Unit 2.4 | Technical Training
DEFINING A PERSONAL STYLE Unit 2.4 | Technical Training
A FUN EXERCISE FOR YOUR CLIENTS Sift through magazines/ Pinterest, catalogues of any kind and pull photos and images to ft into 3 different categories: Category 1: Photos of anything that inspires you that’s not clothes. (Examples- landscape, group of women laughing together, interior design, an animal) Category 2: Photos of clothing/ looks that you love. Category 3: Photos of clothing/ looks that you would never, ever wear.
REVIEW EVERY PHOTO WITH YOUR CLIENT. What patterns emerge? …Romantic? Sporty? Bohemian? Polished? After going through the photos, go over the personality quiz that they took. Explain each of the 7 style personalities to them and show them what their results are.
THE 7 ‘STYLE PERSONALITIES’ 1. Sporty 2. Traditional 3. Elegant 4. Feminine 5. Alluring 6. Creative 7. Dramatic
1. SPORTY Personality Traits: fun, outgoing, happy, cheerful, optimistic, enthusiastic, energetic, unpretentious, natural Basic Shape: rectangular with little indentation at waist; relaxed ft Basic Colors: navy, white, brown, tan, rust, khaki Basic Fabric: natural fbers- cotton, denim, seersucker, corduroy, fannel, suede, linen Patterns: dots, stripes, & paisley Hair & makeup: natural and easy Inspiration: Katherine Hepburn, Jane Fonda, Chrystie Brinkley, Elle MacPherson Where to Shop: J Crew, Gap, Polo, Old Navy
2. TRADITIONAL Personality traits: trustworthy, loyal, responsible, reliable, consistent, dependable, organized, efficient, conscientious, honest Basic shape: modified rectangle bearing relation to the actual shape of a woman’s body Basic colors: navy, gray, beige, luggage brown Basic Fabric: closely woven with body and substances; woolens, tweed, raw silk, double knits, gabardine Patterns: houndstooth, plaid, foulard, paisley, checks, stripes Hair & makeup: simple, neat, low key Inspiration: Diane Einstein, Hillary Clinton, Angela Lansbury, Jane Pauley Where to shop: Brooks Brothers, Burberry, Talbots, Calvin Klein
3. ELEGANT Personality traits: cultivated, polished, meticulous, discerning, reserved, restrained, poised, serene, dignified Basic shape: elongated hourglass that gently follows the female form; natural shoulders Basic colors: monochromatic color schemes- cream, beige, taupe, gray, black, mauve, grayblue Basic fabrics: top quality, natural, and blends; smooth finish, closely woven; luxurious and fluid; expensive. Patterns are rarely worn. Hair & Makeup: meticulous and symmetrically balanced; groomed skin and nails Inspiration: Jacqueline Kennedy, Diane Sawyer, Audrey Hepburn, Nancy Reagan Where to shop: Christian Dior, YSL, Donna Karan, Chanel, Calvin Klein
4. FEMININE Personality traits: supportive, caring, warm, understanding, considerate, compassionate, gentle, sensitive, charming, delicate Basic shape: loose hourglass, modestly concealing the female form Basic colors: pastel pink, rose, peach, light blue, mint, pale yellow Basic fabrics: fluid, soft, lightweight, sheer, silk, soft linen, lace, rayon, eyelet, chiffon Patterns: small scaled, fair-isle, old fashioned wallpaper, floral, paisley, polka dots, gingham checks Hair & Makeup: soft, swirling curls; soft, dreamy, luminous makeup Inspiration: Princess Diana, Jane Seymour, Melanie Griffith, Reba McEntire, Nicole Kidman Where to Shop: Valentino, Ralph Lauren, Oscar de la Renta
5. ALLURING Personality traits: captivating, sensuous, fascinating, exciting, seductive, flirtatious, suggestive, daring, provocative, vivacious Basic shape: hourglass with natural shoulders, a defined waist and tapered hem to display legs Basic Colors: vibrant colors- purple, red, emerald green, blue, turquoise, black & white Basic Fabrics: supple, drape, cling, or stretch to hug figure; often shiny to reflect light; knits, wool crepe, jersey, rayon, suede and leather for dresses and suits; blouses- silk, charmeuse, rayon Patterns: animal Hair & Makeup: tactile, lavish, and full-looking; wild and unrestrictive, falling into the face partially covering one eye, smokey eye, fake eyelashes, bold red lip Inspiration: Cindy Crawford, Scarlett Johansson, Sharon Stone, Claudia Schiffer, Demi Moore Where to Shop: Bebe, Victoria’s Secret Designs, Versace, Bob Mackie, Arden B, Cache, Express
6. CREATIVE Personality traits: innovative, imaginative, unconventional, unique, spontaneous, free-spirited, adventurous Basic shape: any silhouette or combination can be used Basic Colors: off-beat- murky or neon; surprising combinations like curry & teal, purple & khaki, gray & olive Fabrics: loosely or closely woven, soft/fluid and hard/firm; layering these opposite gives an eclectic look; tweed, gabardine, textured cotton, raw silk, rayon, leather, suede, corduroy, velvet Patterns: batik, wallpaper, tapestry, paisley, ethnic, and dark florals mixed in extraordinary combinations like plaid with stripes, polka dots with paisley, floral with geometrics, etc. Hair & Makeup: natural, avant-garde, and trendsetting, anywhere from totally nude to colorful & outrageous Inspiration: Madonna, Janet Jackson, Susan Sarandon, Whoopie Goldberg Where to shop: Max Mara, Karen Kane, Urban Outfitters, American Apparel, Betsey Johnson
7. DRAMATIC Personality traits: confident, self assured, assertive, bold, demanding, intense, cosmopolitan, aloof, urbane Basic shape: sleek, angled, non-classic, straight lines; stark and architectural Where to shop: Donna Karan, Zara, Theory, YSL, Eli Tahari, Escada, Versace, Christian Dior Basic Colors: jewel tones, high contrast Basic Fabrics: firm and hold shape; suit/dress fabrics are gabardine, serge, duck, linen, leather, and double knits; blouse fabrics are gabardine, silk, cotton broadcloth, and synthetic Pattern: bold and include large stylized prints, abstracts, and geometrics; African and oriental motifs Hair & Makeup: sculpted and defined; geometric haircuts and controlled Inspiration: Diana Ross, Paloma Picasso, Anjelica Huston, Jackie Collins Where to shop: Donna Karan, Zara, Theory, YSL, Eli Tahari, Escada, Versace, Christian Dior
COMBINING STYLES Examples: Oprah Winfrey: dramatic/ creative/ alluring Candice Bergen: elegant/ sporty Katherine Hepburn: creative/ sporty
WHAT’S THE STYLE PERCEPTION? Evaluate the Pros and Cons with your client
A FUN EXERCISE FOR YOUR CLIENTS Sift through magazines/ Pinterest, catalogues of any kind and pull photos and images to ft into 3 different categories: Category 1: Photos of anything that inspires you that’s not clothes. (Examples- landscape, group of women laughing together, interior design, an animal) Category 2: Photos of clothing/ looks that you love. Category 3: Photos of clothing/ looks that you would never, ever wear.
REVIEW EVERY PHOTO WITH YOUR CLIENT. What patterns emerge? …Romantic? Sporty? Bohemian? Polished? After going through the photos, go over the personality quiz that they took. Explain each of the 7 style personalities to them and show them what their results are.
THE 7 ‘STYLE PERSONALITIES’ 1. Sporty 2. Traditional 3. Elegant 4. Feminine 5. Alluring 6. Creative 7. Dramatic
1. SPORTY Personality Traits: fun, outgoing, happy, cheerful, optimistic, enthusiastic, energetic, unpretentious, natural Basic Shape: rectangular with little indentation at waist; relaxed ft Basic Colors: navy, white, brown, tan, rust, khaki Basic Fabric: natural fbers- cotton, denim, seersucker, corduroy, fannel, suede, linen Patterns: dots, stripes, & paisley Hair & makeup: natural and easy Inspiration: Katherine Hepburn, Jane Fonda, Chrystie Brinkley, Elle MacPherson Where to Shop: J Crew, Gap, Polo, Old Navy
2. TRADITIONAL Personality traits: trustworthy, loyal, responsible, reliable, consistent, dependable, organized, efficient, conscientious, honest Basic shape: modified rectangle bearing relation to the actual shape of a woman’s body Basic colors: navy, gray, beige, luggage brown Basic Fabric: closely woven with body and substances; woolens, tweed, raw silk, double knits, gabardine Patterns: houndstooth, plaid, foulard, paisley, checks, stripes Hair & makeup: simple, neat, low key Inspiration: Diane Einstein, Hillary Clinton, Angela Lansbury, Jane Pauley Where to shop: Brooks Brothers, Burberry, Talbots, Calvin Klein
3. ELEGANT Personality traits: cultivated, polished, meticulous, discerning, reserved, restrained, poised, serene, dignified Basic shape: elongated hourglass that gently follows the female form; natural shoulders Basic colors: monochromatic color schemes- cream, beige, taupe, gray, black, mauve, grayblue Basic fabrics: top quality, natural, and blends; smooth finish, closely woven; luxurious and fluid; expensive. Patterns are rarely worn. Hair & Makeup: meticulous and symmetrically balanced; groomed skin and nails Inspiration: Jacqueline Kennedy, Diane Sawyer, Audrey Hepburn, Nancy Reagan Where to shop: Christian Dior, YSL, Donna Karan, Chanel, Calvin Klein
4. FEMININE Personality traits: supportive, caring, warm, understanding, considerate, compassionate, gentle, sensitive, charming, delicate Basic shape: loose hourglass, modestly concealing the female form Basic colors: pastel pink, rose, peach, light blue, mint, pale yellow Basic fabrics: fluid, soft, lightweight, sheer, silk, soft linen, lace, rayon, eyelet, chiffon Patterns: small scaled, fair-isle, old fashioned wallpaper, floral, paisley, polka dots, gingham checks Hair & Makeup: soft, swirling curls; soft, dreamy, luminous makeup Inspiration: Princess Diana, Jane Seymour, Melanie Griffith, Reba McEntire, Nicole Kidman Where to Shop: Valentino, Ralph Lauren, Oscar de la Renta
5. ALLURING Personality traits: captivating, sensuous, fascinating, exciting, seductive, flirtatious, suggestive, daring, provocative, vivacious Basic shape: hourglass with natural shoulders, a defined waist and tapered hem to display legs Basic Colors: vibrant colors- purple, red, emerald green, blue, turquoise, black & white Basic Fabrics: supple, drape, cling, or stretch to hug figure; often shiny to reflect light; knits, wool crepe, jersey, rayon, suede and leather for dresses and suits; blouses- silk, charmeuse, rayon Patterns: animal Hair & Makeup: tactile, lavish, and full-looking; wild and unrestrictive, falling into the face partially covering one eye, smokey eye, fake eyelashes, bold red lip Inspiration: Cindy Crawford, Scarlett Johansson, Sharon Stone, Claudia Schiffer, Demi Moore Where to Shop: Bebe, Victoria’s Secret Designs, Versace, Bob Mackie, Arden B, Cache, Express
6. CREATIVE Personality traits: innovative, imaginative, unconventional, unique, spontaneous, free-spirited, adventurous Basic shape: any silhouette or combination can be used Basic Colors: off-beat- murky or neon; surprising combinations like curry & teal, purple & khaki, gray & olive Fabrics: loosely or closely woven, soft/fluid and hard/firm; layering these opposite gives an eclectic look; tweed, gabardine, textured cotton, raw silk, rayon, leather, suede, corduroy, velvet Patterns: batik, wallpaper, tapestry, paisley, ethnic, and dark florals mixed in extraordinary combinations like plaid with stripes, polka dots with paisley, floral with geometrics, etc. Hair & Makeup: natural, avant-garde, and trendsetting, anywhere from totally nude to colorful & outrageous Inspiration: Madonna, Janet Jackson, Susan Sarandon, Whoopie Goldberg Where to shop: Max Mara, Karen Kane, Urban Outfitters, American Apparel, Betsey Johnson
7. DRAMATIC Personality traits: confident, self assured, assertive, bold, demanding, intense, cosmopolitan, aloof, urbane Basic shape: sleek, angled, non-classic, straight lines; stark and architectural Where to shop: Donna Karan, Zara, Theory, YSL, Eli Tahari, Escada, Versace, Christian Dior Basic Colors: jewel tones, high contrast Basic Fabrics: firm and hold shape; suit/dress fabrics are gabardine, serge, duck, linen, leather, and double knits; blouse fabrics are gabardine, silk, cotton broadcloth, and synthetic Pattern: bold and include large stylized prints, abstracts, and geometrics; African and oriental motifs Hair & Makeup: sculpted and defined; geometric haircuts and controlled Inspiration: Diana Ross, Paloma Picasso, Anjelica Huston, Jackie Collins Where to shop: Donna Karan, Zara, Theory, YSL, Eli Tahari, Escada, Versace, Christian Dior
COMBINING STYLES Examples: Oprah Winfrey: dramatic/ creative/ alluring Candice Bergen: elegant/ sporty Katherine Hepburn: creative/ sporty
WHAT’S THE STYLE PERCEPTION? Evaluate the Pros and Cons with your client
