USA Cycling Membership Survey
USA Cycling Membership Survey 1.
What is your gender?
86% Male
2.
How long have you been a USA Cycling member?
13.4% Female
Years Never
7.5% 16.8%
1 2-5
41.3%
6-10
14.1%
11-15
8.7%
15-20
6.3%
20+
5.2% 0
3.
10
20
30
50
40
Do you own or rent your primary residence?
Neither 9.2% Rent 22.3% Own 68.5%
4.
What is your present employment status?
Unemployed
1.6%
Student
14.2%
Employed Part-time Employed Full-time Own your own business
4.3% 63.3% 13.6%
Retired
2.8% 0
10
20
30
40
50
60
70
80
5.
What is your highest level of education?
Some High School
4.6% 5.1%
High School Technical or Vocational School
2.8% 16.3%
Some College 5.8%
2 Year College Degree
29.7%
4 Year College Degree 8.8%
Some Graduate School
19.3%
Graduate Degree 7.7%
Doctorate Degree 0
6.
5
10
15
20
25
30
What is your yearly household income before taxes?
8.6%
Under $20,000
7.9%
$20,000 - $39,999 $40,000 - $59,999
11.0%
$60,000 - $79,999
14.2%
$80,000 - $99,999
14.5%
$100,000 - $149,000
21.9%
$150,000 or more
21.9% 0
7.
5
10
15
20
At what age did you compete in your first bike race? 20 16.0% 15.9% 15
13.0%
10
12.0% 12.0% 8.3%
6.4%
6.0%
5
2.8%
3.8% 3.4%
0.3% 0
Never
1-5
6-10 11-15 16-20 21-25 26-30 31-35 36-40 41-45 46-50 50+
25
8.
For what purpose(s) do you ride your bike?
Environmental 30.8%
Other 12% Exercise/Fitness 94.8%
Financial 11.3%
Communting 42.5%
Competition 93.4%
9.
What is the primary reason you ride your bike? Environmental 1.1% Other Financial 7.7% .2% Commuting 2.6%
Exercise/Fitness 47.9%
Competition 40.5%
10.
Approximately how many days a week do you ride your bike? 29.6%
30
26.2%
25 19.7%
20 15
10.9%
10.3%
10 5 0
0.6% 1
2.7% 2
3
4 Days Per Week
5
6
7
11.
In which other fitness/exercise or cross-training activities do you participate? Walking
26.0%
Running
52.0%
Swimming
24.7%
Triathlon
14.7%
Backpacking/Hiking
41.4%
Skiing/Snowboarding
38.7%
Rafting/Kayaking
11.2%
Rock-climbing
12.6%
Tennis
8.9%
In-line Skating
6.6%
Aerobics
7.1% 28.2%
Spinning Class Yoga
20.8%
Pilates
7.7% 0
12.
10
20
30
50
Road
Primary Cycling Discipline
Secondary Cycling Discipline
22.9%
77.1%
83.0%
Track
Mountain Bike BMX
Cyclo-cross
34.6%
17.0%
65.4%
21.0%
79.0%
19.6%
80.4%
How many USA Cycling competitive events did you compete in this past year?
None
1-3
4-6
7-10
11-15
16-20
21-30
31-40
41-50
Road
27.5%
19.4%
11.9%
11.0%
10.2%
6.6%
7.3%
3.2%
1.3%
Cyclocross
66.2%
12.2%
8.3%
7.1%
3.9%
1.8%
0.5%
0.1%
0.0%
98.7%
0.6%
Track
Mountain Bike BMX
60
What is your primary and secondary cycling discipline?
13.
40
83.8%
63.6%
6.4%
16.6%
3.2%
7.5%
0.1%
2.4%
5.5%
0.2%
1.8%
3.9%
0.1%
1.0%
1.9%
0.0%
0.9%
0.8%
0.1%
0.3%
0.3%
0.0%
0.2%
0.0%
0.0%
More than 50 1.5%
0.0%
0.0%
0.0%
0.1%
14. How many USA Cycling non-competitive events (fun rides, tours, camps) did you compete in this past year?
None
1-3
4-6
7-10
11-15
16-20
21-30
31-40
41-50
Road
49.2%
28.4%
10.3%
5.1%
1.8%
1.5%
0.8%
0.5%
0.5%
Cyclocross
93.5%
4.0%
1.1%
0.7%
0.2%
0.2%
0.1%
0.0%
0.0%
Track
93.8%
Mountain Bike
80.4%
BMX
99.2%
3.7%
11.4% 0.4%
1.1%
3.0%
0.1%
0.3%
2.3%
0.0%
0.7%
0.2%
1.1%
0.7%
0.0%
0.1%
0.0%
0.4%
0.0%
0.0%
0.1%
0.0%
More than 50 1.8%
0.0%
0.2%
0.0%
0.1%
0.6%
0.0%
0.1%
15. In the past year, how much did you spend on the following when participating in competitive and non-competitive cycling events?
Less than $50
$50$99
$100$149
$150$199
$200$299
$300$399
$400$499
$500$599
0.7%
1.4%
2.8%
4.4%
3.7%
4.6%
7.4%
7.7%
6.8%
4.1%
2.1%
Airline Tickets
60.6%
0.6%
Transporting/Shipping Bike
61.2%
5.0%
Food
Race Entry Fees
10.3% 9.9%
Lodging
22.1%
Rental Car
73.7%
Gasoline
16.
7.6%
9.4%
11.5%
7.5%
10.2%
8.3%
11.0%
3.7%
1.4%
7.7%
3.6%
9.9%
13.7%
9.8%
13.5%
12.1%
8.9%
12.9%
10.1%
6.8%
3.0%
10.5% 4.5%
9.9%
8.8%
3.4%
6.7%
10.3%
8.9%
9.0%
6.8%
7.1%
2.0%
$600-
2.4% 8.6%
10.9% 2.9%
What brand or brands of bikes do you own? 28.2%
Cannondale
5.3%
Scott
17.4%
Giant
35.4%
Specialized
2.6%
Pinarello
9.3%
Cervelo
1.6%
Mongoose
5.6%
Redline
1.8%
Haro
8.4%
Schwinn
38.3%
Trek
8.6%
Gary Fisher
0.2% 3.2% 1.9% 5.1%
Teschner Look Yeti GT 0
5
10
15
20
25
30
35
40
17.
How likely are you to purchase a new bike in the next year?
Likely 32.1%
Not Likely at all 42.9%
Very Likely 25.0%
18.
How do you typically purchase a bicycle? Mail Order Catalog Online 0.4% 10.0% Large Retail Store 12.0%
Bicycle Shop 77.6%
19.
If you are purchasing a bike in the next year, how much do you plan to spend? 2.5%
less than $500 $500 - $999
4.1%
$1000 - $1499
11.1%
$1500 - $1999
13.2% 22.6%
$2000 - $2999
30.5%
$3000 - $4999 13.6%
$5000 - $7999 2.6%
$8000 or more 0
5
10
15
20
25
30
35
20.
How do you typically purchase cycling accessories? Mail Order Catalog 4.1% Online 35.6%
Bicycle Shop 44%
Large Retail Store 16.3%
21. How much do you spend on cycling accessories (shoes, tires, helmets, etc.) per year? 23.0%
Less than $500
38.3%
$500 - $999 21.1%
$1,000 - $1,499 9.7%
$1,500 - $1,999 $2,000 - $2,999
3.9%
$3,000 or more
4.0% 0
5
10
15
20
25
30
35
40
22. How much do you spend per year on nutritional supplements (energy/recovery drinks, bars, gels, vitamins, etc.) 44.9%
Less than $250 36.3%
$250 - $499 13.7%
$500 - $999 5.2%
$1,000 or more 0
10
20
30
40
50
23.
What are your sources for cycling information? (check all that apply) Internet
97.5%
Magazine
77.2%
Newspaper
9.8% 28.6%
Television Radio
1.8% 41.4%
Live Events
64.1%
Word of Mouth 0
24.
20
40
60
80
100
What is your primary source for cycling information? Internet
76.7%
Magazine
11.9%
Newspaper
0.2%
Television
0.7%
Radio 0.0% 0.9%
Live Events
9.6%
Word of Mouth 0
25.
10
20
30
40
50
Rate your three most utilized cycling websites. USACycling.org
30.2%
Versus.com
9.6%
Cyclingnews.com
51.0%
PezCyclingnews.com
13.2%
VeloNews.com
40.3%
wcsn.com
Bicycling.com UCI.ch
ISTV.com
10.5% 25.3% 1.3% 0.0%
ABAbmx.com
21.1%
Other
56.4%
NBL.org
29.4%
60
70
80
26.
How often do you access the USA Cycling website? Yearly 17.5%
Never 3.8%
Monthly 46.0%
Daily 4.8%
Weekly 27.9%
27.
Why do you visit the USA Cycling website? Results
39.2% 35.1%
Rankings 30.2%
News 12.8%
Member Benefits
51.6%
License Information 28.2%
License Upgrade 9.6%
Event Permitting
12.5%
Club Information “My USA Cycling” Page
45.8%
Race/Ride Calendar
45.9% 0
10
20
30
40
50
60
28.
Please let us know how important these benefits are to you.
Airline Discounts
Extremely Important
Important
Not Important
34.5%
39.2%
26.3%
29.8%
Lodging Discounts
Car Rental Discounts
31.3%
18.8%
Insurance Program Benefits (home owners/renter, medical, accidental insurance)
Industry Publication Discounts
25.7%
54.1%
13.2%
36.8%
49.9.%
17.0%
74.2%
24.5%
Access to Coaching Instruction
19.7%
36.1%
8.8%
Enewsletters
34.7%
12.2%
Results and Rankings Program
47.6%
20.2%
Apparel Discounts
Prescription Discounts
33.6%
38.9%
43.8%
43.1%
40.6%
38.4%
45.6%
44.0%
16.2%
29. How important is each of the following factors when participating in a cycling event?
Entry Fees
Proximity to Your Home
Not Important
64.5%
33.8%
1.7%
52.1%
54.9%
Categories Offered
39.3%
46.1%
Course/Race Difficulty
45.8%
32.2%
Ranking Points
52.2%
13.1%
Prizes
33.4%
10.6%
The Promoter
33.5%
10.4%
Friends or Family Participation
37.6%
18.1%
Personal Goals/Achievements
Important
25.2%
Location of Event
30.
Extremely Important
40.7%
58.0%
36.3%
22.7% 5.8%
8.1%
15.7%
53.5%
55.9%
52.0%
41.2% 5.7%
How many people in your immediate family regularly ride a bicycle? 50
46.1%
40 31.0% 30 20
13.3%
10
6.8% 1.9%
0
1
2
0.5%
3 4 5 6 Number of Family Members
0.1% 7
What is your gender?
86% Male
2.
How long have you been a USA Cycling member?
13.4% Female
Years Never
7.5% 16.8%
1 2-5
41.3%
6-10
14.1%
11-15
8.7%
15-20
6.3%
20+
5.2% 0
3.
10
20
30
50
40
Do you own or rent your primary residence?
Neither 9.2% Rent 22.3% Own 68.5%
4.
What is your present employment status?
Unemployed
1.6%
Student
14.2%
Employed Part-time Employed Full-time Own your own business
4.3% 63.3% 13.6%
Retired
2.8% 0
10
20
30
40
50
60
70
80
5.
What is your highest level of education?
Some High School
4.6% 5.1%
High School Technical or Vocational School
2.8% 16.3%
Some College 5.8%
2 Year College Degree
29.7%
4 Year College Degree 8.8%
Some Graduate School
19.3%
Graduate Degree 7.7%
Doctorate Degree 0
6.
5
10
15
20
25
30
What is your yearly household income before taxes?
8.6%
Under $20,000
7.9%
$20,000 - $39,999 $40,000 - $59,999
11.0%
$60,000 - $79,999
14.2%
$80,000 - $99,999
14.5%
$100,000 - $149,000
21.9%
$150,000 or more
21.9% 0
7.
5
10
15
20
At what age did you compete in your first bike race? 20 16.0% 15.9% 15
13.0%
10
12.0% 12.0% 8.3%
6.4%
6.0%
5
2.8%
3.8% 3.4%
0.3% 0
Never
1-5
6-10 11-15 16-20 21-25 26-30 31-35 36-40 41-45 46-50 50+
25
8.
For what purpose(s) do you ride your bike?
Environmental 30.8%
Other 12% Exercise/Fitness 94.8%
Financial 11.3%
Communting 42.5%
Competition 93.4%
9.
What is the primary reason you ride your bike? Environmental 1.1% Other Financial 7.7% .2% Commuting 2.6%
Exercise/Fitness 47.9%
Competition 40.5%
10.
Approximately how many days a week do you ride your bike? 29.6%
30
26.2%
25 19.7%
20 15
10.9%
10.3%
10 5 0
0.6% 1
2.7% 2
3
4 Days Per Week
5
6
7
11.
In which other fitness/exercise or cross-training activities do you participate? Walking
26.0%
Running
52.0%
Swimming
24.7%
Triathlon
14.7%
Backpacking/Hiking
41.4%
Skiing/Snowboarding
38.7%
Rafting/Kayaking
11.2%
Rock-climbing
12.6%
Tennis
8.9%
In-line Skating
6.6%
Aerobics
7.1% 28.2%
Spinning Class Yoga
20.8%
Pilates
7.7% 0
12.
10
20
30
50
Road
Primary Cycling Discipline
Secondary Cycling Discipline
22.9%
77.1%
83.0%
Track
Mountain Bike BMX
Cyclo-cross
34.6%
17.0%
65.4%
21.0%
79.0%
19.6%
80.4%
How many USA Cycling competitive events did you compete in this past year?
None
1-3
4-6
7-10
11-15
16-20
21-30
31-40
41-50
Road
27.5%
19.4%
11.9%
11.0%
10.2%
6.6%
7.3%
3.2%
1.3%
Cyclocross
66.2%
12.2%
8.3%
7.1%
3.9%
1.8%
0.5%
0.1%
0.0%
98.7%
0.6%
Track
Mountain Bike BMX
60
What is your primary and secondary cycling discipline?
13.
40
83.8%
63.6%
6.4%
16.6%
3.2%
7.5%
0.1%
2.4%
5.5%
0.2%
1.8%
3.9%
0.1%
1.0%
1.9%
0.0%
0.9%
0.8%
0.1%
0.3%
0.3%
0.0%
0.2%
0.0%
0.0%
More than 50 1.5%
0.0%
0.0%
0.0%
0.1%
14. How many USA Cycling non-competitive events (fun rides, tours, camps) did you compete in this past year?
None
1-3
4-6
7-10
11-15
16-20
21-30
31-40
41-50
Road
49.2%
28.4%
10.3%
5.1%
1.8%
1.5%
0.8%
0.5%
0.5%
Cyclocross
93.5%
4.0%
1.1%
0.7%
0.2%
0.2%
0.1%
0.0%
0.0%
Track
93.8%
Mountain Bike
80.4%
BMX
99.2%
3.7%
11.4% 0.4%
1.1%
3.0%
0.1%
0.3%
2.3%
0.0%
0.7%
0.2%
1.1%
0.7%
0.0%
0.1%
0.0%
0.4%
0.0%
0.0%
0.1%
0.0%
More than 50 1.8%
0.0%
0.2%
0.0%
0.1%
0.6%
0.0%
0.1%
15. In the past year, how much did you spend on the following when participating in competitive and non-competitive cycling events?
Less than $50
$50$99
$100$149
$150$199
$200$299
$300$399
$400$499
$500$599
0.7%
1.4%
2.8%
4.4%
3.7%
4.6%
7.4%
7.7%
6.8%
4.1%
2.1%
Airline Tickets
60.6%
0.6%
Transporting/Shipping Bike
61.2%
5.0%
Food
Race Entry Fees
10.3% 9.9%
Lodging
22.1%
Rental Car
73.7%
Gasoline
16.
7.6%
9.4%
11.5%
7.5%
10.2%
8.3%
11.0%
3.7%
1.4%
7.7%
3.6%
9.9%
13.7%
9.8%
13.5%
12.1%
8.9%
12.9%
10.1%
6.8%
3.0%
10.5% 4.5%
9.9%
8.8%
3.4%
6.7%
10.3%
8.9%
9.0%
6.8%
7.1%
2.0%
$600-
2.4% 8.6%
10.9% 2.9%
What brand or brands of bikes do you own? 28.2%
Cannondale
5.3%
Scott
17.4%
Giant
35.4%
Specialized
2.6%
Pinarello
9.3%
Cervelo
1.6%
Mongoose
5.6%
Redline
1.8%
Haro
8.4%
Schwinn
38.3%
Trek
8.6%
Gary Fisher
0.2% 3.2% 1.9% 5.1%
Teschner Look Yeti GT 0
5
10
15
20
25
30
35
40
17.
How likely are you to purchase a new bike in the next year?
Likely 32.1%
Not Likely at all 42.9%
Very Likely 25.0%
18.
How do you typically purchase a bicycle? Mail Order Catalog Online 0.4% 10.0% Large Retail Store 12.0%
Bicycle Shop 77.6%
19.
If you are purchasing a bike in the next year, how much do you plan to spend? 2.5%
less than $500 $500 - $999
4.1%
$1000 - $1499
11.1%
$1500 - $1999
13.2% 22.6%
$2000 - $2999
30.5%
$3000 - $4999 13.6%
$5000 - $7999 2.6%
$8000 or more 0
5
10
15
20
25
30
35
20.
How do you typically purchase cycling accessories? Mail Order Catalog 4.1% Online 35.6%
Bicycle Shop 44%
Large Retail Store 16.3%
21. How much do you spend on cycling accessories (shoes, tires, helmets, etc.) per year? 23.0%
Less than $500
38.3%
$500 - $999 21.1%
$1,000 - $1,499 9.7%
$1,500 - $1,999 $2,000 - $2,999
3.9%
$3,000 or more
4.0% 0
5
10
15
20
25
30
35
40
22. How much do you spend per year on nutritional supplements (energy/recovery drinks, bars, gels, vitamins, etc.) 44.9%
Less than $250 36.3%
$250 - $499 13.7%
$500 - $999 5.2%
$1,000 or more 0
10
20
30
40
50
23.
What are your sources for cycling information? (check all that apply) Internet
97.5%
Magazine
77.2%
Newspaper
9.8% 28.6%
Television Radio
1.8% 41.4%
Live Events
64.1%
Word of Mouth 0
24.
20
40
60
80
100
What is your primary source for cycling information? Internet
76.7%
Magazine
11.9%
Newspaper
0.2%
Television
0.7%
Radio 0.0% 0.9%
Live Events
9.6%
Word of Mouth 0
25.
10
20
30
40
50
Rate your three most utilized cycling websites. USACycling.org
30.2%
Versus.com
9.6%
Cyclingnews.com
51.0%
PezCyclingnews.com
13.2%
VeloNews.com
40.3%
wcsn.com
Bicycling.com UCI.ch
ISTV.com
10.5% 25.3% 1.3% 0.0%
ABAbmx.com
21.1%
Other
56.4%
NBL.org
29.4%
60
70
80
26.
How often do you access the USA Cycling website? Yearly 17.5%
Never 3.8%
Monthly 46.0%
Daily 4.8%
Weekly 27.9%
27.
Why do you visit the USA Cycling website? Results
39.2% 35.1%
Rankings 30.2%
News 12.8%
Member Benefits
51.6%
License Information 28.2%
License Upgrade 9.6%
Event Permitting
12.5%
Club Information “My USA Cycling” Page
45.8%
Race/Ride Calendar
45.9% 0
10
20
30
40
50
60
28.
Please let us know how important these benefits are to you.
Airline Discounts
Extremely Important
Important
Not Important
34.5%
39.2%
26.3%
29.8%
Lodging Discounts
Car Rental Discounts
31.3%
18.8%
Insurance Program Benefits (home owners/renter, medical, accidental insurance)
Industry Publication Discounts
25.7%
54.1%
13.2%
36.8%
49.9.%
17.0%
74.2%
24.5%
Access to Coaching Instruction
19.7%
36.1%
8.8%
Enewsletters
34.7%
12.2%
Results and Rankings Program
47.6%
20.2%
Apparel Discounts
Prescription Discounts
33.6%
38.9%
43.8%
43.1%
40.6%
38.4%
45.6%
44.0%
16.2%
29. How important is each of the following factors when participating in a cycling event?
Entry Fees
Proximity to Your Home
Not Important
64.5%
33.8%
1.7%
52.1%
54.9%
Categories Offered
39.3%
46.1%
Course/Race Difficulty
45.8%
32.2%
Ranking Points
52.2%
13.1%
Prizes
33.4%
10.6%
The Promoter
33.5%
10.4%
Friends or Family Participation
37.6%
18.1%
Personal Goals/Achievements
Important
25.2%
Location of Event
30.
Extremely Important
40.7%
58.0%
36.3%
22.7% 5.8%
8.1%
15.7%
53.5%
55.9%
52.0%
41.2% 5.7%
How many people in your immediate family regularly ride a bicycle? 50
46.1%
40 31.0% 30 20
13.3%
10
6.8% 1.9%
0
1
2
0.5%
3 4 5 6 Number of Family Members
0.1% 7
