Uae Edition 2 Nissan
MARKET Nissan’s heritage in the Middle East began 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives. Today Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles. In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training centre which serves as an excellent training ground for undertaking Nissan customer care and service activities. Today, Nissan Middle East FZE has grown to be one of the major support offices of Nissan Motor Co. Ltd., Japan with its operations covering over 20 countries making it the largest representation in the Middle East amongst all Japanese manufacturers. Nissan has carved a niche in the Middle East and owes its success to its huge family of Nissan owners in the region. Nissan would like to pay a tribute to all its customers by pledging their commitment towards customer satisfaction and offering new automobile designs thus contributing to the ongoing progress and enrichment of society.
ACHIEVEMENTS Since 1999, Nissan has witnessed a turnaround in its business performance. This revolution or shift was enabled by a product led revival of the company that has enhanced the Nissan brand equity to record levels around the globe and changed the way people. People can now expect the best from the Nissan brand as a result. The Nissan revival plan (NRP) has been completed. All the official commitments Nissan took have been overachieved ahead of schedule. Nissan has since been registering record breaking operating profits. Indeed, Nissan is one of the world’s most profitable auto makers. Nissan is back and is moving decisively towards establishing itself as a world-class, competitive and profitable global automotive company.
88
SUPERBRANDS
The Nissan Revival Plan was primarily committed to returning Nissan to bottom-line profitability in the first year of the plan. Secondly, Nissan committed to an operating profit margin
of 4.55% by the end of fiscal year 2002. This was also achieved. Thirdly, Nissan committed to reducing net automotive debt by half to no more than 700 billion yen by the end of fiscal year 2002 while at the same time increasing investment rate from 3.7% to nearly 5% of net sales. Because of the Revival Plan and its achievements, Nissan is now in a growth pattern.
Nissan Value-up
In April 2004, President and CEO Carlos Ghosn also unveiled highlights of Nissan Value-up, the three year business plan that will follow Nissan 180 in April 2005. This plan aims to commit to sustained growth, high profitability and return on investment. The plan’s commitments are:To reach global annual sales of 4.2 million units by the end of 2007. To maintain an operating profit at the top level among global automakers To maintain a minimum return of 20% on invested capital. Nissan Value-up will expand the company’s worldwide presence. Infiniti will be launched as a global tier-one luxury brand. In total, 28 all-new Nissan and Infiniti models will be launched in markets around the world, supporting a strategy of significant geographic expansion.
HISTORY Jidosha-Seizo Kabushiki-Kaisha (“Automobile Manufacturing Co., Ltd.” in English) was
Nissan 180
The three year plan that followed the NRP opened under the banner of Nissan 180, a plan designed to take Nissan to a higher level of performance; a plan that opens a new perspective for the company, a perspective of lasting profitable growth. Nissan 180 is designed to capitalize on NRP and complete the revival process of Nissan with, this time, the emphasis on profitable growth. The objectives of Nissan 180 are contained in the name of the plan:The ‘1’ stands for an additional one million unit sales worldwide by the end of fiscal year 2004. This objective includes Nissan and associated brands in passenger cars and light commercial vehicles. The growth in unit sales will not be at a constant pace. Nissan expects to see an acceleration in the latter period of the plan due to the cumulative effect of new products and their entry into new segments (such as mini cars in Japan, full size trucks in the US) and new geographical markets such as Brazil, Indonesia and China. The ‘8’ stands for an 8% operating margin Based on constant accounting standards. Nissan’s objective is to consistently position itself at the top level of profitability in the global auto industry. Finally, ‘0’ stands for zero net automotive debt to be achieved by the end of the plan’s lifetime. The achievement of Nissan 180 will also rely on four pillars: more revenue, less cost, more quality and speed and maximized alliance with Renault.
established on December 26, 1933, taking over all the operations for manufacturing Datsuns from the automobile division of Tobata Casting Co., Ltd., and its company name was changed to Nissan Motor Co., Ltd. on June 1, 1934. The founder was Yoshisuke Aikawa, the brilliant leader of the Nissan combine. He had grand plans to mass-produce 10,000 - 15,000 units per year, and was about to putting his plan into practice. The first small-size Datsun passenger car rolled off the assembly line at the Yokohama Plant in April 1935, and vehicle exports to Australia were also launched that same year. Datsun cars symbolized Japan’s rapid advances in modern industrialization in those days, as evidenced by the contemporary slogan, “The Rising Sun as the flag and Datsun as the car of choice.” Nissan’s history goes back to the Kwaishinsha Co., an automobile factory started by Masujiro Hashimoto in Tokyo’s Azabu-Hiroo district in 1911. Hashimoto was a pioneer in Japan’s automotive industry at its inception and throughout its initial years of struggle. In 1914, a box-type small passenger car was completed based on his own design, and in the following year the car made its debut on the market under the name of Dat Car. It is a wellknown story that the name Dat represents the first letters of the family names of Hashimoto’s three principal backers: Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi. Signed on March 27, 1999, the Renault-
Nissan Alliance is the first of its kind involving a Japanese and a French company, each with its own distinct corporate culture and brand identity. Both companies share a single joint strategy of profitable growth and a community of interests. To promote this shared objective, the RenaultNissan Alliance set up joint project structures as early as June 1999 covering most of both companies’ activities. On the strength of the numerous synergies generated by the Alliance over the past five years and the performance of both companies, Renault and Nissan assert their ambitions for the future. The Alliance succeeded in generating attractive returns for the shareholders of each company and implements the best-established standards of corporate governance. The Alliance has set for itself three main objectives which they intend to be recognized by customers as being among the best three automotive groups in the quality and value of its products and services in each region and market segment. Another objective is to be among the best three automotive groups in key technologies, each partner being a leader in specific domains of excellence. Last, but not least, the Alliance aims to consistently generate total operating profit among the top three automotive groups in the world, by maintaining a high operating profit margin and pursuing growth.
PRODUCT Marking its 70th anniversary and celebrating a successful year of outstanding achievements, Nissan Motor Co. Ltd. dazzled the crowds with a distinctive participation in the seventh Middle East International Motor Show that took place in Dubai at the end of 2003. Nissan dedicated its participation in the show to launch totally new products and to give previews of what the Japanese giant is planning for the Middle East markets. The new models are to hold Nissan’s ever-evolutionary signature: attractive designs, innovative technology coupled with safe and environmental friendly vehicles. The new models include the new X-Trail that offers a wealth of features built specifically for the great outdoors and particularly sports enthusiasts which Nissan’s special design team has globally dedicated to providing answers in direct response to driver needs. The result is a powerful, stylish yet fully functional four-wheeldrive. Another success story in the Nissan 4X4 line up is the Nissan Pathfinder. Designed to make every outing a joyride, the Pathfinder stunningly blends smoothness and power, to allow the driver to tailor the ride to all driving needs, from the city to the open road. Nissan’s 4X4 line up is crowned by the Patrol, commonly known the king of the desert, Nissan Patrol has been associated with superior off-road performance. Reaching for true performance, outstanding looks, and great safety, combined in one vehicle, is the Nissan Maxima. The Maxima 2004 is ahead on the road, ahead in design and ahead of its time.. Nissan also continues to develop its exceptional models that gained great reputation throughout the years. The Sunny is one of these established models in the region, and the 2004 Sunny represents the ninth generation in the Sunny family
350Z
As for the genuine thrill of Nissan, the Z is back on the scene. The Nissan 350Z is a pure and a passionate performance car; a no-compromise twoseater that underpins Nissan’s product led revival. The new 350Z is a combination of passion, performance, practicality and value that has marked every generation of 350Z since the original. Ever since its launch early 2001 in Japan and the US markets, the Z created an unprecedented hype in the global sports cars arena. While inheriting the “Z-ness” passed on through successive generations, this 350Z embodies many new features for a sports car, all of which have been perfected to exceptionally high quality. Design cues passed on from the firstgeneration 350Z include the long nose and short deck styling, triangular cabin form and the lines extending from the arch-shaped roof to the hatchback opening. To that heritage, an addition has been developed to contrast the soft, warm body shape with the geometrical forms of the headlamps and other parts. Careful attention was also paid to the fine design details, including the look of built-in quality and the perceived impression of the materials. The design is an expression of agility Ð very three-dimensional and moving. The 350Z is very fluid and relaxed, from the curve of the door cut to the freeness and movement of the glass. It looks fast, but not just in a straight line. The essence of the 350Z is performance and t h e design,
feedback through the steering system - every point of contact with the car. If you want to feel excited about your car when you walk up to it and look at it, when you drive it, the new Altima does just that by every measure. It’s a great looking car that is a thrill to drive, something that’s been missing in this segment for a long time. In addition to its highly advanced awardwinning engine, the 2005 Altima features numerous standard safety features. The all-new 2005 Altima represents a total revision and rethinking of Nissan’s midsize sedan; it brings a level of design and performance that currently does not exist in its class. Altima offers spirit with state-ofÐthe-art technology. An aggressive new exterior design with large dimensions and a driver-oriented interior with myriad convenience and luxury features, set Altima apart.
RECENT DEVELOPMENTS Today Nissan moved decisively towards establishing itself as a world class, competitive and profitable automotive company. Nissan is now ready to grow and has devised a further plan, Nissan Value-up, to consolidate and capitalise on the Nissan Revival Plan and Nissan 180 to commit to sustained growth, high profitability and return on investment. Nissan value-up is the third three year plan that aims to take Nissan from strength to strength.
inside and out, reinforces that impression. The 350Z has been executed as a true sports car. PROMOTION The Middle East alone will witness the launch of Altima Another surprise by Nissan is the revelation of ten new models by early 2005. Many of them the totally new Nissan Altima “An alternative landing in the Middle East for the first time, such to ordinary cars” in both four cylinder 2.5 as the 350Z and Altima. The new models will also litre and 3.5 litre V6 engine versions. The long enhance the strong Nissan SUV and Infiniti luxury awaited Altima is the newest addition to Nissan’s line up, first launched in 2002 in the region. sedan line up of Maxima and Sunny. The totally BRAND VALUES new Altima 2005 comes to the region with unique design, exceptional performance, and The Nissan brand promise, adopted worldwide contemporary interior, all mounted with state-of by the company is as follows:-the-art safety measures. As Nissan, we will be thoughtfully bold and The all-new 2005 Nissan Altima, represents set our own standards. We will ensure that the most technologically advanced Nissan midsize each of our customers becomes an enthusiast sedan ever offered to the GCC marketplace. by anticipating their individual needs and by Research shows there are a large number providing products and services that reflect the of sedan buyers who are unsatisfied with the imaginative fusion of the best technology and the performance and style of current segment best design. offerings. The new Altima is designed to fully www.nissan-me.com exceed these “unmet needs” described by this group. Creating an “alternative to ordinary cars” Things you didn’t know about meant developing a vehicle that stirs the soul and ignites the senses in all areas of performance: acceleration, cornering, braking and driver
Nissan
Nissan brand name is an abbreviation of “Japan Industry” Nissan’s automotive roots go back to 1911. Nissan is the World’s most profitable automaker. Nissan has the largest SUV vehicle lineup among Japanese brands. Infiniti is a distinct brand of world class luxury vehicles.
ACHIEVEMENTS Since 1999, Nissan has witnessed a turnaround in its business performance. This revolution or shift was enabled by a product led revival of the company that has enhanced the Nissan brand equity to record levels around the globe and changed the way people. People can now expect the best from the Nissan brand as a result. The Nissan revival plan (NRP) has been completed. All the official commitments Nissan took have been overachieved ahead of schedule. Nissan has since been registering record breaking operating profits. Indeed, Nissan is one of the world’s most profitable auto makers. Nissan is back and is moving decisively towards establishing itself as a world-class, competitive and profitable global automotive company.
88
SUPERBRANDS
The Nissan Revival Plan was primarily committed to returning Nissan to bottom-line profitability in the first year of the plan. Secondly, Nissan committed to an operating profit margin
of 4.55% by the end of fiscal year 2002. This was also achieved. Thirdly, Nissan committed to reducing net automotive debt by half to no more than 700 billion yen by the end of fiscal year 2002 while at the same time increasing investment rate from 3.7% to nearly 5% of net sales. Because of the Revival Plan and its achievements, Nissan is now in a growth pattern.
Nissan Value-up
In April 2004, President and CEO Carlos Ghosn also unveiled highlights of Nissan Value-up, the three year business plan that will follow Nissan 180 in April 2005. This plan aims to commit to sustained growth, high profitability and return on investment. The plan’s commitments are:To reach global annual sales of 4.2 million units by the end of 2007. To maintain an operating profit at the top level among global automakers To maintain a minimum return of 20% on invested capital. Nissan Value-up will expand the company’s worldwide presence. Infiniti will be launched as a global tier-one luxury brand. In total, 28 all-new Nissan and Infiniti models will be launched in markets around the world, supporting a strategy of significant geographic expansion.
HISTORY Jidosha-Seizo Kabushiki-Kaisha (“Automobile Manufacturing Co., Ltd.” in English) was
Nissan 180
The three year plan that followed the NRP opened under the banner of Nissan 180, a plan designed to take Nissan to a higher level of performance; a plan that opens a new perspective for the company, a perspective of lasting profitable growth. Nissan 180 is designed to capitalize on NRP and complete the revival process of Nissan with, this time, the emphasis on profitable growth. The objectives of Nissan 180 are contained in the name of the plan:The ‘1’ stands for an additional one million unit sales worldwide by the end of fiscal year 2004. This objective includes Nissan and associated brands in passenger cars and light commercial vehicles. The growth in unit sales will not be at a constant pace. Nissan expects to see an acceleration in the latter period of the plan due to the cumulative effect of new products and their entry into new segments (such as mini cars in Japan, full size trucks in the US) and new geographical markets such as Brazil, Indonesia and China. The ‘8’ stands for an 8% operating margin Based on constant accounting standards. Nissan’s objective is to consistently position itself at the top level of profitability in the global auto industry. Finally, ‘0’ stands for zero net automotive debt to be achieved by the end of the plan’s lifetime. The achievement of Nissan 180 will also rely on four pillars: more revenue, less cost, more quality and speed and maximized alliance with Renault.
established on December 26, 1933, taking over all the operations for manufacturing Datsuns from the automobile division of Tobata Casting Co., Ltd., and its company name was changed to Nissan Motor Co., Ltd. on June 1, 1934. The founder was Yoshisuke Aikawa, the brilliant leader of the Nissan combine. He had grand plans to mass-produce 10,000 - 15,000 units per year, and was about to putting his plan into practice. The first small-size Datsun passenger car rolled off the assembly line at the Yokohama Plant in April 1935, and vehicle exports to Australia were also launched that same year. Datsun cars symbolized Japan’s rapid advances in modern industrialization in those days, as evidenced by the contemporary slogan, “The Rising Sun as the flag and Datsun as the car of choice.” Nissan’s history goes back to the Kwaishinsha Co., an automobile factory started by Masujiro Hashimoto in Tokyo’s Azabu-Hiroo district in 1911. Hashimoto was a pioneer in Japan’s automotive industry at its inception and throughout its initial years of struggle. In 1914, a box-type small passenger car was completed based on his own design, and in the following year the car made its debut on the market under the name of Dat Car. It is a wellknown story that the name Dat represents the first letters of the family names of Hashimoto’s three principal backers: Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi. Signed on March 27, 1999, the Renault-
Nissan Alliance is the first of its kind involving a Japanese and a French company, each with its own distinct corporate culture and brand identity. Both companies share a single joint strategy of profitable growth and a community of interests. To promote this shared objective, the RenaultNissan Alliance set up joint project structures as early as June 1999 covering most of both companies’ activities. On the strength of the numerous synergies generated by the Alliance over the past five years and the performance of both companies, Renault and Nissan assert their ambitions for the future. The Alliance succeeded in generating attractive returns for the shareholders of each company and implements the best-established standards of corporate governance. The Alliance has set for itself three main objectives which they intend to be recognized by customers as being among the best three automotive groups in the quality and value of its products and services in each region and market segment. Another objective is to be among the best three automotive groups in key technologies, each partner being a leader in specific domains of excellence. Last, but not least, the Alliance aims to consistently generate total operating profit among the top three automotive groups in the world, by maintaining a high operating profit margin and pursuing growth.
PRODUCT Marking its 70th anniversary and celebrating a successful year of outstanding achievements, Nissan Motor Co. Ltd. dazzled the crowds with a distinctive participation in the seventh Middle East International Motor Show that took place in Dubai at the end of 2003. Nissan dedicated its participation in the show to launch totally new products and to give previews of what the Japanese giant is planning for the Middle East markets. The new models are to hold Nissan’s ever-evolutionary signature: attractive designs, innovative technology coupled with safe and environmental friendly vehicles. The new models include the new X-Trail that offers a wealth of features built specifically for the great outdoors and particularly sports enthusiasts which Nissan’s special design team has globally dedicated to providing answers in direct response to driver needs. The result is a powerful, stylish yet fully functional four-wheeldrive. Another success story in the Nissan 4X4 line up is the Nissan Pathfinder. Designed to make every outing a joyride, the Pathfinder stunningly blends smoothness and power, to allow the driver to tailor the ride to all driving needs, from the city to the open road. Nissan’s 4X4 line up is crowned by the Patrol, commonly known the king of the desert, Nissan Patrol has been associated with superior off-road performance. Reaching for true performance, outstanding looks, and great safety, combined in one vehicle, is the Nissan Maxima. The Maxima 2004 is ahead on the road, ahead in design and ahead of its time.. Nissan also continues to develop its exceptional models that gained great reputation throughout the years. The Sunny is one of these established models in the region, and the 2004 Sunny represents the ninth generation in the Sunny family
350Z
As for the genuine thrill of Nissan, the Z is back on the scene. The Nissan 350Z is a pure and a passionate performance car; a no-compromise twoseater that underpins Nissan’s product led revival. The new 350Z is a combination of passion, performance, practicality and value that has marked every generation of 350Z since the original. Ever since its launch early 2001 in Japan and the US markets, the Z created an unprecedented hype in the global sports cars arena. While inheriting the “Z-ness” passed on through successive generations, this 350Z embodies many new features for a sports car, all of which have been perfected to exceptionally high quality. Design cues passed on from the firstgeneration 350Z include the long nose and short deck styling, triangular cabin form and the lines extending from the arch-shaped roof to the hatchback opening. To that heritage, an addition has been developed to contrast the soft, warm body shape with the geometrical forms of the headlamps and other parts. Careful attention was also paid to the fine design details, including the look of built-in quality and the perceived impression of the materials. The design is an expression of agility Ð very three-dimensional and moving. The 350Z is very fluid and relaxed, from the curve of the door cut to the freeness and movement of the glass. It looks fast, but not just in a straight line. The essence of the 350Z is performance and t h e design,
feedback through the steering system - every point of contact with the car. If you want to feel excited about your car when you walk up to it and look at it, when you drive it, the new Altima does just that by every measure. It’s a great looking car that is a thrill to drive, something that’s been missing in this segment for a long time. In addition to its highly advanced awardwinning engine, the 2005 Altima features numerous standard safety features. The all-new 2005 Altima represents a total revision and rethinking of Nissan’s midsize sedan; it brings a level of design and performance that currently does not exist in its class. Altima offers spirit with state-ofÐthe-art technology. An aggressive new exterior design with large dimensions and a driver-oriented interior with myriad convenience and luxury features, set Altima apart.
RECENT DEVELOPMENTS Today Nissan moved decisively towards establishing itself as a world class, competitive and profitable automotive company. Nissan is now ready to grow and has devised a further plan, Nissan Value-up, to consolidate and capitalise on the Nissan Revival Plan and Nissan 180 to commit to sustained growth, high profitability and return on investment. Nissan value-up is the third three year plan that aims to take Nissan from strength to strength.
inside and out, reinforces that impression. The 350Z has been executed as a true sports car. PROMOTION The Middle East alone will witness the launch of Altima Another surprise by Nissan is the revelation of ten new models by early 2005. Many of them the totally new Nissan Altima “An alternative landing in the Middle East for the first time, such to ordinary cars” in both four cylinder 2.5 as the 350Z and Altima. The new models will also litre and 3.5 litre V6 engine versions. The long enhance the strong Nissan SUV and Infiniti luxury awaited Altima is the newest addition to Nissan’s line up, first launched in 2002 in the region. sedan line up of Maxima and Sunny. The totally BRAND VALUES new Altima 2005 comes to the region with unique design, exceptional performance, and The Nissan brand promise, adopted worldwide contemporary interior, all mounted with state-of by the company is as follows:-the-art safety measures. As Nissan, we will be thoughtfully bold and The all-new 2005 Nissan Altima, represents set our own standards. We will ensure that the most technologically advanced Nissan midsize each of our customers becomes an enthusiast sedan ever offered to the GCC marketplace. by anticipating their individual needs and by Research shows there are a large number providing products and services that reflect the of sedan buyers who are unsatisfied with the imaginative fusion of the best technology and the performance and style of current segment best design. offerings. The new Altima is designed to fully www.nissan-me.com exceed these “unmet needs” described by this group. Creating an “alternative to ordinary cars” Things you didn’t know about meant developing a vehicle that stirs the soul and ignites the senses in all areas of performance: acceleration, cornering, braking and driver
Nissan
Nissan brand name is an abbreviation of “Japan Industry” Nissan’s automotive roots go back to 1911. Nissan is the World’s most profitable automaker. Nissan has the largest SUV vehicle lineup among Japanese brands. Infiniti is a distinct brand of world class luxury vehicles.
