Understanding Your Customer

www.performance.gov

Cross-Agency Priority Goal

www.digitialgov.gov/communities /customer-experience-community

Gov't-wide CX Community of Practice

www.digitalgov.gov

CX Tools & Resources

CX

Understanding Your Customer

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Citizen satisfaction at all time low

Deepen understanding of customers.

Document customer experiences.

Conduct research.

Analyze your data.

Share insights.

Develop a CX Strategy.