turns exercise into a fun, social and rewarding

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turns  exercise  into  a  fun,  social  and  rewarding  experience  

2012  Surgeon  General’s  Healthy  Apps  Challenge  

What the media is saying: “Need some motivation to hit the gym? Perhaps some free merchandise will do the trick.”!

“It turns exercise into an arcade game, where instead of tickets, you can win points that lead to actual stuff…It was made for the express purpose of making exercising more fun, like a game.”

“Silver Spring entrepreneurs Benjamin Young and Gregory Coleman are developing a new wrinkle on the coupon craze” “Some of these apps leverage game mechanics to promote fitness, and those game mechanics are particularly powerful”

“Sounds cool, doesn't it?” “Welcome the Next Generation of Exercise—that’s Nexercise for short.”!

What some of our 35,000+ users are saying: “…thx  Nexercise  for  helping  me  live  longer.”   “My  Only  Hope…”   “I love, love, love this app! Seriously, love! :) I am truly enjoying using this app. The fact that I am earning points for coupons/stuff/things (and won, twice!) just for getting off my b*tt and running with my dogs, weightli(ing and boxing? Very cool! And…it’s free people!! :) Have fun with this because you will enjoy it.”

“…Any app that makes me want to work out even if I’m not really in the mood to is a winner in my book.” “…Two of my friends are already competing with me for points. Whatever works, right?!” “…The only way I am going to get back into (some) shape is by being forced or reminded to exercise. Yet nagging by the wife has not proved the answer. But Nexercise is easy, fun, and a helpful nudge all in one. I love it! “…I honestly was intimidated by other apps because I can't really run (not yet yet) and even riding a bike is difficult… Nexercise was amazing because I could walk, do some light aerobics and some yoga and feel great about myself and my progress.”

“Best app ever!! I would recommend it to everyone!”

Nexercise  Description    

Nexercise  turns  the  journey  to  fitness  into  a  fun,  social,  and  rewarding  experience!     Nexercise  is  a  free  mobile  application  that  rewards  users  with  virtual  medals,   coupons  and  free  merchandise  for  good  health.    Nexercise  can  also  be  used  as  a   corporate  /  government  wellness  platform  or  gym  engagement  tool  through   customized  campaigns.    Unlike  most  competing  options,  Nexercise  is  the  only   solution  that  combines  game  mechanics,  social  media  and  interaction,  validated   tracking  of  workouts,  and  rewards  to  provide  a  comprehensive  user  experience.     More  importantly,  it  does  this  with  a  free  application  and  does  not  require  the   consumer  to  purchase  anything  he  or  she  does  not  already  own.    All  the  person   needs  is  a  smartphone  to  get  started.     Company  Background    

Two  Wharton  MBAs,  Ben  Young  and  Greg  Coleman,  conceived  the  product  in  2009.   They  were  both  finding  that  life’s  daily  challenges  were  derailing  their  efforts  to  stay   physically  fit.    They  decided  to  create  a  tool  that  would  motivate  them  and  countless   others  to  stay  engaged  in  physical  activity.    They  focused  not  on  content  or  tracking,   but  on  changing  behavior.     Products/Services    

Nexercise’s  iPhone  App  is  currently  in  the  Apple  App  store  and  has  maintained  an   average  of  4.5  stars.    The  Android  version  is  in  development  with  an  expected   release  in  January/February  of  2012.    The  social  game  incorporates  psychology  in   its  game  mechanics  that  are  scientifically  designed  to  motivate  users  to  exercise   more  frequently  and  more  consistently.      Nexercise  currently  has  over  35,000   registered  users,  and  its  user  base  is  growing  daily  by  triple+  digits.       Technologies/Special  Know-­‐how    

Nexercise  uses  proprietary,  trade  secret  algorithms  based  on  smartphone  sensor   data  to  validate  the  user’s  physical  motion  and  activity.  This  is  what  separates   Nexercise  from  many  of  its  competitors.    Nexercise  also  incorporates  patent  pending   game  mechanics  that  leverage  10  key  psychological  drivers  in  an  interconnected   system  designed  to  increase  the  user’s  overall  physical  activity  by  rewarding   positive  fitness  behavior.    

 

Our Team Benjamin  Young  –  Chief  Executive  Officer,  Co-­‐Founder   Mr.  Young  is  a  proven  leader  with  over  13  years  of  experience  managing  and  delivering  innovative  business  and   information  technology  solutions.    He  possesses  a  unique  blend  of  creativity  and  entrepreneurial  spirit,   combined  with  advanced  qualitative  and  quantitative  skills.        He  originally  conceived  the  idea  of  Nexercise  from   the  frustrations  of  trying  to  maintain  a  comprehensive  and  consistent  workout  regimen  while  simultaneously   working,  continuing  his  education,  and  raising  two  children.       Mr.  Young  has  worked  in  a  variety  of  entrepreneurial  and  startup  environments  in  a  variety  of  capacities,  from   software  development,  to  product  management  and  executive  management.    Most  recently  he  co-­‐founded  C.Y.   Strategy,  a  boutique  strategy  and  management  consulting  firm  focused  on  providing  advisory  services  to  early   and  mid-­‐stage  ventures.    At  Angel.com    (a  subsidiary  of  MicroStrategy),  he  pioneered  some  of  the  most  critical   features  of  the  voice  application  system,  leading  a  75%  reduction  of  development  costs  and  a  revenue  increase   of  more  than  100%.    At  Precipia  Systems,  he  served  as  the  Director  of  Technology  where  he  managed  cutting-­‐ edge  research  in  unstructured  data  analytics.   Mr.  Young  holds  a  Master  of  Business  Administration  from  The  Wharton  School  of  the  University  of   Pennsylvania,  with  a  concentration  in  Entrepreneurial  Management.      During  the  program,  he  earned  the  elite   designation  of  Palmer  Scholar,  which  is  the  school’s  highest  academic  distinction  and  reserved  for  the  top  five   percent  of  the  graduating  class.    Mr.  Young  has  a  deep  passion  for  both  technology  and  business  –  he  seeks  to   add  value  by  converting  new  innovations  into  profitable  business  models.    Mr.  Young  holds  a  Bachelor  of  Science   degree  in  Computer  Science  from  the  University  of  Virginia.    

Gregory  B.  Coleman  –  President,  Chief  Operating  Officer,   Mr.  Coleman  brings  more  than  16  years  of  management  expertise  to  the  Nexercise  team.    He  has  extensive   experience  leading  teams  through  complex  and  rapidly  changing  situations  and  has  advised  early-­‐stage,  mid-­‐ stage,  and  Fortune  100  companies  in  a  number  of  critical  areas,  including  strategy,  management,  operations,   business  development  and  marketing.       Prior  to  co-­‐founding  Nexercise,  Mr.  Coleman  and  Mr.  Young  co-­‐founded  the  boutique  strategy  consulting  firm,   C.Y.  Strategy.    Together  they  have  provided  advisory  services  to  early-­‐stage,  mid-­‐stage,  and  not  for  profit   organizations.    Previously,  Mr.  Coleman  was  the  deputy  commander  of  a  multi-­‐department  operations   organization,  an  operations  program  manager,  and  flight  instructor  in  the  U.S.  Air  Force  where  he  managed  over   $233M  in  aircraft  inventory,  80  flight  crew  members,  and  the  daily  actions  of  six  departments.    He  managed  the   safe  transportation  of  government  and  military  VIPs,  including  the  U.S.  Speaker  of  the  House  and  foreign  Heads   of  State.    He  has  extensive  operations  experience  at  the  project  and  program  levels  leading  teams  of  all  sizes.   A  leader  with  formal  training  and  real-­‐world  experience,  Mr.  Coleman  has  received  numerous  leadership  and   performance  awards  including  the  2007  Major  General  Calvin  G.  Franklin  Award  which  is  presented  to  the  top   mid-­‐level  officer  in  the  District  of  Columbia  Air  National  Guard.    A  former  Air  Force  Academy  basic  training   instructor,  Mr.  Coleman  is  an  avid  fitness  buff.     Mr.  Coleman  received  a  Masters  of  Business  Administration  from  The  Wharton  School  with  a  dual  major  in   finance  &  entrepreneurial  management.    He  focused  on  understanding  the  critical  nuances  of  financing  and   running  internet  startup  ventures.      Mr.  Coleman  also  has  a  B.S.  in  Electrical  Engineering  from  the  United  States   Air  Force  Academy.    

 

 

Russell  Thomas  –  Vice  President  of  Public  Relations   Russell  Thomas,  Jr.  is  a  Washington,  D.C.  area  communications  executive,  who  has  hit  the  trifecta  in  national   awards  recognition  having  been  honored  for  his  work  in  public  relations,  advertising,  and  marketing.    Most   recently,  he  was  named  PR  News’  2009  In-­‐house  Public  Relations  professional  of  the  year.     Russell  has  provided  communications  counsel  for  clients  at  the  highest  levels  of  government,  athletics,  and   entertainment.    He  was  an  Executive  Director  of  Communications  for  the  State  of  Maryland’s  first  Republican   Governor  Robert  L.  Erhlich,  Jr.  and  has  created  public  service  messaging  for  presidential  cabinet-­‐level  federal   agencies.   With  more  than  19  years  working  in  and  around  broadcast  media  and  corporate  communications,  Russell  has   been  interviewed  on  numerous  broadcast  television  and  radio  programs,  most  notably  The  Oprah  Winfrey   Show.    His  personal  interviews  and  professional  representations  have  helped  him  to  develop  entrenched   relationships  with  many  editors,  producers,  and  booking  agents  from  media  outlets  across  the  nation.   His  corporate  communications  and  business  development  work  have  led  him  to  business  stops  in  Italy,  West   Africa,  and  the  Caribbean.    His  work  has  spanned  industries  such  as  fashion,  economic  development,  and   education  to  name  a  few.    He  often  counsels  companies  on  issues  related  to  applying  social  media  intelligence   and  Web  2.0  branding.   He  has  ghost-­‐written  published  articles  for  PR  clients  and  is  a  self-­‐published  author.    Russell  currently  publishes   the  widely  read  PR  and  social  media  focused  blog  EarnedRelevance.com.  

Olubunmi  Odumade  –  Vice  President  of  Products   Olubunmi  “Boomie”  Odumade  is  Nexercise's  VP  of  Product  Management.    Ms.  Odumade  is  a  proven  leader  with   over  16  years  of  industry  experience  delivering  highly  visible,  large  scale  technology  solutions.  She  has  worked   on  a  variety  of  large-­‐scale  applications,  usually  in  the  government  sector,  and  she  has  been  instrumental  in   ensuring  the  quality  and  timely  delivery  of  the  applications.     With  passions  in  both  technology  and  education,  she  has  also  delivered  courses  as  an  adjunct  professor  at   various  colleges.  Whatever  she  does,  she  constantly  seeks  ways  to  improve  quality,  decrease  time,  or  decrease   cost.  She  keeps  an  eye  on  relevant  technical  news  in  the  industry  to  ensure  customer  segmentation  and   competitive  analyses  are  current.       Ms.  Odumade  holds  a  Master  of  Business  Administration  from  The  Wharton  School  of  the  University  of   Pennsylvania.      She  earned  her  Bachelor  of  Science  degree  in  Mechanical  Engineering  from  the  University  of   Minnesota.    She  also  earned  her  Master  of  Science  degree  in  Computer  Science  from  the  University  of   Wisconsin.  

Dana   Nuon,   Mobile   Developer   –   11+   years   of   software   development   experience,   including   iPhone   developer  since  initial  platform  release.    

 

 

 

Formal Advisory Board Dr.  Derek  Hansen     Derek  L.  Hansen,  Ph.D.,  is  Assistant  Professor,  College  of  Information  Studies,  at  Brigham  Young  University.    Dr.   Hansen  is  an  expert  in  human-­‐computer  interfaces  who  teaches  courses  at  the  university  on  technology-­‐ mediated  communities  and  user  experience  research.    He  has  extensive  experience  studying  communities  and   technologies  like  the  ones  proposed  in  the  Nexercise  venture.   In  addition  to  his  faculty  role,  Dr.  Hansen  was  formerly  the  Director  of  the  Center  for  Advanced  Study  of   Communities  and  Information  at  the  University  of  Maryland,  College  Park.    This  research  center  focuses  on   harnessing  the  power  of  novel  technologies  to  improve  local  and  virtual  community  interaction.    As  a  result  of   his  experience,  Dr.  Hansen  advises  the  Nexercise  team  by  providing  expert  advice  on  the  development  and   evaluation  of  the  mobile  user  interface  and  game  elements.    He  also  assists  in  product  development  and   improvement  through  analysis  of  user  interaction  with  the  application’s  mechanics  and  social  network  analysis.   Dr.  Hansen’s  current  research  projects  include  analyzing  social  media,  mobile-­‐based  games,  social  network   analysis  of  technology-­‐mediated  experiences,  and  consumer  health  informatics.    Additionally,  he  released  a   book  in  2010  about  social  media  systems  and  how  to  better  understand  the  social  connections  that  form  within   them  using  social  network  analysis.   Prior  to  joining  academia,  Dr.  Hansen  was  a  Senior  Healthcare  Analyst  and  Independent  Healthcare  Consultant.     He  received  his  B.A.  in  Economics  from  Brigham  Young  University  and  his  Ph.D.  in  Information  from  the   University  of  Michigan,  Ann  Arbor.    He  has  served  as  the  primary  investigator  (PI)  on  numerous  research  studies   including  ones  for  The  National  Science  Foundation  and  Microsoft.  

Dr.  Seppo  E.  Iso-­‐Ahola     Seppo  E.  Iso-­‐Ahola,  Ph.D.,  is  Professor,  School  of  Public  Health,  at  the  University  of  Maryland.    Dr.  Iso-­‐Ahola  is  an   expert  in  exercise  motivation  and  has  developed  theoretical  models  to  explain  why  people  do  or  do  not  exercise.   Dr.  Iso-­‐Ahola’s  research  interests  and  activities  are  two-­‐fold:  (1)  Social  psychological  factors  in  athletic   performance  (e.g.  mental  training),  and  (2)  social  psychology  of  exercise  and  health  (e.g.  motivation  for   exercise).    He  has  published  four  books  and  over  70  research  articles  in  refereed  journals  and  chapters  in  edited   books.    He  has  received  three  prestigious  research  awards  and  had  been  invited  to  serve  as  distinguished  visiting   professor  in  Australia,  Canada,  Finland,  Holland,  and  New  Zealand.   As  an  advisor  to  Nexercise,  Dr.  Iso-­‐Ahola  advises  the  team  in  the  proper  use  of  psychological  drivers  to  influence   exercise  behavior  among  individuals  and  how  to  properly  drive  increased  exercise  and  resulting  use  of  the   application.    He  also  assists  in  product  development  and  improvement  through  the  optimal  use  of  psychological   motivators  within  the  game.   A  winner  of  several  research  awards,  Dr.  Iso-­‐Ahola  is  a  leader  in  his  field.    He  currently  teaches  graduate  level   courses  in  the  social  psychology  of  sports  and  leisure,  the  psychology  of  exercise  and  health,  and  proper   research  methods.    His  current  research  projects  include  the  study  of  exercise  motivation,  positive  illusions  and   athletic  success,  and  the  effects  of  walking  vs.  riding  on  performance  in  the  PGA  Tour.   Dr.  Iso-­‐Ahola’s  has  dedicated  over  35  years  of  education  and  training  to  the  research  and  understanding  of   exercise  motivation  and  sports  psychology.    He  holds  a  B.S.  in  Sport  Psychology  from  the  University  of  Illinois,   Champaign-­‐Urbana,  a  M.S.  in  Sport  Psychology  from  the  University  of  Jyvaskyla,  Finland,  and  a  Ph.D.  in  Social   Psychology  from  the  University  of  Illinois,  Champaign-­‐Urbana  

 

   

Nexercise  Milestones   • • • • • • • • • • • • •

December  2009  –  Final  Nexercise  concept  completed   May  2010  –  First  line  of  code  written   October  2010  –  Nexercise  partners  with  USDA   February  2011  –  Nexercise®  awarded  official  registered  trademark   March  2011  –  Nexercise  app  approved  and  available  in  the  Apple  App  Store   April  2011  –  “Motivated  to  Move”  alpha  launch  with  University  of  Maryland   August  2011  –  Nexercise  enters  into  partnership  with  Kiip  (www.kiip.com)  to   offer/distribute  free  items/prizes  to  Nexercise  users   August  2011  –  Nexercise  releases  substantially  updated  Beta  version  of  the  app   August  2011  –  Nexercise  passes  10,000  downloads   September  2011  –  Nexercise  passes  20,000  downloads   September  2011  –  Strategic  marketing  partnership  Signed  with  NBA  Legend   Dominique  Wilkins  to  bring  “Big  Box”  national  vendors  to  the  Nexercise  platform   September  2011  –  Nexercise  passes  30,000  Downloads   November  2011  –  State  of  Maryland  Technology  Development  Corporation   (TEDCO)  invests  $75,000  of  development  capital  into  Nexercise  after  completing   six  months  of  due  diligence.  

  Nexercise  Awards  &  Recognition   • • • • • • • • •      

Honorable  Mention  –  Health  2.0  Developer  Challenge   Company  of  the  Year  –  Capital  Access  Network   People’s  Choice  Award  –  BB&T  Regional  Company  at  U  Maryland’s  Cupid’s  Cup   Finalist  –  Disruptathon  Hottest  Mobile  App  Contest   First  Place  –  DC  Hack-­‐a-­‐thon  Applications  for  Good   Nominee  –  Northern  Virginia  Technology  Council  Hottest  Ticket  Awards   Official  Runner-­‐up  –  The  Funded  Founder’s  Showcase   First  Place  &  People’s  Choice  Winner  –  NBMBAA  Annual  Whiteboard  Challenge   Finalist  (1  of  3)  –  Montgomery  County,  MD  Chamber  of  Commerce,  Emerging   Business  of  the  Year  

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