Unleashing the Value Simple Storage Service
Unleashing the Value AppExchange Partner Program Update Leslie Tom Sr. Director Partner Success
Heather Woollen Sr. Director AppExchange Programs & Operations
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q filed on January 31, 2008 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Today’s Agenda Congratulations to Our Partners Mid-Year Update Partner Success Highlights New Leadership Top Ten Ways We’re Unleashing Partner Value Next Steps
Thanks and Congratulations Tremendous Customer Success
“AppExchange is my best friend because it makes me look like a hero to my boss.” - Kathy Ecklund, Senior Project Manager, ADC Communications
“The AppExchange is a great place to see ideas in the marketplace with easy plug and play solutions.” - Stuart Robertson, General Manager, Sharebuilder 401(k)
“My use of the AppExchange has been overwhelming in the past year and a half. I’m always on it and always browse around to see what other companies are doing out there.” - Pete Fife, Business Analyst, Mirapoint
Thanks and Congratulations Incredible Partner Success
Customers set a 12 month high with 7,000 visits to the AppExchange on April 14th with the Salesforce.com and Google announcement
Our Goal: Growing the AppExchange Economy Creating a Win-Win for Everyone
Customer Success BigMachines has improved our reps’ ability to generate accurate quotes – and the CRM integration has improved our forecasts while saving reps time
Partner Success
Win-Win
Salesforce.com leads move faster through our pipe and close at a noticeably higher rate than leads from any other source – Simon Peel SVP Marketing & Strategy Cast Iron Systems
– VP, Sales Aruba Software
salesforce.com Success Firepond…uncovered a PRM opportunity at a large account. Today this account is an excellent reference for both us and is the first time salesforce.com has been able to sell PRM into this specific vertical. We could have never captured this sale without Firepond's product and industry expertise. – Randy Gower Account Executive salesforce.com
Mid-Year Update: What We’ve Done to Drive Success New Program Highlights Since Dreamforce Marketing MarketingPrograms Programs
Opt-In Opt-In Leads Leads
CoCoMarketing Marketing
Event Event Marketing Marketing
Enablement Enablement&&Partner PartnerSuccess Success
Test/ISV Test/ISV Edition Edition
Resource Resource Center Center
Partner Partner Tiering Tiering
Field FieldEngagement Engagement
Lead Lead Referral Referral
Field Field Education Education
Partner Partner Catalog Catalog
Product ProductImprovements Improvements
Branded Branded Listings Listings
…and much more!
Customers, Customers, Resources Resources
Improved Improved Search! Search!
Partner Success Highlights Using AppExchange.com to Close Business Opt-In Opt-InLead LeadProgram Program
“…the opt-in lead program has consistently delivered highly qualified leads providing DreamFactory the opportunity to achieve tremendous success on the Appexchange.” – Mitch Gross, Director, Marketing Dreamfactory Software, Inc.
Branding Branding&&Awareness Awareness
• Bulk of business closed is just from AppExchange • Closed large global accounts that initiated contact through AppExchange.com – Kevin Mooney, EVP Predictive Response
Partner Success Highlights Working Jointly With Our Sales Teams to Win Deals Field FieldEducation Education “When I show customers the AppExchange, I am always asked,‘what else have you got in there I might want to do?’ The AppExchange Partner Catalog helps me quickly find the right solution to fit my customer’s needs. ”
– Ralph Eddy, SE salesforce.com
Referral ReferralLeads Leads
• SE referred lead to Right90 • Astadia brought in to implement • $75K+ combined deal for all vendors
“We are forecasting several deals from the Field Referral Program to close this quarter." – Matt Gorniak, VP, Sales BigMachines, Inc.
Partner Success Highlights Enablement and Resources That Accelerate Your Business Enablement Enablement
Resources Resources
“Not only does your AppExchange program provide a well thought out roadmap to follow in order to certify and list an application but your one-onone support goes well above and beyond the call of duty to assist potential partners.”
“ISV edition is just what we needed - a starter account for our new business and leads from the AppExchange. We love this platform!”
– MaryAnn Lusk, COO, Adeptia
– Jeff Scott, CEO, C-Level Management, Inc.
Partner Success Highlights Making It Easier For Our Customers to Find Your Solutions New NewFeatures Features&&Content Content
“There are so many great new features and content on the AppExchange. The site is dynamic and relevant for my needs."
– Lisa Glass Kornstein, NPower NY
Search Search&&Browse Browse
“I'm always looking for new applications to make my coworkers' lives easier. Whether it's task manager or dashboards, I often find exactly what I need on the AppExchange." – Marketing & Analysis Manager, Expedia Corporate Travel
What’s Next New Leadership – Partners Are Key to Our Platform Strategy
Polly Sumner President of Platform, Alliances & Services
Alliances Alliances AppExchange AppExchange Force.com Force.comPlatform Platform Services, Services,Support Support&&Customer CustomerSuccess Success
As we prepare for one billion dollars in annual revenue and beyond, salesforce.com will benefit from the expertise and leadership that Polly brings to our management team. – Marc Benioff, CEO, salesforce.com
Announcing: The Top 10 Ways We’re Unleashing the Value
Top Ten Ways We’re Unleashing the Value 1 Removing Fees for Lead Programs 2 New Ways to Differentiate Your App 3 Maximizing Your Potential on AppExchange.com 4 Tracking Your Performance on AppExchange.com 5 Redesigning AppExchange 6 Building Killer Category Campaigns 7 AppExchange Incubator 8 Offering New Opportunities with Latest Technologies 9 Improving On-boarding Experience 10 Sharing How to Leverage Force.com
1 Removing Fees for Lead Programs Opening the Program to Partners Regardless of Your Budget As of April 1st Opt-In Leads From AppExchange.com
FREE
$20 / lead
Custom Offers on AppExchange.com
to n e Op LL Afor s r Only Opt-In e n t ar LeadPPartners
Field Engagement Lead Referrals*
E E R F
$75 / lead
*Field Engagement Lead Referral Program by invitation only for Select and Premier Partners only
2 New Ways to Differentiate Your App Opportunity to Upload Your Own Customized Banner
2 New Ways to Differentiate Your App Opportunity to Upload Your Own Customized Content
3 Maximizing Your Potential on AppExchange.com Custom Content Featured on Homepage
NEW!
to n e Op ALL s r e n t Par
3 Maximizing Your Potential on AppExchange.com Great Support Can Differentiate Your Application
Complete your Support information now!
4 Tracking Your Performance on AppExchange.com* Tools and Metrics Delivered
We provide you with reports on:
You can take appropriate actions:
• Page Views & Unique Visitors
• Sponsor a category listing
• Button click-through
• Improve your overall page appeal
• Where your viewers come from
• Offer a different marketing button
• Overall category performance
• Invest in effective marketing campaigns
*AppExchange.com metrics will be provided to all Select and Premier partners (quarterly and monthly, respectively)
Deliverable 1: Omniture Reporting
Time Spent on Page Web Traffic: • Daily Page Views • Weekly Page Views • Weekly Unique Visitors
Navigation Path Summary: Identify where your visitors were before viewing your page, and where they went afterwards
Deliverable 2: Activity Reporting & Benchmarking One PowerPoint report for each partner This report covers: – Number of click thrus (demo, test drives etc) each application received – Relevant category performance (views, unique visitors) Application
Demo
Learn More
Application 1
53
13
Application 2
4
2
Application 3
Category
Example Report
Sales Quoting & Orders
Finance & Administration Order Management
High Tech High Tech Manufacturing
Partnership Relationship Management (PRM) Channel Sales & Service
Test Drive
3
Get It Now
14
Page Views
Unique Visitors
1535
974
1668
695
730
497
1058
610
762
565
463
335
912
586
305
215
5 AppExchange.com Redesign The Best is Yet to Come! COMING SOON! TARGET GO-LIVE: DREAMFORCE ’08!
NEW FEATURES 9 Advanced Search Capabilities 9 Improved Publishing Experience 9 Improved Visual Design
9 Recommendation Engine 9 App Comparison Matrix
6 Building Killer Category Campaigns* Targeted Marketing of Your Solutions
Thought Leadership Whitepaper
Webinar Feature PM and Joint Customers
Rich Content Filled Newsletter
*Killer Category Campaigns by invitation only for Select and Premier Partners only
6 Rollout of Killer Category Campaigns Targeted Messaging for Relevant Business Challenges 08 Feb
G IN T E RK A M
Business Challenge
Aligning Sales and Marketing
Mar
08
ES ES L SA ESS OC PR
Customer-facing Business Process Innovation
08 Apr
N IO T RA
G TE N I
Integration as a Service
Featured Partners
Marketed to over 150K customers and prospects Launching Analytics and Sales Effectiveness kits in Q2
AppExchange Incubator Congratulations to Our Superstar Class Most have now graduated from the Incubator Now investing in sales and marketing to fuel customer acquisition and further growth.
“The “TheIncubator Incubator&&AppExchange AppExchangeprograms programswere werecertainly certainlyan animportant important catalyst catalystfor forour ourgrowth. growth. Having Havingraised raised$27 $27million millionininventure venturefunding, funding,we we now nowhave haveover over100 100customers, customers,and and100 100employees, employees,and andhave havejust justmoved moved into intoaagreat greatnew newoffice officeininSan SanJose. Jose. The TheAppExchange AppExchangeisisaagreat great marketing marketingchannel channelto tosupport supportour ourrapid rapidgrowth.” growth.”
––Steve Stevede deMarco, Marco,VP VPBusiness BusinessDevelopment Development
How can we unleash this same success for ALL Partners?
7 AppExchange Incubator for Everyone Any Partner Can Now Use at No Cost
2 MODELS 1 Embed Your Team Headquarter your product team or your entire company Comprehensive facility services 1 year term, $1,500/month/cube
"We "Welove lovethe theIncubator Incubatorfacility. facility. We'll We'llbe be growing 300% this year, and will locate growing 300% this year, and will locateall all ofofour ourBay BayArea Areaemployees employeesininthe the Incubator." Incubator." Chris ChrisBarbin, Barbin,CEO CEO
2
Drop-In Anytime Day-use for all partners who have signed the AMA: – –
Business meetings Working space
Up to 5 days per month
! E E FR
"As "Asaarapidly-growing rapidly-growingglobal globalcompany company based in Nashville, it's quite helpful based in Nashville, it's quite helpfultoto have haveaaworkplace workplacewhen whenwe wecome comeout outtoto Silicon SiliconValley." Valley." Rajeev RajeevGupta, Gupta,CTO CTO
Questions? appexchange.com/support
8 Next Technologies Bring New Opportunities AppExchange Apps w/ Google Integration
Build a Killer App w/ Google Integration and become accessible inside Salesforce*
*Top 20 Apps based on installs and ratings to be listed alphabetically by Company Name after salesforce.com
8 Building a Salesforce and Google App Just Follow the Process
Build Build
Killer KillerIntegration Integration between betweenSalesforce Salesforceand and Google Apps Google Apps
Certify Certify
Ensure Ensureyour yourapp appis is secure secureand andtrusted trusted
Publish Publish
Go Golive liveto toour ournew new Google GoogleApps Appscategory category
http://appexchange.com/buildgoogleapps
9 Improved On-boarding Experience Increasing Your Speed to Market
••Relaxed Relaxed Listing Listing Requirements Requirements NEW!
••Improved ImprovedEdit Edit Listing ListingForm Form ••Streamlined Streamlined Review Review Process Process
•• Faster FasterOnOnboarding boarding •• More MoreControl Control for forPublishers Publishers •• Simple SimpleNative Native Apps AppsGo GoLive Live in in48 48Hours Hours
10 Sharing How to Leverage Force.com Focus on Innovation not Infrastructure
Webinar
Learn how to bypass costs, delays, and complexities on the road to success: • Enjoy zero start-up costs from Day One • Beat your competitors to market • Quickly create killer features and functions with world-class Force.com development technologies
Next Steps 9 Checklist for Success - For more details visit: ISV Business Center
http://appexchange.com/abc
9 If you haven’t already done so, sign the AppExchange Master Agreement and get set-up to receive Opt-In Leads
9 Drop by the Incubator 9 Get excited because this is only the beginning. Provide us your ideas and feedback on the IdeaExchange
http://salesforce.com/partnerideas
Heather Woollen Sr. Director AppExchange Programs & Operations
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q filed on January 31, 2008 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Today’s Agenda Congratulations to Our Partners Mid-Year Update Partner Success Highlights New Leadership Top Ten Ways We’re Unleashing Partner Value Next Steps
Thanks and Congratulations Tremendous Customer Success
“AppExchange is my best friend because it makes me look like a hero to my boss.” - Kathy Ecklund, Senior Project Manager, ADC Communications
“The AppExchange is a great place to see ideas in the marketplace with easy plug and play solutions.” - Stuart Robertson, General Manager, Sharebuilder 401(k)
“My use of the AppExchange has been overwhelming in the past year and a half. I’m always on it and always browse around to see what other companies are doing out there.” - Pete Fife, Business Analyst, Mirapoint
Thanks and Congratulations Incredible Partner Success
Customers set a 12 month high with 7,000 visits to the AppExchange on April 14th with the Salesforce.com and Google announcement
Our Goal: Growing the AppExchange Economy Creating a Win-Win for Everyone
Customer Success BigMachines has improved our reps’ ability to generate accurate quotes – and the CRM integration has improved our forecasts while saving reps time
Partner Success
Win-Win
Salesforce.com leads move faster through our pipe and close at a noticeably higher rate than leads from any other source – Simon Peel SVP Marketing & Strategy Cast Iron Systems
– VP, Sales Aruba Software
salesforce.com Success Firepond…uncovered a PRM opportunity at a large account. Today this account is an excellent reference for both us and is the first time salesforce.com has been able to sell PRM into this specific vertical. We could have never captured this sale without Firepond's product and industry expertise. – Randy Gower Account Executive salesforce.com
Mid-Year Update: What We’ve Done to Drive Success New Program Highlights Since Dreamforce Marketing MarketingPrograms Programs
Opt-In Opt-In Leads Leads
CoCoMarketing Marketing
Event Event Marketing Marketing
Enablement Enablement&&Partner PartnerSuccess Success
Test/ISV Test/ISV Edition Edition
Resource Resource Center Center
Partner Partner Tiering Tiering
Field FieldEngagement Engagement
Lead Lead Referral Referral
Field Field Education Education
Partner Partner Catalog Catalog
Product ProductImprovements Improvements
Branded Branded Listings Listings
…and much more!
Customers, Customers, Resources Resources
Improved Improved Search! Search!
Partner Success Highlights Using AppExchange.com to Close Business Opt-In Opt-InLead LeadProgram Program
“…the opt-in lead program has consistently delivered highly qualified leads providing DreamFactory the opportunity to achieve tremendous success on the Appexchange.” – Mitch Gross, Director, Marketing Dreamfactory Software, Inc.
Branding Branding&&Awareness Awareness
• Bulk of business closed is just from AppExchange • Closed large global accounts that initiated contact through AppExchange.com – Kevin Mooney, EVP Predictive Response
Partner Success Highlights Working Jointly With Our Sales Teams to Win Deals Field FieldEducation Education “When I show customers the AppExchange, I am always asked,‘what else have you got in there I might want to do?’ The AppExchange Partner Catalog helps me quickly find the right solution to fit my customer’s needs. ”
– Ralph Eddy, SE salesforce.com
Referral ReferralLeads Leads
• SE referred lead to Right90 • Astadia brought in to implement • $75K+ combined deal for all vendors
“We are forecasting several deals from the Field Referral Program to close this quarter." – Matt Gorniak, VP, Sales BigMachines, Inc.
Partner Success Highlights Enablement and Resources That Accelerate Your Business Enablement Enablement
Resources Resources
“Not only does your AppExchange program provide a well thought out roadmap to follow in order to certify and list an application but your one-onone support goes well above and beyond the call of duty to assist potential partners.”
“ISV edition is just what we needed - a starter account for our new business and leads from the AppExchange. We love this platform!”
– MaryAnn Lusk, COO, Adeptia
– Jeff Scott, CEO, C-Level Management, Inc.
Partner Success Highlights Making It Easier For Our Customers to Find Your Solutions New NewFeatures Features&&Content Content
“There are so many great new features and content on the AppExchange. The site is dynamic and relevant for my needs."
– Lisa Glass Kornstein, NPower NY
Search Search&&Browse Browse
“I'm always looking for new applications to make my coworkers' lives easier. Whether it's task manager or dashboards, I often find exactly what I need on the AppExchange." – Marketing & Analysis Manager, Expedia Corporate Travel
What’s Next New Leadership – Partners Are Key to Our Platform Strategy
Polly Sumner President of Platform, Alliances & Services
Alliances Alliances AppExchange AppExchange Force.com Force.comPlatform Platform Services, Services,Support Support&&Customer CustomerSuccess Success
As we prepare for one billion dollars in annual revenue and beyond, salesforce.com will benefit from the expertise and leadership that Polly brings to our management team. – Marc Benioff, CEO, salesforce.com
Announcing: The Top 10 Ways We’re Unleashing the Value
Top Ten Ways We’re Unleashing the Value 1 Removing Fees for Lead Programs 2 New Ways to Differentiate Your App 3 Maximizing Your Potential on AppExchange.com 4 Tracking Your Performance on AppExchange.com 5 Redesigning AppExchange 6 Building Killer Category Campaigns 7 AppExchange Incubator 8 Offering New Opportunities with Latest Technologies 9 Improving On-boarding Experience 10 Sharing How to Leverage Force.com
1 Removing Fees for Lead Programs Opening the Program to Partners Regardless of Your Budget As of April 1st Opt-In Leads From AppExchange.com
FREE
$20 / lead
Custom Offers on AppExchange.com
to n e Op LL Afor s r Only Opt-In e n t ar LeadPPartners
Field Engagement Lead Referrals*
E E R F
$75 / lead
*Field Engagement Lead Referral Program by invitation only for Select and Premier Partners only
2 New Ways to Differentiate Your App Opportunity to Upload Your Own Customized Banner
2 New Ways to Differentiate Your App Opportunity to Upload Your Own Customized Content
3 Maximizing Your Potential on AppExchange.com Custom Content Featured on Homepage
NEW!
to n e Op ALL s r e n t Par
3 Maximizing Your Potential on AppExchange.com Great Support Can Differentiate Your Application
Complete your Support information now!
4 Tracking Your Performance on AppExchange.com* Tools and Metrics Delivered
We provide you with reports on:
You can take appropriate actions:
• Page Views & Unique Visitors
• Sponsor a category listing
• Button click-through
• Improve your overall page appeal
• Where your viewers come from
• Offer a different marketing button
• Overall category performance
• Invest in effective marketing campaigns
*AppExchange.com metrics will be provided to all Select and Premier partners (quarterly and monthly, respectively)
Deliverable 1: Omniture Reporting
Time Spent on Page Web Traffic: • Daily Page Views • Weekly Page Views • Weekly Unique Visitors
Navigation Path Summary: Identify where your visitors were before viewing your page, and where they went afterwards
Deliverable 2: Activity Reporting & Benchmarking One PowerPoint report for each partner This report covers: – Number of click thrus (demo, test drives etc) each application received – Relevant category performance (views, unique visitors) Application
Demo
Learn More
Application 1
53
13
Application 2
4
2
Application 3
Category
Example Report
Sales Quoting & Orders
Finance & Administration Order Management
High Tech High Tech Manufacturing
Partnership Relationship Management (PRM) Channel Sales & Service
Test Drive
3
Get It Now
14
Page Views
Unique Visitors
1535
974
1668
695
730
497
1058
610
762
565
463
335
912
586
305
215
5 AppExchange.com Redesign The Best is Yet to Come! COMING SOON! TARGET GO-LIVE: DREAMFORCE ’08!
NEW FEATURES 9 Advanced Search Capabilities 9 Improved Publishing Experience 9 Improved Visual Design
9 Recommendation Engine 9 App Comparison Matrix
6 Building Killer Category Campaigns* Targeted Marketing of Your Solutions
Thought Leadership Whitepaper
Webinar Feature PM and Joint Customers
Rich Content Filled Newsletter
*Killer Category Campaigns by invitation only for Select and Premier Partners only
6 Rollout of Killer Category Campaigns Targeted Messaging for Relevant Business Challenges 08 Feb
G IN T E RK A M
Business Challenge
Aligning Sales and Marketing
Mar
08
ES ES L SA ESS OC PR
Customer-facing Business Process Innovation
08 Apr
N IO T RA
G TE N I
Integration as a Service
Featured Partners
Marketed to over 150K customers and prospects Launching Analytics and Sales Effectiveness kits in Q2
AppExchange Incubator Congratulations to Our Superstar Class Most have now graduated from the Incubator Now investing in sales and marketing to fuel customer acquisition and further growth.
“The “TheIncubator Incubator&&AppExchange AppExchangeprograms programswere werecertainly certainlyan animportant important catalyst catalystfor forour ourgrowth. growth. Having Havingraised raised$27 $27million millionininventure venturefunding, funding,we we now nowhave haveover over100 100customers, customers,and and100 100employees, employees,and andhave havejust justmoved moved into intoaagreat greatnew newoffice officeininSan SanJose. Jose. The TheAppExchange AppExchangeisisaagreat great marketing marketingchannel channelto tosupport supportour ourrapid rapidgrowth.” growth.”
––Steve Stevede deMarco, Marco,VP VPBusiness BusinessDevelopment Development
How can we unleash this same success for ALL Partners?
7 AppExchange Incubator for Everyone Any Partner Can Now Use at No Cost
2 MODELS 1 Embed Your Team Headquarter your product team or your entire company Comprehensive facility services 1 year term, $1,500/month/cube
"We "Welove lovethe theIncubator Incubatorfacility. facility. We'll We'llbe be growing 300% this year, and will locate growing 300% this year, and will locateall all ofofour ourBay BayArea Areaemployees employeesininthe the Incubator." Incubator." Chris ChrisBarbin, Barbin,CEO CEO
2
Drop-In Anytime Day-use for all partners who have signed the AMA: – –
Business meetings Working space
Up to 5 days per month
! E E FR
"As "Asaarapidly-growing rapidly-growingglobal globalcompany company based in Nashville, it's quite helpful based in Nashville, it's quite helpfultoto have haveaaworkplace workplacewhen whenwe wecome comeout outtoto Silicon SiliconValley." Valley." Rajeev RajeevGupta, Gupta,CTO CTO
Questions? appexchange.com/support
8 Next Technologies Bring New Opportunities AppExchange Apps w/ Google Integration
Build a Killer App w/ Google Integration and become accessible inside Salesforce*
*Top 20 Apps based on installs and ratings to be listed alphabetically by Company Name after salesforce.com
8 Building a Salesforce and Google App Just Follow the Process
Build Build
Killer KillerIntegration Integration between betweenSalesforce Salesforceand and Google Apps Google Apps
Certify Certify
Ensure Ensureyour yourapp appis is secure secureand andtrusted trusted
Publish Publish
Go Golive liveto toour ournew new Google GoogleApps Appscategory category
http://appexchange.com/buildgoogleapps
9 Improved On-boarding Experience Increasing Your Speed to Market
••Relaxed Relaxed Listing Listing Requirements Requirements NEW!
••Improved ImprovedEdit Edit Listing ListingForm Form ••Streamlined Streamlined Review Review Process Process
•• Faster FasterOnOnboarding boarding •• More MoreControl Control for forPublishers Publishers •• Simple SimpleNative Native Apps AppsGo GoLive Live in in48 48Hours Hours
10 Sharing How to Leverage Force.com Focus on Innovation not Infrastructure
Webinar
Learn how to bypass costs, delays, and complexities on the road to success: • Enjoy zero start-up costs from Day One • Beat your competitors to market • Quickly create killer features and functions with world-class Force.com development technologies
Next Steps 9 Checklist for Success - For more details visit: ISV Business Center
http://appexchange.com/abc
9 If you haven’t already done so, sign the AppExchange Master Agreement and get set-up to receive Opt-In Leads
9 Drop by the Incubator 9 Get excited because this is only the beginning. Provide us your ideas and feedback on the IdeaExchange
http://salesforce.com/partnerideas
