TRANSPORTATION and MOBILITY RESEARCH at COVENTRY UNIVERSITY Professor Andree Woodcock Coventry School of Art and Design Email:
[email protected] Competencies in: User experience Perceived quality Customer journey mapping Conjoint analysis Customer decision tree analysis Psychographic segmentation Validated tools to measure whole journey, multimodal passenger journeys
Current Research
New Themes
Automotive and Vehicle Design
User Experience
Design
Future Trends Analysis
Mobility
Behaviour Change
Human Factors Autonomous Systems
Human Systems Integration
Cyber Security
Active Safety
Low Carbon Vehicles
ADAS
Human Body Modelling
Advance d Compute r
Safety
Vehicle Dynamics and Tyre Modelling
Light Weighting Pedestrian Safety