Two ways to go broke…

Two ways to go broke…

Thursday, 15 November 12

Thursday, 15 November 12

Bad Maths

Thursday, 15 November 12

Bad Maths Bad maths involves

Thursday, 15 November 12

Bad Maths Bad maths involves •

Not costing out your overheads.

• Not costing our your product, time or service. •

Not costing out your marketing.

•

Not costing out your staff.

Thursday, 15 November 12

Thursday, 15 November 12

Bad Marketing

Thursday, 15 November 12

Bad Marketing Bad marketing includes •

Marketing that is not measurable.

•

Marketing that is not targeted.

• Marketing that does not give you a return on your investment.

Thursday, 15 November 12

The 7 bullet proof basics!

Thursday, 15 November 12

Number. 1. Find the hungry crowds • •

Thursday, 15 November 12

What are they buying? Who is buying it?

Number. 2. 40% = KNOW WHO YOUR TARGET IS

Thursday, 15 November 12

Number. 3. • You will get 5 times better response with your advertising dollar if you contact the customers you already have, rather than $$ trying to get new customers

Yes, 5 times better

response!

Thursday, 15 November 12

Number. 4.

(40% = Medium)

What do I do first? The power of 1!

Thursday, 15 November 12

Number 5. First to mind is BETTER, than a BETTER PRODUCT

Thursday, 15 November 12

Number. 6. • HAVE AN OFFER...

Thursday, 15 November 12

• Fears and frustration • Pain and pleasure • Solve their PROBLEM = EASIER SALE. Vs.

Thursday, 15 November 12

Thursday, 15 November 12

Cut the FAT, not the MUSCLE

Thursday, 15 November 12

Cut the FAT, not the MUSCLE

Thursday, 15 November 12

What counts? It's not the best product, best position, person with the most qualifications, nicest office, biggest budget, that get more sales in tough times, It's the best MARKETER!!!

Thursday, 15 November 12