TRACXN REPORT : TRADITIONAL ADVERTISING
TRACXN REPORT : TRADITIONAL ADVERTISING April 2016
Tracxn World’s Largest Start-up Research Platform
2 Traditional Advertising, April 2016
Contents Topic
Page
Sectors We Track
04
Overview
05
Market Map
27
Company List
28
Team
116
3 Traditional Advertising, April 2016
Illustrative Sectors We Track ENTERPRISE INFRASTRUCTURE
ENTERPRISE APPLICATIONS
MOBILE
CONSUMER
SECURITY
HR TECH
MOBILE COMMERCE
MARKETPLACES
STORAGE
MOBILE-FIRST ENT. APPS
MOBILE PAYMENTS
SUBSCRIPTION COMM.
NETWORKING
BUSINESS INTELLIGENCE
MOBILE ADVERTISING
FOOD TECH
MOBILITY
OPEN SOURCE
MOBILE DEV TOOLS
INTERNET FIRST BRANDS
IT OPS
RETAIL TECH
MOBILE HEALTH
UBER FOR X
CLOUD INFRASTRUCTURE
MARKETING TECH
MOBILE GAMING
ONLINE RENTAL
API MANAGEMENT
CONTENT MARKETING
MOBILE LEARNING
TRAVEL
BIGDATA INFRASTRUCTURE
VERTICAL SAAS
MOBILE COMMUNICATION
GAMING
FINTECH
AD-TECH
EDUCATION
HEALTHCARE
BITCOIN
MOBILE ADVERTISING
EDUCATION IT
LIFE SCIENCES
PAYMENTS
TRADTIONAL ADVERTISING
SELF LEARNING
DIGITAL HEALTH
4 Traditional Advertising, April 2016
Sector Overview Scope of report The report covers the companies operating in Traditional advertising space that includes TV, Audio, Print and OOH advertising. We have covered companies which use technology to provide solutions in above mentioned sectors. We have included the companies which provides technology or facilitates the process of ad buying, ad selling, providing data, analytics, creative etc. We have excluded the companies for which the primary business focus is not into TV, Audio, Print or OOH. Media Agencies and advertising giants such as Google, Facebook and Twitter are also excluded from the scope of the report. • Total $2.8 Billion in Funding across 170 Companies with ~ $600 Million invested in 2014 and 2015/16. • Number of companies acquired are 38. Most active funds • Battery Ventures – (Jelli, Bluekai, Lotame, Spot Runner)
• Atlas Venture – (DataXu, Clypd, OwnerIQ) • Menlo Ventures – (Invidi, DataXu, eXelate) Notable investments in last three months • DOmedia (Out of Home – Ad Network) – $2.25M, Unattributed from NCT ventures – February 8, 2016 • DataXu (TV – Data Management Platform) – $10M, Unattributed from SkyTV – January 25, 2016
• Innovid (TV – Interactive) – $15M, Series E from NewSpring Capital, Sequoia Capital, Genesis Partners, Cisco, Deutsche Telekom – December 24, 2015
5 Traditional Advertising, April 2016
Global Advertising Spend (2014-2017) Global Advertising Market Forecast Market size (in Billions)
250 $197B
200 150 100
$97B
$211B
$112B
$111B
$101B
$74B
50
$41B
$37B
$26B
$34B
$36B
0 Desktop Advertising
Mobile Advertising
TV
Outdoor 2014
Radio
Print
2017
Market Share (in Percentage)
Market Share(%) by Advertising Medium 50 39.1%
40
36.8%
30 20
22.3%
19.4% 19.3%
17.6%
12.9% 7.3%
10 5.1%
0 Desktop Advertising
Mobile Advertising
7.1% TV
Outdoor
2014
6 Traditional Advertising, April 2016
2017
6.8% 6.2% Radio
Print
** Source : ZenithOptimedia
• Mobile will be the fastestgrowing (41.7% CAGR) advertising channel followed by desktop advertising. With the current rate of growth Internet advertising (Desktop and Mobile) will exceed TV as highest ad spending medium by 2019.
• TV and OOH advertising spend are expected to grow moderately between 2014 and 2017 at CAGR of 2.2% and 3.3% respectively. Growth in TV advertising will be driven by programmatic and analytics whereas OOH ad growth will be driven by Digital OOH. • Print media advertising spend will decline and it will lose market share by ~ 6% in 2017.
To request the full 116 page report, write to us at [email protected]
7 Traditional Advertising, April 2016
Team Narender Mandan,
Ankur Nandi,
Practice Lead, AdTech
Practice Lead, AdTech
8 Traditional Advertising, April 2016
Tracxn World’s Largest Start-up Research Platform
2 Traditional Advertising, April 2016
Contents Topic
Page
Sectors We Track
04
Overview
05
Market Map
27
Company List
28
Team
116
3 Traditional Advertising, April 2016
Illustrative Sectors We Track ENTERPRISE INFRASTRUCTURE
ENTERPRISE APPLICATIONS
MOBILE
CONSUMER
SECURITY
HR TECH
MOBILE COMMERCE
MARKETPLACES
STORAGE
MOBILE-FIRST ENT. APPS
MOBILE PAYMENTS
SUBSCRIPTION COMM.
NETWORKING
BUSINESS INTELLIGENCE
MOBILE ADVERTISING
FOOD TECH
MOBILITY
OPEN SOURCE
MOBILE DEV TOOLS
INTERNET FIRST BRANDS
IT OPS
RETAIL TECH
MOBILE HEALTH
UBER FOR X
CLOUD INFRASTRUCTURE
MARKETING TECH
MOBILE GAMING
ONLINE RENTAL
API MANAGEMENT
CONTENT MARKETING
MOBILE LEARNING
TRAVEL
BIGDATA INFRASTRUCTURE
VERTICAL SAAS
MOBILE COMMUNICATION
GAMING
FINTECH
AD-TECH
EDUCATION
HEALTHCARE
BITCOIN
MOBILE ADVERTISING
EDUCATION IT
LIFE SCIENCES
PAYMENTS
TRADTIONAL ADVERTISING
SELF LEARNING
DIGITAL HEALTH
4 Traditional Advertising, April 2016
Sector Overview Scope of report The report covers the companies operating in Traditional advertising space that includes TV, Audio, Print and OOH advertising. We have covered companies which use technology to provide solutions in above mentioned sectors. We have included the companies which provides technology or facilitates the process of ad buying, ad selling, providing data, analytics, creative etc. We have excluded the companies for which the primary business focus is not into TV, Audio, Print or OOH. Media Agencies and advertising giants such as Google, Facebook and Twitter are also excluded from the scope of the report. • Total $2.8 Billion in Funding across 170 Companies with ~ $600 Million invested in 2014 and 2015/16. • Number of companies acquired are 38. Most active funds • Battery Ventures – (Jelli, Bluekai, Lotame, Spot Runner)
• Atlas Venture – (DataXu, Clypd, OwnerIQ) • Menlo Ventures – (Invidi, DataXu, eXelate) Notable investments in last three months • DOmedia (Out of Home – Ad Network) – $2.25M, Unattributed from NCT ventures – February 8, 2016 • DataXu (TV – Data Management Platform) – $10M, Unattributed from SkyTV – January 25, 2016
• Innovid (TV – Interactive) – $15M, Series E from NewSpring Capital, Sequoia Capital, Genesis Partners, Cisco, Deutsche Telekom – December 24, 2015
5 Traditional Advertising, April 2016
Global Advertising Spend (2014-2017) Global Advertising Market Forecast Market size (in Billions)
250 $197B
200 150 100
$97B
$211B
$112B
$111B
$101B
$74B
50
$41B
$37B
$26B
$34B
$36B
0 Desktop Advertising
Mobile Advertising
TV
Outdoor 2014
Radio
2017
Market Share (in Percentage)
Market Share(%) by Advertising Medium 50 39.1%
40
36.8%
30 20
22.3%
19.4% 19.3%
17.6%
12.9% 7.3%
10 5.1%
0 Desktop Advertising
Mobile Advertising
7.1% TV
Outdoor
2014
6 Traditional Advertising, April 2016
2017
6.8% 6.2% Radio
** Source : ZenithOptimedia
• Mobile will be the fastestgrowing (41.7% CAGR) advertising channel followed by desktop advertising. With the current rate of growth Internet advertising (Desktop and Mobile) will exceed TV as highest ad spending medium by 2019.
• TV and OOH advertising spend are expected to grow moderately between 2014 and 2017 at CAGR of 2.2% and 3.3% respectively. Growth in TV advertising will be driven by programmatic and analytics whereas OOH ad growth will be driven by Digital OOH. • Print media advertising spend will decline and it will lose market share by ~ 6% in 2017.
To request the full 116 page report, write to us at [email protected]
7 Traditional Advertising, April 2016
Team Narender Mandan,
Ankur Nandi,
Practice Lead, AdTech
Practice Lead, AdTech
8 Traditional Advertising, April 2016
