Up, Down, and Sideways

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NLA/MPLA Conference, South Lake Tahoe, October 17, 2017

Up, Down, and Sideways: Integrating State and Local Data

civictechnologies.com Toll free: 888.606.7600

© 2017 CIVICTechnologies

Danielle Patrick Milam LVCCLD, Director, Development & Planning

Robbie DeBuff

Presenters

Library Consultant, NSLAPR, 2013 to 2016 LVCCLD, Assistant Manager, Clark County Branch Library

Marc Futterman President/CEO, CIVICTechnologies, Los Angeles 2

Understanding complexity

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UNDERSTANDING COMPLEXITY

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One Branch 22 Household Segments

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MARKET SEGMENTATION HELPS MAP HOUSEHOLD DIVERSITY QUICKLY WITH CONTINUOUSLY UPDATED DYNAMIC DATA

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UNDERSTANDING COMMUNITY

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WHO DO WE SERVE? 68% 22% Family Super Groups

Singles and Couples

10% Seniors

Elementary Schools

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Understanding Core Customers

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CORE CUSTOMERS

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Understanding Community Challenges

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Community Challenges FAMILY HOUSEHOLDS LIVING UNDER $50K/YEAR

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Community Challenges AREAS OF HIGH ADULT LITERACY CHALLENGES Modeled on National Study of Adult Literacy Conditions 13

Positioning the Library as a Change Agent Locations of Adult Literacy Outreach Sites

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Positioning the Library as a Change Agent

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Las Vegas Urban League

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● Application development for diverse audiences ● Demonstrate Return on Investment (ROI)

Background

● Statewide needs assessment ● Provide data-driven guidance to NSLAPR ● Demonstrate partnership success between state agencies 21

Step 1: A True Statewide Initiative

Integrating LVCCLD efforts Identifying local community needs statewide Nye and Lincoln Counties

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Vision

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● Data Integration ○

Statewide broadband accessibility ■

Proposal Concept

Soon realized that data on a broadband was outdated and exhibited little integrity for our purposes



Statewide library reporting data



Statewide, county, and local data sets such as education, crime and health

● Application development ○

Leverage existing Grade Level Reading data



Demonstrate the library’s ROI



Provide data-driven guidance to NSLAPR



Demonstrate state agencies partnership success 24

● Phase 1

Phased Development



Data integration and application development for Grade Level Reading and library ROI



Soon realized Broadband data integration was not going to provide a robust picture

● Phase 2 ○

To include data and applications to assist NSLAPR and libraries in NV in funding allocation decisions



To include data and applications with respect to other state agencies

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Lindsey Harmon Connect Nevada Sena Loyd Carson City Library

Advisory Committee Several meetings during the course of the project

Danielle Milam Las Vegas Clark County Library District Robbie Nickel Elko County School District Cyndi O Humboldt County Library Emily Reed Washoe County Law Library Jeff Scott Washoe County Library System Tammy Westergard NSLAPR 26

CommunityConnect

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Discover

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Insights Grade level reading

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Predicting high risk locations for grade level reading 1

2 Location Risk Index

3 Collection and Usage Benchmarks

4 Personal Customer Profile

Recommendations

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Location Risk Index The location risk index identifies locations by risk level of children for reading at grade level Risk is identified at three levels: Jurisdiction Branch service area Census block group

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School Metrics

Block Group Metrics

50%

50%

Nevada School Performance Framework

STI Demographic Data

Reading proficiency determined by the NSPF “Status Measure of Achievement”

Weighted Variables as Quartiles Variables include: Crime rate

Note: adjustments are made to observe students and not just schools

% under 9th grade education % speak only English

nspf.doe.nv.gov/Home/AboutEle

% with married couple households % living in poverty Average household income 33

Las Vegas/Clark County

Reno/Carson City/Washoe County

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Dashboard

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Support Center

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Vision: Phase 2

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The Team

Marc Futterman, Presdient/CEO CIVICTechnologies [email protected]

Danielle Milam LVCCLD Director of Planning & Development [email protected]

Robbie Debuff LVCCLD Asst. Branch Manager Clark County [email protected]

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