Since 1949
Ideas and insight for the Equipment Pro
2014 MEDIA KIT
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With Construction Equipment’s strong editorial focus, real-world applications and innovative business ideas, little wonder that it has captured market leadership and is the trusted buying resource for 76,029 1 solutionsfocused, industry professionals. Its 100% qualified audience includes decision-makers in roles of management, supervisory field and operations staff, fleet and shop superintendents, engineers and more.
MARKET LEADERSHIP1
UNMATCHED RECEIVERSHIP An independent study conducted at the 2011 CONEXPOCON/AGG Show identified the unmatched receivership of Construction Equipment. Which publications do you receive addressed to you personally and which are passed along to you by others? personally addressed / pass-along / total
67% 20% 87%
Construction Equipment
39% 13%
Equipment Today
1 June 2013 BPA Statement
52%
As the industry publication with the greatest advertising share of market — 42.35% — Construction Equipment is the resource more advertisers trust to reach decision-makers and generate leads. 42.35% 35.47% 22.18%
Construction Equipment Equipment World Equipment Today
BEST COVERAGE 2 Industry professionals prefer Construction Equipment as a source of equipment and truck information. Which does the best job of providing helpful information on equipment and trucks? 68% 18% 14%
Construction Equipment
40% 12%
Equipment World
52%
Equipment World Equipment Today
1 Inquiry Management Systems, 01/13-06/13 2 2011 CONEXPO-CON/AGG Show Attendee Readership Study conducted by Irwin Broh Research
Source: 2011 CONEXPO-CON/AGG Show Attendee Readership Study conducted by Irwin Broh Research
100% PURCHASING AUTHORIT Y 100% of Construction Equipment’s audience can specify, select and/or approve the purchase of materials, construction equipment or supplies.1 In the past year, 79%2 of subscribers took one or more actions, and shared their thoughts on the role Construction Equipment advertising plays in their purchasing decisions:
61% 63%
EXPERIENCE COUNTS For market and product coverage with integrity, fleet managers want editorial teams who know where the construction equipment industry is revving, and where it’s headed in the future. Advertisers trust an integrated marketing and sales team that not only knows the industry, but also knows all the offerings of the publishing world. The Construction Equipment editorial/sales team has 298 combined years of experience in your industry and 258 combined years of experience in publishing. We are your industry’s number one resource for solutions.
Feel the advertising educates and is an important part of the publication.2 Read through Construction Equipment as much for the advertising as for the articles.2
1 June 2013 BPA Statement 2 Signet AdStudy, January 2013
Rod Sutton Editorial Director
Walt Moore Editor
Frank Raczon Senior Editor
Rick Blesi VP, Publisher
INTEGRATED MARKETING STRATEGIC PARTNERSHIPS
CONSTRUCTION EQUIPMENT SIGNATURE PROGRAMS
Industry professionals rely on the experienced Construction Equipment editorial and sales teams as trusted partners to design, publish and promote their association magazines and event directories.
AEMP
SP RIN G
Construction Equipment is the official publishing partner of the Association of Equipment Management Professionals’ (AEMP) Equipment Manager magazine. Mailed quarterly as a supplement with Construction Equipment to more than 10,000 fleet managers in both public and private sectors, it also is distributed digitally and receives bonus distribution at the AEMP Annual Conference.
Construction Equipment recognizes those individuals and companies in the construction equipment industry who have set, and re-set, the bar in gold standards.
20 13
FLEET MASTERS AWARDS OFFIC OF O FFICI FF ICIAL IC IAL AL PUBL PUB P PU UB U BLI ICATI LIC L IIC CA ATI TI T ON: ON ON N::
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TOP 100 NEW PRODUCTS >> PAG
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Contin ous Educatu ion Toward MachineBetter Health
>> PAG E 19
Dawning Recogn iti
>> PAG
E 28
on
SCR De On Mai mands ntenan ce E
>> PAG
34
CONEXPO-CON/AGG 2014 YOUNG LEADERS EVENT NEW! The CONEXPO-CON/AGG 2014 Young Leaders Event recognizes the up-and-coming professionals who will lead the construction equipment industry into an exciting future. Honorees from various organizations, including Construction Equipment’s Under 40 winners, will network, share a quiet lunch away from the bustle of the Show floor, and hear from a special keynote speaker. The Young Leaders Event is sponsored by Construction Equipment magazine’s “Under 40 in Construction Equipment Awards”
OCTOBER 1-3, 2013
, LOUISVILLE KENTUCKY
ICUEE 2013 OFFICIAL SHOW DIRECTORY PUBLISHER
DIRECTORY
Co-located Published
by:
12th annual awards program, in cooperation with AEMP, acknowledges exceptionally efficient and cost-effective equipment operations.
ICUEE Show Directory, distributed at the show, featured an 8-page map section with booth call-outs.
with: 1
Annual recognition, for more than 30 years, of the best new or most improved technology and products driving the industry.
UNDER 40 IN CONSTRUCTION EQUIPMENT AWARDS Honors the rising stars under the age of 40, the next generation of industry leaders. Introduced in 2013.
UNDER 40
in Construction Equipment Awards
CONSTRUCTIONEQUIPMENT.COM For users on the job site, the fully responsive ConstructionEquipment. com adjusts to tablets and Smart phones. Redesigned in 2013, ConstructionEquipment.com features simplified navigation and greater accessibility to asset management content pertaining to financials, maintenance, emissions technology and more.
2014 EDITORIAL CALENDAR
CIRCUL ATION: 76, 0 2 9 *
MONTH
JANUARY
FEBRUARY
MARCH
APRIL
M AY
JUNE
AD CLOSE
12/6/13
1/7/14
2/7
3/7
4/8
5/9
Concrete Pavers
Wheel Loaders
Excavators 40,000-60,000 lb.
Skid Steer Loaders
Pickup Trucks
Rough-terrain Cranes
Attachments
X
X
X
X
Demolition
Maintenance Management
Tier 4 Strategies
Telematics
Tires
Tom Berg
Tom Berg
Tom Berg
Buying File
Truck Evaluations
Tom Berg
Off-Road Evaluations
Field Test Annual Report & Forecast
Running Green
Conexpo 2014
Asset Management for Equipment Managers
Vorster/Agoos
Vorster/Agoos
Vorster/Agoos
New Products: Market Watch/ Market Watch Lite
Pat Crail
WOC ARA
Marketing Services
Tom Berg
Running Green
Vorster/Agoos
Pat Crail
Conexpo 2014
Management Challenge
Vorster/Agoos
Vorster/Agoos
Pat Crail
New-machine New-machine New-machine New-machine New-machine New-machine introductions in introductions in introductions in introductions in introductions in introductions in earthmoving, paving, earthmoving, paving, earthmoving, paving, earthmoving, paving, earthmoving, paving, earthmoving, paving, lifting, compaction, lifting, compaction, lifting, compaction, lifting, compaction, lifting, compaction, lifting, compaction, attachments, trucks, attachments, trucks, attachments, trucks, attachments, trucks, attachments, trucks, attachments, trucks, light equipment and light equipment and light equipment and light equipment and light equipment and light equipment and maintenance products maintenance products maintenance products maintenance products maintenance products maintenance products AED
Shows
Tom Berg
Field Test
Special Reports
Technology
Lubricants
AEMP Annual Meeting
Conexpo 2014
Signet AdStudy
*June 2013 BPA Statement
EQUIPMENT EXPERTS Tom Berg One of the top truck editors recognized by readers and manufacturers alike, Tom Berg has been writing for Construction Equipment for 17 years.
Mike Vorster A 50-year industry veteran, Dr. Mike Vorster is the David H. Burrows Professor Emeritus of Construction Engineering at Virginia Tech and the author of “Construction Equipment Economics” on construction fleet management.
J U LY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
MONTH
6/9
7/7
8/8
9/9
10/7
11/7
AD CLOSE
Asphalt Pavers
Backhoe Loaders
Telehandlers
Milling Machines
Crawler Dozers
X
X
C O NST R U C T I O N E Q U I PME NT T O P 100 NE W PR OD UC T S I S S UE
Electrical Systems
Light Towers
Service Trucks
Filtration Systems
Welding Technology
Tom Berg
Tom Berg
Tom Berg
2014 Heavy Trucks
Tom Berg
Site Prep
Field Test
Fleet Masters
Running Green
Running Green
Under 40 Awards
Vorster/Agoos
Vorster/Agoos
Vorster/Agoos
Vorster/Agoos
Pat Crail New-machine introductions in earthmoving, paving, lifting, compaction, attachments, trucks, light equipment and maintenance products
New-machine introductions in earthmoving, paving, lifting, compaction, attachments, trucks, light equipment and maintenance products
Pat Crail New-machine introductions in earthmoving, paving, lifting, compaction, attachments, trucks, light equipment and maintenance products
Maintenance Management Truck Evaluations
Special Reports
Vorster/Agoos
Pat Crail
New-machine introductions in earthmoving, paving, lifting, compaction, attachments, trucks, light equipment and maintenance products
New-machine introductions in earthmoving, paving, lifting, compaction, attachments, trucks, light equipment and maintenance products
New-machine introductions in earthmoving, paving, lifting, compaction, attachments, trucks, light equipment and maintenance products INTERMAT 2015 2015 Trade Shows
Signet AdStudy
Attachments
Off-Road Evaluations
Field Test
Vorster/Agoos
Buying File
Asset Management for Equipment Managers Technology
New Products: Market Watch/ Market Watch Lite
Bonus Distribution
Marketing Services
EQUIPMENT EXPERTS Andy Agoos With more than 40 years in the equipment, service and maintenance side of heavy equipment, Andy Agoos has held senior management positions with Neff Rentals, Hubbard Construction Co., Austin Industries and Caterpillar.
Pat Crail, CEM An independent fleet-management consultant, Pat Crail chaired AEMP’s Technology Committee through the development of the AEMP Telematics Data Standard and served on the organization’s board of directors.
2014 RATES & SPECIFICATIONS 2014 RATES
SPECIFICATIONS (CONT.)
Circulation: 76,029* I All Rates Are Gross
3x
6x
12x
Two-Page Spread
$29,510
$27,010
$26,190
$24,440
Full Page
$17,440
$17,245
$16,860
$14,485
½-Page Island
$12,810
$12,475
$12,200
$11,025
½ Page
$11,880
$11,645
$11,325
$10,245
13
/ Page
$9,810
$9,620
$9,385
$8,635
¼ Page
$7,745
$7,595
$7,445
$7,025
Black & White — full page: subtract $3,000; spread: subtract $4,000 Back Cover — plus 20% Inside Front Cover Spread — plus 15% TOC — plus 15% Inside Back Cover Spread — plus 10% Special Positions — plus 10%
SPECIFICATIONS GENERAL INSTRUC TIONS
SPECIFICATION Non-Bleed
Bleed
Two-Page Spread
16½” x 10”
18¼” x 11”
Full Page
8” x 10”
9¼” x 11”
2
⁄3-Page Vertical
5¼” x 10”
5¾” x 11”
½-Page Spread
16½” x 47⁄8”
18¼” x 5½”
½-Page Vertical
37⁄8” x 10”
4½” x 11”
½-Page Horizontal
8” x 4 ⁄8”
9¼” x 5½”
½-Page Island
5¼” x 7 ⁄8”
—
⁄3-Page Vertical
2½” x 10”
3” x 11”
1
⁄3-Page Square
5¼” x 47⁄8”
—
¼ Page
3 ⁄8” x 4 ⁄8”
—
⁄6 Page
2½” x 4 ⁄8”
—
1
1
7
3
7
7
7
SEPTEMBER 2011
26
How to deal with in-the-field welding challenges
30
Preview what’s in store for ICUEE next month
36
Converting trucks to CNG carries risks and rewards September 2011 ConstructionEquipment.com
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3 Builders – 3 Paths to Great Customer Satisfaction / 22 Solving the Spec-Home Satisfaction Dilemma / 28
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VOL. 114 NO. 9
August 2011
CU S T O M E R SAT I S FAC T I O N I S S U E
41
Mark Richardson : Selling the Custom Builder Experience |5 High-End Exterior Products | 14
www.HousingZ one.com
JUNE 2011
Expansive windows and of this 5,800-square-foot stone siding highlight the exterior façade luxury retirement Builder: Jim home in Danbury, nt of Blansfield; Architect: Cole Harris Architects Conn. ceme N.Y. Advan York, New for the Art, er Union and Coop Science The
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For advertising opportunities, contact Rick Blesi at 847.954.7931 or
[email protected].
W W W. H
Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Construction Equipment, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Coordinator: Erica Rivera ·
[email protected] · 847.391.1049
SPACE UNIT
AU G U S T 2 0 11
MAILING INSTRUC TIONS
Trim Size: 9” x 10¾”
Professional P Prof fe essional Build Builder err
Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher. Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed. Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective. Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing. Premium Charges: Cover and preferred position rates listed above. Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom. Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS). Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.
AD SIZES
PHOTO: IRVINE CO.
1x
Publication Trim Size: 9” x 10¾” Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression. Binding: Perfect Bound Bleed: See below for bleed specifications. Mechanical Requirements: SWOP Specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.
PHOTO: OLSON PHOTOGRAPHIC
R ATE (X)
1 07.1
SPACE UNIT
MECHANICAL DATA
32 41
BUSINESS
www.CustomBuilderO
nline.com
OPPOR
TUNITIES: Remodeling and dealers franchises hips
EXCLUSIVE
Siding and
RESEARCH:
exterior project
LEAD PAINT
trends
EPA ramping : up enforce ment
Inside Out Latest trends living, deckin in outdoo r g and more
EDITORIAL + PUBLISHING OFFICE 3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005 847.391.1000 · F: 847.390.0408 www.ConstructionEquipment.com t www.sgchorizon.com *June 2013 BPA Statement
ACCEPTED DIGITAL FORMATS Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
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