platform) - $22.2M, Series C from Amadeus Capital, Quona Capital, Intel Capital, Westbridge Capital JustBuyLive (B2B – Retailers & Distributors) - $20M, Series A from Alpha Capital and Aarin Capital – Jan 20, 2016. Power2SME (B2B – Marketplace - Group Buying) - $20M, Series D from Accel Partners, Kalaari Capital, Inventus Capital Partners – Jan, 2016 IndustryBuying (B2B – Marketplace) - $9M, Series B from SAIF Partners, Kalaari Capital, BEENEXT – Sep 2015 Ofbusiness (B2B – Marketplace) - $5M, Series A from Matrix Partners – Feb 2016 Shotang (B2B – Marketplace) - $5M, unattributed funding from Exfinity Venture Partners, Unitus Impact – Dec, 2015

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More than 60% of total funding in the space has occurred in last 3 months – Hot sector Funding trend in the sector over the past years 16

$15M 77.6

80

$13M

70

12

60 10 50

8 40 6

30 4

2

0

20 $2M

10.0

$1M

$1M

$1M 2.0

3.5 2006

2009

2012

IndiaMart, $22.2M Mar 2016

Power2SME, $20M Jan 2016

JustBuyLive, $20M Jan 2016

$2M

6.0

7.3

2013

2014

0 2015

2016 YTD

Total number of funding rounds

IndustryBuying, $9M Sep 2015

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Shotang, $5M Dec 2015

• In first three months of 2016, companies in B2B commerce space raised big rounds with IndiaMart raising $22.2M, Power2SME raising $20M, JustBuyLive raising $20M as series A, Ofbusiness picking up $5M.

18.1

10

Total Funding Amount

Notable rounds

90

Number of Rounds

Funding Amount (in Millions)

14

• There has been a substantial growth in the total funding recently in 2016 as a whole.

Ofbusiness, $5M Feb 2016

Buildzar, $4M Jan 2016

• 77% of the total funding raised in B2B commerce has been in the year 2015 and early 2016, majority of which coming in the last 3 months.

To request the full 60 page report, write to us at [email protected]

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Team

Rajat Bansal

Sudeep Shukla

Analyst, Consumer Digital India

Lead Analyst, Consumer Digital India

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