US Session 4 Ann Handley Future Perfect
Future Perfect A Look Back at the Best Content of 2017 Ann Handley, Chief Content Officer, MarketingProfs
…2017!
Source: pinterest.com
Slow at the right moments sustains: PROGRAMS COMPANIES PEOPLE
@annhandley
3 QUESTIONS
#CMWorld
@annhandley
1. SO WHAT? @annhandley
SO WHAT?
BECAUSE.
SO WHAT? …. Because. “We want to sell Boyfriend Body Pillows.” So what? Because they are soft and comfortable. So what? Because you can snuggle as if it’s a real person. So what? Because you will sleep better when you have firm sleeping support AND love in your life. Even if it’s just pretend love. (...and here’s where it’s getting unanswerable) So what? Because sleeping better is... Better... And love is... Good?
WORLD-CLASS SNUGGLING NO SNORING BEST SLEEP OF YOUR LIFE
WHY DOES THAT MATTER? EMPATHY HACK
@annhandley
SO WHAT? @annhandley
@annhandley
2. WAIT WHAT? @annhandley
@annhandley
WHY IS THIS IMPORTANT? OVER-INDEXING on the hustle; UNDER-INDEXING on the prep.
@annhandley
WAIT WHAT? @annhandley
3. DOES THIS SUSTAIN US? @annhandley
“benefits for modern companies”
“We believe that humans aren’t resources. “When we come to work, we don’t leave our humanity at the door….”
ann handley:
Hi Chad
ann handley:
Are you actually a real person? Or are you a bot?
Chad:
I am a very real person
Chad:
Look, I even forgot to punctuate!
ann handley:
That’s funny
ann handley:
I mean -- that’s funny!
Chad:
now we’re talking :)
Chad:
What brings you here today?
ann handley: Chad: ann handley:
Now I’m self-conscious about punctuation naw, let’s just agree not to do it Deal.
@annhandley
Chad:
That’s a great question.
Chad:
Real talk between us.
Chad:
I’m our head of growth.
Chad:
I think it’s helpful for our customers to have someone to talk to.
Chad:
And I think part of what makes us special is that we take the time (and spend the money) to offer stuff like that, not some giant all-in-one automated machien.
Chad:
Darn. Machine.
@annhandley
TRIPLE-SCOOP NOPECONE
“Inch by inch, each justifiable (or justified) moment adds up to become a brand, a reputation, a life.” - Seth Godin
@annhandley
“Whatever the problem, be part of the “Whatever the problem, be part of the
solution. Don’t just sit around raising solution. Don’t just sit around raising questions and pointing out obstacles questions and pointing out obstacles.”.” - Tina Fey - Tina Fey
#CMWorld
@annhandley @annhandley
SO WHAT? WAIT WHAT? DOES THIS SUSTAIN US? @annhandley
There is such a thing as a BAD slow in marketing. But there is a critical need for a GOOD slow.
@annhandley
Let’s start this ASAP! (As SLOW as Possible)
@annhandley
YOU ARE AWESOME. Ann Handley Chief Content Officer, MarketingProfs @annhandley www.annhandley.com
@annhandley
By Acrolinx
…2017!
Source: pinterest.com
Slow at the right moments sustains: PROGRAMS COMPANIES PEOPLE
@annhandley
3 QUESTIONS
#CMWorld
@annhandley
1. SO WHAT? @annhandley
SO WHAT?
BECAUSE.
SO WHAT? …. Because. “We want to sell Boyfriend Body Pillows.” So what? Because they are soft and comfortable. So what? Because you can snuggle as if it’s a real person. So what? Because you will sleep better when you have firm sleeping support AND love in your life. Even if it’s just pretend love. (...and here’s where it’s getting unanswerable) So what? Because sleeping better is... Better... And love is... Good?
WORLD-CLASS SNUGGLING NO SNORING BEST SLEEP OF YOUR LIFE
WHY DOES THAT MATTER? EMPATHY HACK
@annhandley
SO WHAT? @annhandley
@annhandley
2. WAIT WHAT? @annhandley
@annhandley
WHY IS THIS IMPORTANT? OVER-INDEXING on the hustle; UNDER-INDEXING on the prep.
@annhandley
WAIT WHAT? @annhandley
3. DOES THIS SUSTAIN US? @annhandley
“benefits for modern companies”
“We believe that humans aren’t resources. “When we come to work, we don’t leave our humanity at the door….”
ann handley:
Hi Chad
ann handley:
Are you actually a real person? Or are you a bot?
Chad:
I am a very real person
Chad:
Look, I even forgot to punctuate!
ann handley:
That’s funny
ann handley:
I mean -- that’s funny!
Chad:
now we’re talking :)
Chad:
What brings you here today?
ann handley: Chad: ann handley:
Now I’m self-conscious about punctuation naw, let’s just agree not to do it Deal.
@annhandley
Chad:
That’s a great question.
Chad:
Real talk between us.
Chad:
I’m our head of growth.
Chad:
I think it’s helpful for our customers to have someone to talk to.
Chad:
And I think part of what makes us special is that we take the time (and spend the money) to offer stuff like that, not some giant all-in-one automated machien.
Chad:
Darn. Machine.
@annhandley
TRIPLE-SCOOP NOPECONE
“Inch by inch, each justifiable (or justified) moment adds up to become a brand, a reputation, a life.” - Seth Godin
@annhandley
“Whatever the problem, be part of the “Whatever the problem, be part of the
solution. Don’t just sit around raising solution. Don’t just sit around raising questions and pointing out obstacles questions and pointing out obstacles.”.” - Tina Fey - Tina Fey
#CMWorld
@annhandley @annhandley
SO WHAT? WAIT WHAT? DOES THIS SUSTAIN US? @annhandley
There is such a thing as a BAD slow in marketing. But there is a critical need for a GOOD slow.
@annhandley
Let’s start this ASAP! (As SLOW as Possible)
@annhandley
YOU ARE AWESOME. Ann Handley Chief Content Officer, MarketingProfs @annhandley www.annhandley.com
@annhandley
By Acrolinx
