Transparency in Supply Chains

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Transparency in Supply Chains Rob Allan January 13, 2015

© 2014 IBM Corporation

What is transparency Why is transparency so difficult How to achieve transparency Benefits of transparency IBM’s road to transparency

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What is transparency

Concept of supply chain transparency began in 1904 • Upton Sinclair spent two months uncovering details about the meatpacking industry, which he portrayed in the classic book The Jungle • Food and Drug Act and Meat Inspection Act set stage for early transparency • More than a century later; multi national, complex supply chains face massive risks associated with transparency: supplier labor practices, corruption, environmental, quality, etc • California Transparency in Supply Chains Act of 2010 Definition of transparency: driving visibility of information across the extended supply chain for the purposes of improved efficiency and compliance

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Importance of Supply Chain Visibility The collective insights from 400 Supply Chain Executives identified five major challenges and Visibility was No.1 – IBM CSCO Survey

Based on responses of “to a very great extent” and “to a significant extent”

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Importance of Supply Chain Visibility Visibility is the keystone of Smarter Supply Chain, driving analytics & collaboration, and enabling resolution of major challenges facing today’s supply chains 70%* 55% SUPPLY CHAIN VISIBILITY

COST CONTAINMENT Fighting integral costs as such might be futile, but being flexible can create cost savings elsewhere.

Supply chain visibility is inhibited by a lack of capabilities and an unwillingness to collaborate.

Orchestration (instrumented)

Visibility (interconnected)

5

RISK MANAGEMENT Process, data and technology are identified as the roadblocks to good risk management, yet they are the key enablers.

43%

56% INCREASING CUSTOMER DEMANDS Customers are continuing to demand more: right product, right place, right time, right price, sooner.

GLOBALIZATION Lead times, delivery and quality are top challenges – however, globalization has been a benefit for the leaders.



Execute seamlessly across internal supply chain processes



Share information to optimize joint responses to changing conditions

Collaboration &  Analytics (intelligent)

60%

Analyze and predict the trends and risks that impact your supply chain



Determine the optimal response to changing conditions



Expose supply chain information from multiple disparate systems



Identify and respond to the events that impact your operations or your trading partners

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* Percentage of Supply Chain Leaders who report this challenge impacts their supply chains to a significant or very significant extent. Source: IBM CSCO study © 2013 IBM Corporation

Companies need to manage constantly changing conditions & visibility across fragmented and multi-partner enterprises will help Lack of visibility inhibits effective supply / demand synchronization Lack of timely information on forecast, supply, or customer orders results in additional costs such as premium routing or redistribution

Lack of visibility into supplier inventory leads to stock outs, late/expedited shipments, quality issues, etc.

Source: Line56 2003

Lack of visibility into changing supplier commits can lead to inaccurate customer commitments or financial projections 6

Sales & Operations Planning Process

Lack of visibility and timely information lengthens the cash-tocash cycle, reducing profitability

Inability to receive timely, accurate demand signals leads to stock outs, excess/obsolete inventory, higher cost, lost revenue, and poor customer satisfaction.

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Features of a Transparent Supply Chain

Source: IBM Institute of Business Value 7

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What is transparency Why is transparency so difficult How to achieve transparency Benefits of transparency IBM’s road to transparency

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Why is Transparency so difficult

Cultural Hurdles • Organizational silos are not comfortable sharing information • Providing real time visibility across supply chain will affect a corporate management system Data • Rare to find a business with enterprise applications that include data structures to support transparency • Assessing >50 companies to examine potential for implementation, significant data effort necessary to enable a transparency initiative Less control over external parties • Suppliers • resellers Business Case • Subtle benefits and longer lead times counter to attractive business cases

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Transparency among all stakeholders will require change [shift] in cultural paradigm and renewed team work  Together we will have to develop the willingness to share data that will enable the use of information as a collaboration tool and not a power tool  We will have to undergo a culture shift to stop spending time to manipulate data before consumption of others

 We will have to unite and work as ONE team as TSC will necessitate working across traditional process boundaries  If you believe in TSC, you will have to believe in this culture [shift]  We will need support from our senior leadership team to cascade this message through your entire teams to increase the speed of TSC implementation 10 IBM Confidential

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What is transparency Why is transparency so difficult How to achieve transparency Benefits of transparency IBM’s road to transparency

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How to achieve transparency

Lay a foundation for success • Metric alignment • Data integrity • Understand the predictive and responsive objectives of transparency Organizational Change Management • Secure stakeholders and define objectives • Alignment on project mission and requirements Select a platform and tool that aligns with objectives • Enterprise wide solutions • Point solutions • Supply side and demand side Implementation • Start small and build on lessons learned from initial deployments • Focus on high profile business issues • Leverage early wins to start breaking down cultural obstacles

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How to achieve transparency

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What is transparency Why is transparency so difficult How to achieve transparency Benefits of transparency IBM’s road to transparency

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While challenging to quantify, improved transparency will yield benefits across the entire supply chain Transparent operations management

Real time order status visibility and exception alerts  Credibility and reliable information  Increased customer satisfaction levels as they have better access to order status

 Issues / risks identification  Assess impact to supply chain  Next best action initiation  Alert / exception driven  Single version of truth

Clients

Business Partners

Global Level KPIs with drill downs

IBM Mobile App for alerts

Improved visibility – finished goods inventory  Better service level commitments  Order status notifications

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Suppliers

Effective supplier collaboration  Reduced inventory levels and operations cost  Improved sharing information and collaboration

Geo spatial & other visualizations

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Benefits of transparency

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What is transparency Why is transparency so difficult How to achieve transparency Benefits of transparency IBM’s road to transparency

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IBM is undergoing an analytics-led, technology-enabled supply chain transformation Globally Integrated Enterprise

 Enterprise efficiencies  Streamlined Global processes  Information sharing

Smarter Supply Chain

 Advanced Analytics, Optimization, Big Data Mgt  Supply Chain Visibility  Multi-enterprise supply chain transformation

New Era Supply Chain Reinvention

 Watson-enabled cognitive analytics  Supply Chain Transparency  Data Driven /Digitally Executed  Cloud, Mobile, Social

Evolving Supply Chain Management from cost center to value center…

Business Impact

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 2013 Cash Collected : $99B  2013 Managed Spend : $53B  >20K Employees in 70 countries  $7B in procurement saving annually

 18K+ suppliers connected online  >96% of invoices are electronic  32 Smarter Analytics projects  Over 3.9M visits to eTools © 2014 IBM Corporation

TSC is the system of engagement initiative that will leverage data, apply automation & analytics and drive business insights Intelligent Operations & Resolution Center

Get data from manufacturing, procurement, fulfillment, logistics, operational management systems

Visualize, analyze Key Performance Indicators, statistics to see the trends, report on different performance metrics

Automate, notify automated alerts, facilitates intra- and inter-company business process and data collaboration 19

• Leverage Systems of Record, unstructured data, and automate manual processes. • Manage exceptions from the Supply Chain. Order churn, forecast inaccuracy, supplier shortage, as well as prioritize capacity and available supply • Get the right information to the right people at the right time. Enable optimized decision making.

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IBM’s vision is to provide visibility across existing applications and data sources to create a predictive and smarter supply chain Global Level SC IOC*

CPMT Detect

Brand & Site Level SC IOC*

Analyze

Decide

Act

Global Control Tower

IBM Buy Analysis Tool (iBAT)

Brand Control Tower

Site Control Tower

QEWS Supplier Window

Client Window (OSOL)

Business Partner Window Client Window

* Intelligent SC Operation Center 20

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New SC Transparency

FROM

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To

Manually query data from multiple sources and consolidate information

Access information through single framework receiving Need-to-know (alerts) & Want-to-know (drill down)

Spend time on data gathering and data preparation

Focus on working issues & opportunities

Measure results after the fact

Predict and act to optimize client experience

Pre-selected & filtered information

One version of the truth

Communicate with colleagues, suppliers & partners in predefined schedules

Collaborate continuously and in real time across business units, with suppliers and partners

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TSC will provide a feature-rich operations center to enable visibility & collaboration among all major stakeholders Key Benefits

 Visibility into real time order status will build credibility and drive higher client satisfaction  Alert-driven model will provide clients key order information to manage their critical operations

 Consolidated information framework – one version of the truth, actionable alerts, drill-down capability  Initiates recovery either automatically (self-healing, resilient SC) or through next best action and decision feedback

 End to end data visualization, streamlined operations, workflow with automated alerts will help with higher response speeds and reduce overall risk  Creation of a cross brand smarter value chain with predictive and prescriptive business intelligence  Tracking & prediction of order progression will improve quality and client satisfaction levels  ROI between 3X to 5X

Intelligent Operations Center

 Ability to provide better service levels to IBM and clients  Improved order forecast and sales visibility to effectively manage finished goods inventory 22

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 Frequently updated and accurate demand forecast  Effective collaboration and SC management  Lower cost of operations

Global Consolidated View

Brand/BU

Site Partner/Clie nt © 2013 IBM Corporation

Transparent Supply Chain Real Time Order Information Crit Sit Alerts

Business Rules & Intelligence to direct people to critical Information

Supply Chain Big Data in the Cloud

Demand Prediction Plug & Play Transparency Framework

Partner Collaboration Demand Mgmt Demand Shaping

Analytics & Automation

Online Order Progression Control

SC Risk Alerts

Supply Chain Visibility for informed Clients, Partners, & Suppliers Alerts sent onto mobile devices

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Deep T-shaped Analytics skills Supply Chain skills New Roles in an E2E Supply Chain Control Tower IBM Confidential

Quality Alerts Clear to Build Prediction Hub Health Analysis

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ISC supply network: 2020 future vision collaborative, end-to-end, intelligence focused on client value and cash conversion

Transparent Supply Chain

Social & Mobile 24

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Advanced Analytics

Predictive Risk Management © 2013 IBM Corporation

Questions…

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