trends struggles follow-up - Amazon Simple Storage Service (S3)
TOP TOP 5 5
TRENDS Paid posts and ads on social media
Mobile
Targeted landing pages
Integrated marketing across all channels
Simple measurement solutions
DIGITAL DIGITAL MARKETING MARKETING
STRUGGLES
50
Turning leads into customers =
20%
don’t use digital marketing
40
47%
30
handle their own marketing
20
BIGGEST
CHALLENGE Other challenges :
14%
10
Tracking
believe they aren’t marketing effectively
0
ROI
Are your marketing efforts effective?
No
Yes
49% 37% 14%
Don’t know
Using tools to
FOLLOW UP
ON LEADS
TIP: TIP: FOCUS FOCUS ON ON THE THE
FOLLOW-UP
• Store customer contact information. • Request email addresses. • Allow customers to opt into email lists. • Use customer relationship management (CRM) software. • Offer—and track—downloadable content.
Source: Infusionsoft, Leadpages
NFIB.com/MarketingTrends
TRENDS Paid posts and ads on social media
Mobile
Targeted landing pages
Integrated marketing across all channels
Simple measurement solutions
DIGITAL DIGITAL MARKETING MARKETING
STRUGGLES
50
Turning leads into customers =
20%
don’t use digital marketing
40
47%
30
handle their own marketing
20
BIGGEST
CHALLENGE Other challenges :
14%
10
Tracking
believe they aren’t marketing effectively
0
ROI
Are your marketing efforts effective?
No
Yes
49% 37% 14%
Don’t know
Using tools to
FOLLOW UP
ON LEADS
TIP: TIP: FOCUS FOCUS ON ON THE THE
FOLLOW-UP
• Store customer contact information. • Request email addresses. • Allow customers to opt into email lists. • Use customer relationship management (CRM) software. • Offer—and track—downloadable content.
Source: Infusionsoft, Leadpages
NFIB.com/MarketingTrends
