Trumaker Finds a Perfect Fit in Looker

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Trumaker: Customer Story

Trumaker Finds a Perfect Fit in Looker How a menswear outfit buttoned up their data chaos to win. Founder, Mark Lovas sees Trumaker as more than just a men’s clothing company. “We like to think of ourselves as much as a function company, as a fashion company.” Trumaker is introducing a new alternative to the way men approach fashion. A men’s clothing brand sold via a distributed model where stylists throughout the nation provide custom wardrobe advice and services to the style-minded. They wanted a brand that spoke to the needs of changing world; a method steeped in tradition but empowered by new industry. Setting out to design ruggedly-refined and classic styles made to men’s exact measurements, with all the benefits of local, personalized service and all the ease of online ordering, they soon realized that they were accumulating a lot of data. From the start, multiple departments – from heavy operations to overseas manufacturing facilities – created data chaos and numerous bottlenecks as data analysts struggled to keep up with the demands of a rapidly growing, complex e-commerce service operation.

Trumaker: Customer Story

Tailor-made to suit their needs Hoping to track as much data as possible without creating burdens on the report system, Trumaker turned to Looker. By adding Looker to their existing database, they found they could easily centralize their data and grant access to everyone in the company. Customer service is critical to Trumaker’s success, and with Looker sitting atop their existing data, they can easily track shipping speed, accuracy and customer satisfaction. By customizing Looker, they can now quickly correct any problem points as they arise. Co-founder Michael Zhang explains, “I would say most of our employees work off of reports in their Looker dashboard. The wonderful thing about Looker that’s been an absolute lifesaver for us, is that we can create reports for the ops team to detect anomalies in our supply chain or in shipping, as well as countless other points of customer satisfaction.”

Trumaker: Customer Story

The Fabric of Success Other departments feel the benefits of Looker. Michael is quick to point out, “Our sales organization thrives on its ranking. So, being able to come Individualized menswear that makes

up with a dedicated Looker “ranked table” and to

dressing your best easy, so you can

consume data and feed it in any way we want, really

get on with what really matters.

cuts down on workload and adds real value to our data.” Since adopting Looker companywide, Trumaker’s analysts are finding themselves with more time to spend on more productive matters than running reports. Time is a startup’s greatest resource and data mining can limit that resource. Looker provided an unexpected surprise in fixing the time crunch. Michael Zhang smiles and adds, “I explain to our analysts, you can spend time writing our SQL queries - but that takes so much time. Literally, go and learn to use Looker. You can generate visualized data tables in a flash. Much faster than you can write SQL queries, modify them, re-modify and try to clear out if data’s going wrong. From that then you can move on to doing other QA testing, too!”

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